Supermarket Perimeter - July 2019 - 15

because there is not one definition doesn't mean
there aren't anchor points that you can strategize
against.
"Be sure to consider sustainability in the
equation. That may be where you can push the
envelope in this whole conversation around what
is clean, clean eating and clean label."

The importance of consumer trust
Consumer demand for clean label food is closely
tied to consumer trust, or mistrust, of the food
industry, according to research done by Corvallis, Oregon-based InsightsNow. Dave Lundahl,
chief executive officer of InsightsNow, and Greg
Stucky, chief insights officer, outlined how people's
mistrust of big food has fueled clean label during
IFT. From the company's findings, they also outline
ways the food industry can bridge the gap between

consumers and food companies.
Over a period of three years, InsightsNow
has surveyed 20,000 U.S. shoppers on the topic
of clean label in order to better understand
the trend.
"What we're finding is underlying everything is
trust," Lundahl says.
Kearney notes that Bake'n Joy works with
retailers to help them build that trust with
consumers.
"We encourage retail partners using our
Kitchen Cupboard Clean Label line of muffins and
other bakery solutions to display bold signage
that communicates what is not in their products,"
she says.
For example, she says, a large sign that proclaims
'Our muffins are made using only simple pure ingredients. No artificial flavors, no artificial colors, no

LET'S
CREATE A
MIND
EXPANDING
CUSTOMER
EXPERIENCE.
There's a reason the
foodservice industry depends
on us for signature tastes.
Our customized approach
to seasonings, sauces, food
coatings and food safety
ingredients helps create a
unique experience customers
love. Whether it's a build your
own pizza station, deli chicken
program or anything in
between, Newly Weds Foods
has the imaginative solutions
to make it stand out. Totally.

A CLEAN WRAP
Lenexa, Kansas-based Corbion is helping retailers clean up their fresh wraps, burritos,
tacos and more. Corbion is giving tortilla manufacturers a conditioning option that
delivers all the product quality and performance their customers are used to while
catering to their desire for a cleaner ingredient label.
The company's new Tortilla Suave CL combines freshness and antistick technologies
to improve the quality of tortillas without the use of conventional dough improvers. It
may be added on top of existing tortilla formulas to reduce sticking and tearing, improve
softness, and increase rollability.
"Tortilla makers work hard to deliver a great customer experience, so a clean label
alternative solution absolutely must offer all the functionality they're used to," says
Ashley Robertson, market manager-bakery at Corbion. "Tortilla Suave CL helps create
the outstanding product attributes they need consistently, which means there is less
product lost as waste or scrap. The result is an end product that is both more marketable
and more efficient."
Tortilla Suave CL may be combined with Corbion's Pristine Tortilla Base to create a
complete tortilla package, making it an optimal product for both commercial and foodservice channels.

www.supermarketperimeter.com

learn more at
www.newlywedsfoods.com

©2019 Newly Weds® Foods

JULY 2019 - 15


http://www.newlywedsfoods.com http://www.supermarketperimeter.com

Supermarket Perimeter - July 2019

Table of Contents for the Digital Edition of Supermarket Perimeter - July 2019

Supermarket Perimeter - July 2019
Editor's Note - Easy does it
Contents
The Wire - Urban consumers shop the perimeter, want delivery
Foods with snacking claim on the rise
Affluent shoppers shaping supermarkets’ future
Blurring boundaries
THE IMPORTANCE OF TAKING RISKS
Clean confusion
A CLEAN WRAP
OLD SWEETENERS, NEW TRENDS
Now trending
TECHNOLOGY, PRODUCTS and PEOPLE: the future of perimeter deli and bakery
Bakery - 5 ways to capture the premium bakery customer
Dessert cakes
Deli - Labor-saving equipment
Specialty cheese
Unexpected pairings
Produce - Fresh renaissance
Fresh-cut pear breakthrough
Tropicals
Meat & Poultry - Customer service
Pork
TRENDING FOR SUMMER, TRENDING YEAR-ROUND
Seafood - Merchandising
Food Safety - Equipment sanitizing
STAINLESS STEEL CARE
Comissary Insider July 2019 - AUDITS
SPOTLIGHT - DELI SIDES & SALADS
BULK UP
PACKAGING - PORTABLE SUCCESS
R&D - FRUITS AND NUTS
BLUE DIAMOND EXPANDING
Product Showcase
Advertisers
Fresh Takes
Supermarket Perimeter - July 2019 - Supermarket Perimeter - July 2019
Supermarket Perimeter - July 2019 - Supermarket Perimeter - July 2019
Supermarket Perimeter - July 2019 - 2
Supermarket Perimeter - July 2019 - Editor's Note - Easy does it
Supermarket Perimeter - July 2019 - Contents
Supermarket Perimeter - July 2019 - 5
Supermarket Perimeter - July 2019 - Affluent shoppers shaping supermarkets’ future
Supermarket Perimeter - July 2019 - 7
Supermarket Perimeter - July 2019 - Blurring boundaries
Supermarket Perimeter - July 2019 - 9
Supermarket Perimeter - July 2019 - THE IMPORTANCE OF TAKING RISKS
Supermarket Perimeter - July 2019 - 11
Supermarket Perimeter - July 2019 - Clean confusion
Supermarket Perimeter - July 2019 - 13
Supermarket Perimeter - July 2019 - 14
Supermarket Perimeter - July 2019 - OLD SWEETENERS, NEW TRENDS
Supermarket Perimeter - July 2019 - 16
Supermarket Perimeter - July 2019 - 17
Supermarket Perimeter - July 2019 - Now trending
Supermarket Perimeter - July 2019 - TECHNOLOGY, PRODUCTS and PEOPLE: the future of perimeter deli and bakery
Supermarket Perimeter - July 2019 - 20
Supermarket Perimeter - July 2019 - 21
Supermarket Perimeter - July 2019 - Bakery - 5 ways to capture the premium bakery customer
Supermarket Perimeter - July 2019 - 23
Supermarket Perimeter - July 2019 - Dessert cakes
Supermarket Perimeter - July 2019 - 25
Supermarket Perimeter - July 2019 - Deli - Labor-saving equipment
Supermarket Perimeter - July 2019 - 27
Supermarket Perimeter - July 2019 - 28
Supermarket Perimeter - July 2019 - Specialty cheese
Supermarket Perimeter - July 2019 - Unexpected pairings
Supermarket Perimeter - July 2019 - 31
Supermarket Perimeter - July 2019 - Produce - Fresh renaissance
Supermarket Perimeter - July 2019 - 33
Supermarket Perimeter - July 2019 - Fresh-cut pear breakthrough
Supermarket Perimeter - July 2019 - 35
Supermarket Perimeter - July 2019 - Tropicals
Supermarket Perimeter - July 2019 - Meat & Poultry - Customer service
Supermarket Perimeter - July 2019 - 38
Supermarket Perimeter - July 2019 - 39
Supermarket Perimeter - July 2019 - 40
Supermarket Perimeter - July 2019 - 41
Supermarket Perimeter - July 2019 - 42
Supermarket Perimeter - July 2019 - 43
Supermarket Perimeter - July 2019 - Pork
Supermarket Perimeter - July 2019 - Seafood - Merchandising
Supermarket Perimeter - July 2019 - 46
Supermarket Perimeter - July 2019 - 47
Supermarket Perimeter - July 2019 - Food Safety - Equipment sanitizing
Supermarket Perimeter - July 2019 - 49
Supermarket Perimeter - July 2019 - 50
Supermarket Perimeter - July 2019 - STAINLESS STEEL CARE
Supermarket Perimeter - July 2019 - 52
Supermarket Perimeter - July 2019 - Comissary Insider July 2019 - AUDITS
Supermarket Perimeter - July 2019 - 54
Supermarket Perimeter - July 2019 - SPOTLIGHT - DELI SIDES & SALADS
Supermarket Perimeter - July 2019 - 56
Supermarket Perimeter - July 2019 - BULK UP
Supermarket Perimeter - July 2019 - PACKAGING - PORTABLE SUCCESS
Supermarket Perimeter - July 2019 - 59
Supermarket Perimeter - July 2019 - 60
Supermarket Perimeter - July 2019 - R&D - FRUITS AND NUTS
Supermarket Perimeter - July 2019 - 62
Supermarket Perimeter - July 2019 - BLUE DIAMOND EXPANDING
Supermarket Perimeter - July 2019 - Product Showcase
Supermarket Perimeter - July 2019 - Advertisers
Supermarket Perimeter - July 2019 - Fresh Takes
Supermarket Perimeter - July 2019 - 67
Supermarket Perimeter - July 2019 - 68
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