Supermarket Perimeter - June 2019 - 40

Meat & Poultry

BY ANDY NELSON

Make room for healthier options in your meat case
"It's showing a wider audience of consumers just how easy and
delicious turkey is for breakfast," she says. "The most common thing we
hear from turkey consumers is that they want all-natural offerings that
taste great to support their healthy lifestyle."
Confirming that sentiment, a 2017 national consumer survey found
that among all consumers who purchase turkey, more than one-third
said all-natural is important to them when deciding what to buy.
"Butterball works to provide turkey consumers with delicious tasting
options that also meet the USDA's requirements for 'natural products,'"
Welch says. "Consumers are also very interested to know that animals
are treated humanely."
For that reason, Butterball relies on the American Humane Society for
third-party auditing and certification. Products even have the American
Humane Certified seal on the fronts of their packages.
Also on the fronts of many Butterball turkey sausage products are
nutrition labels, a response to a greater demand for transparency.
"It's a necessity for food companies to be transparent to customers,"
Welch says. "We want to clearly communicate the most important
product benefits right from the gate."
As important as all-natural, transparency and other health and
ethical concerns are, taste still reigns supreme when it comes to turkey
sausage, Welch says.
"The most important must-have is a great-tasting product. At the end
of the day, our sausage offers consumers what they want - a healthy
protein with truly superior taste."

It's a necessity for food companies to
be transparent to customers. We want to
clearly communicate the most important
product benefits right from the gate."
Rebecca Welch, Butterball
40 - JUNE 2019

www.supermarketperimeter.com

BUTTERBALL

TURKEY SPECIALIST BUTTERBALL offers a variety of turkey sausage
options for the grocery perimeter meat department, says Rebecca
Welch, senior brand manager.
In the meat case, the company's fresh Italian sausages - available
in both hot and sweet varieties - are big sellers, she says. Butterball's
packaged goods portfolio, meanwhile, includes hardwood smoked,
polska kielbasa and All Natural Uncured Smoked Turkey Sausage.
The company rounds out its sausage offerings with a line of breakfast
sausages including all natural fully cooked patties and links and fresh
and frozen raw breakfast sausage rolls.
In 2018, Butterball revamped the formulations of many of its sausage
and other products to include more all-natural ingredient labels, minimal processing and updated packaging, Welch says.
"In addition to our fresh sausage, which has always been an all-natural
option, we now offer an all-natural smoked sausage and fully-cooked
breakfast sausages, which feature 60% less fat than pork sausage," she says.
New this year, Butterball has changed the formulation of its fresh
sausage to move to a plant-based casing rather than a pork casing in
response to consumer requests for a pork-free sausage option. And the
company isn't done innovating in the category - Welch says to expect
additional new turkey sausage products before the end of the year.
Turkey breakfast sausage is one of Butterball's fastest-growing
categories, Welch says. The success is due in large part to the
proliferation of healthy turkey breakfast sandwich menu options from
places like Starbucks.


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Supermarket Perimeter - June 2019

Table of Contents for the Digital Edition of Supermarket Perimeter - June 2019

Supermarket Perimeter - June 2019
Editor's Note - Protein choices for all
Contents
The Wire - Organic food sales approach $48 billion
New ShopRite store features culinary center
Kroger piloting new Home Chef meals
WASTE NOT (as much)
Local focus
Bakery - Decorating trends
Sweet goods
Deli - TAILGATING, PICNICS
Sandwiches
Meat & Poultry - Protein alternatives
Sausage
Produce - Ripening
Avocados
Seafood - Cod, pollock, haddock
Food safety - Staying INSPECTION-READY
COMMISSARY INSIDER - June 2019
PORTION CONTROL
SPOTLIGHT - SALADS
TECHNOLOGY - RECIPE MANAGEMENT
OPERATIONS - DIVING INTO LINE DATA TO HIT OPERATING GOALS
Product Showcase
Advertisers
Fresh Takes
Supermarket Perimeter - June 2019 - Supermarket Perimeter - June 2019
Supermarket Perimeter - June 2019 - Supermarket Perimeter - June 2019
Supermarket Perimeter - June 2019 - 2
Supermarket Perimeter - June 2019 - Editor's Note - Protein choices for all
Supermarket Perimeter - June 2019 - Contents
Supermarket Perimeter - June 2019 - 5
Supermarket Perimeter - June 2019 - Kroger piloting new Home Chef meals
Supermarket Perimeter - June 2019 - 7
Supermarket Perimeter - June 2019 - WASTE NOT (as much)
Supermarket Perimeter - June 2019 - 9
Supermarket Perimeter - June 2019 - 10
Supermarket Perimeter - June 2019 - 11
Supermarket Perimeter - June 2019 - 12
Supermarket Perimeter - June 2019 - 13
Supermarket Perimeter - June 2019 - 14
Supermarket Perimeter - June 2019 - 15
Supermarket Perimeter - June 2019 - Local focus
Supermarket Perimeter - June 2019 - 17
Supermarket Perimeter - June 2019 - 18
Supermarket Perimeter - June 2019 - 19
Supermarket Perimeter - June 2019 - 20
Supermarket Perimeter - June 2019 - 21
Supermarket Perimeter - June 2019 - Bakery - Decorating trends
Supermarket Perimeter - June 2019 - 23
Supermarket Perimeter - June 2019 - 24
Supermarket Perimeter - June 2019 - 25
Supermarket Perimeter - June 2019 - Sweet goods
Supermarket Perimeter - June 2019 - 27
Supermarket Perimeter - June 2019 - 28
Supermarket Perimeter - June 2019 - 29
Supermarket Perimeter - June 2019 - Deli - TAILGATING, PICNICS
Supermarket Perimeter - June 2019 - 31
Supermarket Perimeter - June 2019 - Sandwiches
Supermarket Perimeter - June 2019 - 33
Supermarket Perimeter - June 2019 - 34
Supermarket Perimeter - June 2019 - 35
Supermarket Perimeter - June 2019 - Meat & Poultry - Protein alternatives
Supermarket Perimeter - June 2019 - 37
Supermarket Perimeter - June 2019 - 38
Supermarket Perimeter - June 2019 - 39
Supermarket Perimeter - June 2019 - Sausage
Supermarket Perimeter - June 2019 - 41
Supermarket Perimeter - June 2019 - 42
Supermarket Perimeter - June 2019 - 43
Supermarket Perimeter - June 2019 - Produce - Ripening
Supermarket Perimeter - June 2019 - 45
Supermarket Perimeter - June 2019 - Avocados
Supermarket Perimeter - June 2019 - 47
Supermarket Perimeter - June 2019 - Seafood - Cod, pollock, haddock
Supermarket Perimeter - June 2019 - 49
Supermarket Perimeter - June 2019 - Food safety - Staying INSPECTION-READY
Supermarket Perimeter - June 2019 - 51
Supermarket Perimeter - June 2019 - 52
Supermarket Perimeter - June 2019 - PORTION CONTROL
Supermarket Perimeter - June 2019 - 54
Supermarket Perimeter - June 2019 - 55
Supermarket Perimeter - June 2019 - SPOTLIGHT - SALADS
Supermarket Perimeter - June 2019 - 57
Supermarket Perimeter - June 2019 - 58
Supermarket Perimeter - June 2019 - 59
Supermarket Perimeter - June 2019 - TECHNOLOGY - RECIPE MANAGEMENT
Supermarket Perimeter - June 2019 - 61
Supermarket Perimeter - June 2019 - OPERATIONS - DIVING INTO LINE DATA TO HIT OPERATING GOALS
Supermarket Perimeter - June 2019 - 63
Supermarket Perimeter - June 2019 - Product Showcase
Supermarket Perimeter - June 2019 - Advertisers
Supermarket Perimeter - June 2019 - Fresh Takes
Supermarket Perimeter - June 2019 - 67
Supermarket Perimeter - June 2019 - 68
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