Supermarket Perimeter - July 2019 - 40

Meat & Poultry: Customer service

In just the past few months, Niman Ranch
has upgraded another crucial aspect of its
customer service: transportation.
Due in large part to soaring transportation rates and restrictive trucking mandates in recent years, what was true of
freight logistics a decade isn't true today,
Cornelius says.
Niman Ranch wants to make that process as smooth as possible for its customers. To that end, the company recently
hired a freight and logistics manager.
"In the past, we'd say, 'Here's the order,
trucker, now go take it to our customers.'
Our freight and logistics manager really
can help our customers on a constant basis
to make sure they're getting the best cost
for delivery and getting their delivery in the
shortest amount of time."
Another way in which Niman Ranch
delivers top-shelf customer service is by
assigning regional managers to areas
of the country where the company has

particularly strong market saturation.
"They're constantly visiting retail stores,
not just to merchandise the stores but to
add that added level of service and education," Cornelius says. "We often have them
do tastings with the staff or trainings with
the meat department. We want that meat
staff, when they're talking to customers,
to be able to say, 'Did you know this was
raised by small family farmers and raised
without hormones or antibiotics?'"
In addition, twice a year - once for beef,
once for pork - Niman Ranch invites its
retail partners to on-the-farm events with
the producers of its meats. Farm tours are
held the first day of the event, educational
sessions the second.
"They walk on the farm, have dinner with
the ranchers, and they're able to take that
back to Detroit or San Jose or New York or
Sarasota and say, 'I've been to the farm, I've
met the farmer, this is the real deal.'"
Niman Ranch also finds ways to bring
the farmer to the retailer. The company has

Niman Ranch sponsors retailer tours of its beef and pork producers' farms.

40 - JULY 2019

www.supermarketperimeter.com

a group it calls its "farmer ambassadors,"
who make regular visits to some of the
supplier's retail partners for instore events.
Cleveland-based Heinen's Fine Foods, for
instance, does a promotion once a month
where one of the company's meat cutters
sets up shop in the middle of the store and
cuts pork butts or another Niman Ranch
product to order for customers. A farmer
who produced that very meat is on hand
to talk to customers as their meat is being
custom-prepared about their small family
farm, the humane ways they treat their
animals, the heritage breeds they use and
other topics.
Niman Ranch also provides to its retail
partners, free of charge, a full lineup of
case dividers, rail strips, coupon books,
hats, vests, gloves and other items that tell
the company's brand story. And on social
media, Niman Ranch supplies content that
retailers can customize on the different
attributes of Niman Ranch meats that help
separate it from the pack.

NIMAN RANCH

Service beyond the store


http://www.supermarketperimeter.com

Supermarket Perimeter - July 2019

Table of Contents for the Digital Edition of Supermarket Perimeter - July 2019

Supermarket Perimeter - July 2019
Editor's Note - Easy does it
Contents
The Wire - Urban consumers shop the perimeter, want delivery
Foods with snacking claim on the rise
Affluent shoppers shaping supermarkets’ future
Blurring boundaries
THE IMPORTANCE OF TAKING RISKS
Clean confusion
A CLEAN WRAP
OLD SWEETENERS, NEW TRENDS
Now trending
TECHNOLOGY, PRODUCTS and PEOPLE: the future of perimeter deli and bakery
Bakery - 5 ways to capture the premium bakery customer
Dessert cakes
Deli - Labor-saving equipment
Specialty cheese
Unexpected pairings
Produce - Fresh renaissance
Fresh-cut pear breakthrough
Tropicals
Meat & Poultry - Customer service
Pork
TRENDING FOR SUMMER, TRENDING YEAR-ROUND
Seafood - Merchandising
Food Safety - Equipment sanitizing
STAINLESS STEEL CARE
Comissary Insider July 2019 - AUDITS
SPOTLIGHT - DELI SIDES & SALADS
BULK UP
PACKAGING - PORTABLE SUCCESS
R&D - FRUITS AND NUTS
BLUE DIAMOND EXPANDING
Product Showcase
Advertisers
Fresh Takes
Supermarket Perimeter - July 2019 - Supermarket Perimeter - July 2019
Supermarket Perimeter - July 2019 - Supermarket Perimeter - July 2019
Supermarket Perimeter - July 2019 - 2
Supermarket Perimeter - July 2019 - Editor's Note - Easy does it
Supermarket Perimeter - July 2019 - Contents
Supermarket Perimeter - July 2019 - 5
Supermarket Perimeter - July 2019 - Affluent shoppers shaping supermarkets’ future
Supermarket Perimeter - July 2019 - 7
Supermarket Perimeter - July 2019 - Blurring boundaries
Supermarket Perimeter - July 2019 - 9
Supermarket Perimeter - July 2019 - THE IMPORTANCE OF TAKING RISKS
Supermarket Perimeter - July 2019 - 11
Supermarket Perimeter - July 2019 - Clean confusion
Supermarket Perimeter - July 2019 - 13
Supermarket Perimeter - July 2019 - 14
Supermarket Perimeter - July 2019 - OLD SWEETENERS, NEW TRENDS
Supermarket Perimeter - July 2019 - 16
Supermarket Perimeter - July 2019 - 17
Supermarket Perimeter - July 2019 - Now trending
Supermarket Perimeter - July 2019 - TECHNOLOGY, PRODUCTS and PEOPLE: the future of perimeter deli and bakery
Supermarket Perimeter - July 2019 - 20
Supermarket Perimeter - July 2019 - 21
Supermarket Perimeter - July 2019 - Bakery - 5 ways to capture the premium bakery customer
Supermarket Perimeter - July 2019 - 23
Supermarket Perimeter - July 2019 - Dessert cakes
Supermarket Perimeter - July 2019 - 25
Supermarket Perimeter - July 2019 - Deli - Labor-saving equipment
Supermarket Perimeter - July 2019 - 27
Supermarket Perimeter - July 2019 - 28
Supermarket Perimeter - July 2019 - Specialty cheese
Supermarket Perimeter - July 2019 - Unexpected pairings
Supermarket Perimeter - July 2019 - 31
Supermarket Perimeter - July 2019 - Produce - Fresh renaissance
Supermarket Perimeter - July 2019 - 33
Supermarket Perimeter - July 2019 - Fresh-cut pear breakthrough
Supermarket Perimeter - July 2019 - 35
Supermarket Perimeter - July 2019 - Tropicals
Supermarket Perimeter - July 2019 - Meat & Poultry - Customer service
Supermarket Perimeter - July 2019 - 38
Supermarket Perimeter - July 2019 - 39
Supermarket Perimeter - July 2019 - 40
Supermarket Perimeter - July 2019 - 41
Supermarket Perimeter - July 2019 - 42
Supermarket Perimeter - July 2019 - 43
Supermarket Perimeter - July 2019 - Pork
Supermarket Perimeter - July 2019 - Seafood - Merchandising
Supermarket Perimeter - July 2019 - 46
Supermarket Perimeter - July 2019 - 47
Supermarket Perimeter - July 2019 - Food Safety - Equipment sanitizing
Supermarket Perimeter - July 2019 - 49
Supermarket Perimeter - July 2019 - 50
Supermarket Perimeter - July 2019 - STAINLESS STEEL CARE
Supermarket Perimeter - July 2019 - 52
Supermarket Perimeter - July 2019 - Comissary Insider July 2019 - AUDITS
Supermarket Perimeter - July 2019 - 54
Supermarket Perimeter - July 2019 - SPOTLIGHT - DELI SIDES & SALADS
Supermarket Perimeter - July 2019 - 56
Supermarket Perimeter - July 2019 - BULK UP
Supermarket Perimeter - July 2019 - PACKAGING - PORTABLE SUCCESS
Supermarket Perimeter - July 2019 - 59
Supermarket Perimeter - July 2019 - 60
Supermarket Perimeter - July 2019 - R&D - FRUITS AND NUTS
Supermarket Perimeter - July 2019 - 62
Supermarket Perimeter - July 2019 - BLUE DIAMOND EXPANDING
Supermarket Perimeter - July 2019 - Product Showcase
Supermarket Perimeter - July 2019 - Advertisers
Supermarket Perimeter - July 2019 - Fresh Takes
Supermarket Perimeter - July 2019 - 67
Supermarket Perimeter - July 2019 - 68
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