Supermarket Perimeter - October 2019 - 40

Meat & Poultry: Premium cuts

A multi-tiered approach

rubbed marinated pork is easy and takes a step
out of the cooking stage so consumers can
spend less time in the kitchen."
The Hatfield Uncured line offers a dinner
ham and thick cut bacon that's all natural with
no nitrates or nitrites added.
"Shoppers, especially millennials, are looking
for less processed and cleaner labels," Hafer
says. "We continue to see shoppers place a
higher value on all-natural attribution. The
next generation shopper is also looking to
minimize food waste, leading the industry to
innovate in smaller sized offerings."
Premium has always been central to
Clemens' mission, Hafer says. What's changed
is that now the company is bringing premium
to its customers in different formats.
"We're offering case ready premium items
that enable the retailer to surround the
consumer and allow them to make their own

decisions," she says. "Service case items allow
the retailer to aid in the purchase decision with
the interaction with the butcher, and through
hot bar and prepared foods formats, premium
pork meets the shopper when and how they
determine."
Clemens also has gained distribution
throughout the entire store, not just the meat
case, she adds.
Size, format, flavor, nutrition and animal
welfare attributions are driving the increased
demand for premium meats, Hafer says.
"Making the set easier to shop, integrating
use and consumption into labels, inspiration
into the labels and all the POS that surrounds
the product are keys to successfully merchandising premium meats at retail," she adds.
Instore demos have also been a major part
of the merchandising strategy for Hatfield®
Premium Reserve Pork, Hafer says.

Clemens' Farm Promise
pork combines premium
with "no antibiotics ever."
Farm Promise is one
of four premium pork
categories for Clemens.

40 - OCTOBER 2019

www.supermarketperimeter.com

CLEMENS FOOD GROUP

Hatfield, Pennsylvania-based Clemens Food
Group classifies four of its meat brands as
"premium," says Kiersten Hafer, the company's
vice president of marketing.
They include:
* Farm Promise® - No Antibiotics Ever
* Hatfield® Premium Reserve Pork® -
Elevated eating experience
* Hatfield® Dry Rubbed Marinated Pork -
All Natural
* Hatfield® Uncured bacon and ham - All
Natural, right sized for today's consumer.
"Farm Promise® provides quality pork
backed by the values and transparency we
know are important to consumers," Hafer says.
"Our full portfolio of fresh and value added
pork is raised by local, American and often
multi-generational family farmers."
That farm to fork story, combined with
Clemens' platform of stewardship, delivers
a feel-good experience and ensures there is
goodness consumers can taste in every bite,
Hafer adds.
Hatfield® Premium Reserve Pork®, meanwhile, delivers a cooking and eating experience that Hafer says is unrivaled.
"Using authentic culinary techniques known
as brining and larding, we achieve a higher
level of tenderness that creates rich, melt-inyour-mouth, steakhouse-quality pork."
Clemens classifies its Hatfield® Dry Rubbed
Marinated Pork as premium because it's
all-natural and backed by the company's Pork
with a Pledge.
"Shoppers can have confidence that
Hatfield® pork is raised by American family
farmers, raised without growth promotants
and are free from hormones or steroids," Hafer
says. "Pre-seasoned cuts with a variety of
delicious and on trend flavor profiles, our dry


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Supermarket Perimeter - October 2019

Table of Contents for the Digital Edition of Supermarket Perimeter - October 2019

Supermarket Perimeter - October 2019
Editor’s note - Perimeter power
Contents
The Wire - Kroger taking Apeel produce nationwide
Nielsen: Supermarket growth strongest on perimeter
Study says beef is the grocery sales champ
Walmart expanding Delivery Unlimited
Plant-based big with clean-label consumers
The fresh advantage
How much tech?
Bakery - Now trending
ARTISAN CHOCOLATE
Deli - Dining dilemma
DELI “MEATS”
Meat & Poultry - Premium cuts
Lamb
Produce - PACKAGED PRODUCE
Specialty fruits and vegetables
Seafood - VALUE-ADDED
Food Safety - Packaging matters
Commissary Insider
EQUIPMENT - DEPOSITING WITH SPEED, ACCURACY
SPOTLIGHT - VALUE-ADDED PRODUCE
TECHNOLOGY - SIMPLIFYING DISTRIBUTION
OPERATIONS - EQUIPMENT MAINTENANCE
Product Showcase
Advertisers
Fresh Takes
Supermarket Perimeter - October 2019 - Supermarket Perimeter - October 2019
Supermarket Perimeter - October 2019 - Supermarket Perimeter - October 2019
Supermarket Perimeter - October 2019 - 2
Supermarket Perimeter - October 2019 - Editor’s note - Perimeter power
Supermarket Perimeter - October 2019 - Contents
Supermarket Perimeter - October 2019 - The Wire - Kroger taking Apeel produce nationwide
Supermarket Perimeter - October 2019 - Study says beef is the grocery sales champ
Supermarket Perimeter - October 2019 - Plant-based big with clean-label consumers
Supermarket Perimeter - October 2019 - The fresh advantage
Supermarket Perimeter - October 2019 - 9
Supermarket Perimeter - October 2019 - 10
Supermarket Perimeter - October 2019 - 11
Supermarket Perimeter - October 2019 - 12
Supermarket Perimeter - October 2019 - 13
Supermarket Perimeter - October 2019 - 14
Supermarket Perimeter - October 2019 - 15
Supermarket Perimeter - October 2019 - 16
Supermarket Perimeter - October 2019 - 17
Supermarket Perimeter - October 2019 - How much tech?
Supermarket Perimeter - October 2019 - 19
Supermarket Perimeter - October 2019 - 20
Supermarket Perimeter - October 2019 - 21
Supermarket Perimeter - October 2019 - 22
Supermarket Perimeter - October 2019 - 23
Supermarket Perimeter - October 2019 - Bakery - Now trending
Supermarket Perimeter - October 2019 - 25
Supermarket Perimeter - October 2019 - 26
Supermarket Perimeter - October 2019 - SK - 1
Supermarket Perimeter - October 2019 - SK - 2
Supermarket Perimeter - October 2019 - SK - 3
Supermarket Perimeter - October 2019 - SK - 4
Supermarket Perimeter - October 2019 - SK - 5
Supermarket Perimeter - October 2019 - SK - 6
Supermarket Perimeter - October 2019 - SK - 7
Supermarket Perimeter - October 2019 - SK - 8
Supermarket Perimeter - October 2019 - 27
Supermarket Perimeter - October 2019 - ARTISAN CHOCOLATE
Supermarket Perimeter - October 2019 - 29
Supermarket Perimeter - October 2019 - 30
Supermarket Perimeter - October 2019 - 31
Supermarket Perimeter - October 2019 - Deli - Dining dilemma
Supermarket Perimeter - October 2019 - 33
Supermarket Perimeter - October 2019 - DELI “MEATS”
Supermarket Perimeter - October 2019 - 35
Supermarket Perimeter - October 2019 - 36
Supermarket Perimeter - October 2019 - 37
Supermarket Perimeter - October 2019 - Meat & Poultry - Premium cuts
Supermarket Perimeter - October 2019 - 39
Supermarket Perimeter - October 2019 - 40
Supermarket Perimeter - October 2019 - 41
Supermarket Perimeter - October 2019 - Lamb
Supermarket Perimeter - October 2019 - 43
Supermarket Perimeter - October 2019 - Produce - PACKAGED PRODUCE
Supermarket Perimeter - October 2019 - 45
Supermarket Perimeter - October 2019 - 46
Supermarket Perimeter - October 2019 - 47
Supermarket Perimeter - October 2019 - Specialty fruits and vegetables
Supermarket Perimeter - October 2019 - 49
Supermarket Perimeter - October 2019 - 50
Supermarket Perimeter - October 2019 - 51
Supermarket Perimeter - October 2019 - Seafood - VALUE-ADDED
Supermarket Perimeter - October 2019 - 53
Supermarket Perimeter - October 2019 - 54
Supermarket Perimeter - October 2019 - 55
Supermarket Perimeter - October 2019 - Food Safety - Packaging matters
Supermarket Perimeter - October 2019 - 57
Supermarket Perimeter - October 2019 - 58
Supermarket Perimeter - October 2019 - 59
Supermarket Perimeter - October 2019 - 60
Supermarket Perimeter - October 2019 - EQUIPMENT - DEPOSITING WITH SPEED, ACCURACY
Supermarket Perimeter - October 2019 - 62
Supermarket Perimeter - October 2019 - 63
Supermarket Perimeter - October 2019 - SPOTLIGHT - VALUE-ADDED PRODUCE
Supermarket Perimeter - October 2019 - 65
Supermarket Perimeter - October 2019 - TECHNOLOGY - SIMPLIFYING DISTRIBUTION
Supermarket Perimeter - October 2019 - 67
Supermarket Perimeter - October 2019 - 68
Supermarket Perimeter - October 2019 - 69
Supermarket Perimeter - October 2019 - OPERATIONS - EQUIPMENT MAINTENANCE
Supermarket Perimeter - October 2019 - 71
Supermarket Perimeter - October 2019 - Advertisers
Supermarket Perimeter - October 2019 - 73
Supermarket Perimeter - October 2019 - Fresh Takes
Supermarket Perimeter - October 2019 - 75
Supermarket Perimeter - October 2019 - 76
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