Supermarket Perimeter - September 2019 - 59

MOLLUSK SALES for Bellevue, Washington-based Taylor Shellfish
Farms have been growing slowly but steadily in recent years, says Bill
Dewey, the company's director of public affairs.
Certain sectors are growing more quickly than others. While Dewey
categorizes retail grocery performance as "stable," foodservice growth
has been what the company has primarily hung its hat on.
"A lot of our growth has occurred in oyster half shell markets, and
more specifically oyster bars have grown dramatically in the last several
years," he says.
That said, Dewey is confident that that oyster bar and other foodservice growth will eventually trickle down to retail.
"There's a lot of interest in that product, and a lot of effort by the
industry to ensure consumers are more comfortable preparing shellfish
at home," he says. "Some people are intimidated by what it takes to get

FISHER KING, TAYLOR SHELLFISH FARMS, MARK FOODS

an oyster opened. We need to enhance that education."
Two other popular mollusks - clams and mussels - are enjoying
increased retail sales, Dewey says. Clams and mussels are fairly easy
to prepare at home for most consumers, and an increase in frozen value-added products in the category make them even easier.
"We have a way to go yet, but there are definitely some efforts in
that area."
Increased attention to healthful eating and a tendency among many
Americans to take a few more risks in the kitchen are among the trends
driving mollusk category growth, Dewey says.
Shellfish benefit from an environmentally-friendly perception among
consumers, Dewey says - whether it's earned or not.
"People have concerns about farmed fished and their environmental impact. I'm not say that, in my opinion, it's justified. It's more of a
perception issue."
By contrast with farmed finfish, farmed shellfish are widely perceived, Dewey says, to actually benefit the ecosystem. "People who are
concerned about the source of their seafood find confidence in farmed
shellfish. Most of it is 'green' on the Monterey Bay Seafood Watch
Program, which is the top choice from a sustainability standpoint."

The ability to bag its own consumer packs has been crucial to
Taylor's commitment to food safety. "Traceability is critical to shellfish,"
he says. "If you have an outbreak, it needs to be able to be traced back
to source. Historically, shellfish farms will sell large quantities, like a 50
pound bag of clams, then the wholesaler or the retailer will break that
down into smaller lots."
Each time that happens, someone is transferring, by hand, the record
with all that traceability information to a smaller pack. Inevitably, Dewey
says, errors will happen.
"By being able to pack a 2 lb or a 5 lb bag that actually makes it all
the way to the retailer, you're not relying on that transfer of information
each time."
When it comes to product diversity, foodservice has the big edge on
retail, Dewey says. For instance, increasingly, oyster bars have a variety
of different oysters to serve on the half shell. A lot of small producers,
he says, are coming into the market with their own unique variety of
oyster, much like a microbrewery with its own type of specialty ale.
That's not the case at retail, however.
"Other than at the upper end, I don't necessarily see that trend in
grocery," Dewey says. "More often than not, I see one kind of oyster in
the seafood case."

Packaging versatility, food safety peace of mind
About two years ago Taylor Shellfish Farms invested in a Europeanmade 10-chute weigh bagger, which efficiently weighs product in bags
and adds tags automatically. The machine has allowed the company to do a robust business in smaller consumer bags with Costco,
Dewey says.

Eco-friendly bona fides
Originating from New Zealand's pristine coastal waters, mussels
imported and marketed in the U.S. by New York-based Mark Foods
Inc. have a visually stunning iridescent green shell, a mild flavor,
and a higher meat-to-shell ratio than any other product in the category, according to the company. Rope cultivated, they're sand and
grit free and never contain additives. The International Conservation
Organization Blue Ocean Institute ranks New Zealand Greenshell™
Mussels as one of the top two "eco-friendly seafoods" in the world.

Variety makes the difference
Depending upon the season, Atlanta-based Inland Seafood offers a variety of clams from the East Coast, West Coast, Gulf of Mexico and other
locations around the world."It's easy to substitute clams for other protein foods in stir-fry dishes, salads, soups, and pasta recipes," according
to the company. Inland Seafood's clam offerings include middlenecks,
cherrystones, littlenecks, manilas, razors, shucked steamers, topnecks
and many others.
www.supermarketperimeter.com

SEPTEMBER 2019 - 59


http://www.supermarketperimeter.com

Supermarket Perimeter - September 2019

Table of Contents for the Digital Edition of Supermarket Perimeter - September 2019

Supermarket Perimeter - September 2019
Editor’s note - Climate change, meet innovation
Contents
The wire - Walmart dominating grocery pickup, delivery
Kroger awards first grants to fight food waste
AIB rolls out new food safety tool
Produce power
Class is in session
Finding a partner in education
The basics of Hispanic foods
Bakery - DONUTS
BECOMING AN EVERYDAY DESTINATION
DON’T FORGET HOLIDAY PIES
Boost trips, sales with micro holidays
Deli - HOLIDAY CATERING
GRAZING — THE NEWEST OLD HOLIDAY TREND
Cheese SAMPLING
PREP FOR THE HOLIDAY SEASON
Meat & Poultry - LABOR SAVING EQUIPMENT
SOUS VIDE
EARTH FRIENDLY
MARKETING MATTERS
Juggling claims
THE FIVE CONSUMER SEGMENTS
Produce - Potatoes and onions
Seafood - Mollusks
Food Safety - COMBATING flu season
Commissary Insider - September 2019
PACKAGING - TAMPER EVIDENCE STILL KEY
PRODUCT SPOTLIGHT - SOUPS
Product Showcase
Advertisers
Fresh Takes
Supermarket Perimeter - September 2019 - Supermarket Perimeter - September 2019
Supermarket Perimeter - September 2019 - Supermarket Perimeter - September 2019
Supermarket Perimeter - September 2019 - 2
Supermarket Perimeter - September 2019 - Editor’s note - Climate change, meet innovation
Supermarket Perimeter - September 2019 - Contents
Supermarket Perimeter - September 2019 - 5
Supermarket Perimeter - September 2019 - AIB rolls out new food safety tool
Supermarket Perimeter - September 2019 - 7
Supermarket Perimeter - September 2019 - Produce power
Supermarket Perimeter - September 2019 - 9
Supermarket Perimeter - September 2019 - 10
Supermarket Perimeter - September 2019 - 11
Supermarket Perimeter - September 2019 - 12
Supermarket Perimeter - September 2019 - 13
Supermarket Perimeter - September 2019 - 14
Supermarket Perimeter - September 2019 - 15
Supermarket Perimeter - September 2019 - 16
Supermarket Perimeter - September 2019 - 17
Supermarket Perimeter - September 2019 - Class is in session
Supermarket Perimeter - September 2019 - Finding a partner in education
Supermarket Perimeter - September 2019 - 20
Supermarket Perimeter - September 2019 - 21
Supermarket Perimeter - September 2019 - The basics of Hispanic foods
Supermarket Perimeter - September 2019 - 23
Supermarket Perimeter - September 2019 - 24
Supermarket Perimeter - September 2019 - 25
Supermarket Perimeter - September 2019 - Bakery - DONUTS
Supermarket Perimeter - September 2019 - 27
Supermarket Perimeter - September 2019 - 28
Supermarket Perimeter - September 2019 - 29
Supermarket Perimeter - September 2019 - BECOMING AN EVERYDAY DESTINATION
Supermarket Perimeter - September 2019 - 31
Supermarket Perimeter - September 2019 - Boost trips, sales with micro holidays
Supermarket Perimeter - September 2019 - 33
Supermarket Perimeter - September 2019 - Deli - HOLIDAY CATERING
Supermarket Perimeter - September 2019 - GRAZING — THE NEWEST OLD HOLIDAY TREND
Supermarket Perimeter - September 2019 - 36
Supermarket Perimeter - September 2019 - 37
Supermarket Perimeter - September 2019 - 38
Supermarket Perimeter - September 2019 - Cheese SAMPLING
Supermarket Perimeter - September 2019 - PREP FOR THE HOLIDAY SEASON
Supermarket Perimeter - September 2019 - 41
Supermarket Perimeter - September 2019 - Meat & Poultry - LABOR SAVING EQUIPMENT
Supermarket Perimeter - September 2019 - 43
Supermarket Perimeter - September 2019 - 44
Supermarket Perimeter - September 2019 - 45
Supermarket Perimeter - September 2019 - SOUS VIDE
Supermarket Perimeter - September 2019 - EARTH FRIENDLY
Supermarket Perimeter - September 2019 - MARKETING MATTERS
Supermarket Perimeter - September 2019 - Juggling claims
Supermarket Perimeter - September 2019 - 50
Supermarket Perimeter - September 2019 - 51
Supermarket Perimeter - September 2019 - THE FIVE CONSUMER SEGMENTS
Supermarket Perimeter - September 2019 - 53
Supermarket Perimeter - September 2019 - Produce - Potatoes and onions
Supermarket Perimeter - September 2019 - 55
Supermarket Perimeter - September 2019 - 56
Supermarket Perimeter - September 2019 - 57
Supermarket Perimeter - September 2019 - Seafood - Mollusks
Supermarket Perimeter - September 2019 - 59
Supermarket Perimeter - September 2019 - Food Safety - COMBATING flu season
Supermarket Perimeter - September 2019 - 61
Supermarket Perimeter - September 2019 - 62
Supermarket Perimeter - September 2019 - 63
Supermarket Perimeter - September 2019 - Commissary Insider - September 2019
Supermarket Perimeter - September 2019 - 65
Supermarket Perimeter - September 2019 - 66
Supermarket Perimeter - September 2019 - 67
Supermarket Perimeter - September 2019 - PACKAGING - TAMPER EVIDENCE STILL KEY
Supermarket Perimeter - September 2019 - 69
Supermarket Perimeter - September 2019 - PRODUCT SPOTLIGHT - SOUPS
Supermarket Perimeter - September 2019 - 71
Supermarket Perimeter - September 2019 - Product Showcase
Supermarket Perimeter - September 2019 - Advertisers
Supermarket Perimeter - September 2019 - Fresh Takes
Supermarket Perimeter - September 2019 - 75
Supermarket Perimeter - September 2019 - 76
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-july-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-june-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-may-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-april-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-march-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-february-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-january-2022
https://digital.supermarketperimeter.com/sosland/sp/-supermarket-perimeter-december-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-november-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-october-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-september-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-august-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-july-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-june-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-may-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-april-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-march-2021
https://digital.supermarketperimeter.com/sosland/sp/2021_02_01
https://digital.supermarketperimeter.com/sosland/sp/2021_01_01
https://digital.supermarketperimeter.com/sosland/sp/2020_12_01
https://digital.supermarketperimeter.com/sosland/sp/2020_11_01
https://digital.supermarketperimeter.com/sosland/sp/2020_10_01
https://digital.supermarketperimeter.com/sosland/sp/2020_09_01
https://digital.supermarketperimeter.com/sosland/sp/2020_08_01
https://digital.supermarketperimeter.com/sosland/sp/2020_07_01
https://digital.supermarketperimeter.com/sosland/sp/2020_06_01
https://digital.supermarketperimeter.com/sosland/sp/2020_05_01
https://digital.supermarketperimeter.com/sosland/sp/2020_04_01
https://digital.supermarketperimeter.com/sosland/sp/2020_03_01
https://digital.supermarketperimeter.com/sosland/sp/2020_02_01
https://digital.supermarketperimeter.com/sosland/sp/2020_01_01
https://digital.supermarketperimeter.com/sosland/sp/2019_12_01
https://digital.supermarketperimeter.com/sosland/sp/2019_11_01
https://digital.supermarketperimeter.com/sosland/sp/2019_10_01
https://digital.supermarketperimeter.com/sosland/sp/2019_09_01
https://digital.supermarketperimeter.com/sosland/sp/2019_08_01
https://digital.supermarketperimeter.com/sosland/sp/2019_07_01
https://digital.supermarketperimeter.com/sosland/sp/2019_06_01
https://digital.supermarketperimeter.com/sosland/sp/2019_05_01
https://digital.supermarketperimeter.com/sosland/sp/2019_04_01
https://digital.supermarketperimeter.com/sosland/sp/2019_03_01
https://digital.supermarketperimeter.com/sosland/sp/2019_02_01
https://digital.supermarketperimeter.com/sosland/sp/2019_01_01
https://www.nxtbookmedia.com