Supermarket Perimeter - June 2019 - 28

Bakery: Sweet Goods

PREDICTIONS
Bake'n Joy
"Shifting perceived usage occasion
of fresh baked goods from special
occasions to more everyday is
key to growing the category,"
Kearney says.

Balls Foods
"Sweet goods will always play an
important role in bakery," Tilden
says. "The category is holding its
own, but its future growth will
require new flavors, varied sizes
and better-for-you options in order
to stay relevant to future bakery
consumers."

Brill
"Freshness and quality will continue to be primary purchase drivers,
especially for discerning shoppers
who seek something special when
they decide to indulge," Burnett
says. "This means continued
growth of clean label in the fresh
bakery and continued interest in
flavor variety."

Cargill
"Small, indulgent treats will always
have a place with consumers
seeking to reward themselves for
getting through their chaotic lives,"
Mavec says.

Corbion
"We anticipate seeing even more
bold flavors and creative twists
in the category," Sargent says.
"We also expect to see significant
opportunities for taste and flavor
innovation and additional advancements in packaging that help bakers maintain taste, texture, quality,
consistency and freshness."

28 - JUNE 2019

Mixing it up for millennials
When it comes to attracting the eye of younger consumers, beautifully decorated sweet
goods are a smart draw. As heavy social media
users, Gen X and millennials tend to share
these moments with others who gravitate to
the experiential.
"The social factor goes together with impulse purchases," Richard says.
Jamie Mavec, marketing manager, Cargill,
Wayzata, Minnesota, agrees. "Sweet baked
goods that deliver on eye appeal with bright
colors, unusual toppings or indulgent combinations fit this trend to a tee, resulting in
picture-worthy indulgences perfect for sharing
on social media."
Richard also suggests profiling sweet goods
with instore sampling and pairings with alcohol and meal kits. Bake'n Joy Foods, North
Andover, Massachusetts, offers an indulgent,
double chocolate gourmet brownie batter
and cornbread batter that retailers can use
to make desserts and side items for instore
prepared meals.
"With today's increasingly busy lifestyles,
consumers often find comfort indulging in
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sweet baked goods that allow them to slow
down, reminisce and simply enjoy something
delicious," Sargent says. "Because instore bakery items are perceived to be fresher, consumers often feel justified in splurging on instore
sweet baked goods, as opposed to prepackaged items."
The desire for fresh product with clean
labels drives purchases throughout the store,
but it's important to understand that not all
consumers have the same perception of clean
label, according to IDDBA's What's in Store
Bakery report. Ninety-two percent of 25-to34-year-olds say they know what clean label
means while 58% of Americans 65 and older
can't define clean label.
"Consumers are looking for baked goods
with a short list of recognizable ingredients,
much like what they would use if they baked
from scratch," says Jayne Kearney, marketing
manager, Bake'n Joy Foods. "While they'll go
for that new and exciting indulgent treat, they
want it to be just as wholesome and pure as
their nostalgic favorites."
Brill's research shows an emerging segment focused on avoiding specific artificial
ingredients. Dubbed Artificial Avoiders, these
consumers seek out products that are "less
artificial-seeming in taste, texture and aroma,"
according to Burnett.

Clean label
innovation

CARGILL

CATEGORY

flavors and platforms to reach that market."
New flavor profiles help bakeries compete
with innovations from stand-alone bakeries
and are a smart way to attract younger generations. Among these, Hispanic millennials
are significantly more likely to frequent the
bakery than other millennials, which Richards
attributes to tradition. Shopping together is a
custom for many Hispanic families with the
bakery being part of the instore experience.
Consumers in all demographics are embracing nostalgic flavors such as red velvet,
butterscotch, lemon and Dulce de leche. And
don't forget seasonal and holiday treats in flavors of cereal milk, s'mores and birthday cake,
according to Kathy Sargent, strategic innovation director, Corbion, Lenexa, Kansas.
Nostalgic triggers also impact impulse and
planned indulgence. Mike Tilden, director of
deli, prepared foods, salad bar and bakery, Balls
Foods, Kansas City, Kansas, sees a 60/40 split
between indulgence and impulse buys. "You
have customers that want something fresh and
good to eat but have no idea what that is until
they see it," he says. "Then you have customers
who know exactly what they want and where
to get it."


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Supermarket Perimeter - June 2019

Table of Contents for the Digital Edition of Supermarket Perimeter - June 2019

Supermarket Perimeter - June 2019
Editor's Note - Protein choices for all
Contents
The Wire - Organic food sales approach $48 billion
New ShopRite store features culinary center
Kroger piloting new Home Chef meals
WASTE NOT (as much)
Local focus
Bakery - Decorating trends
Sweet goods
Deli - TAILGATING, PICNICS
Sandwiches
Meat & Poultry - Protein alternatives
Sausage
Produce - Ripening
Avocados
Seafood - Cod, pollock, haddock
Food safety - Staying INSPECTION-READY
COMMISSARY INSIDER - June 2019
PORTION CONTROL
SPOTLIGHT - SALADS
TECHNOLOGY - RECIPE MANAGEMENT
OPERATIONS - DIVING INTO LINE DATA TO HIT OPERATING GOALS
Product Showcase
Advertisers
Fresh Takes
Supermarket Perimeter - June 2019 - Supermarket Perimeter - June 2019
Supermarket Perimeter - June 2019 - Supermarket Perimeter - June 2019
Supermarket Perimeter - June 2019 - 2
Supermarket Perimeter - June 2019 - Editor's Note - Protein choices for all
Supermarket Perimeter - June 2019 - Contents
Supermarket Perimeter - June 2019 - 5
Supermarket Perimeter - June 2019 - Kroger piloting new Home Chef meals
Supermarket Perimeter - June 2019 - 7
Supermarket Perimeter - June 2019 - WASTE NOT (as much)
Supermarket Perimeter - June 2019 - 9
Supermarket Perimeter - June 2019 - 10
Supermarket Perimeter - June 2019 - 11
Supermarket Perimeter - June 2019 - 12
Supermarket Perimeter - June 2019 - 13
Supermarket Perimeter - June 2019 - 14
Supermarket Perimeter - June 2019 - 15
Supermarket Perimeter - June 2019 - Local focus
Supermarket Perimeter - June 2019 - 17
Supermarket Perimeter - June 2019 - 18
Supermarket Perimeter - June 2019 - 19
Supermarket Perimeter - June 2019 - 20
Supermarket Perimeter - June 2019 - 21
Supermarket Perimeter - June 2019 - Bakery - Decorating trends
Supermarket Perimeter - June 2019 - 23
Supermarket Perimeter - June 2019 - 24
Supermarket Perimeter - June 2019 - 25
Supermarket Perimeter - June 2019 - Sweet goods
Supermarket Perimeter - June 2019 - 27
Supermarket Perimeter - June 2019 - 28
Supermarket Perimeter - June 2019 - 29
Supermarket Perimeter - June 2019 - Deli - TAILGATING, PICNICS
Supermarket Perimeter - June 2019 - 31
Supermarket Perimeter - June 2019 - Sandwiches
Supermarket Perimeter - June 2019 - 33
Supermarket Perimeter - June 2019 - 34
Supermarket Perimeter - June 2019 - 35
Supermarket Perimeter - June 2019 - Meat & Poultry - Protein alternatives
Supermarket Perimeter - June 2019 - 37
Supermarket Perimeter - June 2019 - 38
Supermarket Perimeter - June 2019 - 39
Supermarket Perimeter - June 2019 - Sausage
Supermarket Perimeter - June 2019 - 41
Supermarket Perimeter - June 2019 - 42
Supermarket Perimeter - June 2019 - 43
Supermarket Perimeter - June 2019 - Produce - Ripening
Supermarket Perimeter - June 2019 - 45
Supermarket Perimeter - June 2019 - Avocados
Supermarket Perimeter - June 2019 - 47
Supermarket Perimeter - June 2019 - Seafood - Cod, pollock, haddock
Supermarket Perimeter - June 2019 - 49
Supermarket Perimeter - June 2019 - Food safety - Staying INSPECTION-READY
Supermarket Perimeter - June 2019 - 51
Supermarket Perimeter - June 2019 - 52
Supermarket Perimeter - June 2019 - PORTION CONTROL
Supermarket Perimeter - June 2019 - 54
Supermarket Perimeter - June 2019 - 55
Supermarket Perimeter - June 2019 - SPOTLIGHT - SALADS
Supermarket Perimeter - June 2019 - 57
Supermarket Perimeter - June 2019 - 58
Supermarket Perimeter - June 2019 - 59
Supermarket Perimeter - June 2019 - TECHNOLOGY - RECIPE MANAGEMENT
Supermarket Perimeter - June 2019 - 61
Supermarket Perimeter - June 2019 - OPERATIONS - DIVING INTO LINE DATA TO HIT OPERATING GOALS
Supermarket Perimeter - June 2019 - 63
Supermarket Perimeter - June 2019 - Product Showcase
Supermarket Perimeter - June 2019 - Advertisers
Supermarket Perimeter - June 2019 - Fresh Takes
Supermarket Perimeter - June 2019 - 67
Supermarket Perimeter - June 2019 - 68
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