Supermarket Perimeter - June 2019 - 17

L

ocal is firmly engrained in the collective
consciousness of Boise, Idaho-based
retail giant Albertsons.
"We know that buying locally sourced and
grown products is very important to our customers, so it's important to us and is a key initiative in
all areas of our store," says Kris Staaf, Albertsons'
director of public affairs. "Driving loyalty through
local offerings is a key initiative in all areas of our
stores."
Albertsons' Safeway Denver Division has supported local growers for more than 60 years. The
division partners with local ranchers, famers and
producers throughout Colorado and the states surrounding it. During the prime summer growing season,
the company works especially hard to highlight local
produce growers as our customers really like to support
their local farmers.
"Sharing stories of our local partners has become an
important way to communicate with our customers,"
Staaf says. "Local extends much broader than fresh meat
and produce. We also actively search the market looking
for innovative, locally produced items through the entire
store. It's really about supporting the communities that
support us."
As a retailer, Staaf says it's incredible to hear the stories
of hard work, success, and obstacles that growers navigate each season and their dedication to providing its
stores with the finest, freshest products. Featuring those
families in its POS materials and advertising really puts
them front and center before Albertsons' customers.
"We've incorporated local growers into community
events and store events to interact with customers," Staaf
says. "Imagine the look on a customer's face when they
realize the person merchandizing the cantaloupe display
and answering questions is the actual grower from
Hirakata Farms in Colorado."

We
strive to
have a great
product mix
with both
local and
national
suppliers
throughout
the year."
Kris Staaf,
Albertsons

Albertsons also brings in ranchers from around
the country with the National Cattlemen's Beef
Association to tour its stores and see how the company markets local beef. Staaf says Albertsons is always looking for unique ways to show "farm to fork"
within its stores and to engage its customers. And
the company's Denver division recently renewed its
commitment to supporting local with the launch of
major initiatives.
One was changing its beef program to only sell
Colorado Angus Choice Beef. In another, company-wide initiative, Albertsons added thousands of
local products to its grocery aisles.
Albertsons has taken local to a new level in recent
years with its commitment to "hyper local" programs,
Staaf says.
"We now feature local growers that are specific to a
store's region and showcase them within the store. We
share stories of our local growers through POS, displays
and stores events. Customers like to put a name and
face to a product and they feel good about supporting
the local producer."
For Albertsons, "local" goes beyond the products the
company sells and the local growers and ranchers it supports, Staaf says. It's about knowing your communities,
being close to the stores that you manage, and supporting
causes and groups that are important to your customers.
For example, Staaf says Albertsons is proud to support the Colorado region's top college and university
football teams. Through partnerships with local schools,
the company has a great opportunity to sample local
products to fans, things like stadium signage, community
events and even a locally-produced, college-specific
ice cream to support a local rivalry (the University of
Colorado and Colorado State University).
In addition to the University of Colorado and Colorado
State, Albertsons has partnerships with the Air Force

SHERRI CAMP - STOCK.ADOBE.COM, SAFEWAY, LOCAL CRATE

Kowalski's Markets has paired with
Local Crate to offer no-subscriptionneeded meal kits at its Minneapolisarea locations.
The options include Pre-Paired By Kowalski's kits as well as Local Crate's branded
products. Local Crate, as the name implies, focuses on local foods, partnering
with chefs and local farmers to construct
its kits. The company's Upper Midwest

www.supermarketperimeter.com

menu for the fall and winter includes
steak with mashed potatoes in a creamy
mushroom sauce, beef pot roast, Italian
chicken, red curry coconut chickpea
bowls and more.
The Kowalski's line of meal kits require
limited cooking equipment and can be
prepared in 30 minutes. Each kit includes
Kowalski's Signature products, naturally
raised meats and products from local
producers.

JUNE 2019 - 17


http://STOCK.ADOBE.COM http://www.supermarketperimeter.com

Supermarket Perimeter - June 2019

Table of Contents for the Digital Edition of Supermarket Perimeter - June 2019

Supermarket Perimeter - June 2019
Editor's Note - Protein choices for all
Contents
The Wire - Organic food sales approach $48 billion
New ShopRite store features culinary center
Kroger piloting new Home Chef meals
WASTE NOT (as much)
Local focus
Bakery - Decorating trends
Sweet goods
Deli - TAILGATING, PICNICS
Sandwiches
Meat & Poultry - Protein alternatives
Sausage
Produce - Ripening
Avocados
Seafood - Cod, pollock, haddock
Food safety - Staying INSPECTION-READY
COMMISSARY INSIDER - June 2019
PORTION CONTROL
SPOTLIGHT - SALADS
TECHNOLOGY - RECIPE MANAGEMENT
OPERATIONS - DIVING INTO LINE DATA TO HIT OPERATING GOALS
Product Showcase
Advertisers
Fresh Takes
Supermarket Perimeter - June 2019 - Supermarket Perimeter - June 2019
Supermarket Perimeter - June 2019 - Supermarket Perimeter - June 2019
Supermarket Perimeter - June 2019 - 2
Supermarket Perimeter - June 2019 - Editor's Note - Protein choices for all
Supermarket Perimeter - June 2019 - Contents
Supermarket Perimeter - June 2019 - 5
Supermarket Perimeter - June 2019 - Kroger piloting new Home Chef meals
Supermarket Perimeter - June 2019 - 7
Supermarket Perimeter - June 2019 - WASTE NOT (as much)
Supermarket Perimeter - June 2019 - 9
Supermarket Perimeter - June 2019 - 10
Supermarket Perimeter - June 2019 - 11
Supermarket Perimeter - June 2019 - 12
Supermarket Perimeter - June 2019 - 13
Supermarket Perimeter - June 2019 - 14
Supermarket Perimeter - June 2019 - 15
Supermarket Perimeter - June 2019 - Local focus
Supermarket Perimeter - June 2019 - 17
Supermarket Perimeter - June 2019 - 18
Supermarket Perimeter - June 2019 - 19
Supermarket Perimeter - June 2019 - 20
Supermarket Perimeter - June 2019 - 21
Supermarket Perimeter - June 2019 - Bakery - Decorating trends
Supermarket Perimeter - June 2019 - 23
Supermarket Perimeter - June 2019 - 24
Supermarket Perimeter - June 2019 - 25
Supermarket Perimeter - June 2019 - Sweet goods
Supermarket Perimeter - June 2019 - 27
Supermarket Perimeter - June 2019 - 28
Supermarket Perimeter - June 2019 - 29
Supermarket Perimeter - June 2019 - Deli - TAILGATING, PICNICS
Supermarket Perimeter - June 2019 - 31
Supermarket Perimeter - June 2019 - Sandwiches
Supermarket Perimeter - June 2019 - 33
Supermarket Perimeter - June 2019 - 34
Supermarket Perimeter - June 2019 - 35
Supermarket Perimeter - June 2019 - Meat & Poultry - Protein alternatives
Supermarket Perimeter - June 2019 - 37
Supermarket Perimeter - June 2019 - 38
Supermarket Perimeter - June 2019 - 39
Supermarket Perimeter - June 2019 - Sausage
Supermarket Perimeter - June 2019 - 41
Supermarket Perimeter - June 2019 - 42
Supermarket Perimeter - June 2019 - 43
Supermarket Perimeter - June 2019 - Produce - Ripening
Supermarket Perimeter - June 2019 - 45
Supermarket Perimeter - June 2019 - Avocados
Supermarket Perimeter - June 2019 - 47
Supermarket Perimeter - June 2019 - Seafood - Cod, pollock, haddock
Supermarket Perimeter - June 2019 - 49
Supermarket Perimeter - June 2019 - Food safety - Staying INSPECTION-READY
Supermarket Perimeter - June 2019 - 51
Supermarket Perimeter - June 2019 - 52
Supermarket Perimeter - June 2019 - PORTION CONTROL
Supermarket Perimeter - June 2019 - 54
Supermarket Perimeter - June 2019 - 55
Supermarket Perimeter - June 2019 - SPOTLIGHT - SALADS
Supermarket Perimeter - June 2019 - 57
Supermarket Perimeter - June 2019 - 58
Supermarket Perimeter - June 2019 - 59
Supermarket Perimeter - June 2019 - TECHNOLOGY - RECIPE MANAGEMENT
Supermarket Perimeter - June 2019 - 61
Supermarket Perimeter - June 2019 - OPERATIONS - DIVING INTO LINE DATA TO HIT OPERATING GOALS
Supermarket Perimeter - June 2019 - 63
Supermarket Perimeter - June 2019 - Product Showcase
Supermarket Perimeter - June 2019 - Advertisers
Supermarket Perimeter - June 2019 - Fresh Takes
Supermarket Perimeter - June 2019 - 67
Supermarket Perimeter - June 2019 - 68
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