Supermarket Perimeter - October 2019 - 42

Meat & Poultry

Lamb
BY ANDY NELSON

Grass-fed makes the difference
According to Beef + Lamb New Zealand, New Zealand grass-fed lamb
is the purest, most natural tasting lamb. "New Zealand is a country of
vast, wide open spaces with rich soil, lush green grass, and fresh clean
air - and year-round natural beauty," Good says. "This is where you'll
find our farms."
New Zealand farms, he says, provide a stress-free place for animals
to live - a calm existence where they can roam freely and enjoy their
natural grass diet. Grass-fed year-round, New Zealand sheep roam
and graze freely over lush green hills and pastures. The result is a lean,
flavorful meat that tastes "just as nature intended," he says.
That also means second-to-none nutritional benefits, Good says.
42 - OCTOBER 2019

Grass-fed meats, for instance, have significantly better omega-6 to
omega-3 ratios, higher concentrations of conjugated linoleic acids
(CLAs), higher levels of antioxidants, lower risk of E. coli infection and
lower risk of antibiotic-resistant bacteria.
"And they taste better," Good says.
Grass-fed animals are healthier, requiring few, if any, drug treatments.
New Zealand's farming heritage also has environmental benefits, Good
says - when used, regenerative grazing systems can help restore
grasslands, build soil and protect water supplies.
The most popular cuts of New Zealand lamb marketed at retail in the
U.S. are racks, legs, shoulders and bone-in loins, with a mix of pre-packaged and meat sold at butchers or instore deli counters.
New Zealand product is available at select retailers nationwide,
including Bianchini's Market, Bristol Farms, Erewhon, Frazier Farms,
Jimbo's, Lassen's, Lazy Acres, Sam's Club, Sprouts, Stew Leonard's,
Trader Joe's, Whole Foods and more.
All New Zealand grass-fed lamb is farmed and processed under the
strictest New Zealand Government regulations for food safety and
sustainability, Good adds.
Product carrying the Taste Pure Nature logo is overseen by a
nationwide Quality Assurance system, called the New Zealand Farm
Assurance Program (NZFAP), which is officially audited by the New
Zealand Government owned AsureQuality.

Back in the (export) game
Sacramento, California-based Superior Farms, the leading purveyor of
farm-to-table American lamb, was named the first lamb exporter to
Japan since the country's doors reopened after a 15-year absence.
The Japanese distributor Farmland Trading will be working with
Superior to introduce premium Superior Farms American lamb to highend restaurants and retail outlets.
"We have continued our relationship with Farmland Trading for
15 years anticipating this day," says Rick Stott, Superior's CEO. "This
shipment represents a first step in a long-term strategic plan to grow
the presence and appetite for American lamb in Japan. The potential
to develop Japan into an excellent export country for American lamb is
clearly there, but it will take time, investment and a long-term strategy
to make that happen." Superior is working closely with its family farmer
partners to raise grain-fed lambs for export, he adds.

www.supermarketperimeter.com

JOE GOUGH, VICUSCHKA - STOCK.ADOBE.COM

LAMB FARMERS FROM THE OTHER SIDE OF THE WORLD are making
a big push into U.S. markets.
An estimated 22,000 tons of lamb will likely be exported from New
Zealand to the U.S. in the 2018-2019 season, 20% more than a decade
ago, according to the Wellington-based trade group Beef + Lamb New
Zealand.
The value of New Zealand lamb exports, meanwhile, has doubled, to
$415 million, in just the past five seasons.
The volume increase has been driven by several factors, says Hugh
Good, Beef + Lamb New Zealand's global market research and insight
manager. Take demographic changes. More people from the Caribbean,
Turkey, the Middle East and Africa are moving to the U.S., and all of
those parts of the world are known for high lamb consumption.
As a corollary to that growth, a greater number of Middle Eastern and
Turkish restaurants has raised the profile of lamb among all U.S. consumers. And that foodservice growth has trickled down to retail.
"Consumers, especially millennials, are becoming more adventurous
with their food choices, so lamb is increasingly available on the menu
both at restaurant and home," Good says.
This year, Beef + Lamb New Zealand kicked off a multi-million-dollar
U.S. marketing campaign in California, where consumers are seeking
better-for-you, healthier and sustainable grass-fed meat products,
Good says.
"Many of our partners are already working with customers on the
East Coast, and we are eager to expand our campaign to additional U.S.
markets and deepen awareness of our amazing products."


http://www.supermarketperimeter.com

Supermarket Perimeter - October 2019

Table of Contents for the Digital Edition of Supermarket Perimeter - October 2019

Supermarket Perimeter - October 2019
Editor’s note - Perimeter power
Contents
The Wire - Kroger taking Apeel produce nationwide
Nielsen: Supermarket growth strongest on perimeter
Study says beef is the grocery sales champ
Walmart expanding Delivery Unlimited
Plant-based big with clean-label consumers
The fresh advantage
How much tech?
Bakery - Now trending
ARTISAN CHOCOLATE
Deli - Dining dilemma
DELI “MEATS”
Meat & Poultry - Premium cuts
Lamb
Produce - PACKAGED PRODUCE
Specialty fruits and vegetables
Seafood - VALUE-ADDED
Food Safety - Packaging matters
Commissary Insider
EQUIPMENT - DEPOSITING WITH SPEED, ACCURACY
SPOTLIGHT - VALUE-ADDED PRODUCE
TECHNOLOGY - SIMPLIFYING DISTRIBUTION
OPERATIONS - EQUIPMENT MAINTENANCE
Product Showcase
Advertisers
Fresh Takes
Supermarket Perimeter - October 2019 - Supermarket Perimeter - October 2019
Supermarket Perimeter - October 2019 - Supermarket Perimeter - October 2019
Supermarket Perimeter - October 2019 - 2
Supermarket Perimeter - October 2019 - Editor’s note - Perimeter power
Supermarket Perimeter - October 2019 - Contents
Supermarket Perimeter - October 2019 - The Wire - Kroger taking Apeel produce nationwide
Supermarket Perimeter - October 2019 - Study says beef is the grocery sales champ
Supermarket Perimeter - October 2019 - Plant-based big with clean-label consumers
Supermarket Perimeter - October 2019 - The fresh advantage
Supermarket Perimeter - October 2019 - 9
Supermarket Perimeter - October 2019 - 10
Supermarket Perimeter - October 2019 - 11
Supermarket Perimeter - October 2019 - 12
Supermarket Perimeter - October 2019 - 13
Supermarket Perimeter - October 2019 - 14
Supermarket Perimeter - October 2019 - 15
Supermarket Perimeter - October 2019 - 16
Supermarket Perimeter - October 2019 - 17
Supermarket Perimeter - October 2019 - How much tech?
Supermarket Perimeter - October 2019 - 19
Supermarket Perimeter - October 2019 - 20
Supermarket Perimeter - October 2019 - 21
Supermarket Perimeter - October 2019 - 22
Supermarket Perimeter - October 2019 - 23
Supermarket Perimeter - October 2019 - Bakery - Now trending
Supermarket Perimeter - October 2019 - 25
Supermarket Perimeter - October 2019 - 26
Supermarket Perimeter - October 2019 - SK - 1
Supermarket Perimeter - October 2019 - SK - 2
Supermarket Perimeter - October 2019 - SK - 3
Supermarket Perimeter - October 2019 - SK - 4
Supermarket Perimeter - October 2019 - SK - 5
Supermarket Perimeter - October 2019 - SK - 6
Supermarket Perimeter - October 2019 - SK - 7
Supermarket Perimeter - October 2019 - SK - 8
Supermarket Perimeter - October 2019 - 27
Supermarket Perimeter - October 2019 - ARTISAN CHOCOLATE
Supermarket Perimeter - October 2019 - 29
Supermarket Perimeter - October 2019 - 30
Supermarket Perimeter - October 2019 - 31
Supermarket Perimeter - October 2019 - Deli - Dining dilemma
Supermarket Perimeter - October 2019 - 33
Supermarket Perimeter - October 2019 - DELI “MEATS”
Supermarket Perimeter - October 2019 - 35
Supermarket Perimeter - October 2019 - 36
Supermarket Perimeter - October 2019 - 37
Supermarket Perimeter - October 2019 - Meat & Poultry - Premium cuts
Supermarket Perimeter - October 2019 - 39
Supermarket Perimeter - October 2019 - 40
Supermarket Perimeter - October 2019 - 41
Supermarket Perimeter - October 2019 - Lamb
Supermarket Perimeter - October 2019 - 43
Supermarket Perimeter - October 2019 - Produce - PACKAGED PRODUCE
Supermarket Perimeter - October 2019 - 45
Supermarket Perimeter - October 2019 - 46
Supermarket Perimeter - October 2019 - 47
Supermarket Perimeter - October 2019 - Specialty fruits and vegetables
Supermarket Perimeter - October 2019 - 49
Supermarket Perimeter - October 2019 - 50
Supermarket Perimeter - October 2019 - 51
Supermarket Perimeter - October 2019 - Seafood - VALUE-ADDED
Supermarket Perimeter - October 2019 - 53
Supermarket Perimeter - October 2019 - 54
Supermarket Perimeter - October 2019 - 55
Supermarket Perimeter - October 2019 - Food Safety - Packaging matters
Supermarket Perimeter - October 2019 - 57
Supermarket Perimeter - October 2019 - 58
Supermarket Perimeter - October 2019 - 59
Supermarket Perimeter - October 2019 - 60
Supermarket Perimeter - October 2019 - EQUIPMENT - DEPOSITING WITH SPEED, ACCURACY
Supermarket Perimeter - October 2019 - 62
Supermarket Perimeter - October 2019 - 63
Supermarket Perimeter - October 2019 - SPOTLIGHT - VALUE-ADDED PRODUCE
Supermarket Perimeter - October 2019 - 65
Supermarket Perimeter - October 2019 - TECHNOLOGY - SIMPLIFYING DISTRIBUTION
Supermarket Perimeter - October 2019 - 67
Supermarket Perimeter - October 2019 - 68
Supermarket Perimeter - October 2019 - 69
Supermarket Perimeter - October 2019 - OPERATIONS - EQUIPMENT MAINTENANCE
Supermarket Perimeter - October 2019 - 71
Supermarket Perimeter - October 2019 - Advertisers
Supermarket Perimeter - October 2019 - 73
Supermarket Perimeter - October 2019 - Fresh Takes
Supermarket Perimeter - October 2019 - 75
Supermarket Perimeter - October 2019 - 76
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-july-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-june-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-may-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-april-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-march-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-february-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-january-2022
https://digital.supermarketperimeter.com/sosland/sp/-supermarket-perimeter-december-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-november-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-october-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-september-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-august-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-july-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-june-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-may-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-april-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-march-2021
https://digital.supermarketperimeter.com/sosland/sp/2021_02_01
https://digital.supermarketperimeter.com/sosland/sp/2021_01_01
https://digital.supermarketperimeter.com/sosland/sp/2020_12_01
https://digital.supermarketperimeter.com/sosland/sp/2020_11_01
https://digital.supermarketperimeter.com/sosland/sp/2020_10_01
https://digital.supermarketperimeter.com/sosland/sp/2020_09_01
https://digital.supermarketperimeter.com/sosland/sp/2020_08_01
https://digital.supermarketperimeter.com/sosland/sp/2020_07_01
https://digital.supermarketperimeter.com/sosland/sp/2020_06_01
https://digital.supermarketperimeter.com/sosland/sp/2020_05_01
https://digital.supermarketperimeter.com/sosland/sp/2020_04_01
https://digital.supermarketperimeter.com/sosland/sp/2020_03_01
https://digital.supermarketperimeter.com/sosland/sp/2020_02_01
https://digital.supermarketperimeter.com/sosland/sp/2020_01_01
https://digital.supermarketperimeter.com/sosland/sp/2019_12_01
https://digital.supermarketperimeter.com/sosland/sp/2019_11_01
https://digital.supermarketperimeter.com/sosland/sp/2019_10_01
https://digital.supermarketperimeter.com/sosland/sp/2019_09_01
https://digital.supermarketperimeter.com/sosland/sp/2019_08_01
https://digital.supermarketperimeter.com/sosland/sp/2019_07_01
https://digital.supermarketperimeter.com/sosland/sp/2019_06_01
https://digital.supermarketperimeter.com/sosland/sp/2019_05_01
https://digital.supermarketperimeter.com/sosland/sp/2019_04_01
https://digital.supermarketperimeter.com/sosland/sp/2019_03_01
https://digital.supermarketperimeter.com/sosland/sp/2019_02_01
https://digital.supermarketperimeter.com/sosland/sp/2019_01_01
https://www.nxtbookmedia.com