Supermarket Perimeter - August 2019 - 50

Produce

SINGLE-SERVE, EASY-TO-EAT
The Vancouver, British Columbia-based Oppenheimer
Group will be setting up ads and promotions on some of
its most snack- and lunchbox-friendly items for back-toschool this year, says Audrey Desnoyers, national business
development representative manager/sales manager.

While they came on the scene a few years ago, Oppy is
still introducing SunGold kiwifruit to new consumers all
the time, she says. "It's the ideal lunchbox treat with its
fuzz-free exterior and mellow sweet interior that's as easy
as 'scoop and enjoy.'"
While supplies of stone fruit and other domestic fruit are
beginning to decline as back-to-school time approaches,
kiwifruit, citrus and apples are plentiful, Desnoyers says. 
"This great upsurge and enthusiasm for imported kiwi and
citrus and autumn apples begins because consumers are
looking for that next taste profile after summer and in
general, people associate back-to-school with these snack
items," she says. "It's a great reason for us to promote
these delicious items as tasty, healthy snack alternatives for
busy parents seeking nutritious options for their kids going
into the school year and beyond."
Back-to-school promotions
have changed because of the
rise in popularity of different
items like easy-peelers, smallsized apples and kiwifruit,
Desnoyers says.
"Nowadays we think more
about single-serve options and
easy-to-eat items when thinking about how to market them,
especially for back-to-school.
I also notice more and more
retailers are using shipper units
to call out items."

50 - AUGUST 2019

www.supermarketperimeter.com

Persimmons: a lunchbox alternative
Los Angeles-based Giumarra Cos. is hoping that persimmons will catch on as an exciting grab-and-go alternative to apples this fall with a new marketing campaign.
Giumarra unveiled its #DoYouFuyu marketing program at the FPFC Expo this summer.
#DoYouFuyu encompasses a colorful logo and
hashtag promotion for social media, as well as marketing
resources designed to educate both consumers and produce staff about the persimmon category. Customizable
program elements include point-of-sale materials, displays, recipes, and grower stories.
"Giumarra is entering our third season as the largest
persimmon supplier in the U.S., shipping from Reedley,
California," says Jeannine Martin, director of sales for
Giumarra's Reedley division. "Our volume for 2019
is increasing 20% and this growth presents a perfect
opportunity to plan aggressive promotions at retail.
Consumers are always looking for new, exotic items and
we have found that retailers who cross merchandise our
bagged program with our bulk persimmons increase
initial sales and generate repeat purchases."
Giumarra will offer Fuyu persimmons for shipment in
early September. The persimmons will be available in
one-layer cartons or 2-lb. high graphic handle bags in a
15/2-lb. master carton. Additional specialized program
packaging will also be available.
"Fuyu persimmons are trending with millennial shoppers looking for new, healthy snacks on the go; Fuyus
are perfect because you eat them raw - skin and all -
just like an apple," says Kellee Harris, regional business
director for Giumarra. "#DoYouFuyu is a fun, playful way
to reach this target audience and inspire foodies hungry
for new eating experiences."
Harris added that persimmons work well in a variety
of sweet and savory recipes and a serving of one persimmon is an excellent source of fiber, manganese, and
vitamins A and C.

THE OPPENHEIMER GROUP, GREY - STOCK.ADOBE.COM

Those items include the Ocean Spray range of berries
and easy-peel citrus, Zespri SunGold kiwifruit, Envy
apples and Jazz apples. Oppy's back-to-school promotions
typically start in mid-August and run through September,
Desnoyers says.


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Supermarket Perimeter - August 2019

Table of Contents for the Digital Edition of Supermarket Perimeter - August 2019

Supermarket Perimeter - August 2019
Editor’s note - A good suggestion
Contents
The Wire - Impossible Burger coming to retail
New Price Rite stores highlight perimeter
Online shoppers still mostly shopping instore
Younger shoppers demand transparency
ADDING VALUE
SUGGESTIVE SELLING MEETS AI
Packaging innovations
Keeping food crisp with packaging technology
Innovations at IBIE
Bakery - A to Z: Equipping the Bakery
Cookies
Deli - Dinner demand
THE DELI AS A SHORTCUT TO HOME PREP
HELPING SHOPPERS
Fried chicken
KEEPING FRIED FOOD FRESH DURING DELIVERY
Meat & Poultry - Merchandising TRENDS
Bacon
THE TURKEY ALTERNATIVE
Produce - Back to SCHOOL
SINGLE-SERVE, EASY-TO-EAT
Fresh-cut
FRESH-CUT PACKAGING
Seafood - Tuna & swordfish
NOAA makes progress on restoring tuna, swordfish populations
Food safety - BEST PRODUCE PRACTICES
Keeping an eye on supply
Commissary Insider - August 2019
CONTROLLING ALLERGENS
SPOTLIGHT - CAKE PRODUCTION
TECHNOLOGY - PRODUCTION MANAGEMENT
OPERATIONS - OUTSOURCING SANITIZATION
Product Showcase
Advertisers
Supermarket Perimeter - August 2019 - Supermarket Perimeter - August 2019
Supermarket Perimeter - August 2019 - Supermarket Perimeter - August 2019
Supermarket Perimeter - August 2019 - 2
Supermarket Perimeter - August 2019 - Editor’s note - A good suggestion
Supermarket Perimeter - August 2019 - Contents
Supermarket Perimeter - August 2019 - 5
Supermarket Perimeter - August 2019 - Younger shoppers demand transparency
Supermarket Perimeter - August 2019 - 7
Supermarket Perimeter - August 2019 - ADDING VALUE
Supermarket Perimeter - August 2019 - 9
Supermarket Perimeter - August 2019 - 10
Supermarket Perimeter - August 2019 - 11
Supermarket Perimeter - August 2019 - SUGGESTIVE SELLING MEETS AI
Supermarket Perimeter - August 2019 - 13
Supermarket Perimeter - August 2019 - Packaging innovations
Supermarket Perimeter - August 2019 - 15
Supermarket Perimeter - August 2019 - Keeping food crisp with packaging technology
Supermarket Perimeter - August 2019 - 17
Supermarket Perimeter - August 2019 - Innovations at IBIE
Supermarket Perimeter - August 2019 - 19
Supermarket Perimeter - August 2019 - Bakery - A to Z: Equipping the Bakery
Supermarket Perimeter - August 2019 - 21
Supermarket Perimeter - August 2019 - 22
Supermarket Perimeter - August 2019 - 23
Supermarket Perimeter - August 2019 - Cookies
Supermarket Perimeter - August 2019 - 25
Supermarket Perimeter - August 2019 - 26
Supermarket Perimeter - August 2019 - 27
Supermarket Perimeter - August 2019 - 28
Supermarket Perimeter - August 2019 - 29
Supermarket Perimeter - August 2019 - Deli - Dinner demand
Supermarket Perimeter - August 2019 - THE DELI AS A SHORTCUT TO HOME PREP
Supermarket Perimeter - August 2019 - HELPING SHOPPERS
Supermarket Perimeter - August 2019 - 33
Supermarket Perimeter - August 2019 - Fried chicken
Supermarket Perimeter - August 2019 - 35
Supermarket Perimeter - August 2019 - KEEPING FRIED FOOD FRESH DURING DELIVERY
Supermarket Perimeter - August 2019 - 37
Supermarket Perimeter - August 2019 - Meat & Poultry - Merchandising TRENDS
Supermarket Perimeter - August 2019 - 39
Supermarket Perimeter - August 2019 - 40
Supermarket Perimeter - August 2019 - 41
Supermarket Perimeter - August 2019 - Bacon
Supermarket Perimeter - August 2019 - THE TURKEY ALTERNATIVE
Supermarket Perimeter - August 2019 - 44
Supermarket Perimeter - August 2019 - 45
Supermarket Perimeter - August 2019 - 46
Supermarket Perimeter - August 2019 - 47
Supermarket Perimeter - August 2019 - Produce - Back to SCHOOL
Supermarket Perimeter - August 2019 - 49
Supermarket Perimeter - August 2019 - SINGLE-SERVE, EASY-TO-EAT
Supermarket Perimeter - August 2019 - 51
Supermarket Perimeter - August 2019 - Fresh-cut
Supermarket Perimeter - August 2019 - FRESH-CUT PACKAGING
Supermarket Perimeter - August 2019 - 54
Supermarket Perimeter - August 2019 - 55
Supermarket Perimeter - August 2019 - Seafood - Tuna & swordfish
Supermarket Perimeter - August 2019 - 57
Supermarket Perimeter - August 2019 - NOAA makes progress on restoring tuna, swordfish populations
Supermarket Perimeter - August 2019 - 59
Supermarket Perimeter - August 2019 - Food safety - BEST PRODUCE PRACTICES
Supermarket Perimeter - August 2019 - Keeping an eye on supply
Supermarket Perimeter - August 2019 - 62
Supermarket Perimeter - August 2019 - 63
Supermarket Perimeter - August 2019 - 64
Supermarket Perimeter - August 2019 - CONTROLLING ALLERGENS
Supermarket Perimeter - August 2019 - 66
Supermarket Perimeter - August 2019 - 67
Supermarket Perimeter - August 2019 - SPOTLIGHT - CAKE PRODUCTION
Supermarket Perimeter - August 2019 - 69
Supermarket Perimeter - August 2019 - 70
Supermarket Perimeter - August 2019 - 71
Supermarket Perimeter - August 2019 - TECHNOLOGY - PRODUCTION MANAGEMENT
Supermarket Perimeter - August 2019 - 73
Supermarket Perimeter - August 2019 - 74
Supermarket Perimeter - August 2019 - 75
Supermarket Perimeter - August 2019 - OPERATIONS - OUTSOURCING SANITIZATION
Supermarket Perimeter - August 2019 - 77
Supermarket Perimeter - August 2019 - 78
Supermarket Perimeter - August 2019 - 79
Supermarket Perimeter - August 2019 - Product Showcase
Supermarket Perimeter - August 2019 - Advertisers
Supermarket Perimeter - August 2019 - 82
Supermarket Perimeter - August 2019 - 83
Supermarket Perimeter - August 2019 - 84
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