Supermarket Perimeter - October 2019 - 36

he said. "We'll be repurposing a lot of our
technologies in our infrastructure, in our
plant operations (and) in our refrigerated
supply chains. These are all things that
the young start-ups are working to build
right now, and we already have that
incumbent into Hormel."
Looking at what has happened in retail
with plant-based milks and then the
number of plant-based meat alternatives
being introduced at foodservice, Splinter
estimated the size of the meat alternative
market to be between $10 billion to $20
billion.
He declined to give specifics on
Hormel's expectations for Happy Little
Plants, calling it a "classic new product
launch" that isn't going to be accretive to
the company in the near term.
"It's a very small business that we're
just creating," he said. "So, this is something we are going to invest to grow over
a longer-term period. But our outlook
would say that we do believe that, as
all innovation within Hormel, it has to
be accretive to the margins within the
company.
"And so this product, we forecast, will
be able to do that, as we move through
the maturation of getting this product distributed and supported in the
marketplace."
The ground product will retail for $8.99,
which Splinter said is a premium in the
category.
"We believe that there's a premium to
be had in this area, and we can't wait to
really get scale behind this effort from a
branding standpoint," he said. "So, our
branding would be commensurate with
the amount of distribution we gain and
the amount of sales velocity we gain. And
we'll continue to do what Hormel has
always done. We're great brand builders.
This isn't the first brand we brought to the
marketplace. When you think of Hormel
Natural Choice, we have the playbook.
We know how to build brands and bring
them to market successfully, and we'll
apply that playbook to Happy Little Plants
as well."

36 - OCTOBER 2019

Kroger expanding
Simple Truth

Lightlife grows with
the trends

Whole Foods offers
vegan option

The Kroger Co., Cincinnati,
is extending its Simple
Truth brand into the plantbased category, which
includes deli slices. The
new Simple Truth Plant
Based Collection will
feature deli slices in Black
Forest Ham and Salt &
Pepper Turkey varieties.
"Since its launch in
January 2013, Simple Truth
has become the leading
natural and organic brand
in the country, with annual
sales exceeding $2.3
billion," says Gil Phipps,
vice president of Kroger's
Our Brands division. "As
more of our customers
embrace a flexitarian
lifestyle, choosing to
prioritize healthier food
choices and reduce their
environmental footprint,
we are excited to meet
their needs."

Lightlife - owned by
Elmhurst, Illinois-based
Greenleaf Foods - is
celebrating its 40th anniversary this year. It's safe
to say the plant-based deli
slice market wasn't quite
as lucrative in 1979.
But the company has
grown from its roots in
small-town Massachusetts
into one of North
America's largest plantbased protein brands. To
celebrate the 40th year
of the company, Lightlife
introduced a new logo,
package design and a new
line of products.
The company's Smart
Deli line includes plantbased options for bologna,
ham slices and turkey
slices, as well as veggie
pepperoni slices. That's
in addition to the existing
Chickpea & Red Pepper
Veggie Deli Slices and the
White Bean & Kale Veggie
Deli Slices.
Field Roast is also
owned by Greenleaf
Foods. The company
offers three variations of
charcuterie-style vegetarian deli slices - Wild
Mushroom, Lentil Safe and
Smoked Tomato.

Austin, Texas-based Whole
Foods recently debuted
its vegan Plant-Based
Turkey-Style Slices, the
company's first private
label vegan meat product.
The product comes in
12-slice packages for $2.99
and was introduced on
the heels of Whole Foods'
vegan cheese line, which
features palm oil-free
shreds and slices.
While Whole Foods
is obviously known for
offering a plethora of vegetarian and vegan options,
this product launch came
under the company's 365
banner, which targets
lower prices and wider
availability.

www.supermarketperimeter.com

THE KROGER CO.; GREENLEAF FOODS; WHOLE FOODS

Deli: "Meats"


http://www.supermarketperimeter.com

Supermarket Perimeter - October 2019

Table of Contents for the Digital Edition of Supermarket Perimeter - October 2019

Supermarket Perimeter - October 2019
Editor’s note - Perimeter power
Contents
The Wire - Kroger taking Apeel produce nationwide
Nielsen: Supermarket growth strongest on perimeter
Study says beef is the grocery sales champ
Walmart expanding Delivery Unlimited
Plant-based big with clean-label consumers
The fresh advantage
How much tech?
Bakery - Now trending
ARTISAN CHOCOLATE
Deli - Dining dilemma
DELI “MEATS”
Meat & Poultry - Premium cuts
Lamb
Produce - PACKAGED PRODUCE
Specialty fruits and vegetables
Seafood - VALUE-ADDED
Food Safety - Packaging matters
Commissary Insider
EQUIPMENT - DEPOSITING WITH SPEED, ACCURACY
SPOTLIGHT - VALUE-ADDED PRODUCE
TECHNOLOGY - SIMPLIFYING DISTRIBUTION
OPERATIONS - EQUIPMENT MAINTENANCE
Product Showcase
Advertisers
Fresh Takes
Supermarket Perimeter - October 2019 - Supermarket Perimeter - October 2019
Supermarket Perimeter - October 2019 - Supermarket Perimeter - October 2019
Supermarket Perimeter - October 2019 - 2
Supermarket Perimeter - October 2019 - Editor’s note - Perimeter power
Supermarket Perimeter - October 2019 - Contents
Supermarket Perimeter - October 2019 - The Wire - Kroger taking Apeel produce nationwide
Supermarket Perimeter - October 2019 - Study says beef is the grocery sales champ
Supermarket Perimeter - October 2019 - Plant-based big with clean-label consumers
Supermarket Perimeter - October 2019 - The fresh advantage
Supermarket Perimeter - October 2019 - 9
Supermarket Perimeter - October 2019 - 10
Supermarket Perimeter - October 2019 - 11
Supermarket Perimeter - October 2019 - 12
Supermarket Perimeter - October 2019 - 13
Supermarket Perimeter - October 2019 - 14
Supermarket Perimeter - October 2019 - 15
Supermarket Perimeter - October 2019 - 16
Supermarket Perimeter - October 2019 - 17
Supermarket Perimeter - October 2019 - How much tech?
Supermarket Perimeter - October 2019 - 19
Supermarket Perimeter - October 2019 - 20
Supermarket Perimeter - October 2019 - 21
Supermarket Perimeter - October 2019 - 22
Supermarket Perimeter - October 2019 - 23
Supermarket Perimeter - October 2019 - Bakery - Now trending
Supermarket Perimeter - October 2019 - 25
Supermarket Perimeter - October 2019 - 26
Supermarket Perimeter - October 2019 - SK - 1
Supermarket Perimeter - October 2019 - SK - 2
Supermarket Perimeter - October 2019 - SK - 3
Supermarket Perimeter - October 2019 - SK - 4
Supermarket Perimeter - October 2019 - SK - 5
Supermarket Perimeter - October 2019 - SK - 6
Supermarket Perimeter - October 2019 - SK - 7
Supermarket Perimeter - October 2019 - SK - 8
Supermarket Perimeter - October 2019 - 27
Supermarket Perimeter - October 2019 - ARTISAN CHOCOLATE
Supermarket Perimeter - October 2019 - 29
Supermarket Perimeter - October 2019 - 30
Supermarket Perimeter - October 2019 - 31
Supermarket Perimeter - October 2019 - Deli - Dining dilemma
Supermarket Perimeter - October 2019 - 33
Supermarket Perimeter - October 2019 - DELI “MEATS”
Supermarket Perimeter - October 2019 - 35
Supermarket Perimeter - October 2019 - 36
Supermarket Perimeter - October 2019 - 37
Supermarket Perimeter - October 2019 - Meat & Poultry - Premium cuts
Supermarket Perimeter - October 2019 - 39
Supermarket Perimeter - October 2019 - 40
Supermarket Perimeter - October 2019 - 41
Supermarket Perimeter - October 2019 - Lamb
Supermarket Perimeter - October 2019 - 43
Supermarket Perimeter - October 2019 - Produce - PACKAGED PRODUCE
Supermarket Perimeter - October 2019 - 45
Supermarket Perimeter - October 2019 - 46
Supermarket Perimeter - October 2019 - 47
Supermarket Perimeter - October 2019 - Specialty fruits and vegetables
Supermarket Perimeter - October 2019 - 49
Supermarket Perimeter - October 2019 - 50
Supermarket Perimeter - October 2019 - 51
Supermarket Perimeter - October 2019 - Seafood - VALUE-ADDED
Supermarket Perimeter - October 2019 - 53
Supermarket Perimeter - October 2019 - 54
Supermarket Perimeter - October 2019 - 55
Supermarket Perimeter - October 2019 - Food Safety - Packaging matters
Supermarket Perimeter - October 2019 - 57
Supermarket Perimeter - October 2019 - 58
Supermarket Perimeter - October 2019 - 59
Supermarket Perimeter - October 2019 - 60
Supermarket Perimeter - October 2019 - EQUIPMENT - DEPOSITING WITH SPEED, ACCURACY
Supermarket Perimeter - October 2019 - 62
Supermarket Perimeter - October 2019 - 63
Supermarket Perimeter - October 2019 - SPOTLIGHT - VALUE-ADDED PRODUCE
Supermarket Perimeter - October 2019 - 65
Supermarket Perimeter - October 2019 - TECHNOLOGY - SIMPLIFYING DISTRIBUTION
Supermarket Perimeter - October 2019 - 67
Supermarket Perimeter - October 2019 - 68
Supermarket Perimeter - October 2019 - 69
Supermarket Perimeter - October 2019 - OPERATIONS - EQUIPMENT MAINTENANCE
Supermarket Perimeter - October 2019 - 71
Supermarket Perimeter - October 2019 - Advertisers
Supermarket Perimeter - October 2019 - 73
Supermarket Perimeter - October 2019 - Fresh Takes
Supermarket Perimeter - October 2019 - 75
Supermarket Perimeter - October 2019 - 76
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