Supermarket Perimeter - October 2019 - 46

Produce: Packaged produce

potato category. "Grower/packer/shippers, like Alsum Farms & Produce,
are responding to the changing consumer taste and preferences by
introducing value-added potato products to provide the consumer with
ready-to-cook, healthy potato offerings to meet the growing trends for
fresh foods fast," Lindner says.
And she's confident that the value-added category will continue to
experience growth in the future. "Consumers are looking for convenience and new ideas on how they can prepare potatoes and other
produce items that they love."

Value-added growth
In addition, consumers are looking for ways to eat healthier, and
potatoes and other produce items fit that need. According to Potatoes
USA, while the value-added potato category is a small niche market, the
category is growing and reinvigorating fresh potato consumption.
About five years ago Alsum launched a value-added potato line, Fast
& Fresh! Microwave-Ready Potatoes. The line features 12 oz and 24 oz
bags of red and gold potatoes. The microwave-ready potatoes can be
steamed right in the bag, and they offer consumers a healthy, quick and
convenient potato offering that can be seasoned based on consumers
taste and preference, Lindner says.
"You can take these 12 oz packages of potatoes from the microwave
to your plate in five minutes or less," she says. "They align with today's
consumer demand trends for fresh foods fast."
And they're perfect, she adds, for time-starved millennials.
Alsum's value-added portfolio has evolved over time, Lindner
says. Initially, Fast & Fresh! products were the company's top valueadded packs.
In the past three years, Alsum has diversified its lineup with specialty
creamer pouch packs that include carton graphics reflecting the Alsum
brand. "The pack has experienced solid growth in the past two years,"
Lindner says.
Looking ahead, Linder believes that consumer trends toward greater
consumption of plant-forward diets will continue to drive value-added
potato offerings, as consumers look for ways to eat healthier.

stronger and has better stability and airflow. "The mango industry is
facing several packaging and distribution related issues that need to
be addressed for the U.S. mango market to maximize its full potential,"
Michel says. "The new box will improve the overall handling of mangoes
through the supply chain to retail."
The new, larger 5-down means more display space for retailers,
who often use the boxes fruit ships in to create in-store displays. The
larger size box will provide incremental display space for mangoes,
Michel says.
In addition, even though the new box is larger, less packaging will be
used to ship the same volumes of mangoes, Michel says. That's because
the new box has been structurally developed for greater strength. The
new box will also generate less waste due to fewer boxes and less overall packaging material being used.
Packaging plays a crucial role in the marketing of mangoes and other
fresh produce commodities, says Valda Coryat, the Mango Board's
marketing director.
"Packaging, including the color, can help mango marketers tell their
brand stories," she says. "Mango is the 'Super Fun Superfruit,' so we
encourage mango marketers to be inspired by the emotional and functional message as they finalize their designs."
Add an image of the brilliant yellow color of the inside of a perfectly
ripe mango, for instance, Coryat suggests. Or include educational information on packs like how to cut mangoes. Or add a digital device that
brings the customer from the store to a virtual experience.
As far as trends in mango packaging, Coryat says that in recent years,
the industry is seeing more multi-pack whole mango packaging, such
as club size packs, clamshells, and mesh bags.

A new, improved mango box
In 2016, the Orlando, Florida-based National Mango Board created a
packaging taskforce consisting of grower/packers, handlers, retailers
and box manufacturers.
The group's task was to come up with possible improvements to the
12-down and 14-down boxes commonly used to pack mangoes, says
Manuel Michel, the board's executive director. Among the issues members decided needed to be addressed:
x Pallet quality needs to improve and pallet size needs to be a consistent dimension of 40"x 48";
x A consistent standard-size box with a common footprint;
x Improve packaging quality guidelines, maintain packaging consistency, and continue promoting fruit conditioning in forced-air
ripening rooms; and
x The packaging also needs to improve to better withstand the
heat, humidity, and forced air conditions that are common in
ripening rooms.
The result, unveiled this fall, is a new 5-down box that's larger and
46 - OCTOBER 2019

The National Mango Board commissioned a taskforce to address
packaging issues in the industry. One of the results is a new
box that displays better and withstands heat and humidity.



Supermarket Perimeter - October 2019

Table of Contents for the Digital Edition of Supermarket Perimeter - October 2019

Supermarket Perimeter - October 2019
Editor’s note - Perimeter power
Contents
The Wire - Kroger taking Apeel produce nationwide
Nielsen: Supermarket growth strongest on perimeter
Study says beef is the grocery sales champ
Walmart expanding Delivery Unlimited
Plant-based big with clean-label consumers
The fresh advantage
How much tech?
Bakery - Now trending
ARTISAN CHOCOLATE
Deli - Dining dilemma
DELI “MEATS”
Meat & Poultry - Premium cuts
Lamb
Produce - PACKAGED PRODUCE
Specialty fruits and vegetables
Seafood - VALUE-ADDED
Food Safety - Packaging matters
Commissary Insider
EQUIPMENT - DEPOSITING WITH SPEED, ACCURACY
SPOTLIGHT - VALUE-ADDED PRODUCE
TECHNOLOGY - SIMPLIFYING DISTRIBUTION
OPERATIONS - EQUIPMENT MAINTENANCE
Product Showcase
Advertisers
Fresh Takes
Supermarket Perimeter - October 2019 - Supermarket Perimeter - October 2019
Supermarket Perimeter - October 2019 - Supermarket Perimeter - October 2019
Supermarket Perimeter - October 2019 - 2
Supermarket Perimeter - October 2019 - Editor’s note - Perimeter power
Supermarket Perimeter - October 2019 - Contents
Supermarket Perimeter - October 2019 - The Wire - Kroger taking Apeel produce nationwide
Supermarket Perimeter - October 2019 - Study says beef is the grocery sales champ
Supermarket Perimeter - October 2019 - Plant-based big with clean-label consumers
Supermarket Perimeter - October 2019 - The fresh advantage
Supermarket Perimeter - October 2019 - 9
Supermarket Perimeter - October 2019 - 10
Supermarket Perimeter - October 2019 - 11
Supermarket Perimeter - October 2019 - 12
Supermarket Perimeter - October 2019 - 13
Supermarket Perimeter - October 2019 - 14
Supermarket Perimeter - October 2019 - 15
Supermarket Perimeter - October 2019 - 16
Supermarket Perimeter - October 2019 - 17
Supermarket Perimeter - October 2019 - How much tech?
Supermarket Perimeter - October 2019 - 19
Supermarket Perimeter - October 2019 - 20
Supermarket Perimeter - October 2019 - 21
Supermarket Perimeter - October 2019 - 22
Supermarket Perimeter - October 2019 - 23
Supermarket Perimeter - October 2019 - Bakery - Now trending
Supermarket Perimeter - October 2019 - 25
Supermarket Perimeter - October 2019 - 26
Supermarket Perimeter - October 2019 - SK - 1
Supermarket Perimeter - October 2019 - SK - 2
Supermarket Perimeter - October 2019 - SK - 3
Supermarket Perimeter - October 2019 - SK - 4
Supermarket Perimeter - October 2019 - SK - 5
Supermarket Perimeter - October 2019 - SK - 6
Supermarket Perimeter - October 2019 - SK - 7
Supermarket Perimeter - October 2019 - SK - 8
Supermarket Perimeter - October 2019 - 27
Supermarket Perimeter - October 2019 - ARTISAN CHOCOLATE
Supermarket Perimeter - October 2019 - 29
Supermarket Perimeter - October 2019 - 30
Supermarket Perimeter - October 2019 - 31
Supermarket Perimeter - October 2019 - Deli - Dining dilemma
Supermarket Perimeter - October 2019 - 33
Supermarket Perimeter - October 2019 - DELI “MEATS”
Supermarket Perimeter - October 2019 - 35
Supermarket Perimeter - October 2019 - 36
Supermarket Perimeter - October 2019 - 37
Supermarket Perimeter - October 2019 - Meat & Poultry - Premium cuts
Supermarket Perimeter - October 2019 - 39
Supermarket Perimeter - October 2019 - 40
Supermarket Perimeter - October 2019 - 41
Supermarket Perimeter - October 2019 - Lamb
Supermarket Perimeter - October 2019 - 43
Supermarket Perimeter - October 2019 - Produce - PACKAGED PRODUCE
Supermarket Perimeter - October 2019 - 45
Supermarket Perimeter - October 2019 - 46
Supermarket Perimeter - October 2019 - 47
Supermarket Perimeter - October 2019 - Specialty fruits and vegetables
Supermarket Perimeter - October 2019 - 49
Supermarket Perimeter - October 2019 - 50
Supermarket Perimeter - October 2019 - 51
Supermarket Perimeter - October 2019 - Seafood - VALUE-ADDED
Supermarket Perimeter - October 2019 - 53
Supermarket Perimeter - October 2019 - 54
Supermarket Perimeter - October 2019 - 55
Supermarket Perimeter - October 2019 - Food Safety - Packaging matters
Supermarket Perimeter - October 2019 - 57
Supermarket Perimeter - October 2019 - 58
Supermarket Perimeter - October 2019 - 59
Supermarket Perimeter - October 2019 - 60
Supermarket Perimeter - October 2019 - EQUIPMENT - DEPOSITING WITH SPEED, ACCURACY
Supermarket Perimeter - October 2019 - 62
Supermarket Perimeter - October 2019 - 63
Supermarket Perimeter - October 2019 - SPOTLIGHT - VALUE-ADDED PRODUCE
Supermarket Perimeter - October 2019 - 65
Supermarket Perimeter - October 2019 - TECHNOLOGY - SIMPLIFYING DISTRIBUTION
Supermarket Perimeter - October 2019 - 67
Supermarket Perimeter - October 2019 - 68
Supermarket Perimeter - October 2019 - 69
Supermarket Perimeter - October 2019 - OPERATIONS - EQUIPMENT MAINTENANCE
Supermarket Perimeter - October 2019 - 71
Supermarket Perimeter - October 2019 - Advertisers
Supermarket Perimeter - October 2019 - 73
Supermarket Perimeter - October 2019 - Fresh Takes
Supermarket Perimeter - October 2019 - 75
Supermarket Perimeter - October 2019 - 76
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