Supermarket Perimeter - August 2019 - 31

Shoppers are looking
for options and ideas.
Show what you can
offer them for dinner.

So not only does the consumer get most
of the convenience that a fast-casual restaurant might offer, but they're getting the quality and wholesomeness generally associated
with today's supermarket prepared foods
department.
The Washington, DC-based Food
Marketing Institute says shoppers want the
best of both worlds - both made-to-order
offerings and customizable options.
This comes in mighty handy when trying
to attract more indecisive dinner shoppers.
FMI says 65% of American shoppers don't
know that they're having for dinner as late
as 4 p.m. But those indecisive shoppers
aren't looking toward the supermarket deli
very often. FMI says just 15% of shoppers
frequently consider retail foodservice when
they're up in the air about dinner plans.
Customizable options can be helpful, with
shoppers able to approach the deli counter
and pick the different components of a
dinner plate. Even better are multiple price
points, perhaps based on the protein.
Baked or roasted proteins, with vegetable-forward sides and ingredient labels that
are short and contain pronounceable words
are also key, Walters says.
Dorothy Lane provides shoppers with
three main options when it comes to dinnertime shopping.
1. Prep help: DLM's What's Food Dinner
program is a version of a simple meal kit.
Shoppers can find a demo person in the
middle of the lobby with a case of all the
ingredients needed for the 30-minutesor-less meal. "It's a simple, family-friendly
dinner with some components you have to
cook," Walters says.
2. Fully prepared: Shoppers can walk up
to the deli and grab a bag with completely
prepared foods, all packaged separately. The
bag contains a main course, starch or carb,
and a vegetable. For example: Spaghetti
and meatballs with a salad and a roll or
turkey meatloaf with au gratin potatoes and
green beans.
3. Heat-and-eat: Just reheat and it's done,
Walters says. "It's quick."

THE DELI AS A SHORTCUT TO HOME PREP
Through in-store and digital merchandising grocery stores can begin to establish
themselves as resources to assist consumers with meal preparation as modern
lifestyles demand more time. With so
many people incorporating prepared
foods into meals they make at home,
the deli can provide shortcuts and meal
solutions consumers get from other areas
of the store or through other foodservice
channels.
* Value-added prep assistance
* Customizable eating experiences
* More health-focused prepared foods
* Chef-inspired prepared foods
* Curated meal kits
FMI suggests that consumers "want guidance and inspiration on how to translate
the ingredients into meals and food experiences that meet their needs for health
and enjoyment." Millennials are driving
demand for more engagement with
meal preparation versus static offerings,
according to FMI's data. Beyond recipes,
millennials exceed all shoppers in their
desire for meal preparation and recipe
instructions for items on sale, convenient
placement of items for an entire dinner
solution, tips on reducing food waste at
home, cooking instructions and demonstrations, meal kits, and customized meal
and ingredient recommendations for
their needs.

www.supermarketperimeter.com

Ken Fenyo, head of consumer markets,
McKinsey Fast Growth, New York,
observed, "For most of the past year, the
impact of Amazon's acquisition of Whole
Foods has been more psychological than
physical." As a result of the acquisition,
brick-and-mortar food retailers can no
longer ignore the threat of e-commerce,
Fenyo continued.
Meal kits, both from the meat department and from deli prepared, and the
produce butcher exemplify the importance of prepared foods merchandised
around the store. Deli prepared foods,
as a meal solutions center, is in prime
position to offer services that assist home
cooks in meal preparation in addition to
providing fully prepared meals. Providing
services not only appeals to consumers'
desires, they help stores stand out in a
crowded field of food sources.
Souce: IDDBA

AUGUST 2019 - 31


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Supermarket Perimeter - August 2019

Table of Contents for the Digital Edition of Supermarket Perimeter - August 2019

Supermarket Perimeter - August 2019
Editor’s note - A good suggestion
Contents
The Wire - Impossible Burger coming to retail
New Price Rite stores highlight perimeter
Online shoppers still mostly shopping instore
Younger shoppers demand transparency
ADDING VALUE
SUGGESTIVE SELLING MEETS AI
Packaging innovations
Keeping food crisp with packaging technology
Innovations at IBIE
Bakery - A to Z: Equipping the Bakery
Cookies
Deli - Dinner demand
THE DELI AS A SHORTCUT TO HOME PREP
HELPING SHOPPERS
Fried chicken
KEEPING FRIED FOOD FRESH DURING DELIVERY
Meat & Poultry - Merchandising TRENDS
Bacon
THE TURKEY ALTERNATIVE
Produce - Back to SCHOOL
SINGLE-SERVE, EASY-TO-EAT
Fresh-cut
FRESH-CUT PACKAGING
Seafood - Tuna & swordfish
NOAA makes progress on restoring tuna, swordfish populations
Food safety - BEST PRODUCE PRACTICES
Keeping an eye on supply
Commissary Insider - August 2019
CONTROLLING ALLERGENS
SPOTLIGHT - CAKE PRODUCTION
TECHNOLOGY - PRODUCTION MANAGEMENT
OPERATIONS - OUTSOURCING SANITIZATION
Product Showcase
Advertisers
Supermarket Perimeter - August 2019 - Supermarket Perimeter - August 2019
Supermarket Perimeter - August 2019 - Supermarket Perimeter - August 2019
Supermarket Perimeter - August 2019 - 2
Supermarket Perimeter - August 2019 - Editor’s note - A good suggestion
Supermarket Perimeter - August 2019 - Contents
Supermarket Perimeter - August 2019 - 5
Supermarket Perimeter - August 2019 - Younger shoppers demand transparency
Supermarket Perimeter - August 2019 - 7
Supermarket Perimeter - August 2019 - ADDING VALUE
Supermarket Perimeter - August 2019 - 9
Supermarket Perimeter - August 2019 - 10
Supermarket Perimeter - August 2019 - 11
Supermarket Perimeter - August 2019 - SUGGESTIVE SELLING MEETS AI
Supermarket Perimeter - August 2019 - 13
Supermarket Perimeter - August 2019 - Packaging innovations
Supermarket Perimeter - August 2019 - 15
Supermarket Perimeter - August 2019 - Keeping food crisp with packaging technology
Supermarket Perimeter - August 2019 - 17
Supermarket Perimeter - August 2019 - Innovations at IBIE
Supermarket Perimeter - August 2019 - 19
Supermarket Perimeter - August 2019 - Bakery - A to Z: Equipping the Bakery
Supermarket Perimeter - August 2019 - 21
Supermarket Perimeter - August 2019 - 22
Supermarket Perimeter - August 2019 - 23
Supermarket Perimeter - August 2019 - Cookies
Supermarket Perimeter - August 2019 - 25
Supermarket Perimeter - August 2019 - 26
Supermarket Perimeter - August 2019 - 27
Supermarket Perimeter - August 2019 - 28
Supermarket Perimeter - August 2019 - 29
Supermarket Perimeter - August 2019 - Deli - Dinner demand
Supermarket Perimeter - August 2019 - THE DELI AS A SHORTCUT TO HOME PREP
Supermarket Perimeter - August 2019 - HELPING SHOPPERS
Supermarket Perimeter - August 2019 - 33
Supermarket Perimeter - August 2019 - Fried chicken
Supermarket Perimeter - August 2019 - 35
Supermarket Perimeter - August 2019 - KEEPING FRIED FOOD FRESH DURING DELIVERY
Supermarket Perimeter - August 2019 - 37
Supermarket Perimeter - August 2019 - Meat & Poultry - Merchandising TRENDS
Supermarket Perimeter - August 2019 - 39
Supermarket Perimeter - August 2019 - 40
Supermarket Perimeter - August 2019 - 41
Supermarket Perimeter - August 2019 - Bacon
Supermarket Perimeter - August 2019 - THE TURKEY ALTERNATIVE
Supermarket Perimeter - August 2019 - 44
Supermarket Perimeter - August 2019 - 45
Supermarket Perimeter - August 2019 - 46
Supermarket Perimeter - August 2019 - 47
Supermarket Perimeter - August 2019 - Produce - Back to SCHOOL
Supermarket Perimeter - August 2019 - 49
Supermarket Perimeter - August 2019 - SINGLE-SERVE, EASY-TO-EAT
Supermarket Perimeter - August 2019 - 51
Supermarket Perimeter - August 2019 - Fresh-cut
Supermarket Perimeter - August 2019 - FRESH-CUT PACKAGING
Supermarket Perimeter - August 2019 - 54
Supermarket Perimeter - August 2019 - 55
Supermarket Perimeter - August 2019 - Seafood - Tuna & swordfish
Supermarket Perimeter - August 2019 - 57
Supermarket Perimeter - August 2019 - NOAA makes progress on restoring tuna, swordfish populations
Supermarket Perimeter - August 2019 - 59
Supermarket Perimeter - August 2019 - Food safety - BEST PRODUCE PRACTICES
Supermarket Perimeter - August 2019 - Keeping an eye on supply
Supermarket Perimeter - August 2019 - 62
Supermarket Perimeter - August 2019 - 63
Supermarket Perimeter - August 2019 - 64
Supermarket Perimeter - August 2019 - CONTROLLING ALLERGENS
Supermarket Perimeter - August 2019 - 66
Supermarket Perimeter - August 2019 - 67
Supermarket Perimeter - August 2019 - SPOTLIGHT - CAKE PRODUCTION
Supermarket Perimeter - August 2019 - 69
Supermarket Perimeter - August 2019 - 70
Supermarket Perimeter - August 2019 - 71
Supermarket Perimeter - August 2019 - TECHNOLOGY - PRODUCTION MANAGEMENT
Supermarket Perimeter - August 2019 - 73
Supermarket Perimeter - August 2019 - 74
Supermarket Perimeter - August 2019 - 75
Supermarket Perimeter - August 2019 - OPERATIONS - OUTSOURCING SANITIZATION
Supermarket Perimeter - August 2019 - 77
Supermarket Perimeter - August 2019 - 78
Supermarket Perimeter - August 2019 - 79
Supermarket Perimeter - August 2019 - Product Showcase
Supermarket Perimeter - August 2019 - Advertisers
Supermarket Perimeter - August 2019 - 82
Supermarket Perimeter - August 2019 - 83
Supermarket Perimeter - August 2019 - 84
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