Supermarket Perimeter - October 2019 - 50

Produce: Specialty fruits and vegetables

Tropical trends

Berkley of Frieda's says we are lucky to live in a world
where we can access exotic fruit year-round due to
different growing patterns in the northern and southern
hemispheres.
"This allows Frieda's the ability to offer items such
as red dragon fruit, kumquats and jackfruit during fall
months," she says. "We find people are drawn to tropics
year-round."
The only difference is in how people prepare the items
seasonally.
"For example, jackfruit is an awesome summer-grilling item, but is also a great meat substitute for tacos
and is great for slow cooking in a crock-pot," Berkley
says. "There are also more fall-centric tropical items like
quince and fuyu persimmons that lend themselves well
to fall and winter baking trends."
Additionally, according to a recent survey by Frieda's
and C + R Research, 52% of shoppers are likely to trade
up to Stokes Purple sweet potatoes versus regular sweet
potatoes this holiday season.
"While orange sweet potatoes are often a loss leader
for retailers during the holidays, Stokes Purple sweet
potatoes offer incremental sales that can help keep the
sweet potato category positive during the competitive
holiday months," Berkley says.
Eagle of Southern Specialties says one of the biggest
sales drivers for the company has been moving to value-added packaging.
"Our Southern Selects specialties are available in
different pack sizes and styles," he says. "That makes it
easier to tailor a product to specific customers."

Mary Ostlund, director of marketing for Brooks Tropicals
Inc., Homestead, Florida, says some popular specialties the company carries are starfruit, passion fruit and
papaya.
"Florida starfruit's sweet and tangy taste is well-known
as the garnish that gets immediately eaten," she says.
"It's perfect for fruit salads but can star in leafy salads.
Enjoy it raw, cooked or grilled. Add some starfruit to your
ready-to-go selections for added sales. Slice up starfruit
for in-store tastings."
Next, Ostlund says passion fruit's name hints at
what's inside.
"A tropically tart taste that adds a burst of flavor
across the menu from drinks to dessert," she says. "You
can strain the seeds or leave them be for some added
crunch. Grown in Florida, this fruit tempts the consumers with its vivid reds, purples and greens. Make sure
they know that this fruit is ripen when wrinkled. Make a
consumer reach for one by showing POS with passion
fruit scooped on top on the dressing on a salad."
And the papaya that delivers a big bang for your buck,
Ostlund says, is the Caribbean red papaya.
"Going into fall, this gorgeous red fruit benefits from
all the reds and oranges in the produce aisle. Just slice,
scoop and blend or chop to your heart's and tummy's
content," she adds.

Starfruit, passion
fruit and papayas
are big tropical
specialty sellers for
Brooks Tropicals.

50 - OCTOBER 2019

www.supermarketperimeter.com

In September, J&C Tropicals launched a program with
Publix to feature stand-alone bins in 300 of its stores for
its Dragon Fuel dragon fruit, says Capote.
"We've helped get Publix's dragon fruit offering to a
different level, working closely to figure out better price
points and display options for the past six to seven
years," he says.
Displays have been moved to endcaps to draw traffic
and impulse buys. POP materials include a label with an
elastic tag that explains when dragon fruit are ripe and
how consumers should eat them.
Berkley of Frieda's adds that displaying specialty produce with other more conventional items is usually the
best way to merchandise.
"For example, putting jackfruit next to other tropical
items like bananas and pineapples," she says. "People
are already looking for staple tropic items, but specialty
items like jackfruit will make them linger."
Schueller says Melissa's is offering Freaky Fruit promotion materials leading up to Halloween with exotic fruits
like dragon fruit, cherimoya, passion fruit and jackfruit.

BROOKS TROPICALS

Creative merchandising


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Supermarket Perimeter - October 2019

Table of Contents for the Digital Edition of Supermarket Perimeter - October 2019

Supermarket Perimeter - October 2019
Editor’s note - Perimeter power
Contents
The Wire - Kroger taking Apeel produce nationwide
Nielsen: Supermarket growth strongest on perimeter
Study says beef is the grocery sales champ
Walmart expanding Delivery Unlimited
Plant-based big with clean-label consumers
The fresh advantage
How much tech?
Bakery - Now trending
ARTISAN CHOCOLATE
Deli - Dining dilemma
DELI “MEATS”
Meat & Poultry - Premium cuts
Lamb
Produce - PACKAGED PRODUCE
Specialty fruits and vegetables
Seafood - VALUE-ADDED
Food Safety - Packaging matters
Commissary Insider
EQUIPMENT - DEPOSITING WITH SPEED, ACCURACY
SPOTLIGHT - VALUE-ADDED PRODUCE
TECHNOLOGY - SIMPLIFYING DISTRIBUTION
OPERATIONS - EQUIPMENT MAINTENANCE
Product Showcase
Advertisers
Fresh Takes
Supermarket Perimeter - October 2019 - Supermarket Perimeter - October 2019
Supermarket Perimeter - October 2019 - Supermarket Perimeter - October 2019
Supermarket Perimeter - October 2019 - 2
Supermarket Perimeter - October 2019 - Editor’s note - Perimeter power
Supermarket Perimeter - October 2019 - Contents
Supermarket Perimeter - October 2019 - The Wire - Kroger taking Apeel produce nationwide
Supermarket Perimeter - October 2019 - Study says beef is the grocery sales champ
Supermarket Perimeter - October 2019 - Plant-based big with clean-label consumers
Supermarket Perimeter - October 2019 - The fresh advantage
Supermarket Perimeter - October 2019 - 9
Supermarket Perimeter - October 2019 - 10
Supermarket Perimeter - October 2019 - 11
Supermarket Perimeter - October 2019 - 12
Supermarket Perimeter - October 2019 - 13
Supermarket Perimeter - October 2019 - 14
Supermarket Perimeter - October 2019 - 15
Supermarket Perimeter - October 2019 - 16
Supermarket Perimeter - October 2019 - 17
Supermarket Perimeter - October 2019 - How much tech?
Supermarket Perimeter - October 2019 - 19
Supermarket Perimeter - October 2019 - 20
Supermarket Perimeter - October 2019 - 21
Supermarket Perimeter - October 2019 - 22
Supermarket Perimeter - October 2019 - 23
Supermarket Perimeter - October 2019 - Bakery - Now trending
Supermarket Perimeter - October 2019 - 25
Supermarket Perimeter - October 2019 - 26
Supermarket Perimeter - October 2019 - SK - 1
Supermarket Perimeter - October 2019 - SK - 2
Supermarket Perimeter - October 2019 - SK - 3
Supermarket Perimeter - October 2019 - SK - 4
Supermarket Perimeter - October 2019 - SK - 5
Supermarket Perimeter - October 2019 - SK - 6
Supermarket Perimeter - October 2019 - SK - 7
Supermarket Perimeter - October 2019 - SK - 8
Supermarket Perimeter - October 2019 - 27
Supermarket Perimeter - October 2019 - ARTISAN CHOCOLATE
Supermarket Perimeter - October 2019 - 29
Supermarket Perimeter - October 2019 - 30
Supermarket Perimeter - October 2019 - 31
Supermarket Perimeter - October 2019 - Deli - Dining dilemma
Supermarket Perimeter - October 2019 - 33
Supermarket Perimeter - October 2019 - DELI “MEATS”
Supermarket Perimeter - October 2019 - 35
Supermarket Perimeter - October 2019 - 36
Supermarket Perimeter - October 2019 - 37
Supermarket Perimeter - October 2019 - Meat & Poultry - Premium cuts
Supermarket Perimeter - October 2019 - 39
Supermarket Perimeter - October 2019 - 40
Supermarket Perimeter - October 2019 - 41
Supermarket Perimeter - October 2019 - Lamb
Supermarket Perimeter - October 2019 - 43
Supermarket Perimeter - October 2019 - Produce - PACKAGED PRODUCE
Supermarket Perimeter - October 2019 - 45
Supermarket Perimeter - October 2019 - 46
Supermarket Perimeter - October 2019 - 47
Supermarket Perimeter - October 2019 - Specialty fruits and vegetables
Supermarket Perimeter - October 2019 - 49
Supermarket Perimeter - October 2019 - 50
Supermarket Perimeter - October 2019 - 51
Supermarket Perimeter - October 2019 - Seafood - VALUE-ADDED
Supermarket Perimeter - October 2019 - 53
Supermarket Perimeter - October 2019 - 54
Supermarket Perimeter - October 2019 - 55
Supermarket Perimeter - October 2019 - Food Safety - Packaging matters
Supermarket Perimeter - October 2019 - 57
Supermarket Perimeter - October 2019 - 58
Supermarket Perimeter - October 2019 - 59
Supermarket Perimeter - October 2019 - 60
Supermarket Perimeter - October 2019 - EQUIPMENT - DEPOSITING WITH SPEED, ACCURACY
Supermarket Perimeter - October 2019 - 62
Supermarket Perimeter - October 2019 - 63
Supermarket Perimeter - October 2019 - SPOTLIGHT - VALUE-ADDED PRODUCE
Supermarket Perimeter - October 2019 - 65
Supermarket Perimeter - October 2019 - TECHNOLOGY - SIMPLIFYING DISTRIBUTION
Supermarket Perimeter - October 2019 - 67
Supermarket Perimeter - October 2019 - 68
Supermarket Perimeter - October 2019 - 69
Supermarket Perimeter - October 2019 - OPERATIONS - EQUIPMENT MAINTENANCE
Supermarket Perimeter - October 2019 - 71
Supermarket Perimeter - October 2019 - Advertisers
Supermarket Perimeter - October 2019 - 73
Supermarket Perimeter - October 2019 - Fresh Takes
Supermarket Perimeter - October 2019 - 75
Supermarket Perimeter - October 2019 - 76
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