Supermarket Perimeter - July 2019 - 11

Build a
successful
display
To achieve success with crossmerchandising there are four
ingredients that are critical to
making your display work:
CORRELATION

Group together products that
are related in some way.
RELEVANCE

Create your product display
around a central theme. Cluttering it with unrelated products and no central theme
will only reduce its effectiveness as a marketing tool.
PERFORMANCE

After setting up any cross-merchandising display, pay close
attention to your sales in the
weeks and months to follow. If
it's not performing well, don't be
hesitant to make some changes.
PROFILING

like a customer. Ask yourself
- does this display make me
want to buy the product? If you
answered no, it's probably time
to re-think your product display.
Source: FreshSource LL

Cross-merchandising
at the perimeter of the store
is important in a world
where shoppers are busy and
looking for solutions. It's an
opportunity to sell more,
while helping customers
put ingredients together
to solve a meal or food
preparation need in a part
of the store that typically
generates more profit."
Brian Numainville, principal,
Retail Feedback Group

Hatco merchandisers
provide versatility,
with units that can
showcase both hot
and cold products.

Going mobile
Another great way to up
your cross-merchandising game in the fresh
perimeter is through the
use of mobile refrigerated
merchandisers, Proctor
says. With the versatility of
being able to easily move
from one place to another,
mobile units open up all
kinds of opportunities to
support any holiday, season or venue.
"The key is keeping the
mobile merchandiser in
a small footprint, such as
a 2 ft or 3 ft case length,"
Proctor says. "This makes
it very easy to maneuver
into place and not take up
too much retail space."
A mobile merchandiser
like Dover's "plug and go"
Food Retail HSC case can
help tell a seasonal merchandising story and make
the shopper feel "captivated in the present" by
having the opportunity to
shop a variety of products,
Proctor says.
"Just think of the
possibilities that could
www.supermarketperimeter.com

be created with one
or multiple mobile
merchandisers," she says.
"It could transform any
department."
Successful cross-merchandising displays in
the fresh perimeter can
often do the unthinkable,
Proctor says: make people
look up from their smart
phones and actually focus
on something real.
"When a shopper is
impressed and completely
enveloped in the present, those are the times
when a shopper is most
likely to buy," she says.
"This supports why it is
so important to take the
time to think merchandising through and create
a show-stopping display
that will encourage shoppers to want to buy."

A natural pair
According to FreshSource
LLC, at West Point Market
in Akron, Ohio, produce
shoppers can sample
new-crop autumn apples
with cubes of cheddar, an

experience that boosts
sales of both.
At Central Markets in
Texas, the cheddar is precut into approximately $6
portions and displayed
atop of an uncut block of
cheddar alongside apples
to prompt an impulse
purchase. Pre-cut Gruyère
with Anjou pears also
tempts Central Market
shoppers. "We see huge
jumps in sales when we
put cheese in produce,"
says Debbie Harris, cheese
merchandiser for the 10
New Seasons Markets, all
in the Portland, Ore., area.
Aged Gouda in pre-cut $4
portions sells well when
merchandised with apples
and pears and can remain
un-refrigerated longer than
cheddars, Harris says.
JULY 2019 - 11


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Supermarket Perimeter - July 2019

Table of Contents for the Digital Edition of Supermarket Perimeter - July 2019

Supermarket Perimeter - July 2019
Editor's Note - Easy does it
Contents
The Wire - Urban consumers shop the perimeter, want delivery
Foods with snacking claim on the rise
Affluent shoppers shaping supermarkets’ future
Blurring boundaries
THE IMPORTANCE OF TAKING RISKS
Clean confusion
A CLEAN WRAP
OLD SWEETENERS, NEW TRENDS
Now trending
TECHNOLOGY, PRODUCTS and PEOPLE: the future of perimeter deli and bakery
Bakery - 5 ways to capture the premium bakery customer
Dessert cakes
Deli - Labor-saving equipment
Specialty cheese
Unexpected pairings
Produce - Fresh renaissance
Fresh-cut pear breakthrough
Tropicals
Meat & Poultry - Customer service
Pork
TRENDING FOR SUMMER, TRENDING YEAR-ROUND
Seafood - Merchandising
Food Safety - Equipment sanitizing
STAINLESS STEEL CARE
Comissary Insider July 2019 - AUDITS
SPOTLIGHT - DELI SIDES & SALADS
BULK UP
PACKAGING - PORTABLE SUCCESS
R&D - FRUITS AND NUTS
BLUE DIAMOND EXPANDING
Product Showcase
Advertisers
Fresh Takes
Supermarket Perimeter - July 2019 - Supermarket Perimeter - July 2019
Supermarket Perimeter - July 2019 - Supermarket Perimeter - July 2019
Supermarket Perimeter - July 2019 - 2
Supermarket Perimeter - July 2019 - Editor's Note - Easy does it
Supermarket Perimeter - July 2019 - Contents
Supermarket Perimeter - July 2019 - 5
Supermarket Perimeter - July 2019 - Affluent shoppers shaping supermarkets’ future
Supermarket Perimeter - July 2019 - 7
Supermarket Perimeter - July 2019 - Blurring boundaries
Supermarket Perimeter - July 2019 - 9
Supermarket Perimeter - July 2019 - THE IMPORTANCE OF TAKING RISKS
Supermarket Perimeter - July 2019 - 11
Supermarket Perimeter - July 2019 - Clean confusion
Supermarket Perimeter - July 2019 - 13
Supermarket Perimeter - July 2019 - 14
Supermarket Perimeter - July 2019 - OLD SWEETENERS, NEW TRENDS
Supermarket Perimeter - July 2019 - 16
Supermarket Perimeter - July 2019 - 17
Supermarket Perimeter - July 2019 - Now trending
Supermarket Perimeter - July 2019 - TECHNOLOGY, PRODUCTS and PEOPLE: the future of perimeter deli and bakery
Supermarket Perimeter - July 2019 - 20
Supermarket Perimeter - July 2019 - 21
Supermarket Perimeter - July 2019 - Bakery - 5 ways to capture the premium bakery customer
Supermarket Perimeter - July 2019 - 23
Supermarket Perimeter - July 2019 - Dessert cakes
Supermarket Perimeter - July 2019 - 25
Supermarket Perimeter - July 2019 - Deli - Labor-saving equipment
Supermarket Perimeter - July 2019 - 27
Supermarket Perimeter - July 2019 - 28
Supermarket Perimeter - July 2019 - Specialty cheese
Supermarket Perimeter - July 2019 - Unexpected pairings
Supermarket Perimeter - July 2019 - 31
Supermarket Perimeter - July 2019 - Produce - Fresh renaissance
Supermarket Perimeter - July 2019 - 33
Supermarket Perimeter - July 2019 - Fresh-cut pear breakthrough
Supermarket Perimeter - July 2019 - 35
Supermarket Perimeter - July 2019 - Tropicals
Supermarket Perimeter - July 2019 - Meat & Poultry - Customer service
Supermarket Perimeter - July 2019 - 38
Supermarket Perimeter - July 2019 - 39
Supermarket Perimeter - July 2019 - 40
Supermarket Perimeter - July 2019 - 41
Supermarket Perimeter - July 2019 - 42
Supermarket Perimeter - July 2019 - 43
Supermarket Perimeter - July 2019 - Pork
Supermarket Perimeter - July 2019 - Seafood - Merchandising
Supermarket Perimeter - July 2019 - 46
Supermarket Perimeter - July 2019 - 47
Supermarket Perimeter - July 2019 - Food Safety - Equipment sanitizing
Supermarket Perimeter - July 2019 - 49
Supermarket Perimeter - July 2019 - 50
Supermarket Perimeter - July 2019 - STAINLESS STEEL CARE
Supermarket Perimeter - July 2019 - 52
Supermarket Perimeter - July 2019 - Comissary Insider July 2019 - AUDITS
Supermarket Perimeter - July 2019 - 54
Supermarket Perimeter - July 2019 - SPOTLIGHT - DELI SIDES & SALADS
Supermarket Perimeter - July 2019 - 56
Supermarket Perimeter - July 2019 - BULK UP
Supermarket Perimeter - July 2019 - PACKAGING - PORTABLE SUCCESS
Supermarket Perimeter - July 2019 - 59
Supermarket Perimeter - July 2019 - 60
Supermarket Perimeter - July 2019 - R&D - FRUITS AND NUTS
Supermarket Perimeter - July 2019 - 62
Supermarket Perimeter - July 2019 - BLUE DIAMOND EXPANDING
Supermarket Perimeter - July 2019 - Product Showcase
Supermarket Perimeter - July 2019 - Advertisers
Supermarket Perimeter - July 2019 - Fresh Takes
Supermarket Perimeter - July 2019 - 67
Supermarket Perimeter - July 2019 - 68
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