Supermarket Perimeter - September 2019 - 55

also are a little behind schedule as an early frost knocked
plants back a week to 10 days.
Test digs so far have shown nicely sized potatoes with
good quality, he says, but acreage for all potato growers
in Idaho appears to be down about 1% with a lower yield
projected.
The growing season also was delayed in Wisconsin,
says Mike Carter, CEO of Rosholt, Wisconsin-based
Bushmans' Inc.
"The growing season got off to a late start with snow
in the spring, putting the crop behind; since then, the
crop has made progress and has nearly caught up to
where we would expect it to be," he says. "We've had
timely rains and a good balance of heat for the plants.
Overall, we are expecting an average crop with high
quality. However, we still have more than two months
left to go before the crop is under roof."
Bushmans' is testing some new russet varieties,
Carter says, while Norkotah and Gold Rush are still the
standards.
"We are getting more and more experience with
Silvertons, which also perform very well," he adds.

Potato retail tips
The market for yellow potatoes was very strong last year,
as pricing and sales were strong, says Johnson of the
Idaho Potato Commission.
"We have been working with retailers on
understanding how to properly merchandise their
departments to grow sales," he says. "The potato
department is the largest volume driver in the vegetable
category by more than double the volume of the next
closest category (onions)."
This year, the Idaho Potato Commission ran a test with
a large West Coast retailer to prove the effectiveness of
secondary displays.
"In our test, we were able to see that test stores
delivered a 22% increase in sales when compared to like
stores," Johnson says. "Since potatoes are frequently
located in the back of produce departments, an easy
way to increase sales is by simply placing potatoes in a
secondary location. Through various studies done by
Nielsen and IRI, we know that basket sizes increase quite
substantially when potatoes are purchased. Secondary
displays really work!"
Bushmans' customers are very focused on convenience items, says Carter.
"To that end, our Speedy Spud, which is a single,
wrapped microwavable potato remains very popular," he
says. "Our grill pack, which is four, foil-wrapped potatoes in a tray are also very popular during the summer

20%

SMALLER IS BETTER

Three-pound bags are becoming more of a commodity item than a
specialty item. Sales of one-and-a-half-pound bags (mesh pillow packs
and gusseted pouches are popular) are up 20% from a year ago.

FRESH POTATO RETAIL SALES
April-June 2019, IRI Sales data / Potatoes USA

Type

Pounds sold

Change from
Q4 2017-18

Russets

592.1 M

1.5%

Reds

151.6 M

-7.5%

Yellows

100.7 M

6.9%

Whites

56.2 M

15.5%

11 M

24.5%

2.3 M

-.2%

603,443

-5.2%

Medleys
Fingerlings
Purples / Blues

Total retail-store dollar sales for potatoes increased 1.4% and
the price per pound increased 4.4% in the 52 weeks ending July
14, compared to last year, while total volume of potatoes sold
decreased 1.4% for the same timeframe.
(Source: IRI)

ONION MERCH TIP
Use secondary display units for
bagged or bulk onions. Secondary
units, which typically hold 40
pounds of onions, are more compact,
allowing retailers to place them
throughout the produce department
and even in different sections of the
store, like the meat department.

www.supermarketperimeter.com

SEPTEMBER 2019 - 55


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Supermarket Perimeter - September 2019

Table of Contents for the Digital Edition of Supermarket Perimeter - September 2019

Supermarket Perimeter - September 2019
Editor’s note - Climate change, meet innovation
Contents
The wire - Walmart dominating grocery pickup, delivery
Kroger awards first grants to fight food waste
AIB rolls out new food safety tool
Produce power
Class is in session
Finding a partner in education
The basics of Hispanic foods
Bakery - DONUTS
BECOMING AN EVERYDAY DESTINATION
DON’T FORGET HOLIDAY PIES
Boost trips, sales with micro holidays
Deli - HOLIDAY CATERING
GRAZING — THE NEWEST OLD HOLIDAY TREND
Cheese SAMPLING
PREP FOR THE HOLIDAY SEASON
Meat & Poultry - LABOR SAVING EQUIPMENT
SOUS VIDE
EARTH FRIENDLY
MARKETING MATTERS
Juggling claims
THE FIVE CONSUMER SEGMENTS
Produce - Potatoes and onions
Seafood - Mollusks
Food Safety - COMBATING flu season
Commissary Insider - September 2019
PACKAGING - TAMPER EVIDENCE STILL KEY
PRODUCT SPOTLIGHT - SOUPS
Product Showcase
Advertisers
Fresh Takes
Supermarket Perimeter - September 2019 - Supermarket Perimeter - September 2019
Supermarket Perimeter - September 2019 - Supermarket Perimeter - September 2019
Supermarket Perimeter - September 2019 - 2
Supermarket Perimeter - September 2019 - Editor’s note - Climate change, meet innovation
Supermarket Perimeter - September 2019 - Contents
Supermarket Perimeter - September 2019 - 5
Supermarket Perimeter - September 2019 - AIB rolls out new food safety tool
Supermarket Perimeter - September 2019 - 7
Supermarket Perimeter - September 2019 - Produce power
Supermarket Perimeter - September 2019 - 9
Supermarket Perimeter - September 2019 - 10
Supermarket Perimeter - September 2019 - 11
Supermarket Perimeter - September 2019 - 12
Supermarket Perimeter - September 2019 - 13
Supermarket Perimeter - September 2019 - 14
Supermarket Perimeter - September 2019 - 15
Supermarket Perimeter - September 2019 - 16
Supermarket Perimeter - September 2019 - 17
Supermarket Perimeter - September 2019 - Class is in session
Supermarket Perimeter - September 2019 - Finding a partner in education
Supermarket Perimeter - September 2019 - 20
Supermarket Perimeter - September 2019 - 21
Supermarket Perimeter - September 2019 - The basics of Hispanic foods
Supermarket Perimeter - September 2019 - 23
Supermarket Perimeter - September 2019 - 24
Supermarket Perimeter - September 2019 - 25
Supermarket Perimeter - September 2019 - Bakery - DONUTS
Supermarket Perimeter - September 2019 - 27
Supermarket Perimeter - September 2019 - 28
Supermarket Perimeter - September 2019 - 29
Supermarket Perimeter - September 2019 - BECOMING AN EVERYDAY DESTINATION
Supermarket Perimeter - September 2019 - 31
Supermarket Perimeter - September 2019 - Boost trips, sales with micro holidays
Supermarket Perimeter - September 2019 - 33
Supermarket Perimeter - September 2019 - Deli - HOLIDAY CATERING
Supermarket Perimeter - September 2019 - GRAZING — THE NEWEST OLD HOLIDAY TREND
Supermarket Perimeter - September 2019 - 36
Supermarket Perimeter - September 2019 - 37
Supermarket Perimeter - September 2019 - 38
Supermarket Perimeter - September 2019 - Cheese SAMPLING
Supermarket Perimeter - September 2019 - PREP FOR THE HOLIDAY SEASON
Supermarket Perimeter - September 2019 - 41
Supermarket Perimeter - September 2019 - Meat & Poultry - LABOR SAVING EQUIPMENT
Supermarket Perimeter - September 2019 - 43
Supermarket Perimeter - September 2019 - 44
Supermarket Perimeter - September 2019 - 45
Supermarket Perimeter - September 2019 - SOUS VIDE
Supermarket Perimeter - September 2019 - EARTH FRIENDLY
Supermarket Perimeter - September 2019 - MARKETING MATTERS
Supermarket Perimeter - September 2019 - Juggling claims
Supermarket Perimeter - September 2019 - 50
Supermarket Perimeter - September 2019 - 51
Supermarket Perimeter - September 2019 - THE FIVE CONSUMER SEGMENTS
Supermarket Perimeter - September 2019 - 53
Supermarket Perimeter - September 2019 - Produce - Potatoes and onions
Supermarket Perimeter - September 2019 - 55
Supermarket Perimeter - September 2019 - 56
Supermarket Perimeter - September 2019 - 57
Supermarket Perimeter - September 2019 - Seafood - Mollusks
Supermarket Perimeter - September 2019 - 59
Supermarket Perimeter - September 2019 - Food Safety - COMBATING flu season
Supermarket Perimeter - September 2019 - 61
Supermarket Perimeter - September 2019 - 62
Supermarket Perimeter - September 2019 - 63
Supermarket Perimeter - September 2019 - Commissary Insider - September 2019
Supermarket Perimeter - September 2019 - 65
Supermarket Perimeter - September 2019 - 66
Supermarket Perimeter - September 2019 - 67
Supermarket Perimeter - September 2019 - PACKAGING - TAMPER EVIDENCE STILL KEY
Supermarket Perimeter - September 2019 - 69
Supermarket Perimeter - September 2019 - PRODUCT SPOTLIGHT - SOUPS
Supermarket Perimeter - September 2019 - 71
Supermarket Perimeter - September 2019 - Product Showcase
Supermarket Perimeter - September 2019 - Advertisers
Supermarket Perimeter - September 2019 - Fresh Takes
Supermarket Perimeter - September 2019 - 75
Supermarket Perimeter - September 2019 - 76
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