Supermarket Perimeter - June 2019 - 18

Chain-wide commitment
A commitment to local can be seen throughout the Albertsons family of retail chains. In the Chicago area, Jewel-Osco has long supported locally grown and produced
foods in its bid to represent the region, says Jewel-Osco
sales manager Jim Seidler.
"We regularly showcase our locally grown produce
during the summer months and during our annual Black
History month celebration in January," he says. "Many of
our local African American vendors participate by handing out samples to Jewel-Osco customers in a number
of our stores."
Jewel-Osco's commitment to local dates back more
than 20 years, Seidler says. Customers can now typically
find hundreds of locally produced items instore that are
identified with tags, signage and advertised events.
That said, the chain must always find a balance between locally and nationally sourced items, Seidler says.
"Customer demand has prompted more locally manufactured items. However we will always carry thousands
of nationally manufactured items."

$20
billion
Sales of locally
produced
foods in 2019,
estimated by
USDA

Homefield advantage
Midwestern retailer Fareway Stores Inc. has always been
fortunate when it comes to local, says Jeff Cook, vice
president of market operations for the 123-store chain.
That's because Fareway is headquartered in Boone,
Iowa, the heart of U.S. meat production. Fareway has
hung its hat on locally-produced meat for decades.
"We're lucky where we're located in upper Midwest,
where some of the world's best beef and pork are produced," he says. "Almost everything is local. Our national
suppliers are right in our backyards - we're within 75 or
100 miles of their plants."
In the past, Fareway was more low-key about emphasizing the sources of its products. Now the chain is
focused on being more aggressive, with the hiring of
a social media manager and a boost in digital instore

18 - JUNE 2019

Because of its location
in the middle of the
country, Fareway Stores
is able to provide locally
or regionally produced
meats almost exclusively.

www.supermarketperimeter.com

signage among the efforts in that direction.
Fortunately, being located where they are, Fareway
stores have an easier time getting that local message
across - at least comparatively.
"You get to the coasts, a lot of consumers aren't sure
where their beef and pork are coming from," Cook says.
"We need to devote more information to training, pamphlets, etc. Here in the Midwest, people have more direct
relations to the agriculture industry."
Fareway distributes its locally and regionally grown
beef and pork products from its central warehouse in
Boone and partners with plants in Omaha and Dakota
City for beef and Dennison, Storm Lake and Waterloo
for pork.
The chain's latest partnership is with Comfrey Farms
in southwest Minnesota, a pork operation founded by
Minnesota Timberwolves owner and billionaire businessman Glen Taylor.
Fareway first launched its branded duroc pork program using Comfrey product in 16 of its 123 stores. It's
since expanded to 34, Cook says. Comfrey Farms sources
its heritage pork from multi-generational family farms,
which fits right in with Fareway's commitment to local.
"We're hopefully helping these generational farms to
stay in the family and actually expand," Cook says.
Before the partnership was sealed, every one of
Fareway's management teams from its different stores
went to Comfrey Farms and toured the processing facility and met with the family farmers who raised the hogs,
Cook says.
Old-fashioned face-to-face meetings with one's grower and producer partners can't be beat, but Fareway also
relies on more modern techniques to strengthen its ties
to local producers and to get the local message across to
its customers.
The chain is now in the process of adding digital TV
screens to the meat departments of all of its stores,
Cook says. To date, 68 have been installed. The screens
include a ton of product info, which Cook says will
hopefully spur discussions between customer and clerk,
which gets to the heart of the Fareway experience.
"We don't have a lot of pre-packaged meats - we
have full-service counters, anywhere from 28- to 60-foot
meat counters," he says. "Almost every customer is having one-on-one contact with one of our employees."
Fareway's best asset, Cook says, is its employees,
which is crucial when it comes to educating consumers
about the value of locally-grown.
Fareway also gets the word out about local via its
partnerships with the Iowa Pork Producers Association,
the Iowa Beef Council and other industry associations.
In one popular effort, the chain wraps its trailers with
graphics supporting local farmers. One, launched in May
2018, features a Winterset, Iowa, beef farmer. "We like to

FAREWAY STORES

Academy, the University of Denver and the University of
Wyoming. A portion of all sales from local promotions
go back to each school.



Supermarket Perimeter - June 2019

Table of Contents for the Digital Edition of Supermarket Perimeter - June 2019

Supermarket Perimeter - June 2019
Editor's Note - Protein choices for all
Contents
The Wire - Organic food sales approach $48 billion
New ShopRite store features culinary center
Kroger piloting new Home Chef meals
WASTE NOT (as much)
Local focus
Bakery - Decorating trends
Sweet goods
Deli - TAILGATING, PICNICS
Sandwiches
Meat & Poultry - Protein alternatives
Sausage
Produce - Ripening
Avocados
Seafood - Cod, pollock, haddock
Food safety - Staying INSPECTION-READY
COMMISSARY INSIDER - June 2019
PORTION CONTROL
SPOTLIGHT - SALADS
TECHNOLOGY - RECIPE MANAGEMENT
OPERATIONS - DIVING INTO LINE DATA TO HIT OPERATING GOALS
Product Showcase
Advertisers
Fresh Takes
Supermarket Perimeter - June 2019 - Supermarket Perimeter - June 2019
Supermarket Perimeter - June 2019 - Supermarket Perimeter - June 2019
Supermarket Perimeter - June 2019 - 2
Supermarket Perimeter - June 2019 - Editor's Note - Protein choices for all
Supermarket Perimeter - June 2019 - Contents
Supermarket Perimeter - June 2019 - 5
Supermarket Perimeter - June 2019 - Kroger piloting new Home Chef meals
Supermarket Perimeter - June 2019 - 7
Supermarket Perimeter - June 2019 - WASTE NOT (as much)
Supermarket Perimeter - June 2019 - 9
Supermarket Perimeter - June 2019 - 10
Supermarket Perimeter - June 2019 - 11
Supermarket Perimeter - June 2019 - 12
Supermarket Perimeter - June 2019 - 13
Supermarket Perimeter - June 2019 - 14
Supermarket Perimeter - June 2019 - 15
Supermarket Perimeter - June 2019 - Local focus
Supermarket Perimeter - June 2019 - 17
Supermarket Perimeter - June 2019 - 18
Supermarket Perimeter - June 2019 - 19
Supermarket Perimeter - June 2019 - 20
Supermarket Perimeter - June 2019 - 21
Supermarket Perimeter - June 2019 - Bakery - Decorating trends
Supermarket Perimeter - June 2019 - 23
Supermarket Perimeter - June 2019 - 24
Supermarket Perimeter - June 2019 - 25
Supermarket Perimeter - June 2019 - Sweet goods
Supermarket Perimeter - June 2019 - 27
Supermarket Perimeter - June 2019 - 28
Supermarket Perimeter - June 2019 - 29
Supermarket Perimeter - June 2019 - Deli - TAILGATING, PICNICS
Supermarket Perimeter - June 2019 - 31
Supermarket Perimeter - June 2019 - Sandwiches
Supermarket Perimeter - June 2019 - 33
Supermarket Perimeter - June 2019 - 34
Supermarket Perimeter - June 2019 - 35
Supermarket Perimeter - June 2019 - Meat & Poultry - Protein alternatives
Supermarket Perimeter - June 2019 - 37
Supermarket Perimeter - June 2019 - 38
Supermarket Perimeter - June 2019 - 39
Supermarket Perimeter - June 2019 - Sausage
Supermarket Perimeter - June 2019 - 41
Supermarket Perimeter - June 2019 - 42
Supermarket Perimeter - June 2019 - 43
Supermarket Perimeter - June 2019 - Produce - Ripening
Supermarket Perimeter - June 2019 - 45
Supermarket Perimeter - June 2019 - Avocados
Supermarket Perimeter - June 2019 - 47
Supermarket Perimeter - June 2019 - Seafood - Cod, pollock, haddock
Supermarket Perimeter - June 2019 - 49
Supermarket Perimeter - June 2019 - Food safety - Staying INSPECTION-READY
Supermarket Perimeter - June 2019 - 51
Supermarket Perimeter - June 2019 - 52
Supermarket Perimeter - June 2019 - PORTION CONTROL
Supermarket Perimeter - June 2019 - 54
Supermarket Perimeter - June 2019 - 55
Supermarket Perimeter - June 2019 - SPOTLIGHT - SALADS
Supermarket Perimeter - June 2019 - 57
Supermarket Perimeter - June 2019 - 58
Supermarket Perimeter - June 2019 - 59
Supermarket Perimeter - June 2019 - TECHNOLOGY - RECIPE MANAGEMENT
Supermarket Perimeter - June 2019 - 61
Supermarket Perimeter - June 2019 - OPERATIONS - DIVING INTO LINE DATA TO HIT OPERATING GOALS
Supermarket Perimeter - June 2019 - 63
Supermarket Perimeter - June 2019 - Product Showcase
Supermarket Perimeter - June 2019 - Advertisers
Supermarket Perimeter - June 2019 - Fresh Takes
Supermarket Perimeter - June 2019 - 67
Supermarket Perimeter - June 2019 - 68
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