Supermarket Perimeter - September 2019 - 36

Deli: Holiday catering

"We have a dinner without the main protein that we call 'Just the
Sides,'" Mahoney says. "If the customer wants to cook their own turkey
or their own ham or prime rib, they can just buy the sides from us. Each
one feeds six to eight people."

Protecting your brand
Catering for holiday events and family gatherings can put your products
and your name in front of a lot of new people and potential customers.
So while it's always important to put your best foot forward, it doesn't
hurt to go a step further during the fourth quarter.
That was the thought behind Kowalski's going in a new direction
this year. Instead of relying on a third-party company to assemble their
holiday dinners, the company is bringing everything in-house.
"This will be the first year we're not using a third party for assembling
our dinners," Mahoney says. "We're going to assemble them ourselves,
which is going to be unique and sort of insane, but we're excited
about it."
It's more work, but the payoff is knowing exactly what the dinners
look like before they head out the door to their destinations. That wasn't
always the case in the past, Mahoney says.
"Truly, we could have tons of meetings with a third party and feel like
we're as organized as can be and we're all on the same page, but it all
comes down to the control factor," she says. "At the end of the day we'd
get the dinners and there would be mistakes made or things just aren't
to the same standard that we have. We feel that, going forward, we want
to try to package them ourselves because we have such high standards
of what we want to put out to our customers. We decided that we're
taking a stab at it ourselves this year."

The same goes for maintaining the same high quality that your shoppers have come to expect. Just because things get hectic, the quality
can't dip.
"Our meats will be the same quality that we're always selling," Walters
says. "We're not buying something that's a lower grand and our customers know that. It gives us a better taste all around."

Prepare early
It might go without saying, but Mahoney stresses the importance of
getting on top of holiday planning even earlier than you think is necessary. In fact, Thanksgiving preparation is nearly a year-round ordeal for
Kowalski's.
"The further out you start prepping, the better," she says. "We've been
talking about Thanksgiving since, basically, last Thanksgiving. We've
had meetings six to eight weeks to get our heads completely wrapped
around what we're doing and staying as organized as possible. You have
to be mindful of using your calendars. That's the biggest thing we've
learned. You have to get ahead and get everyone on the right page."
Getting things in line earlier makes it easier for the routine duties that
can be so key during the holiday season, like cross-merchandising. Little
things like which cranberries to move next to the freshly cooked turkey
or which rolls to move over by the prepared meals are easier when
everything is taken care of earlier.
"I feel like we do a really good job with cross-merchandising. It's part
of the business and it works really well for our company," Mahoney says.
"We have merchandising meetings every week with all of the department heads. We'll sit around and decide what's going to go where and
with what."

OFFER OPTIONS
Kowalski's Markets makes things as easy as possible for consumers
with three tiers of catering. Whether their customers need
everything done for them, or just need food, Kowalski's offers it.
DROP-AND-GO - The delivery driver simply drops the
items off with the consumer.
DRIVE SET-UP - The driver drops the items off and then
arranges the trays on the tables, removes tray lids and sets up
any chafing dishes, as well as lights heating lamps and sets out
serving utensils. The driver dos not stay to replenish or clean up

Providing as many options as possible for your shoppers'
holiday gatherings is, generally, a good idea.

36 - SEPTEMBER 2019

www.supermarketperimeter.com

KOWALSKI'S MARKETS

FULL SERVICE - Includes one or more servers to deliver, set
up, replenish, and dispose of empty plates or trash. This option
also includes the chance to rent tables, chairs, linens and china.


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Supermarket Perimeter - September 2019

Table of Contents for the Digital Edition of Supermarket Perimeter - September 2019

Supermarket Perimeter - September 2019
Editor’s note - Climate change, meet innovation
Contents
The wire - Walmart dominating grocery pickup, delivery
Kroger awards first grants to fight food waste
AIB rolls out new food safety tool
Produce power
Class is in session
Finding a partner in education
The basics of Hispanic foods
Bakery - DONUTS
BECOMING AN EVERYDAY DESTINATION
DON’T FORGET HOLIDAY PIES
Boost trips, sales with micro holidays
Deli - HOLIDAY CATERING
GRAZING — THE NEWEST OLD HOLIDAY TREND
Cheese SAMPLING
PREP FOR THE HOLIDAY SEASON
Meat & Poultry - LABOR SAVING EQUIPMENT
SOUS VIDE
EARTH FRIENDLY
MARKETING MATTERS
Juggling claims
THE FIVE CONSUMER SEGMENTS
Produce - Potatoes and onions
Seafood - Mollusks
Food Safety - COMBATING flu season
Commissary Insider - September 2019
PACKAGING - TAMPER EVIDENCE STILL KEY
PRODUCT SPOTLIGHT - SOUPS
Product Showcase
Advertisers
Fresh Takes
Supermarket Perimeter - September 2019 - Supermarket Perimeter - September 2019
Supermarket Perimeter - September 2019 - Supermarket Perimeter - September 2019
Supermarket Perimeter - September 2019 - 2
Supermarket Perimeter - September 2019 - Editor’s note - Climate change, meet innovation
Supermarket Perimeter - September 2019 - Contents
Supermarket Perimeter - September 2019 - 5
Supermarket Perimeter - September 2019 - AIB rolls out new food safety tool
Supermarket Perimeter - September 2019 - 7
Supermarket Perimeter - September 2019 - Produce power
Supermarket Perimeter - September 2019 - 9
Supermarket Perimeter - September 2019 - 10
Supermarket Perimeter - September 2019 - 11
Supermarket Perimeter - September 2019 - 12
Supermarket Perimeter - September 2019 - 13
Supermarket Perimeter - September 2019 - 14
Supermarket Perimeter - September 2019 - 15
Supermarket Perimeter - September 2019 - 16
Supermarket Perimeter - September 2019 - 17
Supermarket Perimeter - September 2019 - Class is in session
Supermarket Perimeter - September 2019 - Finding a partner in education
Supermarket Perimeter - September 2019 - 20
Supermarket Perimeter - September 2019 - 21
Supermarket Perimeter - September 2019 - The basics of Hispanic foods
Supermarket Perimeter - September 2019 - 23
Supermarket Perimeter - September 2019 - 24
Supermarket Perimeter - September 2019 - 25
Supermarket Perimeter - September 2019 - Bakery - DONUTS
Supermarket Perimeter - September 2019 - 27
Supermarket Perimeter - September 2019 - 28
Supermarket Perimeter - September 2019 - 29
Supermarket Perimeter - September 2019 - BECOMING AN EVERYDAY DESTINATION
Supermarket Perimeter - September 2019 - 31
Supermarket Perimeter - September 2019 - Boost trips, sales with micro holidays
Supermarket Perimeter - September 2019 - 33
Supermarket Perimeter - September 2019 - Deli - HOLIDAY CATERING
Supermarket Perimeter - September 2019 - GRAZING — THE NEWEST OLD HOLIDAY TREND
Supermarket Perimeter - September 2019 - 36
Supermarket Perimeter - September 2019 - 37
Supermarket Perimeter - September 2019 - 38
Supermarket Perimeter - September 2019 - Cheese SAMPLING
Supermarket Perimeter - September 2019 - PREP FOR THE HOLIDAY SEASON
Supermarket Perimeter - September 2019 - 41
Supermarket Perimeter - September 2019 - Meat & Poultry - LABOR SAVING EQUIPMENT
Supermarket Perimeter - September 2019 - 43
Supermarket Perimeter - September 2019 - 44
Supermarket Perimeter - September 2019 - 45
Supermarket Perimeter - September 2019 - SOUS VIDE
Supermarket Perimeter - September 2019 - EARTH FRIENDLY
Supermarket Perimeter - September 2019 - MARKETING MATTERS
Supermarket Perimeter - September 2019 - Juggling claims
Supermarket Perimeter - September 2019 - 50
Supermarket Perimeter - September 2019 - 51
Supermarket Perimeter - September 2019 - THE FIVE CONSUMER SEGMENTS
Supermarket Perimeter - September 2019 - 53
Supermarket Perimeter - September 2019 - Produce - Potatoes and onions
Supermarket Perimeter - September 2019 - 55
Supermarket Perimeter - September 2019 - 56
Supermarket Perimeter - September 2019 - 57
Supermarket Perimeter - September 2019 - Seafood - Mollusks
Supermarket Perimeter - September 2019 - 59
Supermarket Perimeter - September 2019 - Food Safety - COMBATING flu season
Supermarket Perimeter - September 2019 - 61
Supermarket Perimeter - September 2019 - 62
Supermarket Perimeter - September 2019 - 63
Supermarket Perimeter - September 2019 - Commissary Insider - September 2019
Supermarket Perimeter - September 2019 - 65
Supermarket Perimeter - September 2019 - 66
Supermarket Perimeter - September 2019 - 67
Supermarket Perimeter - September 2019 - PACKAGING - TAMPER EVIDENCE STILL KEY
Supermarket Perimeter - September 2019 - 69
Supermarket Perimeter - September 2019 - PRODUCT SPOTLIGHT - SOUPS
Supermarket Perimeter - September 2019 - 71
Supermarket Perimeter - September 2019 - Product Showcase
Supermarket Perimeter - September 2019 - Advertisers
Supermarket Perimeter - September 2019 - Fresh Takes
Supermarket Perimeter - September 2019 - 75
Supermarket Perimeter - September 2019 - 76
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