Supermarket Perimeter - August 2019 - 57

PHOTOINDUSTRY - STOCK.ADOBE.COM

FOR RETAIL SEAFOOD DEPARTMENTS,
Fortune Fish & Gourmet, Bensenville, Illinois,
markets yellowfin tuna steaks and portions,
tuna loins to-cut in store, tuna and swordfish
tray packed portions, swordfish steaks and
portions and swordfish loins to-cut in store.
"These are usually our staple top-selling
seafood items," says Stacy Schultz, Fortune's
director of marketing and sustainability
coordinator.
In recent years, she adds, Fortune has seen
an increase in value added and frozen items.
That said, fresh is the niche that has worked
out best for Fortune.
"Our fresh hand-cut items have been the
most popular. They are of the utmost quality
and the best around."
When it comes to popularity, tuna is gaining
ground faster than swordfish, Schultz says - in
large part related to the predictability of pricing from week to week.
"Swordfish pricing fluctuates more and that
tends to influence purchasing popularity - for
the retail establishment and the customer off
the street," she says. "If pricing is high and the
retailer doesn't carry fresh swordfish, then the
customer off the street doesn't have the product available for purchase."
Pricing and availability for both species,
however, are highly affected by seasonality
and weather, Schultz says. Both tuna and
swordfish are migratory top predatory species
that swim great distances to follow food.
Another reason for tuna's popularity has
to do with trendy dishes in which it's a main
ingredient, Schultz says.
"Tuna is gaining in popularity due to
increased sales of poke bowls and sushi grab
and go."
Seasonality also affects purchasing trends
of consumers in that both yellowfin tuna and
swordfish are viewed as great grilling fish.
When it comes to merchandising, most
Fortune product is sold from a fresh counter,
Schultz says. In addition, 10-K OTR film (highly
permeable vacuum-sealed film that complies with FDA oxygen transmission rates) is
commonly used to wrap fish packed in trays,
making fresh fish case- ready for customers to
grab and go.
"Some of these trays are oven-ready, and
when packed with fish, a marinade or herbed

butter, they're more convenient for the home
cook," she says. "And convenient packaging
that can be used in meal kits is also increasing
in demand."
No discussion of contemporary retail marketing of fresh tuna and swordfish would be
complete, Schultz says, without considering
the impact sustainability has had on the markets for both fish.
"Seafood sustainability has become a
priority for our retail partners. Fortune Fish &
Gourmet has made selling sustainable seafood
a priority since the day we opened.
The company has a marine biologist on
staff heading its sustainability program, and
Fortune is a founding member of a Seapact, a
non-profit organization of like-minded North
American seafood companies dedicated to
driving stewardship and continuous improvement of social, economic, and environmental
responsibility throughout the global seafood
supply chain, she says.

certified non-GMO, and the company offers
a wide variety of merchandising materials to
support retailers' tuna sales.
Wild Planet offers a wide variety of merchandising materials to help retailers inform
their customers that they care about offering
them the very best tuna in a responsible and
sustainable way.
Counter cards, table tents and napkin
dispenser signs are among the materials Wild
Planet can provide its retail partners.
Wild Planet sources albacore and skipjack
tuna only from pole and troll fisheries. This
artisanal, small-scale method is primarily
practiced by family fishermen, and used by
numerous fleets around the world.
"They deserve our support. Though not the
most profitable method or the most efficient,
this catch method is considered a best choice
in harvest technique by a consensus of international environmental organizations studying
this issue," according to Wild Planet.

A commitment to artisan, small-scale
McKinleyville, California-based Wild Planet
Foods sells only 100% sustainably caught
wild tuna. All of the company's tuna products
feature whole loin muscle and are nutritionally-dense and lower in mercury, due to the
smaller size of the fish used.
New tuna products from Wild Planet include
sashimi-grade whole fillet and skipjack wild
tuna packs.
The sashimi-grade whole fillets are 43
ounces of wild albacore tuna and ship 6 to a
case. Product is packed with a touch of pure
sea salt and cooked just once in the pouch to
retain all of the rich Omega 3 natural juices.
The new sashimi product features no added
water, oil or fillers. Each pouch yields a full 43
ounces of delicious wild albacore tuna.
The skipjack product, also 43 ounces,
contains no added salt and is perfect for
low-sodium diets, according to Wild Planet.
The company hand packs its raw Skipjack tuna
loins with no added salt or liquids, and cooks
them just once, in the pouch, to retain all the
rich Omega 3 natural juices.
Light in color with big tuna flavor, simply mix the natural juices into the tuna for
enhanced flavor, nutrition and maximum yield.
All Wild Planet Foodservice products are
www.supermarketperimeter.com

In addition to grab
and go tuna steak
packs, Minneapolisbased Coastal
Seafoods' retail
perimeter tuna
product roster
includes #1 Sashimi
grade ahi tuna,
ahi tuna, bluefin
tuna and albacore
tuna/tombo.
AUGUST 2019 - 57


http://www.supermarketperimeter.com

Supermarket Perimeter - August 2019

Table of Contents for the Digital Edition of Supermarket Perimeter - August 2019

Supermarket Perimeter - August 2019
Editor’s note - A good suggestion
Contents
The Wire - Impossible Burger coming to retail
New Price Rite stores highlight perimeter
Online shoppers still mostly shopping instore
Younger shoppers demand transparency
ADDING VALUE
SUGGESTIVE SELLING MEETS AI
Packaging innovations
Keeping food crisp with packaging technology
Innovations at IBIE
Bakery - A to Z: Equipping the Bakery
Cookies
Deli - Dinner demand
THE DELI AS A SHORTCUT TO HOME PREP
HELPING SHOPPERS
Fried chicken
KEEPING FRIED FOOD FRESH DURING DELIVERY
Meat & Poultry - Merchandising TRENDS
Bacon
THE TURKEY ALTERNATIVE
Produce - Back to SCHOOL
SINGLE-SERVE, EASY-TO-EAT
Fresh-cut
FRESH-CUT PACKAGING
Seafood - Tuna & swordfish
NOAA makes progress on restoring tuna, swordfish populations
Food safety - BEST PRODUCE PRACTICES
Keeping an eye on supply
Commissary Insider - August 2019
CONTROLLING ALLERGENS
SPOTLIGHT - CAKE PRODUCTION
TECHNOLOGY - PRODUCTION MANAGEMENT
OPERATIONS - OUTSOURCING SANITIZATION
Product Showcase
Advertisers
Supermarket Perimeter - August 2019 - Supermarket Perimeter - August 2019
Supermarket Perimeter - August 2019 - Supermarket Perimeter - August 2019
Supermarket Perimeter - August 2019 - 2
Supermarket Perimeter - August 2019 - Editor’s note - A good suggestion
Supermarket Perimeter - August 2019 - Contents
Supermarket Perimeter - August 2019 - 5
Supermarket Perimeter - August 2019 - Younger shoppers demand transparency
Supermarket Perimeter - August 2019 - 7
Supermarket Perimeter - August 2019 - ADDING VALUE
Supermarket Perimeter - August 2019 - 9
Supermarket Perimeter - August 2019 - 10
Supermarket Perimeter - August 2019 - 11
Supermarket Perimeter - August 2019 - SUGGESTIVE SELLING MEETS AI
Supermarket Perimeter - August 2019 - 13
Supermarket Perimeter - August 2019 - Packaging innovations
Supermarket Perimeter - August 2019 - 15
Supermarket Perimeter - August 2019 - Keeping food crisp with packaging technology
Supermarket Perimeter - August 2019 - 17
Supermarket Perimeter - August 2019 - Innovations at IBIE
Supermarket Perimeter - August 2019 - 19
Supermarket Perimeter - August 2019 - Bakery - A to Z: Equipping the Bakery
Supermarket Perimeter - August 2019 - 21
Supermarket Perimeter - August 2019 - 22
Supermarket Perimeter - August 2019 - 23
Supermarket Perimeter - August 2019 - Cookies
Supermarket Perimeter - August 2019 - 25
Supermarket Perimeter - August 2019 - 26
Supermarket Perimeter - August 2019 - 27
Supermarket Perimeter - August 2019 - 28
Supermarket Perimeter - August 2019 - 29
Supermarket Perimeter - August 2019 - Deli - Dinner demand
Supermarket Perimeter - August 2019 - THE DELI AS A SHORTCUT TO HOME PREP
Supermarket Perimeter - August 2019 - HELPING SHOPPERS
Supermarket Perimeter - August 2019 - 33
Supermarket Perimeter - August 2019 - Fried chicken
Supermarket Perimeter - August 2019 - 35
Supermarket Perimeter - August 2019 - KEEPING FRIED FOOD FRESH DURING DELIVERY
Supermarket Perimeter - August 2019 - 37
Supermarket Perimeter - August 2019 - Meat & Poultry - Merchandising TRENDS
Supermarket Perimeter - August 2019 - 39
Supermarket Perimeter - August 2019 - 40
Supermarket Perimeter - August 2019 - 41
Supermarket Perimeter - August 2019 - Bacon
Supermarket Perimeter - August 2019 - THE TURKEY ALTERNATIVE
Supermarket Perimeter - August 2019 - 44
Supermarket Perimeter - August 2019 - 45
Supermarket Perimeter - August 2019 - 46
Supermarket Perimeter - August 2019 - 47
Supermarket Perimeter - August 2019 - Produce - Back to SCHOOL
Supermarket Perimeter - August 2019 - 49
Supermarket Perimeter - August 2019 - SINGLE-SERVE, EASY-TO-EAT
Supermarket Perimeter - August 2019 - 51
Supermarket Perimeter - August 2019 - Fresh-cut
Supermarket Perimeter - August 2019 - FRESH-CUT PACKAGING
Supermarket Perimeter - August 2019 - 54
Supermarket Perimeter - August 2019 - 55
Supermarket Perimeter - August 2019 - Seafood - Tuna & swordfish
Supermarket Perimeter - August 2019 - 57
Supermarket Perimeter - August 2019 - NOAA makes progress on restoring tuna, swordfish populations
Supermarket Perimeter - August 2019 - 59
Supermarket Perimeter - August 2019 - Food safety - BEST PRODUCE PRACTICES
Supermarket Perimeter - August 2019 - Keeping an eye on supply
Supermarket Perimeter - August 2019 - 62
Supermarket Perimeter - August 2019 - 63
Supermarket Perimeter - August 2019 - 64
Supermarket Perimeter - August 2019 - CONTROLLING ALLERGENS
Supermarket Perimeter - August 2019 - 66
Supermarket Perimeter - August 2019 - 67
Supermarket Perimeter - August 2019 - SPOTLIGHT - CAKE PRODUCTION
Supermarket Perimeter - August 2019 - 69
Supermarket Perimeter - August 2019 - 70
Supermarket Perimeter - August 2019 - 71
Supermarket Perimeter - August 2019 - TECHNOLOGY - PRODUCTION MANAGEMENT
Supermarket Perimeter - August 2019 - 73
Supermarket Perimeter - August 2019 - 74
Supermarket Perimeter - August 2019 - 75
Supermarket Perimeter - August 2019 - OPERATIONS - OUTSOURCING SANITIZATION
Supermarket Perimeter - August 2019 - 77
Supermarket Perimeter - August 2019 - 78
Supermarket Perimeter - August 2019 - 79
Supermarket Perimeter - August 2019 - Product Showcase
Supermarket Perimeter - August 2019 - Advertisers
Supermarket Perimeter - August 2019 - 82
Supermarket Perimeter - August 2019 - 83
Supermarket Perimeter - August 2019 - 84
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