Supermarket Perimeter - September 2019 - 9

W

ith countless unhealthy food choices bombarding them daily, a huge number of Americans
still make the right choice when it comes to
fresh fruits and vegetables.
About two out of five consumers we surveyed for
our 2019 Supermarket Perimeter Consumer Fresh Food
Perimeter Shopping Trends Study said they eat both fresh
fruits and fresh vegetables just about every day.
Another 25% eat fresh fruit four or five days a week,
and 28% one to three days a week. By contrast, just 8% of
Americans say they eat fresh fruit less than one day a week.
Only 1% say they never eat it.
Twenty-six percent of Americans eat fresh vegetables
four or five days a week, another 26% eat them one to three

79%
58%
41%

Breakfast

26%

Lunch

Dinner

27%

Snack

Smoothies /
Fresh juice

FRESH VEGETABLE CONSUMPTION
per week
1-3 days

< 1 day
Never

6%

26%

1%

Ǎࢪ๗ੳਖ਼
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days a week, 6% eat them less than once a week and 1% say
they never eat fresh vegetables.
Berries are among the fresh fruit that consumers are
eating more and more of every year, says Cindy Jewell, vice
president of marketing for Watsonville, California-based
California Giant.
"I think the fact that berries continue to increase in
consumption is always a good sign," she says. "We do see
strawberries losing a little ground to other berry types over
the past few years as blueberries specifically grow in numbers, but that is not a negative."
More often than not these days, she adds, berry companies grow and ship the entire berry category. Cal Giant
and others see it as a positive that bush berries are seeing
increases each year in popularity.

FRUIT EATING OCCASIONS

26%

41%

4-5 days

About 4 in 10 consumers eat
vegetables every day. Consumers
are most likely to eat vegetables
with dinner (91%) and lunch (54%).

Just about
every day

Room to grow
While much consumption data is encouraging, other industry members say there's still a way to go.
"Consumption of fruit in the U.S. is below the recommended daily consumption," says Kevin Moffitt, president
and CEO of the Milwaukie, Oregon-based Pear Bureau
Northwest. "Likewise, fresh pear consumption is not where
we would like it to be."
When it comes to pears, lighter crops the past several
years haven't helped, Moffitt says. And all fruits must struggle to differentiate themselves in a crowded marketplace.
All of that variety is great for consumers, but it can be a
challenge for marketers.
"The fact is, there is a lot of produce in a modern retailer
today vying for the consumer's attention," Moffitt says.
The good news is, there's plenty of room for growth.
Especially with technology that helps ensure fruit is ready to
eat as soon as shoppers take it home.
"With fewer than 50% of U.S. households ever buying
pears in a year, there is a lot of upside," Moffitt says. "The
biggest opportunity is getting riper fruit into the hands
of consumers. Our industry is embracing conditioning
pears with ethylene to trigger ripening, getting riper fruit
on the shelves. Consumers want to eat their pears within

Freshness, flavor, food safety important
across fresh departments
Appearance less important in produce and bakery; Nutrition less
important in bakery and deli/prepared foods. Price more important
in meat and seafood.

www.supermarketperimeter.com

SEPTEMBER 2019 - 9


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Supermarket Perimeter - September 2019

Table of Contents for the Digital Edition of Supermarket Perimeter - September 2019

Supermarket Perimeter - September 2019
Editor’s note - Climate change, meet innovation
Contents
The wire - Walmart dominating grocery pickup, delivery
Kroger awards first grants to fight food waste
AIB rolls out new food safety tool
Produce power
Class is in session
Finding a partner in education
The basics of Hispanic foods
Bakery - DONUTS
BECOMING AN EVERYDAY DESTINATION
DON’T FORGET HOLIDAY PIES
Boost trips, sales with micro holidays
Deli - HOLIDAY CATERING
GRAZING — THE NEWEST OLD HOLIDAY TREND
Cheese SAMPLING
PREP FOR THE HOLIDAY SEASON
Meat & Poultry - LABOR SAVING EQUIPMENT
SOUS VIDE
EARTH FRIENDLY
MARKETING MATTERS
Juggling claims
THE FIVE CONSUMER SEGMENTS
Produce - Potatoes and onions
Seafood - Mollusks
Food Safety - COMBATING flu season
Commissary Insider - September 2019
PACKAGING - TAMPER EVIDENCE STILL KEY
PRODUCT SPOTLIGHT - SOUPS
Product Showcase
Advertisers
Fresh Takes
Supermarket Perimeter - September 2019 - Supermarket Perimeter - September 2019
Supermarket Perimeter - September 2019 - Supermarket Perimeter - September 2019
Supermarket Perimeter - September 2019 - 2
Supermarket Perimeter - September 2019 - Editor’s note - Climate change, meet innovation
Supermarket Perimeter - September 2019 - Contents
Supermarket Perimeter - September 2019 - 5
Supermarket Perimeter - September 2019 - AIB rolls out new food safety tool
Supermarket Perimeter - September 2019 - 7
Supermarket Perimeter - September 2019 - Produce power
Supermarket Perimeter - September 2019 - 9
Supermarket Perimeter - September 2019 - 10
Supermarket Perimeter - September 2019 - 11
Supermarket Perimeter - September 2019 - 12
Supermarket Perimeter - September 2019 - 13
Supermarket Perimeter - September 2019 - 14
Supermarket Perimeter - September 2019 - 15
Supermarket Perimeter - September 2019 - 16
Supermarket Perimeter - September 2019 - 17
Supermarket Perimeter - September 2019 - Class is in session
Supermarket Perimeter - September 2019 - Finding a partner in education
Supermarket Perimeter - September 2019 - 20
Supermarket Perimeter - September 2019 - 21
Supermarket Perimeter - September 2019 - The basics of Hispanic foods
Supermarket Perimeter - September 2019 - 23
Supermarket Perimeter - September 2019 - 24
Supermarket Perimeter - September 2019 - 25
Supermarket Perimeter - September 2019 - Bakery - DONUTS
Supermarket Perimeter - September 2019 - 27
Supermarket Perimeter - September 2019 - 28
Supermarket Perimeter - September 2019 - 29
Supermarket Perimeter - September 2019 - BECOMING AN EVERYDAY DESTINATION
Supermarket Perimeter - September 2019 - 31
Supermarket Perimeter - September 2019 - Boost trips, sales with micro holidays
Supermarket Perimeter - September 2019 - 33
Supermarket Perimeter - September 2019 - Deli - HOLIDAY CATERING
Supermarket Perimeter - September 2019 - GRAZING — THE NEWEST OLD HOLIDAY TREND
Supermarket Perimeter - September 2019 - 36
Supermarket Perimeter - September 2019 - 37
Supermarket Perimeter - September 2019 - 38
Supermarket Perimeter - September 2019 - Cheese SAMPLING
Supermarket Perimeter - September 2019 - PREP FOR THE HOLIDAY SEASON
Supermarket Perimeter - September 2019 - 41
Supermarket Perimeter - September 2019 - Meat & Poultry - LABOR SAVING EQUIPMENT
Supermarket Perimeter - September 2019 - 43
Supermarket Perimeter - September 2019 - 44
Supermarket Perimeter - September 2019 - 45
Supermarket Perimeter - September 2019 - SOUS VIDE
Supermarket Perimeter - September 2019 - EARTH FRIENDLY
Supermarket Perimeter - September 2019 - MARKETING MATTERS
Supermarket Perimeter - September 2019 - Juggling claims
Supermarket Perimeter - September 2019 - 50
Supermarket Perimeter - September 2019 - 51
Supermarket Perimeter - September 2019 - THE FIVE CONSUMER SEGMENTS
Supermarket Perimeter - September 2019 - 53
Supermarket Perimeter - September 2019 - Produce - Potatoes and onions
Supermarket Perimeter - September 2019 - 55
Supermarket Perimeter - September 2019 - 56
Supermarket Perimeter - September 2019 - 57
Supermarket Perimeter - September 2019 - Seafood - Mollusks
Supermarket Perimeter - September 2019 - 59
Supermarket Perimeter - September 2019 - Food Safety - COMBATING flu season
Supermarket Perimeter - September 2019 - 61
Supermarket Perimeter - September 2019 - 62
Supermarket Perimeter - September 2019 - 63
Supermarket Perimeter - September 2019 - Commissary Insider - September 2019
Supermarket Perimeter - September 2019 - 65
Supermarket Perimeter - September 2019 - 66
Supermarket Perimeter - September 2019 - 67
Supermarket Perimeter - September 2019 - PACKAGING - TAMPER EVIDENCE STILL KEY
Supermarket Perimeter - September 2019 - 69
Supermarket Perimeter - September 2019 - PRODUCT SPOTLIGHT - SOUPS
Supermarket Perimeter - September 2019 - 71
Supermarket Perimeter - September 2019 - Product Showcase
Supermarket Perimeter - September 2019 - Advertisers
Supermarket Perimeter - September 2019 - Fresh Takes
Supermarket Perimeter - September 2019 - 75
Supermarket Perimeter - September 2019 - 76
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