Supermarket Perimeter - April 2019 - 32

Deli

Chicken packaging
BY JENNIFER BARNETT FOX

smoked chicken and thighs driving top growth in the category.
Transporting chicken from the
deli to where it will be enjoyed
next demands packaging designed to protect, maintain temperature, provide ease of carrying
and ensure consumer safety while
enhancing convenience and appeal. A range of rigid and flexible
packaging options exist, including
pouches, boxes and cartons for
fried chicken, nuggets and tenders
and pouches, cartons, domes and
sleeves for rotisserie.
Anchor Packaging, Ballwin,
Missouri, produces rigid packaging for chicken in a variety of
sizes. Its Natures Best packaging
for whole roasted chicken helps
maintain product in the foodsafe temperature range while its
Crisp Food Technologies hinged
and two-piece containers for
fried chicken feature a patented
convection cross-flow design to
keep chicken crispy for up to four
hours. Its two-piece MicroRaves
microwaveable containers feature

What to look for when
purchasing packaging
Materials to maintain a food's " just-made" appearance
High-temperature materials in hot cases to keep foods
in the safe zone for up to four hours
Packaging that will protect the contents and
maintain presentation
Ability to reuse packaging and/or recycle curbside

two sets of clear lids: one for
hot-to-go and one for chilled,
ready-to-reheat.
"Eyes can often taste before
the mouth, so clear, no-fog lids
that allow visibility of the food
inside will drive impulse sales,"
says Marilyn Stapleton, director of
marketing, Anchor Packaging.

Leak-resistant,
re-sealable, vented
TC Transcontinental's
pouches are leakresistant and have
a resealable zipper
and proprietary
venting pattern.

32 - APRIL 2019

TC Transcontinental Packaging,
Montreal, Quebec, offers the Hot
N' Handy pouch for rotisserie and
fried products. The easy-to-carry pouch features leak-resistant
properties, a re-sealable zipper,
proprietary venting pattern and
flexographic printed graphics.
Using innovative perforation and
film technologies, the flexible

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packaging is suitable for the hot
display case and microwave
reheating.
By pairing the right packaging with the right circumstance,
retailers can enhance purchase
decisions. Good packaging can
attract attention to drive sales
instore and generate brand recognition when seen in secondary
locations.
"In today's world, consumers buy experiences, not just
products," says Rebecca Casey,
vice president marketing and
consumer market development,
TC Transcontinental Packaging.
"Packaging can provide an unboxing experience once the product
gets home and can drive an
emotional feeling. Consumers feel
strongly that quality shouldn't be

TC TRANSCONTINENTAL, ANCHOR

CHICKEN PACKAGING OPTIONS
provide freshness, portability and
ease-of-use for time-crunched
shoppers looking for delicious
meal solutions.
Chicken of all varieties is in
big demand. It's enjoyed rotisserie style, breaded and fried in
pieces, tenders and nuggets and
enhanced with sriracha, barbecue, jerk, mandarin, chili lime
and habanero pepper flavors.
The preferred protein continues
to drive growth for the category with $26.2 billion in annual
sales in the U.S., according to
Nielsen's Chicken: Little Bird, Big
Success report.
The supermarket deli is the
beneficiary of the highest growth
of chicken products for the 12
months ended July 2, 2018.
During this period, the deli represented an increase of $305 million
in dollar sales and 51 million-unit
sales for chicken products. This
is the highest increase of any
department in the supermarket
with rotisserie, tenders, nuggets,


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Supermarket Perimeter - April 2019

Table of Contents for the Digital Edition of Supermarket Perimeter - April 2019

Supermarket Perimeter - April 2019
Editor's Note - Marketing food — and values
Contents
The Wire - Supermarket openings up 30% in 2018
NPD: Millions of consumers ready to try meal kits
Breakfast driving global growth
Consumer perceptions of ‘clean’ are changing
Doing well, doing good
Partners in health
Strengthening the supply chain
Bakery - Single-serve success
Cakes
Deli - Soup & salad bars
Chicken packaging
Meat & Poultry - Meating of the minds
Beef marketing trends
Produce - Produce butchers
Tree fruit
Seafood - Traceability and transparency
Food Safety - Controlling slips & falls
Commissary Insider - REFRIGERATION AND FREEZING
SPOTLIGHT - VALUE-ADDED SEAFOOD
PACKAGING/TECHNOLOGY - SOUS VIDE
OPERATIONS - CONTROLLING SHRINK
PROFILE - ANTHONY & SONS BAKERY
Product Showcase
Advertisers
Fresh Takes
Supermarket Perimeter - April 2019 - Supermarket Perimeter - April 2019
Supermarket Perimeter - April 2019 - Supermarket Perimeter - April 2019
Supermarket Perimeter - April 2019 - 2
Supermarket Perimeter - April 2019 - Editor's Note - Marketing food — and values
Supermarket Perimeter - April 2019 - Contents
Supermarket Perimeter - April 2019 - 5
Supermarket Perimeter - April 2019 - Consumer perceptions of ‘clean’ are changing
Supermarket Perimeter - April 2019 - 7
Supermarket Perimeter - April 2019 - Doing well, doing good
Supermarket Perimeter - April 2019 - 9
Supermarket Perimeter - April 2019 - 10
Supermarket Perimeter - April 2019 - 11
Supermarket Perimeter - April 2019 - 12
Supermarket Perimeter - April 2019 - 13
Supermarket Perimeter - April 2019 - Partners in health
Supermarket Perimeter - April 2019 - 15
Supermarket Perimeter - April 2019 - 16
Supermarket Perimeter - April 2019 - 17
Supermarket Perimeter - April 2019 - Strengthening the supply chain
Supermarket Perimeter - April 2019 - 19
Supermarket Perimeter - April 2019 - Bakery - Single-serve success
Supermarket Perimeter - April 2019 - 21
Supermarket Perimeter - April 2019 - 22
Supermarket Perimeter - April 2019 - 23
Supermarket Perimeter - April 2019 - Cakes
Supermarket Perimeter - April 2019 - 25
Supermarket Perimeter - April 2019 - 26
Supermarket Perimeter - April 2019 - 27
Supermarket Perimeter - April 2019 - Deli - Soup & salad bars
Supermarket Perimeter - April 2019 - 29
Supermarket Perimeter - April 2019 - 30
Supermarket Perimeter - April 2019 - Chicken packaging
Supermarket Perimeter - April 2019 - 32
Supermarket Perimeter - April 2019 - 33
Supermarket Perimeter - April 2019 - 34
Supermarket Perimeter - April 2019 - 35
Supermarket Perimeter - April 2019 - Meat & Poultry - Meating of the minds
Supermarket Perimeter - April 2019 - 37
Supermarket Perimeter - April 2019 - 38
Supermarket Perimeter - April 2019 - 39
Supermarket Perimeter - April 2019 - Beef marketing trends
Supermarket Perimeter - April 2019 - 41
Supermarket Perimeter - April 2019 - 42
Supermarket Perimeter - April 2019 - 43
Supermarket Perimeter - April 2019 - Produce - Produce butchers
Supermarket Perimeter - April 2019 - 45
Supermarket Perimeter - April 2019 - 46
Supermarket Perimeter - April 2019 - 47
Supermarket Perimeter - April 2019 - 48
Supermarket Perimeter - April 2019 - 49
Supermarket Perimeter - April 2019 - Tree fruit
Supermarket Perimeter - April 2019 - 51
Supermarket Perimeter - April 2019 - Seafood - Traceability and transparency
Supermarket Perimeter - April 2019 - 53
Supermarket Perimeter - April 2019 - 54
Supermarket Perimeter - April 2019 - 55
Supermarket Perimeter - April 2019 - Food Safety - Controlling slips & falls
Supermarket Perimeter - April 2019 - 57
Supermarket Perimeter - April 2019 - 58
Supermarket Perimeter - April 2019 - Commissary Insider - REFRIGERATION AND FREEZING
Supermarket Perimeter - April 2019 - 60
Supermarket Perimeter - April 2019 - 61
Supermarket Perimeter - April 2019 - SPOTLIGHT - VALUE-ADDED SEAFOOD
Supermarket Perimeter - April 2019 - PACKAGING/TECHNOLOGY - SOUS VIDE
Supermarket Perimeter - April 2019 - 64
Supermarket Perimeter - April 2019 - 65
Supermarket Perimeter - April 2019 - 66
Supermarket Perimeter - April 2019 - 67
Supermarket Perimeter - April 2019 - OPERATIONS - CONTROLLING SHRINK
Supermarket Perimeter - April 2019 - 69
Supermarket Perimeter - April 2019 - PROFILE - ANTHONY & SONS BAKERY
Supermarket Perimeter - April 2019 - 71
Supermarket Perimeter - April 2019 - Product Showcase
Supermarket Perimeter - April 2019 - Advertisers
Supermarket Perimeter - April 2019 - Fresh Takes
Supermarket Perimeter - April 2019 - 75
Supermarket Perimeter - April 2019 - 76
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