Supermarket Perimeter - September 2019 - 32

Bakery: Becoming an everyday destination

Boost trips,
sales with
micro
holidays

MARK YOUR
CALENDARS

Don't wait for the well-known
holidays to run special offers
to bring shoppers in. Look for
the so-called micro holidays
as a way to attract consumers
on a more regular basis. Retail
bakeries provide a successful
template for retailers.
Limited-time offers during
these micro holidays are doing
wonders for cupcake bakery
chain Sprinkles Cupcakes on its
current expansion trail.

November

1 - National Pumpkin Spice Day
10 - National Angel Food Cake Day
26 - National Pretzel Day
28 - National Chocolate Day
31 - National Caramel Apple Day

4 - National Candy Day
17 - National Baklava Day
20 - National Peanut Butter Fudge Day
23 - National Cranberry Day
26 - National Cake Day

DON'T FORGET HOLIDAY PIES
While it's important to focus on bringing in shoppers for everyday experiences, don't
lose sight of one of the biggest selling opportunities of the year - holiday pies.
Tom Cavanaugh, vice president of sales and marketing for West Newbury,
Massachusetts-based Gardner Pie Co., says that while most shoppers will be looking for
their holiday favorites again this year - think Apple, Pumpkin and Pecan - variations on
these flavors, along with smaller sizes, are also in great demand.
Chocolate Chip Pecan, Apple Cranberry, and Sweet Potato Crunch are a few examples
that can help generate incremental sales.
"Holidays are all about family and traditions," Cavanaugh says. "Having product that is
special is more important that making deals."
He also recommends preordering as the season sneaks up quickly. "And don't be afraid
to put out Pumpkin and other holiday favorites in September," he says. "The foodservice
outlets, like Dunkin and Starbucks, will be doing so."

32 - SEPTEMBER 2019

www.supermarketperimeter.com

During the month of August,
there were not one, but four
micro holidays during which
time Sprinkles Cupcakes
unveiled limited-time cupcakes
for food-related holidays.
On National Girlfriends Day
in August, Sprinkles celebrated female friendships
with a Red Velvet Takeover.
Custom cupcake decorations on red velvet cupcakes
featured female empowerment
sayings such as "GRL PWR,"
"Stronger Together," and
"Friendship Goals."
Just a few days later Sprinkles
celebrated National Chocolate
Chip Cookie Day by bringing
back its fan-favorite Cookie
Cupcake.
It's a chocolate chip-studded
yellow cake lined with cookie
crust, topped with brown
sugar frosting, and dusted with
cookie crumbles.

HLPHOTO - STOCK.ADOBE.COM

October


http://www.supermarketperimeter.com

Supermarket Perimeter - September 2019

Table of Contents for the Digital Edition of Supermarket Perimeter - September 2019

Supermarket Perimeter - September 2019
Editor’s note - Climate change, meet innovation
Contents
The wire - Walmart dominating grocery pickup, delivery
Kroger awards first grants to fight food waste
AIB rolls out new food safety tool
Produce power
Class is in session
Finding a partner in education
The basics of Hispanic foods
Bakery - DONUTS
BECOMING AN EVERYDAY DESTINATION
DON’T FORGET HOLIDAY PIES
Boost trips, sales with micro holidays
Deli - HOLIDAY CATERING
GRAZING — THE NEWEST OLD HOLIDAY TREND
Cheese SAMPLING
PREP FOR THE HOLIDAY SEASON
Meat & Poultry - LABOR SAVING EQUIPMENT
SOUS VIDE
EARTH FRIENDLY
MARKETING MATTERS
Juggling claims
THE FIVE CONSUMER SEGMENTS
Produce - Potatoes and onions
Seafood - Mollusks
Food Safety - COMBATING flu season
Commissary Insider - September 2019
PACKAGING - TAMPER EVIDENCE STILL KEY
PRODUCT SPOTLIGHT - SOUPS
Product Showcase
Advertisers
Fresh Takes
Supermarket Perimeter - September 2019 - Supermarket Perimeter - September 2019
Supermarket Perimeter - September 2019 - Supermarket Perimeter - September 2019
Supermarket Perimeter - September 2019 - 2
Supermarket Perimeter - September 2019 - Editor’s note - Climate change, meet innovation
Supermarket Perimeter - September 2019 - Contents
Supermarket Perimeter - September 2019 - 5
Supermarket Perimeter - September 2019 - AIB rolls out new food safety tool
Supermarket Perimeter - September 2019 - 7
Supermarket Perimeter - September 2019 - Produce power
Supermarket Perimeter - September 2019 - 9
Supermarket Perimeter - September 2019 - 10
Supermarket Perimeter - September 2019 - 11
Supermarket Perimeter - September 2019 - 12
Supermarket Perimeter - September 2019 - 13
Supermarket Perimeter - September 2019 - 14
Supermarket Perimeter - September 2019 - 15
Supermarket Perimeter - September 2019 - 16
Supermarket Perimeter - September 2019 - 17
Supermarket Perimeter - September 2019 - Class is in session
Supermarket Perimeter - September 2019 - Finding a partner in education
Supermarket Perimeter - September 2019 - 20
Supermarket Perimeter - September 2019 - 21
Supermarket Perimeter - September 2019 - The basics of Hispanic foods
Supermarket Perimeter - September 2019 - 23
Supermarket Perimeter - September 2019 - 24
Supermarket Perimeter - September 2019 - 25
Supermarket Perimeter - September 2019 - Bakery - DONUTS
Supermarket Perimeter - September 2019 - 27
Supermarket Perimeter - September 2019 - 28
Supermarket Perimeter - September 2019 - 29
Supermarket Perimeter - September 2019 - BECOMING AN EVERYDAY DESTINATION
Supermarket Perimeter - September 2019 - 31
Supermarket Perimeter - September 2019 - Boost trips, sales with micro holidays
Supermarket Perimeter - September 2019 - 33
Supermarket Perimeter - September 2019 - Deli - HOLIDAY CATERING
Supermarket Perimeter - September 2019 - GRAZING — THE NEWEST OLD HOLIDAY TREND
Supermarket Perimeter - September 2019 - 36
Supermarket Perimeter - September 2019 - 37
Supermarket Perimeter - September 2019 - 38
Supermarket Perimeter - September 2019 - Cheese SAMPLING
Supermarket Perimeter - September 2019 - PREP FOR THE HOLIDAY SEASON
Supermarket Perimeter - September 2019 - 41
Supermarket Perimeter - September 2019 - Meat & Poultry - LABOR SAVING EQUIPMENT
Supermarket Perimeter - September 2019 - 43
Supermarket Perimeter - September 2019 - 44
Supermarket Perimeter - September 2019 - 45
Supermarket Perimeter - September 2019 - SOUS VIDE
Supermarket Perimeter - September 2019 - EARTH FRIENDLY
Supermarket Perimeter - September 2019 - MARKETING MATTERS
Supermarket Perimeter - September 2019 - Juggling claims
Supermarket Perimeter - September 2019 - 50
Supermarket Perimeter - September 2019 - 51
Supermarket Perimeter - September 2019 - THE FIVE CONSUMER SEGMENTS
Supermarket Perimeter - September 2019 - 53
Supermarket Perimeter - September 2019 - Produce - Potatoes and onions
Supermarket Perimeter - September 2019 - 55
Supermarket Perimeter - September 2019 - 56
Supermarket Perimeter - September 2019 - 57
Supermarket Perimeter - September 2019 - Seafood - Mollusks
Supermarket Perimeter - September 2019 - 59
Supermarket Perimeter - September 2019 - Food Safety - COMBATING flu season
Supermarket Perimeter - September 2019 - 61
Supermarket Perimeter - September 2019 - 62
Supermarket Perimeter - September 2019 - 63
Supermarket Perimeter - September 2019 - Commissary Insider - September 2019
Supermarket Perimeter - September 2019 - 65
Supermarket Perimeter - September 2019 - 66
Supermarket Perimeter - September 2019 - 67
Supermarket Perimeter - September 2019 - PACKAGING - TAMPER EVIDENCE STILL KEY
Supermarket Perimeter - September 2019 - 69
Supermarket Perimeter - September 2019 - PRODUCT SPOTLIGHT - SOUPS
Supermarket Perimeter - September 2019 - 71
Supermarket Perimeter - September 2019 - Product Showcase
Supermarket Perimeter - September 2019 - Advertisers
Supermarket Perimeter - September 2019 - Fresh Takes
Supermarket Perimeter - September 2019 - 75
Supermarket Perimeter - September 2019 - 76
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