Supermarket Perimeter - July 2019 - 23

INDUSTRY OUTLOOK
"The ISB can really be a
driver of sales and a major
factor of foot traffic," says
Eric Richard, industry relations coordinator, IDDBA,
Madison, Wisconsin. "Use
sweet goods through
cross merchandising,
entertaining, samplings,
in-store kits and pairings.
Invite people to taste and
get an idea of the quality."
Dulce de leche is one of the top trending flavors for
baked goods.

of something special with
the add-ons of gourmet
chocolate, premium toppings and upscale packaging. Sweet goods become
a permissible, premium
treat in a small indulgent
package.
INDUSTRY OUTLOOK
Some of the top trending flavors for indulgent
fillings include dulce de
leche, toffee and coconut,
according to GlobalData
Intelligence. FONA's Indulgence 2018 Trend Insight
Report cites chocolate
peanut butter, cinnamon
roll and turtle cheesecake
as top-rated consumer
indulgent flavors.
TELL A STORY
Part of the fun of indulgence is being able to
share the story behind
the product. It's the little
details that enrich the
experience. Look for ways
to tell a story behind the
ingredients and the production of the products
by spotlighting community-based suppliers and
local producers as well
as the people making the
products in-house.

3

Grocerant
format
TAKE A PAUSE
Grocerants offer the best
of both worlds, grocery
and restaurant in one
location. Within the store,
the bakery is the most
powerful source of sensory appeal. After a hectic
day, what's more welcoming and soothing to the
senses than fresh-baked
products?
Draw the customer in
and give them a spot to
rest and recharge. The
addition of simple café
chairs and small tables can
entice tired shoppers to
enjoy their treat in-house
and possibly purchase
another for the road. Don't
forget to add plug-ins near
the seating to allow customers to re-charge their
phone or computer.

CROWD APPEAL
Millennials and Gen Z
are more likely to decide
what they're eating oneto-two hours before a
meal. Be ready for these
young shoppers with an
experience and a reason
to indulge. Samplings,
pairings with alcohol and
after-work happy hour
events give shoppers an
experience and the opportunity for a delicious treat.

4

by incorporating unique
twists on old-school
favorites. Even something
as simple as toppings
has gone nostalgic with
addition of s'mores, maple
and bacon and breakfast
cereals, evoking memories
of summer campouts and
Saturday mornings. Familiarity with a product or
flavor is a strong attribute,
but with the addition of
an innovative flair it can
push a consumer towards
purchase, according to
David Skinner, marketing manager, J. Skinner
Baking, headquartered in
Omaha, Nebraska.
INDUSTRY OUTLOOK
Looking at the category
more broadly, many of
the key trends driving the
sweet goods segment
encourage creativity, from
innovative mashups to
unique flavor combos.
(Cargill, Minnetonka,
Minnesota)
STOCKING THE CASE
Make room for cookies
and cookie sandwiches
with frosting, brownies, muffins, cupcakes
and donuts.

5

Donut
Expansion
HOLE-IN-ONE
Today's consumers crave
experiences, and gourmet
donuts are delivering as
the new growth driver in
the category. According to
Jackson, Michigan-based
Dawn Foods, 65% of
consumers are likely to
try gourmet donuts but
only 9% of operators plan
to add them. To generate
maximum impact, focus
on creativity and decadent
fillings like passionfruit
and lemon curd; indulgent
toppings like chocolate
chunk cookie dough or
caramel corn, or try a riff
on red velvet cake and
more. And don't forget
savory pairings like bacon
and eggs, Prosciutto and
cheese or cream cheese
and lox.

Nostalgia
redux
USING THE SENSES
Nostalgia is a powerful
force, with the ability
to take us back in time.
When consumers finally
take a break and indulge,
they want the experience
to count. Many bakers
are capitalizing on the
growing demands of
innovation and nostalgia
www.supermarketperimeter.com

Breakfast cereals atop donuts taps into nostalgia.

JULY 2019 - 23


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Supermarket Perimeter - July 2019

Table of Contents for the Digital Edition of Supermarket Perimeter - July 2019

Supermarket Perimeter - July 2019
Editor's Note - Easy does it
Contents
The Wire - Urban consumers shop the perimeter, want delivery
Foods with snacking claim on the rise
Affluent shoppers shaping supermarkets’ future
Blurring boundaries
THE IMPORTANCE OF TAKING RISKS
Clean confusion
A CLEAN WRAP
OLD SWEETENERS, NEW TRENDS
Now trending
TECHNOLOGY, PRODUCTS and PEOPLE: the future of perimeter deli and bakery
Bakery - 5 ways to capture the premium bakery customer
Dessert cakes
Deli - Labor-saving equipment
Specialty cheese
Unexpected pairings
Produce - Fresh renaissance
Fresh-cut pear breakthrough
Tropicals
Meat & Poultry - Customer service
Pork
TRENDING FOR SUMMER, TRENDING YEAR-ROUND
Seafood - Merchandising
Food Safety - Equipment sanitizing
STAINLESS STEEL CARE
Comissary Insider July 2019 - AUDITS
SPOTLIGHT - DELI SIDES & SALADS
BULK UP
PACKAGING - PORTABLE SUCCESS
R&D - FRUITS AND NUTS
BLUE DIAMOND EXPANDING
Product Showcase
Advertisers
Fresh Takes
Supermarket Perimeter - July 2019 - Supermarket Perimeter - July 2019
Supermarket Perimeter - July 2019 - Supermarket Perimeter - July 2019
Supermarket Perimeter - July 2019 - 2
Supermarket Perimeter - July 2019 - Editor's Note - Easy does it
Supermarket Perimeter - July 2019 - Contents
Supermarket Perimeter - July 2019 - 5
Supermarket Perimeter - July 2019 - Affluent shoppers shaping supermarkets’ future
Supermarket Perimeter - July 2019 - 7
Supermarket Perimeter - July 2019 - Blurring boundaries
Supermarket Perimeter - July 2019 - 9
Supermarket Perimeter - July 2019 - THE IMPORTANCE OF TAKING RISKS
Supermarket Perimeter - July 2019 - 11
Supermarket Perimeter - July 2019 - Clean confusion
Supermarket Perimeter - July 2019 - 13
Supermarket Perimeter - July 2019 - 14
Supermarket Perimeter - July 2019 - OLD SWEETENERS, NEW TRENDS
Supermarket Perimeter - July 2019 - 16
Supermarket Perimeter - July 2019 - 17
Supermarket Perimeter - July 2019 - Now trending
Supermarket Perimeter - July 2019 - TECHNOLOGY, PRODUCTS and PEOPLE: the future of perimeter deli and bakery
Supermarket Perimeter - July 2019 - 20
Supermarket Perimeter - July 2019 - 21
Supermarket Perimeter - July 2019 - Bakery - 5 ways to capture the premium bakery customer
Supermarket Perimeter - July 2019 - 23
Supermarket Perimeter - July 2019 - Dessert cakes
Supermarket Perimeter - July 2019 - 25
Supermarket Perimeter - July 2019 - Deli - Labor-saving equipment
Supermarket Perimeter - July 2019 - 27
Supermarket Perimeter - July 2019 - 28
Supermarket Perimeter - July 2019 - Specialty cheese
Supermarket Perimeter - July 2019 - Unexpected pairings
Supermarket Perimeter - July 2019 - 31
Supermarket Perimeter - July 2019 - Produce - Fresh renaissance
Supermarket Perimeter - July 2019 - 33
Supermarket Perimeter - July 2019 - Fresh-cut pear breakthrough
Supermarket Perimeter - July 2019 - 35
Supermarket Perimeter - July 2019 - Tropicals
Supermarket Perimeter - July 2019 - Meat & Poultry - Customer service
Supermarket Perimeter - July 2019 - 38
Supermarket Perimeter - July 2019 - 39
Supermarket Perimeter - July 2019 - 40
Supermarket Perimeter - July 2019 - 41
Supermarket Perimeter - July 2019 - 42
Supermarket Perimeter - July 2019 - 43
Supermarket Perimeter - July 2019 - Pork
Supermarket Perimeter - July 2019 - Seafood - Merchandising
Supermarket Perimeter - July 2019 - 46
Supermarket Perimeter - July 2019 - 47
Supermarket Perimeter - July 2019 - Food Safety - Equipment sanitizing
Supermarket Perimeter - July 2019 - 49
Supermarket Perimeter - July 2019 - 50
Supermarket Perimeter - July 2019 - STAINLESS STEEL CARE
Supermarket Perimeter - July 2019 - 52
Supermarket Perimeter - July 2019 - Comissary Insider July 2019 - AUDITS
Supermarket Perimeter - July 2019 - 54
Supermarket Perimeter - July 2019 - SPOTLIGHT - DELI SIDES & SALADS
Supermarket Perimeter - July 2019 - 56
Supermarket Perimeter - July 2019 - BULK UP
Supermarket Perimeter - July 2019 - PACKAGING - PORTABLE SUCCESS
Supermarket Perimeter - July 2019 - 59
Supermarket Perimeter - July 2019 - 60
Supermarket Perimeter - July 2019 - R&D - FRUITS AND NUTS
Supermarket Perimeter - July 2019 - 62
Supermarket Perimeter - July 2019 - BLUE DIAMOND EXPANDING
Supermarket Perimeter - July 2019 - Product Showcase
Supermarket Perimeter - July 2019 - Advertisers
Supermarket Perimeter - July 2019 - Fresh Takes
Supermarket Perimeter - July 2019 - 67
Supermarket Perimeter - July 2019 - 68
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