Supermarket Perimeter - July 2019 - 16

preservatives and no high fructose corn syrup'
can give the shopper a feeling of confidence in
trust when debating a baked good purchase.
With the proliferation of social media, bloggers and a 24-hour news cycle, consumers are
inundated with information, not all of it accurate.
Seventy-eight percent of people encounter
conflicting information all the time, a number
Stucky said he expected to be even higher. All
of this information and confusion has eroded
consumer trust with only 40% of consumers
surveyed saying they had any amount of trust in
the current food system.
To understand this lack of trust, InsightsNow
surveyed both general population as well as a
segment of consumers it refers to as the "clean
label enthusiasts" about who they trust in the
food system and who they hold responsible.
While there were gaps in both populations,
showing a lack of trust and high level of
responsibility for food producers, the trust gap
for clean label enthusiasts was significantly higher.

For example, 62% of clean label enthusiasts
said they held food companies responsible for
the food they created, but only 26% trusted food
companies. Of non-clean label enthusiasts, 69%
held food companies responsible, and 36% trusted food companies.
Despite this gap in trust, InsightsNow
argued that the clean label enthusiasts could
hold the key to bridging that gap and reshaping the food industry.
"The food industry needs advocates who are
real people," Lundahl says, asserting this group
could serve that purpose. "They are great advocates who can take the industry into the future."
When looking at what these consumers
believe and how they consume information,
InsightsNow discovered that while clean label
enthusiasts are skeptical, they do trust scientific
experts. Ninety percent of them, in fact, said they
fact check claims they see.
"You have to put your information out
there so they can find it," Stucky says. "Look
at who you are engaging online. Is it just

your colleagues or is it consumers too?"
Listening to and collaborating with these
consumers can also bring successful product
innovations around. Communication with
these consumers is key to building back trust
in the food system.
"Leverage those advocates and supporting
science to close the responsibility and trust
gap," Lundahl says.
Of course, all that trust has to result in a quality, great-tasting product at the end of the day.
"From a consumer perspective, taste
remains No. 1, particularly when purchasing
an indulgent, impulse item from the bakery,"
Kearney says. "In my view, Bake'n Joy retains
some of the best bakery scientist in the
industry today. They make development of
delectable, clean label bakery products seem
easy. Manufacturers remain ever vigilant about
ingredient costs and are paying close attention to the economy and commodity pricing
to remain as competitive as possible in selling
clean label products to customers."

OLD SWEETENERS, NEW TRENDS
Some of the older natural, full-calorie sweeteners of centuries past - think barley, honey and maple
syrup - could fit snugly into today's clean label trends, which favor recognizable ingredients over chemical
sounding ones.
For example, Malt Products Corp., in Saddle Brook, New Jersey, offers malted barley extracts.
"It has been described as nutty and mildly sweet with roasted, toasted, cereal, caramel, coffee carob
notes," says Amy Targan, president of Malt Products Corp. "Depending on the malted barley grain profile,
flavor can range from milder and sweeter to a more roasted, bitter overall taste."
Clean label may be a benefit for malt extracts.
"I know in talking to manufacturers that deal with consumers, they consider it a very clean label," says
Julie Giebel, technical service representative for Briess Malt & Ingredients Co. in Chilton, Wisconsin. "It's
very label friendly because it is listed just as malt extract."
Honey was perceived as a natural sweetening agent by 94% of surveyed individuals in a 2018 study from
Kerry called "Sensibly sweet; Formulating for clean label taste." Honey contains 181 compounds, including
various sugars, acids, enzymes and minerals, says Catherine Barry, director of marketing for the National
Honey Board, Frederick, Colorado.
Indiana Sugars in Gary, Indiana, offers maple syrups and sugars that deliver several distinctive flavors. The
flavors work well with vegetables, baked foods, fish, meats, dressings, granola and health drinks.
Nutrition-wise, maple syrup contains vitamins B1, B2, B3 and B6 along with calcium, iron, potassium,
magnesium, copper, zinc, phosphorus and manganese. Clean label is another benefit.
"Customers recognize that most sweeteners are refined or minimally refined, and they know that maple
syrup is all natural and comes from trees," says Scott Sievers, the company's vice president of sales. "I also
think consumers have associated maple syrup with pancakes and breakfast for years, but this perception is
changing. Maple is being used in health foods, granola, energy bars, meat, liquor, nutraceuticals and much,
much more."

16 - JULY 2019

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Supermarket Perimeter - July 2019

Table of Contents for the Digital Edition of Supermarket Perimeter - July 2019

Supermarket Perimeter - July 2019
Editor's Note - Easy does it
Contents
The Wire - Urban consumers shop the perimeter, want delivery
Foods with snacking claim on the rise
Affluent shoppers shaping supermarkets’ future
Blurring boundaries
THE IMPORTANCE OF TAKING RISKS
Clean confusion
A CLEAN WRAP
OLD SWEETENERS, NEW TRENDS
Now trending
TECHNOLOGY, PRODUCTS and PEOPLE: the future of perimeter deli and bakery
Bakery - 5 ways to capture the premium bakery customer
Dessert cakes
Deli - Labor-saving equipment
Specialty cheese
Unexpected pairings
Produce - Fresh renaissance
Fresh-cut pear breakthrough
Tropicals
Meat & Poultry - Customer service
Pork
TRENDING FOR SUMMER, TRENDING YEAR-ROUND
Seafood - Merchandising
Food Safety - Equipment sanitizing
STAINLESS STEEL CARE
Comissary Insider July 2019 - AUDITS
SPOTLIGHT - DELI SIDES & SALADS
BULK UP
PACKAGING - PORTABLE SUCCESS
R&D - FRUITS AND NUTS
BLUE DIAMOND EXPANDING
Product Showcase
Advertisers
Fresh Takes
Supermarket Perimeter - July 2019 - Supermarket Perimeter - July 2019
Supermarket Perimeter - July 2019 - Supermarket Perimeter - July 2019
Supermarket Perimeter - July 2019 - 2
Supermarket Perimeter - July 2019 - Editor's Note - Easy does it
Supermarket Perimeter - July 2019 - Contents
Supermarket Perimeter - July 2019 - 5
Supermarket Perimeter - July 2019 - Affluent shoppers shaping supermarkets’ future
Supermarket Perimeter - July 2019 - 7
Supermarket Perimeter - July 2019 - Blurring boundaries
Supermarket Perimeter - July 2019 - 9
Supermarket Perimeter - July 2019 - THE IMPORTANCE OF TAKING RISKS
Supermarket Perimeter - July 2019 - 11
Supermarket Perimeter - July 2019 - Clean confusion
Supermarket Perimeter - July 2019 - 13
Supermarket Perimeter - July 2019 - 14
Supermarket Perimeter - July 2019 - OLD SWEETENERS, NEW TRENDS
Supermarket Perimeter - July 2019 - 16
Supermarket Perimeter - July 2019 - 17
Supermarket Perimeter - July 2019 - Now trending
Supermarket Perimeter - July 2019 - TECHNOLOGY, PRODUCTS and PEOPLE: the future of perimeter deli and bakery
Supermarket Perimeter - July 2019 - 20
Supermarket Perimeter - July 2019 - 21
Supermarket Perimeter - July 2019 - Bakery - 5 ways to capture the premium bakery customer
Supermarket Perimeter - July 2019 - 23
Supermarket Perimeter - July 2019 - Dessert cakes
Supermarket Perimeter - July 2019 - 25
Supermarket Perimeter - July 2019 - Deli - Labor-saving equipment
Supermarket Perimeter - July 2019 - 27
Supermarket Perimeter - July 2019 - 28
Supermarket Perimeter - July 2019 - Specialty cheese
Supermarket Perimeter - July 2019 - Unexpected pairings
Supermarket Perimeter - July 2019 - 31
Supermarket Perimeter - July 2019 - Produce - Fresh renaissance
Supermarket Perimeter - July 2019 - 33
Supermarket Perimeter - July 2019 - Fresh-cut pear breakthrough
Supermarket Perimeter - July 2019 - 35
Supermarket Perimeter - July 2019 - Tropicals
Supermarket Perimeter - July 2019 - Meat & Poultry - Customer service
Supermarket Perimeter - July 2019 - 38
Supermarket Perimeter - July 2019 - 39
Supermarket Perimeter - July 2019 - 40
Supermarket Perimeter - July 2019 - 41
Supermarket Perimeter - July 2019 - 42
Supermarket Perimeter - July 2019 - 43
Supermarket Perimeter - July 2019 - Pork
Supermarket Perimeter - July 2019 - Seafood - Merchandising
Supermarket Perimeter - July 2019 - 46
Supermarket Perimeter - July 2019 - 47
Supermarket Perimeter - July 2019 - Food Safety - Equipment sanitizing
Supermarket Perimeter - July 2019 - 49
Supermarket Perimeter - July 2019 - 50
Supermarket Perimeter - July 2019 - STAINLESS STEEL CARE
Supermarket Perimeter - July 2019 - 52
Supermarket Perimeter - July 2019 - Comissary Insider July 2019 - AUDITS
Supermarket Perimeter - July 2019 - 54
Supermarket Perimeter - July 2019 - SPOTLIGHT - DELI SIDES & SALADS
Supermarket Perimeter - July 2019 - 56
Supermarket Perimeter - July 2019 - BULK UP
Supermarket Perimeter - July 2019 - PACKAGING - PORTABLE SUCCESS
Supermarket Perimeter - July 2019 - 59
Supermarket Perimeter - July 2019 - 60
Supermarket Perimeter - July 2019 - R&D - FRUITS AND NUTS
Supermarket Perimeter - July 2019 - 62
Supermarket Perimeter - July 2019 - BLUE DIAMOND EXPANDING
Supermarket Perimeter - July 2019 - Product Showcase
Supermarket Perimeter - July 2019 - Advertisers
Supermarket Perimeter - July 2019 - Fresh Takes
Supermarket Perimeter - July 2019 - 67
Supermarket Perimeter - July 2019 - 68
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