Supermarket Perimeter - September 2019 - 20

Real-time ratings

20 - SEPTEMBER 2019

CONSUMER ALERTS
While social media has emerged as a quick way to communicate with consumers, Publix (Lakeland, Florida) utilizes
the home page of its website to issue alerts.
Not only is it a visible spot for product recalls and other
important food information, it can also be helpful during
natural disasters. When Hurricane Dorian was headed
toward the southeastern coast in September, Publix issued
an alert informing shoppers of a change in operating hours
for locations in South Carolina, Florida and Georgia.

Stop & Shop, based in Quincy, Massachusetts, also uses the HowGood
ratings in its 400-plus locations throughout New England, New York
and New Jersey.
"Our customers want to make the best choices for themselves, their
families and the planet, but it can be overwhelming with so many
product offerings available," says Stacy Wiggins, senior vice president
of sales operations for Stop & Shop. "The HowGood program provides
easy tools for customers to find products that best meet their needs."

Supplying seasonal info
San Antonio-based H-E-B helps keep consumers up to date on seasonal
offerings on its website and through social media. The Now In Season
section of heb.com includes the latest seasonal items, like New Harvest
Wild Gulf Shrimp, which the company says goes "from the boats to you."
H-E-B lets consumers know that the company's special fleet of
shrimp boats puts it at the source for freshness and quality. H-E-B oversees the harvesting, inspection and transportation of shrimp, straight
from the sea to each retail location.
The page also ties in home meal prep help and sustainability talking
points, all in the same place.
Four shrimp-based recipes are included
- Blue Shrimp Tostadas with Avocado
Hummus, Thai Shrimp Tacos, Classic
Seafood Paella and a Texas-themed
Shrimp Po' Boy.
Immediately below that is information
on the New Harvest Wild Gulf Shrimp
Program, which highlights H-E-B's long
history of partnership with Texas Gulf
shrimpers. Consumers are informed that
not only is the company actively involved
in many coastal community programs,
it also purchases more Gulf Shrimp than
any other retailer in the country.
"Supporting the local wild gulf shrimp
industry is part of our commitment to
make the future better for our Texas communities," the company says.

www.supermarketperimeter.com

H-E-B

HowGood, headquartered in New York City, is a sustainable food rating
company that comprises the world's largest database on sustainable
food. The company develops, markets and operates a program in supermarkets designed to provide a sustainability score for food products
using up to 60 industry-specific indicators.
HowGood pulls its data from more than 350 sources, including the
USDA, Fair Trade USA, Seafood Watch, National Dairy Farm Program,
Non-GMO Project, Rainforest Alliance and more.
The company works with retailers to provide instore consumer
education on products on shelves and around the perimeter. Landover,
Maryland-based Giant Food recently expanded HowGood ratings to all
167 of its supermarkets throughout Maryland, Virginia and the District of
Columbia.
"With so many buzzwords, many more marketing than informative,
it's exceedingly difficult for shoppers to quickly assess labels and packaging to determine whether a product fits their standards," says Mark
Adamcik, vice president of sales and merchandising at Giant Food. "The
test pilot was so successful, and we got such amazing feedback from
our customers, that the decision to expand the ratings into all of our
Giant stores was an easy one."
HowGood uses a 'Good, Great, Best' rating benchmark system that
lets shoppers know which products are most environmentally friendly,
minimally processed and ethically produced. HowGood's research
ensures the following benchmarks are met:
* Growing Guidelines: rewards more sustainable growing practices
and humane animal treatment.
* Processing Practices: rewards wholesome foods made with minimally processed ingredients.
* Company Conduct: rewards producers that are honest and ethical in
the way they treat their employees, environment, and consumers.
"Our customers appreciate the simplicity of the 'Good, Great, Best'
rating system, which helps them feel good about what goes into their
shopping cart," Adamcik says. "In fact, nearly 90% of shoppers surveyed
during the pilot program confirmed that they would likely use the rating
system to choose sustainable products."


http://www.heb.com http://www.supermarketperimeter.com

Supermarket Perimeter - September 2019

Table of Contents for the Digital Edition of Supermarket Perimeter - September 2019

Supermarket Perimeter - September 2019
Editor’s note - Climate change, meet innovation
Contents
The wire - Walmart dominating grocery pickup, delivery
Kroger awards first grants to fight food waste
AIB rolls out new food safety tool
Produce power
Class is in session
Finding a partner in education
The basics of Hispanic foods
Bakery - DONUTS
BECOMING AN EVERYDAY DESTINATION
DON’T FORGET HOLIDAY PIES
Boost trips, sales with micro holidays
Deli - HOLIDAY CATERING
GRAZING — THE NEWEST OLD HOLIDAY TREND
Cheese SAMPLING
PREP FOR THE HOLIDAY SEASON
Meat & Poultry - LABOR SAVING EQUIPMENT
SOUS VIDE
EARTH FRIENDLY
MARKETING MATTERS
Juggling claims
THE FIVE CONSUMER SEGMENTS
Produce - Potatoes and onions
Seafood - Mollusks
Food Safety - COMBATING flu season
Commissary Insider - September 2019
PACKAGING - TAMPER EVIDENCE STILL KEY
PRODUCT SPOTLIGHT - SOUPS
Product Showcase
Advertisers
Fresh Takes
Supermarket Perimeter - September 2019 - Supermarket Perimeter - September 2019
Supermarket Perimeter - September 2019 - Supermarket Perimeter - September 2019
Supermarket Perimeter - September 2019 - 2
Supermarket Perimeter - September 2019 - Editor’s note - Climate change, meet innovation
Supermarket Perimeter - September 2019 - Contents
Supermarket Perimeter - September 2019 - 5
Supermarket Perimeter - September 2019 - AIB rolls out new food safety tool
Supermarket Perimeter - September 2019 - 7
Supermarket Perimeter - September 2019 - Produce power
Supermarket Perimeter - September 2019 - 9
Supermarket Perimeter - September 2019 - 10
Supermarket Perimeter - September 2019 - 11
Supermarket Perimeter - September 2019 - 12
Supermarket Perimeter - September 2019 - 13
Supermarket Perimeter - September 2019 - 14
Supermarket Perimeter - September 2019 - 15
Supermarket Perimeter - September 2019 - 16
Supermarket Perimeter - September 2019 - 17
Supermarket Perimeter - September 2019 - Class is in session
Supermarket Perimeter - September 2019 - Finding a partner in education
Supermarket Perimeter - September 2019 - 20
Supermarket Perimeter - September 2019 - 21
Supermarket Perimeter - September 2019 - The basics of Hispanic foods
Supermarket Perimeter - September 2019 - 23
Supermarket Perimeter - September 2019 - 24
Supermarket Perimeter - September 2019 - 25
Supermarket Perimeter - September 2019 - Bakery - DONUTS
Supermarket Perimeter - September 2019 - 27
Supermarket Perimeter - September 2019 - 28
Supermarket Perimeter - September 2019 - 29
Supermarket Perimeter - September 2019 - BECOMING AN EVERYDAY DESTINATION
Supermarket Perimeter - September 2019 - 31
Supermarket Perimeter - September 2019 - Boost trips, sales with micro holidays
Supermarket Perimeter - September 2019 - 33
Supermarket Perimeter - September 2019 - Deli - HOLIDAY CATERING
Supermarket Perimeter - September 2019 - GRAZING — THE NEWEST OLD HOLIDAY TREND
Supermarket Perimeter - September 2019 - 36
Supermarket Perimeter - September 2019 - 37
Supermarket Perimeter - September 2019 - 38
Supermarket Perimeter - September 2019 - Cheese SAMPLING
Supermarket Perimeter - September 2019 - PREP FOR THE HOLIDAY SEASON
Supermarket Perimeter - September 2019 - 41
Supermarket Perimeter - September 2019 - Meat & Poultry - LABOR SAVING EQUIPMENT
Supermarket Perimeter - September 2019 - 43
Supermarket Perimeter - September 2019 - 44
Supermarket Perimeter - September 2019 - 45
Supermarket Perimeter - September 2019 - SOUS VIDE
Supermarket Perimeter - September 2019 - EARTH FRIENDLY
Supermarket Perimeter - September 2019 - MARKETING MATTERS
Supermarket Perimeter - September 2019 - Juggling claims
Supermarket Perimeter - September 2019 - 50
Supermarket Perimeter - September 2019 - 51
Supermarket Perimeter - September 2019 - THE FIVE CONSUMER SEGMENTS
Supermarket Perimeter - September 2019 - 53
Supermarket Perimeter - September 2019 - Produce - Potatoes and onions
Supermarket Perimeter - September 2019 - 55
Supermarket Perimeter - September 2019 - 56
Supermarket Perimeter - September 2019 - 57
Supermarket Perimeter - September 2019 - Seafood - Mollusks
Supermarket Perimeter - September 2019 - 59
Supermarket Perimeter - September 2019 - Food Safety - COMBATING flu season
Supermarket Perimeter - September 2019 - 61
Supermarket Perimeter - September 2019 - 62
Supermarket Perimeter - September 2019 - 63
Supermarket Perimeter - September 2019 - Commissary Insider - September 2019
Supermarket Perimeter - September 2019 - 65
Supermarket Perimeter - September 2019 - 66
Supermarket Perimeter - September 2019 - 67
Supermarket Perimeter - September 2019 - PACKAGING - TAMPER EVIDENCE STILL KEY
Supermarket Perimeter - September 2019 - 69
Supermarket Perimeter - September 2019 - PRODUCT SPOTLIGHT - SOUPS
Supermarket Perimeter - September 2019 - 71
Supermarket Perimeter - September 2019 - Product Showcase
Supermarket Perimeter - September 2019 - Advertisers
Supermarket Perimeter - September 2019 - Fresh Takes
Supermarket Perimeter - September 2019 - 75
Supermarket Perimeter - September 2019 - 76
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