Supermarket Perimeter - April 2019 - 51

apricots). "We had a mild winter (in Washington) up until
February when lots of snow fell," Shales says. "This is
welcome news but could have the potential to cause a
later bloom. Time will tell on that!"
Stemilt's Artisan Organics peaches and nectarines
have been 100% certified organic for more than a
decade, with their season running late July through
September. The company grows a high percentage of
its apricots organically as well, with a late-June through
July season.
Stemilt grows cherries in multiple regions in
Washington for a season that runs from June to
September.
Jerry Frecon, a retired Rutgers University professor
and horticultural consultant for the New Jersey Peach
Promotion Council, says New Jersey harvests 5,000
acres of peaches from 75 orchards that offer more than
100 varieties.
These fresh peaches are yellow and white-fleshed and
are mostly the freestone variety, which are available from
the state from July 20 to Oct. 1. Clingstone peaches are
available from June 20 to July 20.
"Right now, we appear to have a full crop of peach
flower buds that appear to be on schedule to open in
early to mid-April," Frecon says. "This is very good, with
lots of moisture and cold but not temperatures low
enough to damage any peach buds."

Promotion
At retail, product doesn't move without promotion, says
Stone of Valhalla Sales & Marketing.
"During summer, location and promotion are key to
moving products," he says, about July being the peak of
the season with plenty of peaches, plums and nectarines
available for promotion. "Big displays up front are key;
price point is key."
Simonian of Simonian Fruit Co. suggests promoting

stone fruit as a grilling companion in cross-promotions
with corn and produce and other items for the grilling season.
Pegi Adam, marketing consultant for the New Jersey
Peach Council, says the group typically promotes New
Jersey peaches directly to consumers, and when possible, works with supermarket nutritionists to do tastings
and have them talk about the nutritional value and low
calories of the fruit.
"We are experimenting with alternate ways to prepare
peach dishes, which will be sent to supermarket nutritionists and farmers markets as flyers on what all you
can do with peaches," Adam says.
Consumers also are seeking treats with lower sugar
and sodium, she says. "We promote peaches as fulfilling
both these."
Shales of Stemilt says frequent ads are a must - given
the seasonality of cherries and stone fruit.
"Generally, we see the first cherry ad on California
cherries for Memorial Day, although the crop volume
and timing dictates that," she says.
Fourth of July also is a big promotional week for cherries that lines up well with Stemilt's Washington crops,
Shales says.
"July is a month where retailers can run several ads in
a row, before slowing promotions to in-store offerings
as volumes start to dwindle," she says. "But the most important thing for retailers when it comes to cherries is to
not miss a week - and update ads and merchandising
strategies along with the crop realities."
Promoting quality and flavor is always a great strategy,
Shales adds, "as it delivers a great consumer experience,
which leads to repeat purchases and that's where retailers win!"
Cherries also can be promoted for their healthfulness
because of their anti-inflammatory properties and high
antioxidant concentration, she says.

Stemilt Growers creates
merchandisers for
retailers to take advantage
of impulse sales.

CROSS PROMOTE
Cross-promotion displays for
peaches can include vanilla ice
cream; angel food cake/pound
cake for a great dessert; plain
yogurt with fresh sliced or
pureed peaches mixed in (as
opposed to commercially flavored "peach" yogurt with too
much sugar, sodium); sliced

and sautéed peaches accompanying pork roast/chops; or
peaches in green salad instead
of tomatoes, says Pegi Adam
of the New Jersey Peach
Council. Finally, Brianna
Shales of Stemilt Growers
says retailers shouldn't be
afraid to get creative with

their cherry and stone fruit
displays. "Greens, like arugula,
could be a fun tie-in and
would work with refrigerated
displays," she says. "There are
also fresh cheeses, like chevre,
that go great with both fruits.
Of course, cherries and chocolate are always a hit!"

www.supermarketperimeter.com

APRIL 2019 - 51


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Supermarket Perimeter - April 2019

Table of Contents for the Digital Edition of Supermarket Perimeter - April 2019

Supermarket Perimeter - April 2019
Editor's Note - Marketing food — and values
Contents
The Wire - Supermarket openings up 30% in 2018
NPD: Millions of consumers ready to try meal kits
Breakfast driving global growth
Consumer perceptions of ‘clean’ are changing
Doing well, doing good
Partners in health
Strengthening the supply chain
Bakery - Single-serve success
Cakes
Deli - Soup & salad bars
Chicken packaging
Meat & Poultry - Meating of the minds
Beef marketing trends
Produce - Produce butchers
Tree fruit
Seafood - Traceability and transparency
Food Safety - Controlling slips & falls
Commissary Insider - REFRIGERATION AND FREEZING
SPOTLIGHT - VALUE-ADDED SEAFOOD
PACKAGING/TECHNOLOGY - SOUS VIDE
OPERATIONS - CONTROLLING SHRINK
PROFILE - ANTHONY & SONS BAKERY
Product Showcase
Advertisers
Fresh Takes
Supermarket Perimeter - April 2019 - Supermarket Perimeter - April 2019
Supermarket Perimeter - April 2019 - Supermarket Perimeter - April 2019
Supermarket Perimeter - April 2019 - 2
Supermarket Perimeter - April 2019 - Editor's Note - Marketing food — and values
Supermarket Perimeter - April 2019 - Contents
Supermarket Perimeter - April 2019 - 5
Supermarket Perimeter - April 2019 - Consumer perceptions of ‘clean’ are changing
Supermarket Perimeter - April 2019 - 7
Supermarket Perimeter - April 2019 - Doing well, doing good
Supermarket Perimeter - April 2019 - 9
Supermarket Perimeter - April 2019 - 10
Supermarket Perimeter - April 2019 - 11
Supermarket Perimeter - April 2019 - 12
Supermarket Perimeter - April 2019 - 13
Supermarket Perimeter - April 2019 - Partners in health
Supermarket Perimeter - April 2019 - 15
Supermarket Perimeter - April 2019 - 16
Supermarket Perimeter - April 2019 - 17
Supermarket Perimeter - April 2019 - Strengthening the supply chain
Supermarket Perimeter - April 2019 - 19
Supermarket Perimeter - April 2019 - Bakery - Single-serve success
Supermarket Perimeter - April 2019 - 21
Supermarket Perimeter - April 2019 - 22
Supermarket Perimeter - April 2019 - 23
Supermarket Perimeter - April 2019 - Cakes
Supermarket Perimeter - April 2019 - 25
Supermarket Perimeter - April 2019 - 26
Supermarket Perimeter - April 2019 - 27
Supermarket Perimeter - April 2019 - Deli - Soup & salad bars
Supermarket Perimeter - April 2019 - 29
Supermarket Perimeter - April 2019 - 30
Supermarket Perimeter - April 2019 - Chicken packaging
Supermarket Perimeter - April 2019 - 32
Supermarket Perimeter - April 2019 - 33
Supermarket Perimeter - April 2019 - 34
Supermarket Perimeter - April 2019 - 35
Supermarket Perimeter - April 2019 - Meat & Poultry - Meating of the minds
Supermarket Perimeter - April 2019 - 37
Supermarket Perimeter - April 2019 - 38
Supermarket Perimeter - April 2019 - 39
Supermarket Perimeter - April 2019 - Beef marketing trends
Supermarket Perimeter - April 2019 - 41
Supermarket Perimeter - April 2019 - 42
Supermarket Perimeter - April 2019 - 43
Supermarket Perimeter - April 2019 - Produce - Produce butchers
Supermarket Perimeter - April 2019 - 45
Supermarket Perimeter - April 2019 - 46
Supermarket Perimeter - April 2019 - 47
Supermarket Perimeter - April 2019 - 48
Supermarket Perimeter - April 2019 - 49
Supermarket Perimeter - April 2019 - Tree fruit
Supermarket Perimeter - April 2019 - 51
Supermarket Perimeter - April 2019 - Seafood - Traceability and transparency
Supermarket Perimeter - April 2019 - 53
Supermarket Perimeter - April 2019 - 54
Supermarket Perimeter - April 2019 - 55
Supermarket Perimeter - April 2019 - Food Safety - Controlling slips & falls
Supermarket Perimeter - April 2019 - 57
Supermarket Perimeter - April 2019 - 58
Supermarket Perimeter - April 2019 - Commissary Insider - REFRIGERATION AND FREEZING
Supermarket Perimeter - April 2019 - 60
Supermarket Perimeter - April 2019 - 61
Supermarket Perimeter - April 2019 - SPOTLIGHT - VALUE-ADDED SEAFOOD
Supermarket Perimeter - April 2019 - PACKAGING/TECHNOLOGY - SOUS VIDE
Supermarket Perimeter - April 2019 - 64
Supermarket Perimeter - April 2019 - 65
Supermarket Perimeter - April 2019 - 66
Supermarket Perimeter - April 2019 - 67
Supermarket Perimeter - April 2019 - OPERATIONS - CONTROLLING SHRINK
Supermarket Perimeter - April 2019 - 69
Supermarket Perimeter - April 2019 - PROFILE - ANTHONY & SONS BAKERY
Supermarket Perimeter - April 2019 - 71
Supermarket Perimeter - April 2019 - Product Showcase
Supermarket Perimeter - April 2019 - Advertisers
Supermarket Perimeter - April 2019 - Fresh Takes
Supermarket Perimeter - April 2019 - 75
Supermarket Perimeter - April 2019 - 76
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