Supermarket Perimeter - June 2019 - 38

Meat & Poultry: Protein alternatives

Health, environmental impact and concerns over animal cruelty
are the three main factors driving demand for alternative proteins,
O'Malley says.
"We provide the ideal transition for anybody interested in eating a
little healthier," he says. "Our products mimic the comfort foods everyone loves. The texture, bite and chew are very similar to animal-based
protein, and the taste is great. When you bite down, you're going to say,
'This is a burger.' It just happens to be made out of plants."
Environmental impact, meanwhile, is particularly important to
younger consumers, O'Malley says. "Middle-millennials on down,
they're concerned about the environment in a big way, and they've
been educated and have grown up that way. They get it. We don't have
to spend a lot of time talking to them about the environmental impact,
they already know that."
Demographic trends ensure that demand for plant-based proteins
will only grow, O'Malley says.
"This is not a fad - I even struggle with the word trend," he says. "It's
a lifestyle change that people are making. And it's not going to change.
We know that by 2050, the world will probably have 9 billion people. We
cannot feed 9 billion people with animal-based proteins."
And that growth will not primarily be led by people switching to
vegetarianism and veganism, O'Malley says.
"Probably 80% plus of our products are consumed by meat eaters.
That's the core of our customer base. Vegetarians are really important
to us, and we want to make sure we take care of all of them, but the biggest group is meat eaters - flexitarians, reducitarians. They're looking
for another option. They may never stop eating meat, but they want

to know another option is out there. We are a transitional product that
people never transition out of."

Tyson affirms commitment to protein alternatives
In April, Tyson Foods sold its stake in alternative protein producer
Beyond Meat. But Tyson remains committed to exploring plant-based
alternatives, says Tyson president and CEO Noel White. In fact, just a
month later, the company announced its plan to begin rolling out its
own plant-based products this summer.
"We are combining our creativity, our scale and our resources to
make great tasting protein alternatives more accessible for everyone,
both domestically and internationally," White says. "We will be leveraging all the resources we have at our disposal, our insights, our innovation, manufacturing, sales, distribution and a global platform."
When Tyson announced its commitment to alternative proteins in
January 2018, then-president/CEO Tom Hayes said the move was part
of a larger evolution into other sources of protein beyond what Tyson is
primarily known for - chicken.
"We know what comes to mind when people think of Tyson Foods,
and that's chicken," Hayes said. "But in truth, we're also about sausage
and pepperoni. Scrambled eggs and convenience snacks. Deli turkey
and beef jerky. And now, through our venture capital fund, cultured
meats and plant-based proteins. All of those foods have one common
link: protein."
A protein strategy inclusive of alternative forms, Hayes added, is
"intuitive" for Tyson. "No one knows exactly what the future of food will
look like. That's why we're exploring new approaches."

PLANT-BASED PRODUCTS
Beyond Meat, El Segundo,
California, expanded its plantbased portfolio at the trade
show with the introduction of
Beyond Beef, a ground beef
alternative made with a blend
of mung, pea and rice proteins.
The new offering has 20 grams
of protein per serving and is
designed to mimic the taste,
texture and versatility of meat,
according to the company.
Ingredion, Inc., Westchester,
Illinois, has introduced
Vitessence Pulse 1803 pea
protein isolate that is certified
organic for use in applications
such as nutrition and sports

38 - JUNE 2019

SP_June_Book.indb 38

bars, alternative meat and
alternative dairy products,
powdered and ready-todrink beverages, and baked
foods and baking mixes.
The ingredient contains a
minimum of 80% protein.
Comax Flavors, Melville,
NY, also identified the health
halo associated with meatless meals as contributing to
flavor trends in 2019. "Comax
recognizes the importance of
plant-based meat alternatives
without sacrificing taste and
texture," Ms. Armstrong said.
"In response to consumers'
desire for tasty plant-based

meats, Comax has created the
meatless meals collection."
Applegate Farms LLC, a
wholly owned subsidiary of
Hormel Foods Corp., introduced its Applegate Organics
"The Great Organic Blend
Burger." The new burger
combines the company's humanely-raised organic meat
blended with organic mushrooms. "It's a win for conscious carnivores, people who
crave meat, but also want to
incorporate more plant-based
foods into their diets," says
John Ghingo, president of
Applegate.

BEYOND MEAT

Battle Creek, Michiganbased Kellogg's MorningStar
Cheezeburger contains a
quarter-pound plant-based
patty as well as plant-based
cheddar "cheeze." Packaging
materials for the new product
highlight that the patty
includes 23 grams of plantbased protein.

www.supermarketperimeter.com

6/5/2019 9:07:54 AM


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Supermarket Perimeter - June 2019

Table of Contents for the Digital Edition of Supermarket Perimeter - June 2019

Supermarket Perimeter - June 2019
Editor's Note - Protein choices for all
Contents
The Wire - Organic food sales approach $48 billion
New ShopRite store features culinary center
Kroger piloting new Home Chef meals
WASTE NOT (as much)
Local focus
Bakery - Decorating trends
Sweet goods
Deli - TAILGATING, PICNICS
Sandwiches
Meat & Poultry - Protein alternatives
Sausage
Produce - Ripening
Avocados
Seafood - Cod, pollock, haddock
Food safety - Staying INSPECTION-READY
COMMISSARY INSIDER - June 2019
PORTION CONTROL
SPOTLIGHT - SALADS
TECHNOLOGY - RECIPE MANAGEMENT
OPERATIONS - DIVING INTO LINE DATA TO HIT OPERATING GOALS
Product Showcase
Advertisers
Fresh Takes
Supermarket Perimeter - June 2019 - Supermarket Perimeter - June 2019
Supermarket Perimeter - June 2019 - Supermarket Perimeter - June 2019
Supermarket Perimeter - June 2019 - 2
Supermarket Perimeter - June 2019 - Editor's Note - Protein choices for all
Supermarket Perimeter - June 2019 - Contents
Supermarket Perimeter - June 2019 - 5
Supermarket Perimeter - June 2019 - Kroger piloting new Home Chef meals
Supermarket Perimeter - June 2019 - 7
Supermarket Perimeter - June 2019 - WASTE NOT (as much)
Supermarket Perimeter - June 2019 - 9
Supermarket Perimeter - June 2019 - 10
Supermarket Perimeter - June 2019 - 11
Supermarket Perimeter - June 2019 - 12
Supermarket Perimeter - June 2019 - 13
Supermarket Perimeter - June 2019 - 14
Supermarket Perimeter - June 2019 - 15
Supermarket Perimeter - June 2019 - Local focus
Supermarket Perimeter - June 2019 - 17
Supermarket Perimeter - June 2019 - 18
Supermarket Perimeter - June 2019 - 19
Supermarket Perimeter - June 2019 - 20
Supermarket Perimeter - June 2019 - 21
Supermarket Perimeter - June 2019 - Bakery - Decorating trends
Supermarket Perimeter - June 2019 - 23
Supermarket Perimeter - June 2019 - 24
Supermarket Perimeter - June 2019 - 25
Supermarket Perimeter - June 2019 - Sweet goods
Supermarket Perimeter - June 2019 - 27
Supermarket Perimeter - June 2019 - 28
Supermarket Perimeter - June 2019 - 29
Supermarket Perimeter - June 2019 - Deli - TAILGATING, PICNICS
Supermarket Perimeter - June 2019 - 31
Supermarket Perimeter - June 2019 - Sandwiches
Supermarket Perimeter - June 2019 - 33
Supermarket Perimeter - June 2019 - 34
Supermarket Perimeter - June 2019 - 35
Supermarket Perimeter - June 2019 - Meat & Poultry - Protein alternatives
Supermarket Perimeter - June 2019 - 37
Supermarket Perimeter - June 2019 - 38
Supermarket Perimeter - June 2019 - 39
Supermarket Perimeter - June 2019 - Sausage
Supermarket Perimeter - June 2019 - 41
Supermarket Perimeter - June 2019 - 42
Supermarket Perimeter - June 2019 - 43
Supermarket Perimeter - June 2019 - Produce - Ripening
Supermarket Perimeter - June 2019 - 45
Supermarket Perimeter - June 2019 - Avocados
Supermarket Perimeter - June 2019 - 47
Supermarket Perimeter - June 2019 - Seafood - Cod, pollock, haddock
Supermarket Perimeter - June 2019 - 49
Supermarket Perimeter - June 2019 - Food safety - Staying INSPECTION-READY
Supermarket Perimeter - June 2019 - 51
Supermarket Perimeter - June 2019 - 52
Supermarket Perimeter - June 2019 - PORTION CONTROL
Supermarket Perimeter - June 2019 - 54
Supermarket Perimeter - June 2019 - 55
Supermarket Perimeter - June 2019 - SPOTLIGHT - SALADS
Supermarket Perimeter - June 2019 - 57
Supermarket Perimeter - June 2019 - 58
Supermarket Perimeter - June 2019 - 59
Supermarket Perimeter - June 2019 - TECHNOLOGY - RECIPE MANAGEMENT
Supermarket Perimeter - June 2019 - 61
Supermarket Perimeter - June 2019 - OPERATIONS - DIVING INTO LINE DATA TO HIT OPERATING GOALS
Supermarket Perimeter - June 2019 - 63
Supermarket Perimeter - June 2019 - Product Showcase
Supermarket Perimeter - June 2019 - Advertisers
Supermarket Perimeter - June 2019 - Fresh Takes
Supermarket Perimeter - June 2019 - 67
Supermarket Perimeter - June 2019 - 68
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