Supermarket Perimeter - August 2019 - 43

Meat & Poultry

THE BACON INDUSTRY HAS CHANGED a lot in the past decade and a
half, says Neil Dudley, vice president of sales of Hamilton, Texas-based
Pederson's Natural Farms.
"Seventeen years ago, our company was trying to find out what to
do with bellies. Bacon had not hit the wave yet," Dudley says. "Then,
probably 10 to 12 years ago we started looking around, thinking, 'What
can we do to get more bellies?'"
Bacon has continued to ride that wave of popularity in the ensuing
years, Dudley says, and he doesn't see it breaking anytime soon.
John Hernandez, breakfast meats brand manager at Austin,
Minnesota-based Hormel Foods, couldn't agree more.
"Consumers are passionate about bacon and can't get enough of
it," he says. "The bacon category continues to grow year-over-year as
consumers keep finding more and more ways to use bacon outside of
breakfast."
Whether it's being used as an ingredient in a favorite dish, in an
appetizer or to elevate a main course, the multiple varieties and flavors
available to consumers today mean there's something for everybody,
Hernandez says.
Hormel's Black Label Original, Black Label Applewood Smoked and
Natural Choice Cherrywood Smoked bacon, for instance, create more
reasons for consumers to want to use and enjoy bacon, he adds. "Bacon
is one of those unique products that makes everything better."

THE TURKEY ALTERNATIVE
Garner, North Carolina-based turkey titan Butterball
offers its own take on bacon - one that more and
more consumers are finding attractive.
"We see two primary groups of turkey bacon consumers-those who are devotees for its taste and
health attributes, and those who are open to switching
between turkey bacon and pork bacon when price
is the driver," says Allie McManus, Butterball brand
manager for consumer packaged goods.
Turkey bacon has retained its popularity over time,
she says, serving as a go-to for consumers who want
the savory, crispy taste of bacon but who are avoiding
red meat as a part of a healthy lifestyle.
"There has been a noticeable shift among consumers
for cleaner labels and 'better for you' food options,
including in the bacon space," McManus says. "We've
seen a desire for more all-natural products and lower
sodium options, but taste ultimately remains on the
top of consumers' lists."

Foodservice, new varieties, social media drive growth

PEDERSON'S NATURAL FARMS, HORMEL, BUTTERBALL

Bacon's popularity continues to grow year-after-year - for a number of
reasons, Hernandez says. First, social media provides bacon lovers with
a platform to engage and inspire other consumers to enjoy bacon in
new and engaging ways. The surge and growing popularity of experiential events such as the Bacon and Beer Classic has created an engaging and exciting platform to rekindle consumers' love for bacon.
Second, Hernandez says, restaurants are adding bacon to everything
on their menu, from breakfast items to appetizers to desserts, inspiring
consumers to find new and creative ways to use a product they love.
Finally, retailers are in tune with consumers and providing them with
a variety of flavors, cuts, convenience and health options to remain relevant with changing needs. "Bacon is extremely versatile and compatible
with diet trends such as keto and is paleo-friendly, which has helped
with its popularity in recent years," Hernandez says.
Oscar Mayer, a brand of Chicago-based Kraft Heinz, also continues to
see steady demand for superior quality, great-tasting bacon, says Matt
Riezman, associate director of marketing.
www.supermarketperimeter.com

Butterball also offers a low-sodium turkey bacon,
which has 65% less fat than regular pork bacon
and 40% less sodium than regular Butterball
Turkey Bacon.
In addition, all varieties of Butterball turkey bacon
have no hormones or steroids and are free from fillers,
giving consumers the taste they love that fits their
healthy lifestyle. In 2018, the company launched
its All Natural Uncured Turkey Bacon, which has no
added nitrates or nitrites and no artificial ingredients.

AUGUST 2019 - 43


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Supermarket Perimeter - August 2019

Table of Contents for the Digital Edition of Supermarket Perimeter - August 2019

Supermarket Perimeter - August 2019
Editor’s note - A good suggestion
Contents
The Wire - Impossible Burger coming to retail
New Price Rite stores highlight perimeter
Online shoppers still mostly shopping instore
Younger shoppers demand transparency
ADDING VALUE
SUGGESTIVE SELLING MEETS AI
Packaging innovations
Keeping food crisp with packaging technology
Innovations at IBIE
Bakery - A to Z: Equipping the Bakery
Cookies
Deli - Dinner demand
THE DELI AS A SHORTCUT TO HOME PREP
HELPING SHOPPERS
Fried chicken
KEEPING FRIED FOOD FRESH DURING DELIVERY
Meat & Poultry - Merchandising TRENDS
Bacon
THE TURKEY ALTERNATIVE
Produce - Back to SCHOOL
SINGLE-SERVE, EASY-TO-EAT
Fresh-cut
FRESH-CUT PACKAGING
Seafood - Tuna & swordfish
NOAA makes progress on restoring tuna, swordfish populations
Food safety - BEST PRODUCE PRACTICES
Keeping an eye on supply
Commissary Insider - August 2019
CONTROLLING ALLERGENS
SPOTLIGHT - CAKE PRODUCTION
TECHNOLOGY - PRODUCTION MANAGEMENT
OPERATIONS - OUTSOURCING SANITIZATION
Product Showcase
Advertisers
Supermarket Perimeter - August 2019 - Supermarket Perimeter - August 2019
Supermarket Perimeter - August 2019 - Supermarket Perimeter - August 2019
Supermarket Perimeter - August 2019 - 2
Supermarket Perimeter - August 2019 - Editor’s note - A good suggestion
Supermarket Perimeter - August 2019 - Contents
Supermarket Perimeter - August 2019 - 5
Supermarket Perimeter - August 2019 - Younger shoppers demand transparency
Supermarket Perimeter - August 2019 - 7
Supermarket Perimeter - August 2019 - ADDING VALUE
Supermarket Perimeter - August 2019 - 9
Supermarket Perimeter - August 2019 - 10
Supermarket Perimeter - August 2019 - 11
Supermarket Perimeter - August 2019 - SUGGESTIVE SELLING MEETS AI
Supermarket Perimeter - August 2019 - 13
Supermarket Perimeter - August 2019 - Packaging innovations
Supermarket Perimeter - August 2019 - 15
Supermarket Perimeter - August 2019 - Keeping food crisp with packaging technology
Supermarket Perimeter - August 2019 - 17
Supermarket Perimeter - August 2019 - Innovations at IBIE
Supermarket Perimeter - August 2019 - 19
Supermarket Perimeter - August 2019 - Bakery - A to Z: Equipping the Bakery
Supermarket Perimeter - August 2019 - 21
Supermarket Perimeter - August 2019 - 22
Supermarket Perimeter - August 2019 - 23
Supermarket Perimeter - August 2019 - Cookies
Supermarket Perimeter - August 2019 - 25
Supermarket Perimeter - August 2019 - 26
Supermarket Perimeter - August 2019 - 27
Supermarket Perimeter - August 2019 - 28
Supermarket Perimeter - August 2019 - 29
Supermarket Perimeter - August 2019 - Deli - Dinner demand
Supermarket Perimeter - August 2019 - THE DELI AS A SHORTCUT TO HOME PREP
Supermarket Perimeter - August 2019 - HELPING SHOPPERS
Supermarket Perimeter - August 2019 - 33
Supermarket Perimeter - August 2019 - Fried chicken
Supermarket Perimeter - August 2019 - 35
Supermarket Perimeter - August 2019 - KEEPING FRIED FOOD FRESH DURING DELIVERY
Supermarket Perimeter - August 2019 - 37
Supermarket Perimeter - August 2019 - Meat & Poultry - Merchandising TRENDS
Supermarket Perimeter - August 2019 - 39
Supermarket Perimeter - August 2019 - 40
Supermarket Perimeter - August 2019 - 41
Supermarket Perimeter - August 2019 - Bacon
Supermarket Perimeter - August 2019 - THE TURKEY ALTERNATIVE
Supermarket Perimeter - August 2019 - 44
Supermarket Perimeter - August 2019 - 45
Supermarket Perimeter - August 2019 - 46
Supermarket Perimeter - August 2019 - 47
Supermarket Perimeter - August 2019 - Produce - Back to SCHOOL
Supermarket Perimeter - August 2019 - 49
Supermarket Perimeter - August 2019 - SINGLE-SERVE, EASY-TO-EAT
Supermarket Perimeter - August 2019 - 51
Supermarket Perimeter - August 2019 - Fresh-cut
Supermarket Perimeter - August 2019 - FRESH-CUT PACKAGING
Supermarket Perimeter - August 2019 - 54
Supermarket Perimeter - August 2019 - 55
Supermarket Perimeter - August 2019 - Seafood - Tuna & swordfish
Supermarket Perimeter - August 2019 - 57
Supermarket Perimeter - August 2019 - NOAA makes progress on restoring tuna, swordfish populations
Supermarket Perimeter - August 2019 - 59
Supermarket Perimeter - August 2019 - Food safety - BEST PRODUCE PRACTICES
Supermarket Perimeter - August 2019 - Keeping an eye on supply
Supermarket Perimeter - August 2019 - 62
Supermarket Perimeter - August 2019 - 63
Supermarket Perimeter - August 2019 - 64
Supermarket Perimeter - August 2019 - CONTROLLING ALLERGENS
Supermarket Perimeter - August 2019 - 66
Supermarket Perimeter - August 2019 - 67
Supermarket Perimeter - August 2019 - SPOTLIGHT - CAKE PRODUCTION
Supermarket Perimeter - August 2019 - 69
Supermarket Perimeter - August 2019 - 70
Supermarket Perimeter - August 2019 - 71
Supermarket Perimeter - August 2019 - TECHNOLOGY - PRODUCTION MANAGEMENT
Supermarket Perimeter - August 2019 - 73
Supermarket Perimeter - August 2019 - 74
Supermarket Perimeter - August 2019 - 75
Supermarket Perimeter - August 2019 - OPERATIONS - OUTSOURCING SANITIZATION
Supermarket Perimeter - August 2019 - 77
Supermarket Perimeter - August 2019 - 78
Supermarket Perimeter - August 2019 - 79
Supermarket Perimeter - August 2019 - Product Showcase
Supermarket Perimeter - August 2019 - Advertisers
Supermarket Perimeter - August 2019 - 82
Supermarket Perimeter - August 2019 - 83
Supermarket Perimeter - August 2019 - 84
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