Supermarket Perimeter - August 2019 - 24

Bakery

Cookies
BY RYAN ATKINSON

Helping shoppers choose
Consumers continue to want options. Instead
of grabbing pre-packaged containers of
cookies, shoppers are looking for the ability to
personalize their cookie purchases.
"One of the biggest trends we're seeing right
now in the bakery is the cookie bin or cookieby-the-pound program," says Evelyn Steinke,
sales and marketing rep for Garland, Texasbased Aphrodite Divine Confections. "The
instore bakery is making it easier for customers to choose the variety of cookie they want."
This includes putting more cookies in the

display case rather than packaging them.
Steinke says Aphrodite helps with this by
giving retailers a variety of cookies, including from its Gourmet line and its line of filled
cookies, which she says work very well in that
type of selling environment.
"We try to keep our prices down while providing a premium product," she says.

Easing labor burdens
Executing a successful fresh cookie program
in the instore bakery obviously doesn't need to
be heavy on labor. Suppliers offer a variety of
options to make life easier on bakery employees - always a welcome situation, especially
when dealing with labor shortages.
Rise Baking Company, based in Minneapolis,
acquired South Coast Baking in 2016 and now
offers its South Coast Fast Pans.
The company calls the pans its most
efficient way to bake its cookies, claiming the
Fast Pan technology delivers up to 70% labor
savings, making it ideal for instore bakeries
and high-volume foodservice vendors.
Instead of traditional bake-off cookie
doughs - where workers must individually
place each portion of dough on the pan - the
Fast Pan system includes oven-ready sheets of
pre-formed cookie dough. Bakery employees
then must simply place the entire sheet onto

Filled cookies are
a good way to add
variety to your fresh
cookie program.

24 - AUGUST 2019

www.supermarketperimeter.com

a pan and then onto the oven rack, or into
the oven.
Aphrodite offers its premium cookie dough
in both tubs and easy-to-use pucks.
"Retailers are loving the cookie dough
pucks," Steinke says. "They no longer have to
scoop the dough out of buckets, they simply
pull out the pucks they need and bake them
off quickly without the mess of the cookie
bucket."

HIGH-END
TAKE-AND-BAKE
While the majority of shoppers are
still looking for fresh-baked cookies
at the instore bakery, the takeand-bake trend allows retailers
the chance to increase profit while
decreasing labor.
Shoppers still love prepared cookie
dough that they can bake at home.
And getting that from an instore
bakery adds a touch of quality that
the packaged stuff in the dessert
cooler near the dairy department
just doesn't have.
"That's another big trend we're
seeing: retailers selling cookie
dough for customers to take-andbake," says Eveyln Steinke, sales
and marketing rep for Garland,
Texas-based Aphrodite Devine
Confections. "This gets them away
from the pre-packaged cookie
dough and straight back to the
instore bakery for fresh dough in
the variety they choose."

APHRODITE DEVINE CONFECTIONS; VERMONTALM - STOCK.ADOBE.COM

COOKIES REMAIN A STAPLE, and a successful sales piece, for the instore bakery.
According to Nielsen data, which breaks
cookies out from all other dessert items, the
category still generates more sales for the
instore bakery than even bread. In fact, that
dessert category - which includes cakes, pies,
cupcakes, brownies, dessert platters and more
- is the only category that accounted for more
dollars in supermarket bakery departments
last year.
For retailers to most efficiently go after those
cookie dollars, they should pay attention to the
latest trends, whether it be consumer preferences or supplier offerings that can help with
instore production.


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Supermarket Perimeter - August 2019

Table of Contents for the Digital Edition of Supermarket Perimeter - August 2019

Supermarket Perimeter - August 2019
Editor’s note - A good suggestion
Contents
The Wire - Impossible Burger coming to retail
New Price Rite stores highlight perimeter
Online shoppers still mostly shopping instore
Younger shoppers demand transparency
ADDING VALUE
SUGGESTIVE SELLING MEETS AI
Packaging innovations
Keeping food crisp with packaging technology
Innovations at IBIE
Bakery - A to Z: Equipping the Bakery
Cookies
Deli - Dinner demand
THE DELI AS A SHORTCUT TO HOME PREP
HELPING SHOPPERS
Fried chicken
KEEPING FRIED FOOD FRESH DURING DELIVERY
Meat & Poultry - Merchandising TRENDS
Bacon
THE TURKEY ALTERNATIVE
Produce - Back to SCHOOL
SINGLE-SERVE, EASY-TO-EAT
Fresh-cut
FRESH-CUT PACKAGING
Seafood - Tuna & swordfish
NOAA makes progress on restoring tuna, swordfish populations
Food safety - BEST PRODUCE PRACTICES
Keeping an eye on supply
Commissary Insider - August 2019
CONTROLLING ALLERGENS
SPOTLIGHT - CAKE PRODUCTION
TECHNOLOGY - PRODUCTION MANAGEMENT
OPERATIONS - OUTSOURCING SANITIZATION
Product Showcase
Advertisers
Supermarket Perimeter - August 2019 - Supermarket Perimeter - August 2019
Supermarket Perimeter - August 2019 - Supermarket Perimeter - August 2019
Supermarket Perimeter - August 2019 - 2
Supermarket Perimeter - August 2019 - Editor’s note - A good suggestion
Supermarket Perimeter - August 2019 - Contents
Supermarket Perimeter - August 2019 - 5
Supermarket Perimeter - August 2019 - Younger shoppers demand transparency
Supermarket Perimeter - August 2019 - 7
Supermarket Perimeter - August 2019 - ADDING VALUE
Supermarket Perimeter - August 2019 - 9
Supermarket Perimeter - August 2019 - 10
Supermarket Perimeter - August 2019 - 11
Supermarket Perimeter - August 2019 - SUGGESTIVE SELLING MEETS AI
Supermarket Perimeter - August 2019 - 13
Supermarket Perimeter - August 2019 - Packaging innovations
Supermarket Perimeter - August 2019 - 15
Supermarket Perimeter - August 2019 - Keeping food crisp with packaging technology
Supermarket Perimeter - August 2019 - 17
Supermarket Perimeter - August 2019 - Innovations at IBIE
Supermarket Perimeter - August 2019 - 19
Supermarket Perimeter - August 2019 - Bakery - A to Z: Equipping the Bakery
Supermarket Perimeter - August 2019 - 21
Supermarket Perimeter - August 2019 - 22
Supermarket Perimeter - August 2019 - 23
Supermarket Perimeter - August 2019 - Cookies
Supermarket Perimeter - August 2019 - 25
Supermarket Perimeter - August 2019 - 26
Supermarket Perimeter - August 2019 - 27
Supermarket Perimeter - August 2019 - 28
Supermarket Perimeter - August 2019 - 29
Supermarket Perimeter - August 2019 - Deli - Dinner demand
Supermarket Perimeter - August 2019 - THE DELI AS A SHORTCUT TO HOME PREP
Supermarket Perimeter - August 2019 - HELPING SHOPPERS
Supermarket Perimeter - August 2019 - 33
Supermarket Perimeter - August 2019 - Fried chicken
Supermarket Perimeter - August 2019 - 35
Supermarket Perimeter - August 2019 - KEEPING FRIED FOOD FRESH DURING DELIVERY
Supermarket Perimeter - August 2019 - 37
Supermarket Perimeter - August 2019 - Meat & Poultry - Merchandising TRENDS
Supermarket Perimeter - August 2019 - 39
Supermarket Perimeter - August 2019 - 40
Supermarket Perimeter - August 2019 - 41
Supermarket Perimeter - August 2019 - Bacon
Supermarket Perimeter - August 2019 - THE TURKEY ALTERNATIVE
Supermarket Perimeter - August 2019 - 44
Supermarket Perimeter - August 2019 - 45
Supermarket Perimeter - August 2019 - 46
Supermarket Perimeter - August 2019 - 47
Supermarket Perimeter - August 2019 - Produce - Back to SCHOOL
Supermarket Perimeter - August 2019 - 49
Supermarket Perimeter - August 2019 - SINGLE-SERVE, EASY-TO-EAT
Supermarket Perimeter - August 2019 - 51
Supermarket Perimeter - August 2019 - Fresh-cut
Supermarket Perimeter - August 2019 - FRESH-CUT PACKAGING
Supermarket Perimeter - August 2019 - 54
Supermarket Perimeter - August 2019 - 55
Supermarket Perimeter - August 2019 - Seafood - Tuna & swordfish
Supermarket Perimeter - August 2019 - 57
Supermarket Perimeter - August 2019 - NOAA makes progress on restoring tuna, swordfish populations
Supermarket Perimeter - August 2019 - 59
Supermarket Perimeter - August 2019 - Food safety - BEST PRODUCE PRACTICES
Supermarket Perimeter - August 2019 - Keeping an eye on supply
Supermarket Perimeter - August 2019 - 62
Supermarket Perimeter - August 2019 - 63
Supermarket Perimeter - August 2019 - 64
Supermarket Perimeter - August 2019 - CONTROLLING ALLERGENS
Supermarket Perimeter - August 2019 - 66
Supermarket Perimeter - August 2019 - 67
Supermarket Perimeter - August 2019 - SPOTLIGHT - CAKE PRODUCTION
Supermarket Perimeter - August 2019 - 69
Supermarket Perimeter - August 2019 - 70
Supermarket Perimeter - August 2019 - 71
Supermarket Perimeter - August 2019 - TECHNOLOGY - PRODUCTION MANAGEMENT
Supermarket Perimeter - August 2019 - 73
Supermarket Perimeter - August 2019 - 74
Supermarket Perimeter - August 2019 - 75
Supermarket Perimeter - August 2019 - OPERATIONS - OUTSOURCING SANITIZATION
Supermarket Perimeter - August 2019 - 77
Supermarket Perimeter - August 2019 - 78
Supermarket Perimeter - August 2019 - 79
Supermarket Perimeter - August 2019 - Product Showcase
Supermarket Perimeter - August 2019 - Advertisers
Supermarket Perimeter - August 2019 - 82
Supermarket Perimeter - August 2019 - 83
Supermarket Perimeter - August 2019 - 84
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