Supermarket Perimeter - September 2019 - 19

Offering new ideas
London-based St. Pierre Bakery brought its line of brioche products
to the United States just a handful of years ago.
And while the French specialty has certainly gained traction since
then, everyday consumers still aren't terribly familiar with its ins
and outs.
The company has put substantial resources - both with advertising and instore displays and giveaways - in an attempt to educate
consumers.
"Consumer education is important for us since brioche is still a
fairly new concept to US consumers," says Paul Baker, St. Pierre's
founder. "We are thrilled with the consumer response so far and have
to attribute this to helping us become the number one brioche brand.
This really helps position us as leaders within the brioche space.
Therefore, we feel we have this great opportunity to really showcase
all the ways brioche can be enjoyed and further educate consumers
around why brioche should be a staple ingredient in their pantry."
The company, for example, highlights its distinctive orange color in
vibrant, eye-catching instore displays. They tie in an orange bicycle,
and give them to retailers, who can then hold raffles to give away to
consumers.
"People lead busy lives and are seeking convenience and value
when shopping," Baker says. "Consumer education is important, but
its only part of the equation. The instore experience is just as important when it comes to capturing customer attention and attracting
daily trips."

HowGood offers simple rankings for shoppers, who can quickly
see how good products are for themselves and the environment.

Finding a partner in education
Suppliers can help retailers in
educating consumers about
specific products, health
and nutrition or cooking
methods.
Bellegarde Bakery, a New
Orleans-based wholesale
bakery, sees the great
potential in consumer
education.
The bakery offers a variety
of popular baking classes,
which continues in the new
location.
These classes, open to
both professional and home

bakers, are taught by local
and national leaders in the
baking and cooking industry.
Some of the classes that
took place over the summer
included:
* A pastry class hosted
by baker Michelle Klein of
Bellegarde and pastry chef
Bronwen Wyatt of Bacchanal
+ Elysian Bar
* A pizza class hosted by
Bellegarde Bakery's Morgan
Angelle
* A bread and pizza class
hosted by Bellegarde Bakery

featuring Chef Marc Vetri of
Philadelphia
Graison Gill, Bellegarde's
owner, has worked with
public health professionals,
university officials, and the
private sector to teach the
economic and ecological
value of whole grains. A few
years ago, he co-wrote a
resolution about local foods
which passed the Louisiana
State Legislature on a 92-0
vote. Bellegarde has collaborated with the Bread
Lab in Washington, with

www.supermarketperimeter.com

Oklahoma State University
and the Oklahoma Wheat
Commission, and with the
University of Kentucky. The
next project in Gill's sights is
finding ways to incorporate
freshly milled flours into local
schools.
The emphasis on ingredients is what has led
Bellegarde to the place that
it's at now. According to
the bakery, "Food is karma:
what goes in, comes out." To
get the best, Bellegarde is
putting in the best.

SEPTEMBER 2019 - 19


http://www.supermarketperimeter.com

Supermarket Perimeter - September 2019

Table of Contents for the Digital Edition of Supermarket Perimeter - September 2019

Supermarket Perimeter - September 2019
Editor’s note - Climate change, meet innovation
Contents
The wire - Walmart dominating grocery pickup, delivery
Kroger awards first grants to fight food waste
AIB rolls out new food safety tool
Produce power
Class is in session
Finding a partner in education
The basics of Hispanic foods
Bakery - DONUTS
BECOMING AN EVERYDAY DESTINATION
DON’T FORGET HOLIDAY PIES
Boost trips, sales with micro holidays
Deli - HOLIDAY CATERING
GRAZING — THE NEWEST OLD HOLIDAY TREND
Cheese SAMPLING
PREP FOR THE HOLIDAY SEASON
Meat & Poultry - LABOR SAVING EQUIPMENT
SOUS VIDE
EARTH FRIENDLY
MARKETING MATTERS
Juggling claims
THE FIVE CONSUMER SEGMENTS
Produce - Potatoes and onions
Seafood - Mollusks
Food Safety - COMBATING flu season
Commissary Insider - September 2019
PACKAGING - TAMPER EVIDENCE STILL KEY
PRODUCT SPOTLIGHT - SOUPS
Product Showcase
Advertisers
Fresh Takes
Supermarket Perimeter - September 2019 - Supermarket Perimeter - September 2019
Supermarket Perimeter - September 2019 - Supermarket Perimeter - September 2019
Supermarket Perimeter - September 2019 - 2
Supermarket Perimeter - September 2019 - Editor’s note - Climate change, meet innovation
Supermarket Perimeter - September 2019 - Contents
Supermarket Perimeter - September 2019 - 5
Supermarket Perimeter - September 2019 - AIB rolls out new food safety tool
Supermarket Perimeter - September 2019 - 7
Supermarket Perimeter - September 2019 - Produce power
Supermarket Perimeter - September 2019 - 9
Supermarket Perimeter - September 2019 - 10
Supermarket Perimeter - September 2019 - 11
Supermarket Perimeter - September 2019 - 12
Supermarket Perimeter - September 2019 - 13
Supermarket Perimeter - September 2019 - 14
Supermarket Perimeter - September 2019 - 15
Supermarket Perimeter - September 2019 - 16
Supermarket Perimeter - September 2019 - 17
Supermarket Perimeter - September 2019 - Class is in session
Supermarket Perimeter - September 2019 - Finding a partner in education
Supermarket Perimeter - September 2019 - 20
Supermarket Perimeter - September 2019 - 21
Supermarket Perimeter - September 2019 - The basics of Hispanic foods
Supermarket Perimeter - September 2019 - 23
Supermarket Perimeter - September 2019 - 24
Supermarket Perimeter - September 2019 - 25
Supermarket Perimeter - September 2019 - Bakery - DONUTS
Supermarket Perimeter - September 2019 - 27
Supermarket Perimeter - September 2019 - 28
Supermarket Perimeter - September 2019 - 29
Supermarket Perimeter - September 2019 - BECOMING AN EVERYDAY DESTINATION
Supermarket Perimeter - September 2019 - 31
Supermarket Perimeter - September 2019 - Boost trips, sales with micro holidays
Supermarket Perimeter - September 2019 - 33
Supermarket Perimeter - September 2019 - Deli - HOLIDAY CATERING
Supermarket Perimeter - September 2019 - GRAZING — THE NEWEST OLD HOLIDAY TREND
Supermarket Perimeter - September 2019 - 36
Supermarket Perimeter - September 2019 - 37
Supermarket Perimeter - September 2019 - 38
Supermarket Perimeter - September 2019 - Cheese SAMPLING
Supermarket Perimeter - September 2019 - PREP FOR THE HOLIDAY SEASON
Supermarket Perimeter - September 2019 - 41
Supermarket Perimeter - September 2019 - Meat & Poultry - LABOR SAVING EQUIPMENT
Supermarket Perimeter - September 2019 - 43
Supermarket Perimeter - September 2019 - 44
Supermarket Perimeter - September 2019 - 45
Supermarket Perimeter - September 2019 - SOUS VIDE
Supermarket Perimeter - September 2019 - EARTH FRIENDLY
Supermarket Perimeter - September 2019 - MARKETING MATTERS
Supermarket Perimeter - September 2019 - Juggling claims
Supermarket Perimeter - September 2019 - 50
Supermarket Perimeter - September 2019 - 51
Supermarket Perimeter - September 2019 - THE FIVE CONSUMER SEGMENTS
Supermarket Perimeter - September 2019 - 53
Supermarket Perimeter - September 2019 - Produce - Potatoes and onions
Supermarket Perimeter - September 2019 - 55
Supermarket Perimeter - September 2019 - 56
Supermarket Perimeter - September 2019 - 57
Supermarket Perimeter - September 2019 - Seafood - Mollusks
Supermarket Perimeter - September 2019 - 59
Supermarket Perimeter - September 2019 - Food Safety - COMBATING flu season
Supermarket Perimeter - September 2019 - 61
Supermarket Perimeter - September 2019 - 62
Supermarket Perimeter - September 2019 - 63
Supermarket Perimeter - September 2019 - Commissary Insider - September 2019
Supermarket Perimeter - September 2019 - 65
Supermarket Perimeter - September 2019 - 66
Supermarket Perimeter - September 2019 - 67
Supermarket Perimeter - September 2019 - PACKAGING - TAMPER EVIDENCE STILL KEY
Supermarket Perimeter - September 2019 - 69
Supermarket Perimeter - September 2019 - PRODUCT SPOTLIGHT - SOUPS
Supermarket Perimeter - September 2019 - 71
Supermarket Perimeter - September 2019 - Product Showcase
Supermarket Perimeter - September 2019 - Advertisers
Supermarket Perimeter - September 2019 - Fresh Takes
Supermarket Perimeter - September 2019 - 75
Supermarket Perimeter - September 2019 - 76
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