Supermarket Perimeter - July 2019 - 42

Meat & Poultry: Customer service

WAYS YOUR
SUPPLIERS
CAN MAKE A
DIFFERENCE
Logistics. An increasing number
of suppliers have their own
logistics departments to ensure
that your product gets delivered
safely, on time.

The analytics advantage
Data is a big reason Verde is able to keep
its customers happy. The company breaks
down sales by item, by store, often even
by day. That allows Verde to micromanage exactly how much of each product is
needed on a given day or week, and when
to promote it.
And internally, Verde runs all of its operations through a custom-built cloud-based
ERP Salesforce platform that everyone in the
organization uses, Ehrlich says. That helps
Verde provide 99%-plus delivery rates and
super-fast response times.
"The difference between good and great
customer support is there's transparency
and accountability with very quick response
times," he says.
Another way retailers can pick up
their customer service games is with the
Denver-based National Cattlemen's Beef
Association's new Chuck Knows Beef interactive tool, available on all mobile platforms
and smart speakers.
"Chuck Knows Beef is an all-knowing
beef expert powered by Google Artificial
Intelligence," says Jason Jerome, senior director of retail and foodservice engagement
for the association, a contractor to the Beef
Checkoff. "While it's very important retailers
train their meat staff to be knowledgeable

42 - JULY 2019

as possible to be able to give consumers
the information they need, training and
labor can be costly and often times rather
than asking meat case staff for cut/ recipe
recommendations, shoppers turn to their
phones."
That's where Chuck steps in. With
access to expertly sourced content from
BeefItsWhatsForDinner.com, Chuck is prepared to answer questions shoppers may
have about nutrition as well as production
topics, such as sustainability and the use of
hormones, in addition to recipes, cooking
tips and cut information.
Chuck isn't the only customer service tool
the association provides to retailers. The organization has an entire team dedicated to
educating retailers on a number of factors to
maximize beef sales at retail, Jerome says.
"We're happy to share information ranging from the value beef brings to a retailer,
how consumers can achieve the pleasurable
eating experience they crave, and the nutrients beef has to offer, to all the hard work
beef farmers and ranchers do to ensure
shoppers have the best possible experience
while consuming their product," he says.
"This education can help the retailers train
their staff and leave their customers with a
memorable experience when visiting the
meat case."

www.supermarketperimeter.com

Category Manager. If you need
merchandising, stocking or
marketing tips, many suppliers
are there to lend a hand
with sophisticated category
management capabilities.
Personal touch. Many suppliers
now help bridge the gap between
supermarkets and the foods they
sell by arranging tours, dinners,
educational programming and
other activities featuring retailers
and producers.
Building connections. With
today's focus on transparency,
your suppliers are more likely
than ever to help you with events
in your store featuring producers
of the meats you sell.
Number crunchers.
Many suppliers now have
sophisticated data analytics
capabilities to help you know
what to sell where and when.

NATIOANL CATTLEMEN'S BEEF ASSOCIATION,

Having well-trained meat department employees is essential to delivering customer service.


http://www.BeefItsWhatsForDinner.com http://www.supermarketperimeter.com

Supermarket Perimeter - July 2019

Table of Contents for the Digital Edition of Supermarket Perimeter - July 2019

Supermarket Perimeter - July 2019
Editor's Note - Easy does it
Contents
The Wire - Urban consumers shop the perimeter, want delivery
Foods with snacking claim on the rise
Affluent shoppers shaping supermarkets’ future
Blurring boundaries
THE IMPORTANCE OF TAKING RISKS
Clean confusion
A CLEAN WRAP
OLD SWEETENERS, NEW TRENDS
Now trending
TECHNOLOGY, PRODUCTS and PEOPLE: the future of perimeter deli and bakery
Bakery - 5 ways to capture the premium bakery customer
Dessert cakes
Deli - Labor-saving equipment
Specialty cheese
Unexpected pairings
Produce - Fresh renaissance
Fresh-cut pear breakthrough
Tropicals
Meat & Poultry - Customer service
Pork
TRENDING FOR SUMMER, TRENDING YEAR-ROUND
Seafood - Merchandising
Food Safety - Equipment sanitizing
STAINLESS STEEL CARE
Comissary Insider July 2019 - AUDITS
SPOTLIGHT - DELI SIDES & SALADS
BULK UP
PACKAGING - PORTABLE SUCCESS
R&D - FRUITS AND NUTS
BLUE DIAMOND EXPANDING
Product Showcase
Advertisers
Fresh Takes
Supermarket Perimeter - July 2019 - Supermarket Perimeter - July 2019
Supermarket Perimeter - July 2019 - Supermarket Perimeter - July 2019
Supermarket Perimeter - July 2019 - 2
Supermarket Perimeter - July 2019 - Editor's Note - Easy does it
Supermarket Perimeter - July 2019 - Contents
Supermarket Perimeter - July 2019 - 5
Supermarket Perimeter - July 2019 - Affluent shoppers shaping supermarkets’ future
Supermarket Perimeter - July 2019 - 7
Supermarket Perimeter - July 2019 - Blurring boundaries
Supermarket Perimeter - July 2019 - 9
Supermarket Perimeter - July 2019 - THE IMPORTANCE OF TAKING RISKS
Supermarket Perimeter - July 2019 - 11
Supermarket Perimeter - July 2019 - Clean confusion
Supermarket Perimeter - July 2019 - 13
Supermarket Perimeter - July 2019 - 14
Supermarket Perimeter - July 2019 - OLD SWEETENERS, NEW TRENDS
Supermarket Perimeter - July 2019 - 16
Supermarket Perimeter - July 2019 - 17
Supermarket Perimeter - July 2019 - Now trending
Supermarket Perimeter - July 2019 - TECHNOLOGY, PRODUCTS and PEOPLE: the future of perimeter deli and bakery
Supermarket Perimeter - July 2019 - 20
Supermarket Perimeter - July 2019 - 21
Supermarket Perimeter - July 2019 - Bakery - 5 ways to capture the premium bakery customer
Supermarket Perimeter - July 2019 - 23
Supermarket Perimeter - July 2019 - Dessert cakes
Supermarket Perimeter - July 2019 - 25
Supermarket Perimeter - July 2019 - Deli - Labor-saving equipment
Supermarket Perimeter - July 2019 - 27
Supermarket Perimeter - July 2019 - 28
Supermarket Perimeter - July 2019 - Specialty cheese
Supermarket Perimeter - July 2019 - Unexpected pairings
Supermarket Perimeter - July 2019 - 31
Supermarket Perimeter - July 2019 - Produce - Fresh renaissance
Supermarket Perimeter - July 2019 - 33
Supermarket Perimeter - July 2019 - Fresh-cut pear breakthrough
Supermarket Perimeter - July 2019 - 35
Supermarket Perimeter - July 2019 - Tropicals
Supermarket Perimeter - July 2019 - Meat & Poultry - Customer service
Supermarket Perimeter - July 2019 - 38
Supermarket Perimeter - July 2019 - 39
Supermarket Perimeter - July 2019 - 40
Supermarket Perimeter - July 2019 - 41
Supermarket Perimeter - July 2019 - 42
Supermarket Perimeter - July 2019 - 43
Supermarket Perimeter - July 2019 - Pork
Supermarket Perimeter - July 2019 - Seafood - Merchandising
Supermarket Perimeter - July 2019 - 46
Supermarket Perimeter - July 2019 - 47
Supermarket Perimeter - July 2019 - Food Safety - Equipment sanitizing
Supermarket Perimeter - July 2019 - 49
Supermarket Perimeter - July 2019 - 50
Supermarket Perimeter - July 2019 - STAINLESS STEEL CARE
Supermarket Perimeter - July 2019 - 52
Supermarket Perimeter - July 2019 - Comissary Insider July 2019 - AUDITS
Supermarket Perimeter - July 2019 - 54
Supermarket Perimeter - July 2019 - SPOTLIGHT - DELI SIDES & SALADS
Supermarket Perimeter - July 2019 - 56
Supermarket Perimeter - July 2019 - BULK UP
Supermarket Perimeter - July 2019 - PACKAGING - PORTABLE SUCCESS
Supermarket Perimeter - July 2019 - 59
Supermarket Perimeter - July 2019 - 60
Supermarket Perimeter - July 2019 - R&D - FRUITS AND NUTS
Supermarket Perimeter - July 2019 - 62
Supermarket Perimeter - July 2019 - BLUE DIAMOND EXPANDING
Supermarket Perimeter - July 2019 - Product Showcase
Supermarket Perimeter - July 2019 - Advertisers
Supermarket Perimeter - July 2019 - Fresh Takes
Supermarket Perimeter - July 2019 - 67
Supermarket Perimeter - July 2019 - 68
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