Supermarket Perimeter - September 2019 - 54

Produce

Potatoes and onions
BY CHRIS CRAWFORD

POTATOES AND ONIONS are staples of the produce
department and usually find themselves among the top
sellers each year.
And while these items don't typically need much help
to leave the shelf, promoting them at the right time and
using the right approach can give retailers a surprising
boost to the bottom line.

Retail sales of yellow potatoes continue to grow while
russets and reds are declining, though they still are the
best-sellers by far, says John Toaspern, chief marketing
officer for the Denver-based U.S. Potato Board.
"White potatoes also stabilized this past year and
seem to be regaining some share," he says. "Purples and
fingerlings are still a very small percentage, but demand
is growing. And the fastest growing products at retail are
the small potatoes, often as a medley of types. These are
petites, babies, creamers, pearls, etc."
Ross Johnson, international marketing director at the
Idaho Potato Commission, Eagle, Idaho, says it's no coincidence that more than 86% percent of U.S. households
purchase potatoes.
New-crop potatoes in Bancroft, Wisconsin-based RPE
Inc.'s growing regions (Colorado, Idaho and Wisconsin)
are looking good so far this season, says Rachel
Atkinson-Leach, category manager for RPE.
"However, the weather has affected our timeline and
we are a bit behind our typical schedule by about seven
to 10 days," she adds. "We anticipate a similar market
to that of last year and are hopeful that we will have
enough growing degree-days for the crop to reach
maturity."
Atkinson-Leach says according to IRI, total retail-store
dollar sales for potatoes increased 1.4% and the price
per pound increased 4.4% in the 52 weeks ending July
14, compared to last year, while total volume of potatoes
sold decreased 1.4% for the same timeframe.
"The decline in volume was due to a 5% decrease
in fresh russet potato volume sales, as well as a 5%
decrease in red potato sales volume," she says.
Blend/medley potatoes saw the largest increase in
dollar sales (13%) and volume sales (16%), Atkinson-Leach
says. Yellow, white and fingerling potatoes grew in both
54 - SEPTEMBER 2019

Bancroft, Wisconsin-based
RPE's Tasteful Selections
line taps into consumer
demand for value-added
fresh potato solutions.

www.supermarketperimeter.com

dollars and volume. "Blend/medleys are quickly becoming the favorite variety in our bite-size potato program,"
says Atkinson-Leach about RPE.
Bagged potatoes (1.5-pound, 5-pound and 8-pound)
grew in dollar sales in the same timeframe, while
3-pound and 10-pound bags declined, she says. And
bags and micro trays saw growth in dollars compared to
a year ago.
"Three-pound bags are now becoming more of a
commodity item rather than a specialty item," says
Atkinson-Leach. "The sexy bag this year was a 1.5-pound
mesh pillow pack or gusseted pouch. One-and-a-halfpound bags are showing growth of 20% compared to
year ago."
Additionally, she says organic potato sales grew $13.4
million in 2018.
"Organic potatoes are still rocking growth of 5% this
year and show no signs of taming down," AtkinsonLeach says. "All indications suggest organic acreage is
level throughout the country; however, in some select
areas, growers with established and developing programs are adding acreage."
Kevin Stanger, president of Wada Farms Marketing
Group, Idaho Falls, Idaho, says its Idaho-grown potatoes

RPE, LEE SERENETHOS - STOCK.ADOBE.COM, BLAND FARMS

Potatoes overview


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Supermarket Perimeter - September 2019

Table of Contents for the Digital Edition of Supermarket Perimeter - September 2019

Supermarket Perimeter - September 2019
Editor’s note - Climate change, meet innovation
Contents
The wire - Walmart dominating grocery pickup, delivery
Kroger awards first grants to fight food waste
AIB rolls out new food safety tool
Produce power
Class is in session
Finding a partner in education
The basics of Hispanic foods
Bakery - DONUTS
BECOMING AN EVERYDAY DESTINATION
DON’T FORGET HOLIDAY PIES
Boost trips, sales with micro holidays
Deli - HOLIDAY CATERING
GRAZING — THE NEWEST OLD HOLIDAY TREND
Cheese SAMPLING
PREP FOR THE HOLIDAY SEASON
Meat & Poultry - LABOR SAVING EQUIPMENT
SOUS VIDE
EARTH FRIENDLY
MARKETING MATTERS
Juggling claims
THE FIVE CONSUMER SEGMENTS
Produce - Potatoes and onions
Seafood - Mollusks
Food Safety - COMBATING flu season
Commissary Insider - September 2019
PACKAGING - TAMPER EVIDENCE STILL KEY
PRODUCT SPOTLIGHT - SOUPS
Product Showcase
Advertisers
Fresh Takes
Supermarket Perimeter - September 2019 - Supermarket Perimeter - September 2019
Supermarket Perimeter - September 2019 - Supermarket Perimeter - September 2019
Supermarket Perimeter - September 2019 - 2
Supermarket Perimeter - September 2019 - Editor’s note - Climate change, meet innovation
Supermarket Perimeter - September 2019 - Contents
Supermarket Perimeter - September 2019 - 5
Supermarket Perimeter - September 2019 - AIB rolls out new food safety tool
Supermarket Perimeter - September 2019 - 7
Supermarket Perimeter - September 2019 - Produce power
Supermarket Perimeter - September 2019 - 9
Supermarket Perimeter - September 2019 - 10
Supermarket Perimeter - September 2019 - 11
Supermarket Perimeter - September 2019 - 12
Supermarket Perimeter - September 2019 - 13
Supermarket Perimeter - September 2019 - 14
Supermarket Perimeter - September 2019 - 15
Supermarket Perimeter - September 2019 - 16
Supermarket Perimeter - September 2019 - 17
Supermarket Perimeter - September 2019 - Class is in session
Supermarket Perimeter - September 2019 - Finding a partner in education
Supermarket Perimeter - September 2019 - 20
Supermarket Perimeter - September 2019 - 21
Supermarket Perimeter - September 2019 - The basics of Hispanic foods
Supermarket Perimeter - September 2019 - 23
Supermarket Perimeter - September 2019 - 24
Supermarket Perimeter - September 2019 - 25
Supermarket Perimeter - September 2019 - Bakery - DONUTS
Supermarket Perimeter - September 2019 - 27
Supermarket Perimeter - September 2019 - 28
Supermarket Perimeter - September 2019 - 29
Supermarket Perimeter - September 2019 - BECOMING AN EVERYDAY DESTINATION
Supermarket Perimeter - September 2019 - 31
Supermarket Perimeter - September 2019 - Boost trips, sales with micro holidays
Supermarket Perimeter - September 2019 - 33
Supermarket Perimeter - September 2019 - Deli - HOLIDAY CATERING
Supermarket Perimeter - September 2019 - GRAZING — THE NEWEST OLD HOLIDAY TREND
Supermarket Perimeter - September 2019 - 36
Supermarket Perimeter - September 2019 - 37
Supermarket Perimeter - September 2019 - 38
Supermarket Perimeter - September 2019 - Cheese SAMPLING
Supermarket Perimeter - September 2019 - PREP FOR THE HOLIDAY SEASON
Supermarket Perimeter - September 2019 - 41
Supermarket Perimeter - September 2019 - Meat & Poultry - LABOR SAVING EQUIPMENT
Supermarket Perimeter - September 2019 - 43
Supermarket Perimeter - September 2019 - 44
Supermarket Perimeter - September 2019 - 45
Supermarket Perimeter - September 2019 - SOUS VIDE
Supermarket Perimeter - September 2019 - EARTH FRIENDLY
Supermarket Perimeter - September 2019 - MARKETING MATTERS
Supermarket Perimeter - September 2019 - Juggling claims
Supermarket Perimeter - September 2019 - 50
Supermarket Perimeter - September 2019 - 51
Supermarket Perimeter - September 2019 - THE FIVE CONSUMER SEGMENTS
Supermarket Perimeter - September 2019 - 53
Supermarket Perimeter - September 2019 - Produce - Potatoes and onions
Supermarket Perimeter - September 2019 - 55
Supermarket Perimeter - September 2019 - 56
Supermarket Perimeter - September 2019 - 57
Supermarket Perimeter - September 2019 - Seafood - Mollusks
Supermarket Perimeter - September 2019 - 59
Supermarket Perimeter - September 2019 - Food Safety - COMBATING flu season
Supermarket Perimeter - September 2019 - 61
Supermarket Perimeter - September 2019 - 62
Supermarket Perimeter - September 2019 - 63
Supermarket Perimeter - September 2019 - Commissary Insider - September 2019
Supermarket Perimeter - September 2019 - 65
Supermarket Perimeter - September 2019 - 66
Supermarket Perimeter - September 2019 - 67
Supermarket Perimeter - September 2019 - PACKAGING - TAMPER EVIDENCE STILL KEY
Supermarket Perimeter - September 2019 - 69
Supermarket Perimeter - September 2019 - PRODUCT SPOTLIGHT - SOUPS
Supermarket Perimeter - September 2019 - 71
Supermarket Perimeter - September 2019 - Product Showcase
Supermarket Perimeter - September 2019 - Advertisers
Supermarket Perimeter - September 2019 - Fresh Takes
Supermarket Perimeter - September 2019 - 75
Supermarket Perimeter - September 2019 - 76
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