Supermarket Perimeter - October 2019 - 47

the final design. Our packaging emphasizes the grown-locally product
attribute since that's what our customers are looking for."
For one, Enlightened's packaging has more color than most of its
competitors to help it stand out, Huntley says.
"We did most of the research ourselves on packaging design. We're
currently searching for information on more sustainable types of packaging from various packaging suppliers."

Telling a unique story

NATIONAL MANGO BOARD

Packaging plays a "huge role" when a producer
makes the decision to begin selling it retail, says
Andrew Abendshein, president of Houstonbased Acre in a Box, a grower of hydroponic
lettuce.
Acre in a Box packs its lettuce in a double
clamshell, which Abendshein says provides
customers more lettuce at a cheaper price point
than traditional single clamshells. Acre in a Box
currently ships to Central Market in Houston.
"When you see our produce next to the
competitors, you can instantly see the
difference," he says. "Our produce being
harvested and delivered from a close location
showcases the quality. We let our lettuce do a
lot of the talking."
Acre in a Box's production facility itself is a
kind of "package." The company is a client of
Boston-based Freight Farm, which retrofits shipping containers for hydroponic produce production. That's how retailers in Houston are able to
get locally-grown lettuce.
With the larger pack, Acre in a Box has the text
space to educate consumers about their unique
production story.
"We hope customers are curious to learn
more and see our website," Abendshein
says. "From there, they can learn about the
advantages of our container farming - food
safety, environmental impact, and the overall
quality you get from growing indoors.
Customers can also feel safe knowing their
lettuce has been traced every step of the way."
Another Freight Farms customer, Grand
Rapids, Michigan-based Enlightened Crops,
sells its hydroponic lettuce to Meijer stores, says
Enlightened's Steve Huntley.
As with Acre in a Box, packaging has been
crucial to Enlightened getting the message out
about its locally grown lettuce and the unique
environment in which it is grown.
"Packaging has been very important as we try
to attract consumers to buy our products in the
store," Huntley says.
"We reviewed many styles before developing

What's for
dinner tonight...
THE BIG QUESTION AT 4 OR 5 O'CLOCK
More than half the dinners in the U.S. are planned an hour or less before they are made.
The hard part of cooking dinner isn't the cooking - it's the planning, shopping and preparing,
according to the Hartman Group Consulting Firm. Now's the ideal time to offer meal planning
as a service to your consumers.
And, at TC Robbie, we make it easy for you to offer personalized meal alternatives to your
consumers in two different formats of meal solutions. One is fully prepared by you and just needs
cooked, while the other lets them indulge their love of cooking without all the hassle.

New alternative to increase
perishable sales by entering into
a new market segment with
prepacked seafood or poultry meals
that consumers just cook in their
oven or microwave.

Open the door to opportunity
by giving your consumers a
rewarding experience by
offering them your own
signature freshly packed
meal kits on demand.

www.supermarketperimeter.com

OCTOBER 2019 - 47


http://www.tc.tc/packaging

Supermarket Perimeter - October 2019

Table of Contents for the Digital Edition of Supermarket Perimeter - October 2019

Supermarket Perimeter - October 2019
Editor’s note - Perimeter power
Contents
The Wire - Kroger taking Apeel produce nationwide
Nielsen: Supermarket growth strongest on perimeter
Study says beef is the grocery sales champ
Walmart expanding Delivery Unlimited
Plant-based big with clean-label consumers
The fresh advantage
How much tech?
Bakery - Now trending
ARTISAN CHOCOLATE
Deli - Dining dilemma
DELI “MEATS”
Meat & Poultry - Premium cuts
Lamb
Produce - PACKAGED PRODUCE
Specialty fruits and vegetables
Seafood - VALUE-ADDED
Food Safety - Packaging matters
Commissary Insider
EQUIPMENT - DEPOSITING WITH SPEED, ACCURACY
SPOTLIGHT - VALUE-ADDED PRODUCE
TECHNOLOGY - SIMPLIFYING DISTRIBUTION
OPERATIONS - EQUIPMENT MAINTENANCE
Product Showcase
Advertisers
Fresh Takes
Supermarket Perimeter - October 2019 - Supermarket Perimeter - October 2019
Supermarket Perimeter - October 2019 - Supermarket Perimeter - October 2019
Supermarket Perimeter - October 2019 - 2
Supermarket Perimeter - October 2019 - Editor’s note - Perimeter power
Supermarket Perimeter - October 2019 - Contents
Supermarket Perimeter - October 2019 - The Wire - Kroger taking Apeel produce nationwide
Supermarket Perimeter - October 2019 - Study says beef is the grocery sales champ
Supermarket Perimeter - October 2019 - Plant-based big with clean-label consumers
Supermarket Perimeter - October 2019 - The fresh advantage
Supermarket Perimeter - October 2019 - 9
Supermarket Perimeter - October 2019 - 10
Supermarket Perimeter - October 2019 - 11
Supermarket Perimeter - October 2019 - 12
Supermarket Perimeter - October 2019 - 13
Supermarket Perimeter - October 2019 - 14
Supermarket Perimeter - October 2019 - 15
Supermarket Perimeter - October 2019 - 16
Supermarket Perimeter - October 2019 - 17
Supermarket Perimeter - October 2019 - How much tech?
Supermarket Perimeter - October 2019 - 19
Supermarket Perimeter - October 2019 - 20
Supermarket Perimeter - October 2019 - 21
Supermarket Perimeter - October 2019 - 22
Supermarket Perimeter - October 2019 - 23
Supermarket Perimeter - October 2019 - Bakery - Now trending
Supermarket Perimeter - October 2019 - 25
Supermarket Perimeter - October 2019 - 26
Supermarket Perimeter - October 2019 - SK - 1
Supermarket Perimeter - October 2019 - SK - 2
Supermarket Perimeter - October 2019 - SK - 3
Supermarket Perimeter - October 2019 - SK - 4
Supermarket Perimeter - October 2019 - SK - 5
Supermarket Perimeter - October 2019 - SK - 6
Supermarket Perimeter - October 2019 - SK - 7
Supermarket Perimeter - October 2019 - SK - 8
Supermarket Perimeter - October 2019 - 27
Supermarket Perimeter - October 2019 - ARTISAN CHOCOLATE
Supermarket Perimeter - October 2019 - 29
Supermarket Perimeter - October 2019 - 30
Supermarket Perimeter - October 2019 - 31
Supermarket Perimeter - October 2019 - Deli - Dining dilemma
Supermarket Perimeter - October 2019 - 33
Supermarket Perimeter - October 2019 - DELI “MEATS”
Supermarket Perimeter - October 2019 - 35
Supermarket Perimeter - October 2019 - 36
Supermarket Perimeter - October 2019 - 37
Supermarket Perimeter - October 2019 - Meat & Poultry - Premium cuts
Supermarket Perimeter - October 2019 - 39
Supermarket Perimeter - October 2019 - 40
Supermarket Perimeter - October 2019 - 41
Supermarket Perimeter - October 2019 - Lamb
Supermarket Perimeter - October 2019 - 43
Supermarket Perimeter - October 2019 - Produce - PACKAGED PRODUCE
Supermarket Perimeter - October 2019 - 45
Supermarket Perimeter - October 2019 - 46
Supermarket Perimeter - October 2019 - 47
Supermarket Perimeter - October 2019 - Specialty fruits and vegetables
Supermarket Perimeter - October 2019 - 49
Supermarket Perimeter - October 2019 - 50
Supermarket Perimeter - October 2019 - 51
Supermarket Perimeter - October 2019 - Seafood - VALUE-ADDED
Supermarket Perimeter - October 2019 - 53
Supermarket Perimeter - October 2019 - 54
Supermarket Perimeter - October 2019 - 55
Supermarket Perimeter - October 2019 - Food Safety - Packaging matters
Supermarket Perimeter - October 2019 - 57
Supermarket Perimeter - October 2019 - 58
Supermarket Perimeter - October 2019 - 59
Supermarket Perimeter - October 2019 - 60
Supermarket Perimeter - October 2019 - EQUIPMENT - DEPOSITING WITH SPEED, ACCURACY
Supermarket Perimeter - October 2019 - 62
Supermarket Perimeter - October 2019 - 63
Supermarket Perimeter - October 2019 - SPOTLIGHT - VALUE-ADDED PRODUCE
Supermarket Perimeter - October 2019 - 65
Supermarket Perimeter - October 2019 - TECHNOLOGY - SIMPLIFYING DISTRIBUTION
Supermarket Perimeter - October 2019 - 67
Supermarket Perimeter - October 2019 - 68
Supermarket Perimeter - October 2019 - 69
Supermarket Perimeter - October 2019 - OPERATIONS - EQUIPMENT MAINTENANCE
Supermarket Perimeter - October 2019 - 71
Supermarket Perimeter - October 2019 - Advertisers
Supermarket Perimeter - October 2019 - 73
Supermarket Perimeter - October 2019 - Fresh Takes
Supermarket Perimeter - October 2019 - 75
Supermarket Perimeter - October 2019 - 76
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