Supermarket Perimeter - October 2019 - 52

Seafood

VALUE-ADDED
Growing category meets consumer demand for
convenience, help with prep and cooking
BY ANDY NELSON

52 - OCTOBER 2019

www.supermarketperimeter.com

retailers can "create a presence," as Schultz puts it. Buy
one, get one free offers, for instance, encourage customers to try multiple product varieties.
Or try offering products at a valued price point, e.g. "All
items in the case $9.99."
September is National Family Meals Month, a perfect
opportunity for shippers and retailers to promote value-added seafood, Schultz says.
"Value-added makes family meals easier, convenient
and more accessible for the home cook," she says.
Just a month later, in October, is National Seafood
Month, another great chance to promote family meals
and value-added's role in them, Schultz says.
The Seafood Nutrition Partnership has numerous
resources on its website for promoting consumption
of seafood, including an October campaign aimed at
family meals.

"Taking the guesswork out of preparation"
Seattle-based Trident Seafoods Corp. defines value-added seafood as "seafood that has been processed
in a form or fashion that makes it easier for the retailer
and/or consumer to prepare," says John Salle, the company's senior vice president of marketing and innovation.
It could be as simple as cutting a fillet vs. having to
fillet the whole fish. Or cutting a portion from a fillet, or
seasoning or crusting that cut. Taking it one step further,
the portion could also be sold fully cooked.
"Making seafood that takes the guesswork out of
preparation, is convenient and ensures consistency of
cooking and flavor are paramount to category success
and growth," Salle says.
Trident offers a wide variety of wild Alaska value-added products that can be sold frozen of refreshed.
The company's lineup includes fillets of cod, sockeye,
halibut, Alaska pollock and king and snow crab.
Trident also has a line of crusted portions designed
for sale in the refrigerated section with repack labels or

ROBYN MACKENZIE - STOCK.ADOBE.COM, FORTUNE FISH

Cooked Salmon Oscar
is among Fortune Fish's
many value-added
products for retail.

BENSENVILLE, ILLINOIS-BASED FORTUNE FISH &
GOURMET defines value-added seafood as raw product
that has been enhanced with a seasoning, breading,
marinade or stuffing to help make consumer meal
preparation easier, says Stacy Schultz, the company's
director of marketing and sustainability coordinator.
"We carry a wide variety of products including but
not limited to seafood burgers, crab cakes, seasoned,
breaded and marinated portions, kabobs and seafood
wellington," Schultz says. "This category continues to
expand due to consumer demand - people having less
time for meal preparation or looking for convenience."
Fortune Imports, a Fortune Fish sister company,
recently launched a line of restaurant quality seafood
entrees that are ready-to-bake and come in a convenient
oven safe tray. Merchandised in deli cases and now available nationwide, the products are made from premium
ingredients, Schultz says.
When it comes to merchandising value-added seafood in the supermarket perimeter, there are many ways


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Supermarket Perimeter - October 2019

Table of Contents for the Digital Edition of Supermarket Perimeter - October 2019

Supermarket Perimeter - October 2019
Editor’s note - Perimeter power
Contents
The Wire - Kroger taking Apeel produce nationwide
Nielsen: Supermarket growth strongest on perimeter
Study says beef is the grocery sales champ
Walmart expanding Delivery Unlimited
Plant-based big with clean-label consumers
The fresh advantage
How much tech?
Bakery - Now trending
ARTISAN CHOCOLATE
Deli - Dining dilemma
DELI “MEATS”
Meat & Poultry - Premium cuts
Lamb
Produce - PACKAGED PRODUCE
Specialty fruits and vegetables
Seafood - VALUE-ADDED
Food Safety - Packaging matters
Commissary Insider
EQUIPMENT - DEPOSITING WITH SPEED, ACCURACY
SPOTLIGHT - VALUE-ADDED PRODUCE
TECHNOLOGY - SIMPLIFYING DISTRIBUTION
OPERATIONS - EQUIPMENT MAINTENANCE
Product Showcase
Advertisers
Fresh Takes
Supermarket Perimeter - October 2019 - Supermarket Perimeter - October 2019
Supermarket Perimeter - October 2019 - Supermarket Perimeter - October 2019
Supermarket Perimeter - October 2019 - 2
Supermarket Perimeter - October 2019 - Editor’s note - Perimeter power
Supermarket Perimeter - October 2019 - Contents
Supermarket Perimeter - October 2019 - The Wire - Kroger taking Apeel produce nationwide
Supermarket Perimeter - October 2019 - Study says beef is the grocery sales champ
Supermarket Perimeter - October 2019 - Plant-based big with clean-label consumers
Supermarket Perimeter - October 2019 - The fresh advantage
Supermarket Perimeter - October 2019 - 9
Supermarket Perimeter - October 2019 - 10
Supermarket Perimeter - October 2019 - 11
Supermarket Perimeter - October 2019 - 12
Supermarket Perimeter - October 2019 - 13
Supermarket Perimeter - October 2019 - 14
Supermarket Perimeter - October 2019 - 15
Supermarket Perimeter - October 2019 - 16
Supermarket Perimeter - October 2019 - 17
Supermarket Perimeter - October 2019 - How much tech?
Supermarket Perimeter - October 2019 - 19
Supermarket Perimeter - October 2019 - 20
Supermarket Perimeter - October 2019 - 21
Supermarket Perimeter - October 2019 - 22
Supermarket Perimeter - October 2019 - 23
Supermarket Perimeter - October 2019 - Bakery - Now trending
Supermarket Perimeter - October 2019 - 25
Supermarket Perimeter - October 2019 - 26
Supermarket Perimeter - October 2019 - SK - 1
Supermarket Perimeter - October 2019 - SK - 2
Supermarket Perimeter - October 2019 - SK - 3
Supermarket Perimeter - October 2019 - SK - 4
Supermarket Perimeter - October 2019 - SK - 5
Supermarket Perimeter - October 2019 - SK - 6
Supermarket Perimeter - October 2019 - SK - 7
Supermarket Perimeter - October 2019 - SK - 8
Supermarket Perimeter - October 2019 - 27
Supermarket Perimeter - October 2019 - ARTISAN CHOCOLATE
Supermarket Perimeter - October 2019 - 29
Supermarket Perimeter - October 2019 - 30
Supermarket Perimeter - October 2019 - 31
Supermarket Perimeter - October 2019 - Deli - Dining dilemma
Supermarket Perimeter - October 2019 - 33
Supermarket Perimeter - October 2019 - DELI “MEATS”
Supermarket Perimeter - October 2019 - 35
Supermarket Perimeter - October 2019 - 36
Supermarket Perimeter - October 2019 - 37
Supermarket Perimeter - October 2019 - Meat & Poultry - Premium cuts
Supermarket Perimeter - October 2019 - 39
Supermarket Perimeter - October 2019 - 40
Supermarket Perimeter - October 2019 - 41
Supermarket Perimeter - October 2019 - Lamb
Supermarket Perimeter - October 2019 - 43
Supermarket Perimeter - October 2019 - Produce - PACKAGED PRODUCE
Supermarket Perimeter - October 2019 - 45
Supermarket Perimeter - October 2019 - 46
Supermarket Perimeter - October 2019 - 47
Supermarket Perimeter - October 2019 - Specialty fruits and vegetables
Supermarket Perimeter - October 2019 - 49
Supermarket Perimeter - October 2019 - 50
Supermarket Perimeter - October 2019 - 51
Supermarket Perimeter - October 2019 - Seafood - VALUE-ADDED
Supermarket Perimeter - October 2019 - 53
Supermarket Perimeter - October 2019 - 54
Supermarket Perimeter - October 2019 - 55
Supermarket Perimeter - October 2019 - Food Safety - Packaging matters
Supermarket Perimeter - October 2019 - 57
Supermarket Perimeter - October 2019 - 58
Supermarket Perimeter - October 2019 - 59
Supermarket Perimeter - October 2019 - 60
Supermarket Perimeter - October 2019 - EQUIPMENT - DEPOSITING WITH SPEED, ACCURACY
Supermarket Perimeter - October 2019 - 62
Supermarket Perimeter - October 2019 - 63
Supermarket Perimeter - October 2019 - SPOTLIGHT - VALUE-ADDED PRODUCE
Supermarket Perimeter - October 2019 - 65
Supermarket Perimeter - October 2019 - TECHNOLOGY - SIMPLIFYING DISTRIBUTION
Supermarket Perimeter - October 2019 - 67
Supermarket Perimeter - October 2019 - 68
Supermarket Perimeter - October 2019 - 69
Supermarket Perimeter - October 2019 - OPERATIONS - EQUIPMENT MAINTENANCE
Supermarket Perimeter - October 2019 - 71
Supermarket Perimeter - October 2019 - Advertisers
Supermarket Perimeter - October 2019 - 73
Supermarket Perimeter - October 2019 - Fresh Takes
Supermarket Perimeter - October 2019 - 75
Supermarket Perimeter - October 2019 - 76
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