Supermarket Perimeter - June 2019 - 26

Bakery

Sweet
goods

Premium
fun
BY JENNIFER BARNETT FOX

26 - JUNE 2019

households have fewer than three people. In
response, the company helps its customers
identify products that could benefit from being
available in multiple sizes. This might include a
single or double slice, reduced-count cupcakes and cookies or new products like Brill's
savory tomato basil and jalapeno cheddar mini
muffins.
Omaha, Nebraska-based J. Skinner Bakery
continues to enjoy strong sales of its top-selling sweet rolls and Danishes, including its
newest almond Danish strudel. While the company's products aren't single-serve, they've
begun partnering with retailers to design
indulgent, individual-serve products.
"In the end, all segments are 'right-sizing' -
finding a middle ground that is big enough to
share but in smaller groups than we've seen in
the past," says Val Burnett, vice president, marketing, Brill. Smaller sizes of full-sugar portions
might also be on the rise as a result of the
Jan. 1, 2020, deadline for labeling compliance.
The redesigned FDA nutrition facts panel now
includes added sugars.
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Indulgence...in moderation
Most consumers believe the indulgence of
sweet goods can be part of a healthy diet in
moderation. And the freshness of that indulgent choice continues to be one of the most
important attractions of the in-store bakery,
according to Eric Richard, industry relations
coordinator, IDDBA, Madison, Wisconsin. Richard stresses now is a good time for bakeries to
begin experimenting. In addition to the wellloved flavor profiles, Richard suggests sweet
and savory combinations and spicy/sweet
twists on traditional favorites. J. Skinner Baking
combines sweet, salty, savory and nutty flavors
in its new sweet cornbread topped with Everything seasoning.
"ISB is lagging on innovative flavors and
platforms that appeal to the more adventurous palates of Millennials and Gen X," says
David Skinner, marketing manager, J. Skinner
Bakery. "Navigating what will appeal to those
demographics will involve trial and error. It's
important for ISBs to look to what restaurants
and independent bakeries are doing regarding

BRILL

THRIVING INSTORE BAKERIES are cultivating a mindset of growth and flavor/product
innovation to entice new demographics to
indulge in sweet goods.
No instore footprint would be the same
without the sensory pleasures of the instore
bakery. The model has long induced shoppers
with a variety of tempting formats. Today,
premiumization, indulgence, convenience,
nostalgia and cleaner labels continue to
shape the sweet goods category for younger
generations.
In many bakeries, traditional products
remain a staple, which is logical considering the bakery's primary customers: families
with children, Baby Boomers and the Silent
Generation. Despite these regulars, bakeries
looking to remain competitive must embrace
current trends to attract and retain a younger
demographic.
Brill, headquartered in Tucker, Georgia,
cites a growing need for reduced count sizes,
reflecting the ongoing trend of smaller families. Today, more than three-fourths of U.S.


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Supermarket Perimeter - June 2019

Table of Contents for the Digital Edition of Supermarket Perimeter - June 2019

Supermarket Perimeter - June 2019
Editor's Note - Protein choices for all
Contents
The Wire - Organic food sales approach $48 billion
New ShopRite store features culinary center
Kroger piloting new Home Chef meals
WASTE NOT (as much)
Local focus
Bakery - Decorating trends
Sweet goods
Deli - TAILGATING, PICNICS
Sandwiches
Meat & Poultry - Protein alternatives
Sausage
Produce - Ripening
Avocados
Seafood - Cod, pollock, haddock
Food safety - Staying INSPECTION-READY
COMMISSARY INSIDER - June 2019
PORTION CONTROL
SPOTLIGHT - SALADS
TECHNOLOGY - RECIPE MANAGEMENT
OPERATIONS - DIVING INTO LINE DATA TO HIT OPERATING GOALS
Product Showcase
Advertisers
Fresh Takes
Supermarket Perimeter - June 2019 - Supermarket Perimeter - June 2019
Supermarket Perimeter - June 2019 - Supermarket Perimeter - June 2019
Supermarket Perimeter - June 2019 - 2
Supermarket Perimeter - June 2019 - Editor's Note - Protein choices for all
Supermarket Perimeter - June 2019 - Contents
Supermarket Perimeter - June 2019 - 5
Supermarket Perimeter - June 2019 - Kroger piloting new Home Chef meals
Supermarket Perimeter - June 2019 - 7
Supermarket Perimeter - June 2019 - WASTE NOT (as much)
Supermarket Perimeter - June 2019 - 9
Supermarket Perimeter - June 2019 - 10
Supermarket Perimeter - June 2019 - 11
Supermarket Perimeter - June 2019 - 12
Supermarket Perimeter - June 2019 - 13
Supermarket Perimeter - June 2019 - 14
Supermarket Perimeter - June 2019 - 15
Supermarket Perimeter - June 2019 - Local focus
Supermarket Perimeter - June 2019 - 17
Supermarket Perimeter - June 2019 - 18
Supermarket Perimeter - June 2019 - 19
Supermarket Perimeter - June 2019 - 20
Supermarket Perimeter - June 2019 - 21
Supermarket Perimeter - June 2019 - Bakery - Decorating trends
Supermarket Perimeter - June 2019 - 23
Supermarket Perimeter - June 2019 - 24
Supermarket Perimeter - June 2019 - 25
Supermarket Perimeter - June 2019 - Sweet goods
Supermarket Perimeter - June 2019 - 27
Supermarket Perimeter - June 2019 - 28
Supermarket Perimeter - June 2019 - 29
Supermarket Perimeter - June 2019 - Deli - TAILGATING, PICNICS
Supermarket Perimeter - June 2019 - 31
Supermarket Perimeter - June 2019 - Sandwiches
Supermarket Perimeter - June 2019 - 33
Supermarket Perimeter - June 2019 - 34
Supermarket Perimeter - June 2019 - 35
Supermarket Perimeter - June 2019 - Meat & Poultry - Protein alternatives
Supermarket Perimeter - June 2019 - 37
Supermarket Perimeter - June 2019 - 38
Supermarket Perimeter - June 2019 - 39
Supermarket Perimeter - June 2019 - Sausage
Supermarket Perimeter - June 2019 - 41
Supermarket Perimeter - June 2019 - 42
Supermarket Perimeter - June 2019 - 43
Supermarket Perimeter - June 2019 - Produce - Ripening
Supermarket Perimeter - June 2019 - 45
Supermarket Perimeter - June 2019 - Avocados
Supermarket Perimeter - June 2019 - 47
Supermarket Perimeter - June 2019 - Seafood - Cod, pollock, haddock
Supermarket Perimeter - June 2019 - 49
Supermarket Perimeter - June 2019 - Food safety - Staying INSPECTION-READY
Supermarket Perimeter - June 2019 - 51
Supermarket Perimeter - June 2019 - 52
Supermarket Perimeter - June 2019 - PORTION CONTROL
Supermarket Perimeter - June 2019 - 54
Supermarket Perimeter - June 2019 - 55
Supermarket Perimeter - June 2019 - SPOTLIGHT - SALADS
Supermarket Perimeter - June 2019 - 57
Supermarket Perimeter - June 2019 - 58
Supermarket Perimeter - June 2019 - 59
Supermarket Perimeter - June 2019 - TECHNOLOGY - RECIPE MANAGEMENT
Supermarket Perimeter - June 2019 - 61
Supermarket Perimeter - June 2019 - OPERATIONS - DIVING INTO LINE DATA TO HIT OPERATING GOALS
Supermarket Perimeter - June 2019 - 63
Supermarket Perimeter - June 2019 - Product Showcase
Supermarket Perimeter - June 2019 - Advertisers
Supermarket Perimeter - June 2019 - Fresh Takes
Supermarket Perimeter - June 2019 - 67
Supermarket Perimeter - June 2019 - 68
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