Supermarket Perimeter - September 2019 - 61

Some tips are seemingly obvious.
"You should encourage and assist associates to get
a seasonal flu vaccine several weeks before flu season
hits," says Paula Herald, technical consultant at The
Steritech Institute, part of Charlotte, North Carolinabased Steritech.
That means prime time for you and your employees
to get the flu shot should be in September or October.
It's also smart to find new ways to emphasize proper
hand washing and glove use to prevent bare hand contact prior to flue season. This can be challenging, Herald
says, but it's important in keeping employees healthy.
You should also plan on limiting large group meetings.
"To reduce having large groups together that
might spread a flu virus, consider communicating to
employees through email or other electronic means,"
Herald says.

flu or pandemic are important to planning for increased
worker absenteeism due to flu illnesses," Herald says.
"Make decisions on a sick pay policy for employees to
encourage them to stay home from work when sick. Talk
with HR or your legal team. Many associates, especially
those working part-time or several jobs to support family, may feel it necessary to continue working when sick."
Furthermore, retailers should also be prepared for a
shift in the landscape if a high percentage of their customers get sick.
If shoppers are ill with flu, they may turn to online
shopping and pick-up or delivery options. Being prepared for these additional requests may require shifting
some associates from checkout duties to assisting with
online fulfillment.
"Also, during flu season, customers may shy away
from crowds or contact with people and migrate to the
self-checkouts," Herald says. "Or they may shop during
what are normally less busy times."
Treat the possibility of a flu outbreak the same way
you would an impending hurricane or snowstorm.
Shoppers will stock up on items like packaged foods,
bottled water, hand sanitizer, tissues and prepared meals
from the deli.
It could also impact your entire supply chain.
"Flu can affect the entire population, even truck
drivers that transport food to grocery stores," Herald
says. " In the event of widespread flu across the country, distribution of food may be interrupted or slowed,
causing stocking issues and shortages at grocery stores.
Identifying alternate suppliers or distributors options
should be part of emergency planning."

What gets overlooked

Help shoppers stay safe

While some tips are apparent, there are some common
actions that many retailers may not consider, especially
when it comes to preparing for the worst.
"Exploring staffing options and cross-training of
employees to be prepared in the event of widespread

While the flu is not considered a foodborne illness, ill
customers and employees can transmit the flu when
common touch points are contaminated and touched by
others, who then touch their mouth, nose or eyes.
So when it comes to front-of-house areas with high

FLU SEASON IS VIRTUALLY INESCAPABLE. The
Centers for Disease Control and Prevention says up to
20% of the population gets the flu every year. If you don't
get sick, you probably live and work with people who do.
That can make the supermarket - one of the places
you most want to think of as a sanitary place - a
scary situation for shoppers in the height of flu season. Multiple click-bait articles detailing places to avoid
during flu season mention the supermarket.
Retailers must act now to prepare for sick shoppers
and employees. Failing to take action can make winter
seem even longer than it is and, more importantly, can
impact your store's bottom line.

What should be immediate

GORODENKOFF PRODUCTIONS OU, ELENATHEWISE - STOCK.ADOBE.COM

That doesn't mean that you can't get the flu
any time of the year. It is most easily spread
wherever large groups of people gather.
A study by the Loma Linda University
Department of Public Health identified
areas in a grocery store that could be
contaminated with viruses using reusable
grocery bags contaminated with a safe

surrogate virus-like particle. They found
the highest level of contamination was
found on the hands of the shoppers and
check-out associates, the checkout stand
and packaged foods with a lower level on
the unpackaged produce, cart surfaces and
touch screens. This gives examples of how
touching contaminated surfaces and then

www.supermarketperimeter.com

Hand sanitizer in
numerous locations
throughout the perimeter
should be a given
during flu season.

touching other surfaces can spread a virus.
Recommendations from this study were for
retailers to not only supply sanitizer wipes
for customers to use on carts but also for the
checkout associates for wiping down touch
screens, conveyer belts and other surfaces at
the checkout stand.
Paula Herald, Ph.D., technical consultant, The Steritech Institute

SEPTEMBER 2019 - 61


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Supermarket Perimeter - September 2019

Table of Contents for the Digital Edition of Supermarket Perimeter - September 2019

Supermarket Perimeter - September 2019
Editor’s note - Climate change, meet innovation
Contents
The wire - Walmart dominating grocery pickup, delivery
Kroger awards first grants to fight food waste
AIB rolls out new food safety tool
Produce power
Class is in session
Finding a partner in education
The basics of Hispanic foods
Bakery - DONUTS
BECOMING AN EVERYDAY DESTINATION
DON’T FORGET HOLIDAY PIES
Boost trips, sales with micro holidays
Deli - HOLIDAY CATERING
GRAZING — THE NEWEST OLD HOLIDAY TREND
Cheese SAMPLING
PREP FOR THE HOLIDAY SEASON
Meat & Poultry - LABOR SAVING EQUIPMENT
SOUS VIDE
EARTH FRIENDLY
MARKETING MATTERS
Juggling claims
THE FIVE CONSUMER SEGMENTS
Produce - Potatoes and onions
Seafood - Mollusks
Food Safety - COMBATING flu season
Commissary Insider - September 2019
PACKAGING - TAMPER EVIDENCE STILL KEY
PRODUCT SPOTLIGHT - SOUPS
Product Showcase
Advertisers
Fresh Takes
Supermarket Perimeter - September 2019 - Supermarket Perimeter - September 2019
Supermarket Perimeter - September 2019 - Supermarket Perimeter - September 2019
Supermarket Perimeter - September 2019 - 2
Supermarket Perimeter - September 2019 - Editor’s note - Climate change, meet innovation
Supermarket Perimeter - September 2019 - Contents
Supermarket Perimeter - September 2019 - 5
Supermarket Perimeter - September 2019 - AIB rolls out new food safety tool
Supermarket Perimeter - September 2019 - 7
Supermarket Perimeter - September 2019 - Produce power
Supermarket Perimeter - September 2019 - 9
Supermarket Perimeter - September 2019 - 10
Supermarket Perimeter - September 2019 - 11
Supermarket Perimeter - September 2019 - 12
Supermarket Perimeter - September 2019 - 13
Supermarket Perimeter - September 2019 - 14
Supermarket Perimeter - September 2019 - 15
Supermarket Perimeter - September 2019 - 16
Supermarket Perimeter - September 2019 - 17
Supermarket Perimeter - September 2019 - Class is in session
Supermarket Perimeter - September 2019 - Finding a partner in education
Supermarket Perimeter - September 2019 - 20
Supermarket Perimeter - September 2019 - 21
Supermarket Perimeter - September 2019 - The basics of Hispanic foods
Supermarket Perimeter - September 2019 - 23
Supermarket Perimeter - September 2019 - 24
Supermarket Perimeter - September 2019 - 25
Supermarket Perimeter - September 2019 - Bakery - DONUTS
Supermarket Perimeter - September 2019 - 27
Supermarket Perimeter - September 2019 - 28
Supermarket Perimeter - September 2019 - 29
Supermarket Perimeter - September 2019 - BECOMING AN EVERYDAY DESTINATION
Supermarket Perimeter - September 2019 - 31
Supermarket Perimeter - September 2019 - Boost trips, sales with micro holidays
Supermarket Perimeter - September 2019 - 33
Supermarket Perimeter - September 2019 - Deli - HOLIDAY CATERING
Supermarket Perimeter - September 2019 - GRAZING — THE NEWEST OLD HOLIDAY TREND
Supermarket Perimeter - September 2019 - 36
Supermarket Perimeter - September 2019 - 37
Supermarket Perimeter - September 2019 - 38
Supermarket Perimeter - September 2019 - Cheese SAMPLING
Supermarket Perimeter - September 2019 - PREP FOR THE HOLIDAY SEASON
Supermarket Perimeter - September 2019 - 41
Supermarket Perimeter - September 2019 - Meat & Poultry - LABOR SAVING EQUIPMENT
Supermarket Perimeter - September 2019 - 43
Supermarket Perimeter - September 2019 - 44
Supermarket Perimeter - September 2019 - 45
Supermarket Perimeter - September 2019 - SOUS VIDE
Supermarket Perimeter - September 2019 - EARTH FRIENDLY
Supermarket Perimeter - September 2019 - MARKETING MATTERS
Supermarket Perimeter - September 2019 - Juggling claims
Supermarket Perimeter - September 2019 - 50
Supermarket Perimeter - September 2019 - 51
Supermarket Perimeter - September 2019 - THE FIVE CONSUMER SEGMENTS
Supermarket Perimeter - September 2019 - 53
Supermarket Perimeter - September 2019 - Produce - Potatoes and onions
Supermarket Perimeter - September 2019 - 55
Supermarket Perimeter - September 2019 - 56
Supermarket Perimeter - September 2019 - 57
Supermarket Perimeter - September 2019 - Seafood - Mollusks
Supermarket Perimeter - September 2019 - 59
Supermarket Perimeter - September 2019 - Food Safety - COMBATING flu season
Supermarket Perimeter - September 2019 - 61
Supermarket Perimeter - September 2019 - 62
Supermarket Perimeter - September 2019 - 63
Supermarket Perimeter - September 2019 - Commissary Insider - September 2019
Supermarket Perimeter - September 2019 - 65
Supermarket Perimeter - September 2019 - 66
Supermarket Perimeter - September 2019 - 67
Supermarket Perimeter - September 2019 - PACKAGING - TAMPER EVIDENCE STILL KEY
Supermarket Perimeter - September 2019 - 69
Supermarket Perimeter - September 2019 - PRODUCT SPOTLIGHT - SOUPS
Supermarket Perimeter - September 2019 - 71
Supermarket Perimeter - September 2019 - Product Showcase
Supermarket Perimeter - September 2019 - Advertisers
Supermarket Perimeter - September 2019 - Fresh Takes
Supermarket Perimeter - September 2019 - 75
Supermarket Perimeter - September 2019 - 76
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