Supermarket Perimeter - June 2019 - 34

The sandwich is still a staple in consumer diets. According to Chicago-based Technomic's Sandwich Consumer Trend Report, 61% of
shoppers say they eat them at least once a week.
The biggest takeaway, however, may be that 60% of those
sandwich consumers say they prepare their sandwiches at home.
While this is good news for the sale of deli meats and cheeses and
fresh breads, it might not be as good of news for pre-made sandwich sales.
But Technomic says this provides an opportunity for retailers to
capture more consumer dollars with new sandwich varieties. But
stores must take into consideration the different values of older and
younger sandwich seekers.
"While older consumers really home in on value and convenience when deciding where to order sandwiches, more 18- to
34-year-olds than older consumers consider factors such as healthfulness, special-diet accommodations and the use of sustainably
sourced ingredients in their purchasing decisions," says Anne Mills,
senior manager of consumer insights at Technomic. "Even if brands
are executing in terms of convenience and affordability, they still
need to go the extra mile to appeal to younger consumers."
Values are not the only differences to be mindful of in sandwich
development and marketing, Technomic says. Retailers must also
consider what type of eating establishments older and younger
consumers prefer.
Sixty-six percent of consumers age 35 or older purchase sandwiches from quick-service restaurants (QSRs) at least once every
90 days, and 39% do so at fast-casual restaurants. Among 18- to
34-year-olds, 49% order sandwiches from QSRs at least once
every 90 days, and 47% grab theirs from fast-casual restaurants.
Altogether, 42% of consumers purchase a sandwich away from
home weekly, and 76% do so monthly.
Regardless of age group, creativity may be the key to attracting
more consumers to sandwich offerings, Technomic said. Thirtynine percent of consumers overall and 54% of millennials said they
want restaurants to offer more sandwiches with new or unique
flavors. Incorporating plant-based proteins may add to that appeal,
as 20% of all consumers and 30% of millennials say they'd like more
restaurants to offer sandwiches featuring plant-based proteins.
Retailers can use these findings to better develop their sandwich
programs.
34 - JUNE 2019

RAWPIXEL LTD. - STOCK.ADOBE.COM

What sandwich
shoppers are saying


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Supermarket Perimeter - June 2019

Table of Contents for the Digital Edition of Supermarket Perimeter - June 2019

Supermarket Perimeter - June 2019
Editor's Note - Protein choices for all
Contents
The Wire - Organic food sales approach $48 billion
New ShopRite store features culinary center
Kroger piloting new Home Chef meals
WASTE NOT (as much)
Local focus
Bakery - Decorating trends
Sweet goods
Deli - TAILGATING, PICNICS
Sandwiches
Meat & Poultry - Protein alternatives
Sausage
Produce - Ripening
Avocados
Seafood - Cod, pollock, haddock
Food safety - Staying INSPECTION-READY
COMMISSARY INSIDER - June 2019
PORTION CONTROL
SPOTLIGHT - SALADS
TECHNOLOGY - RECIPE MANAGEMENT
OPERATIONS - DIVING INTO LINE DATA TO HIT OPERATING GOALS
Product Showcase
Advertisers
Fresh Takes
Supermarket Perimeter - June 2019 - Supermarket Perimeter - June 2019
Supermarket Perimeter - June 2019 - Supermarket Perimeter - June 2019
Supermarket Perimeter - June 2019 - 2
Supermarket Perimeter - June 2019 - Editor's Note - Protein choices for all
Supermarket Perimeter - June 2019 - Contents
Supermarket Perimeter - June 2019 - 5
Supermarket Perimeter - June 2019 - Kroger piloting new Home Chef meals
Supermarket Perimeter - June 2019 - 7
Supermarket Perimeter - June 2019 - WASTE NOT (as much)
Supermarket Perimeter - June 2019 - 9
Supermarket Perimeter - June 2019 - 10
Supermarket Perimeter - June 2019 - 11
Supermarket Perimeter - June 2019 - 12
Supermarket Perimeter - June 2019 - 13
Supermarket Perimeter - June 2019 - 14
Supermarket Perimeter - June 2019 - 15
Supermarket Perimeter - June 2019 - Local focus
Supermarket Perimeter - June 2019 - 17
Supermarket Perimeter - June 2019 - 18
Supermarket Perimeter - June 2019 - 19
Supermarket Perimeter - June 2019 - 20
Supermarket Perimeter - June 2019 - 21
Supermarket Perimeter - June 2019 - Bakery - Decorating trends
Supermarket Perimeter - June 2019 - 23
Supermarket Perimeter - June 2019 - 24
Supermarket Perimeter - June 2019 - 25
Supermarket Perimeter - June 2019 - Sweet goods
Supermarket Perimeter - June 2019 - 27
Supermarket Perimeter - June 2019 - 28
Supermarket Perimeter - June 2019 - 29
Supermarket Perimeter - June 2019 - Deli - TAILGATING, PICNICS
Supermarket Perimeter - June 2019 - 31
Supermarket Perimeter - June 2019 - Sandwiches
Supermarket Perimeter - June 2019 - 33
Supermarket Perimeter - June 2019 - 34
Supermarket Perimeter - June 2019 - 35
Supermarket Perimeter - June 2019 - Meat & Poultry - Protein alternatives
Supermarket Perimeter - June 2019 - 37
Supermarket Perimeter - June 2019 - 38
Supermarket Perimeter - June 2019 - 39
Supermarket Perimeter - June 2019 - Sausage
Supermarket Perimeter - June 2019 - 41
Supermarket Perimeter - June 2019 - 42
Supermarket Perimeter - June 2019 - 43
Supermarket Perimeter - June 2019 - Produce - Ripening
Supermarket Perimeter - June 2019 - 45
Supermarket Perimeter - June 2019 - Avocados
Supermarket Perimeter - June 2019 - 47
Supermarket Perimeter - June 2019 - Seafood - Cod, pollock, haddock
Supermarket Perimeter - June 2019 - 49
Supermarket Perimeter - June 2019 - Food safety - Staying INSPECTION-READY
Supermarket Perimeter - June 2019 - 51
Supermarket Perimeter - June 2019 - 52
Supermarket Perimeter - June 2019 - PORTION CONTROL
Supermarket Perimeter - June 2019 - 54
Supermarket Perimeter - June 2019 - 55
Supermarket Perimeter - June 2019 - SPOTLIGHT - SALADS
Supermarket Perimeter - June 2019 - 57
Supermarket Perimeter - June 2019 - 58
Supermarket Perimeter - June 2019 - 59
Supermarket Perimeter - June 2019 - TECHNOLOGY - RECIPE MANAGEMENT
Supermarket Perimeter - June 2019 - 61
Supermarket Perimeter - June 2019 - OPERATIONS - DIVING INTO LINE DATA TO HIT OPERATING GOALS
Supermarket Perimeter - June 2019 - 63
Supermarket Perimeter - June 2019 - Product Showcase
Supermarket Perimeter - June 2019 - Advertisers
Supermarket Perimeter - June 2019 - Fresh Takes
Supermarket Perimeter - June 2019 - 67
Supermarket Perimeter - June 2019 - 68
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