Supermarket Perimeter - September 2019 - 11

one to three days of purchase."
Another huge opportunity for pear
marketers, Moffitt adds, is in the
value-added category. "Cut fruit
has a lot of potential, including fresh sliced pears, but they
need to have a flavor profile to
bring consumers back for more.
A ripe, sweet and juicy pear can
distinguish itself in the produce
department."

LET'S
CREATE A
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EXPANDING
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Different occasions, different choices

GREEN GIANT FRESH

Some occasions are more conducive to fresh
fruit consumption than others, our survey found.
Snacking is the clear No. 1 choice. Nearly
eight in 10 Americans eat fresh fruit as a snack.
In second place is breakfast (58%), followed by
lunch (41%).
Consumers are less likely to consume fresh
fruits via smoothies or freshly squeezed juices
or with dinner, but both of those occasions still
polled fairly well - 27% for smoothies/juices,
26% for dinner.
When it comes to vegetables, dinner is the
clear winner. More than 9 in 10 people (91%)
make fresh vegetables a part of their dinner
plans. Fifty-four percent eat vegetables with
lunch, 29% as a snack, 16% with breakfast and
10% in a smoothie or freshly squeezed juice.
Moffitt agrees that breakfast and snacking
are the two top occasions for eating fresh fruit.
As the snacking trend grows, there will be
more opportunities for fresh pear marketers
to take advantage, he says. Dinner, lunch and
other occasions also have growth potential in
the category.
"Think pears on sandwiches, pear sauces
for fish or poultry. Smoothies and dessert will
continue to have growth for fruit and pears in
general."
Sometimes it can be hard to square what
consumers say about when they eat fresh produce with their actual behavior, Jewell says.
"It's funny - our consumer insights tell us
that they want more recipe inspiration for
savory and main dish recipes, but actions
tell us that berries still are used primarily in
snacks, desserts and simple recipe enhancements where they can simply be tossed for
added flavor, color and indulgence."
Breakfast smoothies, bowls and wraps are
part of that mix with berries making breakfast

easy, she adds - especially as kids head back
to school.
Regardless of the daypart, Salinas,
California-based Growers Express/Green Giant
Fresh's new Veggie Bowls product is a perfect
fit, says Tom Byrne, the company's president.
"The Sante Fe and Fried Rice bowl varieties include the suggestion for the consumer
to add an egg, which makes them a great
breakfast option. Beyond lunch, we also see
consumers reaching for Veggie Bowls at
dinner time as a quick and hearty solution for
weeknight meal preparation," Byrne says.

There's a reason the
foodservice industry depends
on us for signature tastes.
Our customized approach
to seasonings, sauces, food
coatings and food safety
ingredients helps create a
unique experience customers
love. Whether it's a build your
own pizza station, deli chicken
program or anything in
between, Newly Weds Foods
has the imaginative solutions
to make it stand out. Totally.

The young shall lead them
Levels of fruit consumption vary by age, but
whether or not consumers have children is the
clear differentiator, according to our survey.
The four demographic groups that included
children living at home are also the four top
consumers of fresh fruit.
Leading the way are middle age single
people with children. More than three out of
four of them (76%) eat fresh fruit at least four
times a week.
Following closely behind are young single
people with children (72%), young couples
with children (70%) and middle age couples
with children (68%).
Vegetables notch even higher numbers, at
least among middle age parents. Seventy-eight
percent of single middle age parents eat fresh
vegetables at least four times a week. Seventyseven percent of middle age parents and 68%
each of young couples and young singles with
kids do so.
Empty nesters and people who don't have
kids are much less likely to eat fresh fruit four
or more times a week. Sixty-two percent of
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learn more at
www.newlywedsfoods.com

©2019 Newly Weds® Foods

SEPTEMBER 2019 - 11


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Supermarket Perimeter - September 2019

Table of Contents for the Digital Edition of Supermarket Perimeter - September 2019

Supermarket Perimeter - September 2019
Editor’s note - Climate change, meet innovation
Contents
The wire - Walmart dominating grocery pickup, delivery
Kroger awards first grants to fight food waste
AIB rolls out new food safety tool
Produce power
Class is in session
Finding a partner in education
The basics of Hispanic foods
Bakery - DONUTS
BECOMING AN EVERYDAY DESTINATION
DON’T FORGET HOLIDAY PIES
Boost trips, sales with micro holidays
Deli - HOLIDAY CATERING
GRAZING — THE NEWEST OLD HOLIDAY TREND
Cheese SAMPLING
PREP FOR THE HOLIDAY SEASON
Meat & Poultry - LABOR SAVING EQUIPMENT
SOUS VIDE
EARTH FRIENDLY
MARKETING MATTERS
Juggling claims
THE FIVE CONSUMER SEGMENTS
Produce - Potatoes and onions
Seafood - Mollusks
Food Safety - COMBATING flu season
Commissary Insider - September 2019
PACKAGING - TAMPER EVIDENCE STILL KEY
PRODUCT SPOTLIGHT - SOUPS
Product Showcase
Advertisers
Fresh Takes
Supermarket Perimeter - September 2019 - Supermarket Perimeter - September 2019
Supermarket Perimeter - September 2019 - Supermarket Perimeter - September 2019
Supermarket Perimeter - September 2019 - 2
Supermarket Perimeter - September 2019 - Editor’s note - Climate change, meet innovation
Supermarket Perimeter - September 2019 - Contents
Supermarket Perimeter - September 2019 - 5
Supermarket Perimeter - September 2019 - AIB rolls out new food safety tool
Supermarket Perimeter - September 2019 - 7
Supermarket Perimeter - September 2019 - Produce power
Supermarket Perimeter - September 2019 - 9
Supermarket Perimeter - September 2019 - 10
Supermarket Perimeter - September 2019 - 11
Supermarket Perimeter - September 2019 - 12
Supermarket Perimeter - September 2019 - 13
Supermarket Perimeter - September 2019 - 14
Supermarket Perimeter - September 2019 - 15
Supermarket Perimeter - September 2019 - 16
Supermarket Perimeter - September 2019 - 17
Supermarket Perimeter - September 2019 - Class is in session
Supermarket Perimeter - September 2019 - Finding a partner in education
Supermarket Perimeter - September 2019 - 20
Supermarket Perimeter - September 2019 - 21
Supermarket Perimeter - September 2019 - The basics of Hispanic foods
Supermarket Perimeter - September 2019 - 23
Supermarket Perimeter - September 2019 - 24
Supermarket Perimeter - September 2019 - 25
Supermarket Perimeter - September 2019 - Bakery - DONUTS
Supermarket Perimeter - September 2019 - 27
Supermarket Perimeter - September 2019 - 28
Supermarket Perimeter - September 2019 - 29
Supermarket Perimeter - September 2019 - BECOMING AN EVERYDAY DESTINATION
Supermarket Perimeter - September 2019 - 31
Supermarket Perimeter - September 2019 - Boost trips, sales with micro holidays
Supermarket Perimeter - September 2019 - 33
Supermarket Perimeter - September 2019 - Deli - HOLIDAY CATERING
Supermarket Perimeter - September 2019 - GRAZING — THE NEWEST OLD HOLIDAY TREND
Supermarket Perimeter - September 2019 - 36
Supermarket Perimeter - September 2019 - 37
Supermarket Perimeter - September 2019 - 38
Supermarket Perimeter - September 2019 - Cheese SAMPLING
Supermarket Perimeter - September 2019 - PREP FOR THE HOLIDAY SEASON
Supermarket Perimeter - September 2019 - 41
Supermarket Perimeter - September 2019 - Meat & Poultry - LABOR SAVING EQUIPMENT
Supermarket Perimeter - September 2019 - 43
Supermarket Perimeter - September 2019 - 44
Supermarket Perimeter - September 2019 - 45
Supermarket Perimeter - September 2019 - SOUS VIDE
Supermarket Perimeter - September 2019 - EARTH FRIENDLY
Supermarket Perimeter - September 2019 - MARKETING MATTERS
Supermarket Perimeter - September 2019 - Juggling claims
Supermarket Perimeter - September 2019 - 50
Supermarket Perimeter - September 2019 - 51
Supermarket Perimeter - September 2019 - THE FIVE CONSUMER SEGMENTS
Supermarket Perimeter - September 2019 - 53
Supermarket Perimeter - September 2019 - Produce - Potatoes and onions
Supermarket Perimeter - September 2019 - 55
Supermarket Perimeter - September 2019 - 56
Supermarket Perimeter - September 2019 - 57
Supermarket Perimeter - September 2019 - Seafood - Mollusks
Supermarket Perimeter - September 2019 - 59
Supermarket Perimeter - September 2019 - Food Safety - COMBATING flu season
Supermarket Perimeter - September 2019 - 61
Supermarket Perimeter - September 2019 - 62
Supermarket Perimeter - September 2019 - 63
Supermarket Perimeter - September 2019 - Commissary Insider - September 2019
Supermarket Perimeter - September 2019 - 65
Supermarket Perimeter - September 2019 - 66
Supermarket Perimeter - September 2019 - 67
Supermarket Perimeter - September 2019 - PACKAGING - TAMPER EVIDENCE STILL KEY
Supermarket Perimeter - September 2019 - 69
Supermarket Perimeter - September 2019 - PRODUCT SPOTLIGHT - SOUPS
Supermarket Perimeter - September 2019 - 71
Supermarket Perimeter - September 2019 - Product Showcase
Supermarket Perimeter - September 2019 - Advertisers
Supermarket Perimeter - September 2019 - Fresh Takes
Supermarket Perimeter - September 2019 - 75
Supermarket Perimeter - September 2019 - 76
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