Supermarket Perimeter - October 2019 - 14

Packaging possibilities
With many foods, consumers don't have a choice between buying
something packaged or unpackaged. With fresh fruits and vegetables
they do, and the vast majority like to choose their own from bulk bins
and displays either all the time or at least some of time.
Nearly half (47%) said they always prefer to pick their own, and
another 43% said it depends on what the item is. Just 11% said they
always prefer to opt for pre-packaged produce.
The reasons consumers prefer picking their own over buying
packaged are many, but two dominate. Fifty-six percent said they like to
select particular items, and 45% said they can select fresher and higherquality items on their own.
Just 18% said they avoid packaged because it's less environmentally
friendly.
In the value-added fresh space, especially with salads and snacks,
presentation is everything, says Shoshan - and packaging is the star.
"It's critical that retailers showcase their fresh offerings front and center in a way that consumers are blown away by the product," he says.
14 - OCTOBER 2019

FiveStar does this, he says, by partnering with leading suppliers
to bring "green" packaging into the marketplace. The company also
designs and patents all packaging used to house its products.
"Compared to our competitors, we are very unique on every level,
including packaging innovation," he says. "For example, we worked
with our packaging supplier to develop our unique square bowl with
our patented diagonal condiments insert that allows for the toppings
to be showcased for the consumer to see the amazing quality."
Aside from offering a variety of flavors and presentations, FiveStar
salads utilize the company's patented Ultra Fresh Sealed technology,
which offers the longest shelf life in the industry without comprising
on quality and food safety, Shoshan says.
Growers Express/Green Giant Fresh is also heavily focused on creating value-added packaged products that make it easy for consumers to select, serve and enjoy more fresh vegetables, Byrne says.
To that end, the company is launching six new Veggie Bowls in
single serve packaging, which include a variety of chopped or spiralized vegetables and toppings paired with savory sauces.
"We know we have seconds to make an impression with busy
shoppers and use our packaging to quickly communicate key
product benefits, including grab-and-go convenience, short microwave prep time, calorie count and inclusion of a fork," Byrne says.
"We also believe in illustrating the flavor potential of vegetables
by showcasing them on package with a mix of crunchy and sweet
accompaniments."
Growers Express/Green Giant Fresh continues to experience
success with its Vegetable Noodles and first-to-market Cauliflower

www.supermarketperimeter.com

TROYAN PHOTO - STOCK.ADOBE.COM

branded bagged leafy greens, compared to 36% of healthy/active and
27% of not particularly active people.
The reasons for choosing branded fresh produce over unbranded are
many, but familiarity is the clear No. 1.
Sixty-three percent of consumers say they purchase branded
because they generally look for brands they're familiar with. Freshness
(40%), consistency (39%), food safety (35%) and flavor (27%) are among
the other top reasons.


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Supermarket Perimeter - October 2019

Table of Contents for the Digital Edition of Supermarket Perimeter - October 2019

Supermarket Perimeter - October 2019
Editor’s note - Perimeter power
Contents
The Wire - Kroger taking Apeel produce nationwide
Nielsen: Supermarket growth strongest on perimeter
Study says beef is the grocery sales champ
Walmart expanding Delivery Unlimited
Plant-based big with clean-label consumers
The fresh advantage
How much tech?
Bakery - Now trending
ARTISAN CHOCOLATE
Deli - Dining dilemma
DELI “MEATS”
Meat & Poultry - Premium cuts
Lamb
Produce - PACKAGED PRODUCE
Specialty fruits and vegetables
Seafood - VALUE-ADDED
Food Safety - Packaging matters
Commissary Insider
EQUIPMENT - DEPOSITING WITH SPEED, ACCURACY
SPOTLIGHT - VALUE-ADDED PRODUCE
TECHNOLOGY - SIMPLIFYING DISTRIBUTION
OPERATIONS - EQUIPMENT MAINTENANCE
Product Showcase
Advertisers
Fresh Takes
Supermarket Perimeter - October 2019 - Supermarket Perimeter - October 2019
Supermarket Perimeter - October 2019 - Supermarket Perimeter - October 2019
Supermarket Perimeter - October 2019 - 2
Supermarket Perimeter - October 2019 - Editor’s note - Perimeter power
Supermarket Perimeter - October 2019 - Contents
Supermarket Perimeter - October 2019 - The Wire - Kroger taking Apeel produce nationwide
Supermarket Perimeter - October 2019 - Study says beef is the grocery sales champ
Supermarket Perimeter - October 2019 - Plant-based big with clean-label consumers
Supermarket Perimeter - October 2019 - The fresh advantage
Supermarket Perimeter - October 2019 - 9
Supermarket Perimeter - October 2019 - 10
Supermarket Perimeter - October 2019 - 11
Supermarket Perimeter - October 2019 - 12
Supermarket Perimeter - October 2019 - 13
Supermarket Perimeter - October 2019 - 14
Supermarket Perimeter - October 2019 - 15
Supermarket Perimeter - October 2019 - 16
Supermarket Perimeter - October 2019 - 17
Supermarket Perimeter - October 2019 - How much tech?
Supermarket Perimeter - October 2019 - 19
Supermarket Perimeter - October 2019 - 20
Supermarket Perimeter - October 2019 - 21
Supermarket Perimeter - October 2019 - 22
Supermarket Perimeter - October 2019 - 23
Supermarket Perimeter - October 2019 - Bakery - Now trending
Supermarket Perimeter - October 2019 - 25
Supermarket Perimeter - October 2019 - 26
Supermarket Perimeter - October 2019 - SK - 1
Supermarket Perimeter - October 2019 - SK - 2
Supermarket Perimeter - October 2019 - SK - 3
Supermarket Perimeter - October 2019 - SK - 4
Supermarket Perimeter - October 2019 - SK - 5
Supermarket Perimeter - October 2019 - SK - 6
Supermarket Perimeter - October 2019 - SK - 7
Supermarket Perimeter - October 2019 - SK - 8
Supermarket Perimeter - October 2019 - 27
Supermarket Perimeter - October 2019 - ARTISAN CHOCOLATE
Supermarket Perimeter - October 2019 - 29
Supermarket Perimeter - October 2019 - 30
Supermarket Perimeter - October 2019 - 31
Supermarket Perimeter - October 2019 - Deli - Dining dilemma
Supermarket Perimeter - October 2019 - 33
Supermarket Perimeter - October 2019 - DELI “MEATS”
Supermarket Perimeter - October 2019 - 35
Supermarket Perimeter - October 2019 - 36
Supermarket Perimeter - October 2019 - 37
Supermarket Perimeter - October 2019 - Meat & Poultry - Premium cuts
Supermarket Perimeter - October 2019 - 39
Supermarket Perimeter - October 2019 - 40
Supermarket Perimeter - October 2019 - 41
Supermarket Perimeter - October 2019 - Lamb
Supermarket Perimeter - October 2019 - 43
Supermarket Perimeter - October 2019 - Produce - PACKAGED PRODUCE
Supermarket Perimeter - October 2019 - 45
Supermarket Perimeter - October 2019 - 46
Supermarket Perimeter - October 2019 - 47
Supermarket Perimeter - October 2019 - Specialty fruits and vegetables
Supermarket Perimeter - October 2019 - 49
Supermarket Perimeter - October 2019 - 50
Supermarket Perimeter - October 2019 - 51
Supermarket Perimeter - October 2019 - Seafood - VALUE-ADDED
Supermarket Perimeter - October 2019 - 53
Supermarket Perimeter - October 2019 - 54
Supermarket Perimeter - October 2019 - 55
Supermarket Perimeter - October 2019 - Food Safety - Packaging matters
Supermarket Perimeter - October 2019 - 57
Supermarket Perimeter - October 2019 - 58
Supermarket Perimeter - October 2019 - 59
Supermarket Perimeter - October 2019 - 60
Supermarket Perimeter - October 2019 - EQUIPMENT - DEPOSITING WITH SPEED, ACCURACY
Supermarket Perimeter - October 2019 - 62
Supermarket Perimeter - October 2019 - 63
Supermarket Perimeter - October 2019 - SPOTLIGHT - VALUE-ADDED PRODUCE
Supermarket Perimeter - October 2019 - 65
Supermarket Perimeter - October 2019 - TECHNOLOGY - SIMPLIFYING DISTRIBUTION
Supermarket Perimeter - October 2019 - 67
Supermarket Perimeter - October 2019 - 68
Supermarket Perimeter - October 2019 - 69
Supermarket Perimeter - October 2019 - OPERATIONS - EQUIPMENT MAINTENANCE
Supermarket Perimeter - October 2019 - 71
Supermarket Perimeter - October 2019 - Advertisers
Supermarket Perimeter - October 2019 - 73
Supermarket Perimeter - October 2019 - Fresh Takes
Supermarket Perimeter - October 2019 - 75
Supermarket Perimeter - October 2019 - 76
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