Supermarket Perimeter - April 2019 - 54

Seafood

TRACEABILITY
BASICS

Product-Data Pairing
Once data has been captured at the
source, the physical attachment of product information to the product itself is
critical for preserving the integrity of that
data. This can be achieved with a barcode,
RFID chip, QR code, or alphanumeric
(human-readable) code that journeys
with the product as it moves through the
supply chain.
Internal Traceability
Also known as, "one-up, one down
product tracking," internal traceability is
prevalent throughout the supply chain as
it assists with basic supply chain management and is required by multiple regulatory agencies for food safety compliance.
Supply Chain Visibility
The essence of supply chain transparency
consists of information about the companies supplying products: where they are
located, what they do, how they do it, and
whether their licenses and practices fall
within legal limits. The focus of this core
business function is at the company or
facility level, not at the product level.

the catch method is correct, you know
the area is correct."
After establishing that close personal
bond with your fishermen, the next step
in creating a good sustainability program
is to choose a trace register system that
can ensure traceability from sea to plate.
With trace register, a fisherman inputs
data relevant to the catch before sending
product to an importer or other middle
man. The importer then inputs the data
stored on the box holding the product
before shipping to the retailer. The retailer
then makes his or her own survey of the
data to ensure the product met the company's sustainability goals along every
step in the cold chain, Pilat says.
Although traceability is a key component of insuring the sustainability and
proper harvesting of seafood, it doesn't
guarantee those things, says Patrick
McBride, a sales director at McKinleyville,
California-based Wild Planet Foods.
"It's only the beginning. You can certainly trace seafood back to an unsustainable catch zone, catch method, or black
market vessel, at which point traceability
sheds light to the consumer of its origin,
good or bad."
It's crucial, Marion says, that producers
and their partners up and down the supply chain - and even sometimes competitors - have an "all for one, one for

Data Verification
The capacity to cross-check product or
company-level information at any point
in the supply chain with data supplied by
other players (or data vetted by third parties) is critical for proving the legitimacy
of the data and for preventing what will
inevitably develop as traceability fraud.
Source: futureoffish.org

54 - APRIL 2019

all" attitude to make sure that traceability
and transparency programs work as well
as they can.
"In this day and age, there should be
no secrets with respect to traceability
and transparency," he says. "We all have
our proprietary niches, but in the quest
to solve issues within supply chains, it's
critical that we all work together in solving issues that may be lurking in supply
chains."
The cost of insuring sustainable, traceable and transparent seafood is costly,
McBride says. However, it's a cost Wild
Planet willingly pays to support its overall
mission to change the way suppliers
harvest the ocean globally.
"That cost is clearly reflected in our
price on the shelf and in our price
point with our foodservice items,"
McBride says.

Top of mind
The importance of traceability and transparency has increased exponentially in
recent years, Pilat says.
"When I worked behind the case 20,
25 years ago at a retailer it was all about
quality," he says. "Customers would ask,
'When did this come in, how fresh is it,
can you get it from the back?' There was
never a question about traceability. That's
changed."
Quality is still consumers' top
concern, Pilat says, but just barely -
and maybe not for long. "Understanding
where something comes from is now
neck in neck with quality, maybe tied
for no. 1."
Blue Circle Foods has always been at
forefront of traceability, Pilat says. "We're
always looking for what's the greatest,
what's best, what's next."
Seabest sustainable
deviled crabs

www.supermarketperimeter.com

©LIGHTFIELD STUDIOS - STOCK.ADOBE.COM, SEABEST

Vessel-Dock Capture
The ability to create a supply chain with
verifiable, accurate, and traceable data
starts with the capture of catch information at the point of harvest or with the
first receiver (e.g., at the dock).


http://www.futureoffish.org http://www.supermarketperimeter.com

Supermarket Perimeter - April 2019

Table of Contents for the Digital Edition of Supermarket Perimeter - April 2019

Supermarket Perimeter - April 2019
Editor's Note - Marketing food — and values
Contents
The Wire - Supermarket openings up 30% in 2018
NPD: Millions of consumers ready to try meal kits
Breakfast driving global growth
Consumer perceptions of ‘clean’ are changing
Doing well, doing good
Partners in health
Strengthening the supply chain
Bakery - Single-serve success
Cakes
Deli - Soup & salad bars
Chicken packaging
Meat & Poultry - Meating of the minds
Beef marketing trends
Produce - Produce butchers
Tree fruit
Seafood - Traceability and transparency
Food Safety - Controlling slips & falls
Commissary Insider - REFRIGERATION AND FREEZING
SPOTLIGHT - VALUE-ADDED SEAFOOD
PACKAGING/TECHNOLOGY - SOUS VIDE
OPERATIONS - CONTROLLING SHRINK
PROFILE - ANTHONY & SONS BAKERY
Product Showcase
Advertisers
Fresh Takes
Supermarket Perimeter - April 2019 - Supermarket Perimeter - April 2019
Supermarket Perimeter - April 2019 - Supermarket Perimeter - April 2019
Supermarket Perimeter - April 2019 - 2
Supermarket Perimeter - April 2019 - Editor's Note - Marketing food — and values
Supermarket Perimeter - April 2019 - Contents
Supermarket Perimeter - April 2019 - 5
Supermarket Perimeter - April 2019 - Consumer perceptions of ‘clean’ are changing
Supermarket Perimeter - April 2019 - 7
Supermarket Perimeter - April 2019 - Doing well, doing good
Supermarket Perimeter - April 2019 - 9
Supermarket Perimeter - April 2019 - 10
Supermarket Perimeter - April 2019 - 11
Supermarket Perimeter - April 2019 - 12
Supermarket Perimeter - April 2019 - 13
Supermarket Perimeter - April 2019 - Partners in health
Supermarket Perimeter - April 2019 - 15
Supermarket Perimeter - April 2019 - 16
Supermarket Perimeter - April 2019 - 17
Supermarket Perimeter - April 2019 - Strengthening the supply chain
Supermarket Perimeter - April 2019 - 19
Supermarket Perimeter - April 2019 - Bakery - Single-serve success
Supermarket Perimeter - April 2019 - 21
Supermarket Perimeter - April 2019 - 22
Supermarket Perimeter - April 2019 - 23
Supermarket Perimeter - April 2019 - Cakes
Supermarket Perimeter - April 2019 - 25
Supermarket Perimeter - April 2019 - 26
Supermarket Perimeter - April 2019 - 27
Supermarket Perimeter - April 2019 - Deli - Soup & salad bars
Supermarket Perimeter - April 2019 - 29
Supermarket Perimeter - April 2019 - 30
Supermarket Perimeter - April 2019 - Chicken packaging
Supermarket Perimeter - April 2019 - 32
Supermarket Perimeter - April 2019 - 33
Supermarket Perimeter - April 2019 - 34
Supermarket Perimeter - April 2019 - 35
Supermarket Perimeter - April 2019 - Meat & Poultry - Meating of the minds
Supermarket Perimeter - April 2019 - 37
Supermarket Perimeter - April 2019 - 38
Supermarket Perimeter - April 2019 - 39
Supermarket Perimeter - April 2019 - Beef marketing trends
Supermarket Perimeter - April 2019 - 41
Supermarket Perimeter - April 2019 - 42
Supermarket Perimeter - April 2019 - 43
Supermarket Perimeter - April 2019 - Produce - Produce butchers
Supermarket Perimeter - April 2019 - 45
Supermarket Perimeter - April 2019 - 46
Supermarket Perimeter - April 2019 - 47
Supermarket Perimeter - April 2019 - 48
Supermarket Perimeter - April 2019 - 49
Supermarket Perimeter - April 2019 - Tree fruit
Supermarket Perimeter - April 2019 - 51
Supermarket Perimeter - April 2019 - Seafood - Traceability and transparency
Supermarket Perimeter - April 2019 - 53
Supermarket Perimeter - April 2019 - 54
Supermarket Perimeter - April 2019 - 55
Supermarket Perimeter - April 2019 - Food Safety - Controlling slips & falls
Supermarket Perimeter - April 2019 - 57
Supermarket Perimeter - April 2019 - 58
Supermarket Perimeter - April 2019 - Commissary Insider - REFRIGERATION AND FREEZING
Supermarket Perimeter - April 2019 - 60
Supermarket Perimeter - April 2019 - 61
Supermarket Perimeter - April 2019 - SPOTLIGHT - VALUE-ADDED SEAFOOD
Supermarket Perimeter - April 2019 - PACKAGING/TECHNOLOGY - SOUS VIDE
Supermarket Perimeter - April 2019 - 64
Supermarket Perimeter - April 2019 - 65
Supermarket Perimeter - April 2019 - 66
Supermarket Perimeter - April 2019 - 67
Supermarket Perimeter - April 2019 - OPERATIONS - CONTROLLING SHRINK
Supermarket Perimeter - April 2019 - 69
Supermarket Perimeter - April 2019 - PROFILE - ANTHONY & SONS BAKERY
Supermarket Perimeter - April 2019 - 71
Supermarket Perimeter - April 2019 - Product Showcase
Supermarket Perimeter - April 2019 - Advertisers
Supermarket Perimeter - April 2019 - Fresh Takes
Supermarket Perimeter - April 2019 - 75
Supermarket Perimeter - April 2019 - 76
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