Supermarket Perimeter - October 2019 - 54

Seafood: Value-added

Martha Stewart adds name to value-added line

value-added
seafood
x Packaging
with cooking
instructions
x Poke and sashimi
x Ready-to-cook
x Stuffed filets
x Deviled crabs
x Cakes
x Smoked

Martha Stewart
has teamed
with True North
Seafood on a line of
products featuring
Stewart recipes.

54 - OCTOBER 2019

www.supermarketperimeter.com

TRUE NORTH SEAFOOD

Types of

in the service case. "Our latest introduction includes all
new Protein Noodles made with wild Alaska Pollock,"
Salle says. "They're being embraced my many retailers
as a true seafood innovation which is catching attention
as consumers look for convenient ways to experience
all-natural protein alternatives."
Additionally, Trident's line of Louis Kemp-branded
surimi seafood is sold in the refrigerated section.
Trident's mix of value-added products hasn't changed
much in recent years, but the company has seen
all-natural, gluten-free and non-GMO enter the arena,
Salle says.
What's changed most, he adds, is that consumers
are looking for seafood in other areas of the store - the
perimeter (deli, prepared foods), in particular.
"Supermarket foodservice is a growing segment as
consumers look to retailers to help them solve meal
solutions. Whether they're dining in or taking out, consumers are looking for retailers to provide innovative
seafood solutions in this area of the store as well."
Trident's Redi-Grilled line of fully cooked Alaska
salmon and pollock is a perfect example of a value-added product that provides a solution to this area of
the store. Additionally, creative menu applications such
as the company's California Roll Bowl application is a
new use for a traditional product such as surimi seafood.
Premium single frozen Alaska Sockeye fillets, grillable
wild Alaska pollock fillets and crusted fillets are a few of
Trident's top value-added sellers, Salle says.
When it comes to merchandising, Trident has a
built-in advantage as a supplier of Alaska-grown.
"We are seeing real success by featuring Product of
USA/Alaska-themed promotions incorporating all species and forms from Alaska," Salle says. "Alaska resonates
extremely well with consumers and stands for wild,
sustainable and natural - all key attributes that strike a
chord with consumers."

New this for year for Saint John, New Brunswick, Canadabased True North Seafood is a partnership with Martha
Stewart on a new line of value-added seafood products.
True North is working with New York-based
Sequential Brands Group Inc. on the deal.
"Knowing where my seafood comes from is very
important to me, and I've enjoyed and served True
North Seafood to family and friends for years," Stewart
says. "After visiting True North's salmon farms near my
Skylands home in Maine, I saw first-hand their innovative
and industry leading methods of sustainable farming and
fishing. Their passion for the environment and community is why they are one of North America's largest and
most trusted producers of fresh farmed and wild caught
seafood from the Gulf of Alaska to the Atlantic."
The product line offers an array of True North Seafood
product that are each accompanied by a Martha Stewart
signature butter flavor or spice blend. Packaging includes
an easy to follow recipe created by Martha's Test Kitchen.
"We are thrilled to be launching this new product line
in partnership with the Martha Stewart team," says Glenn
Cooke, CEO of Cooke Inc., True North's parent company.
"It is great for us to be able to work with Martha's team to
bring delicious, well thought-out meals to all tables, even
those who have busy schedules and minimal prep time."
The full product line includes: Atlantic Salmon with
Lemon Herb Butter, Sockeye Salmon with Miso Butter,
Wild Alaska Pollock with Southwest Spice Blend, and a
Seafood Medley (Wild Alaska Pollock, Atlantic Salmon,
and Bay Scallops) with Herb Spice Blend.
"This line is all about convenience and quality product," says Andrew Young, vice president of global sales
and marketing, True North Seafood. "It is a perfect option
for existing seafood customers while encouraging new
customers who may not be as comfortable buying or
preparing seafood to shop the category."


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Supermarket Perimeter - October 2019

Table of Contents for the Digital Edition of Supermarket Perimeter - October 2019

Supermarket Perimeter - October 2019
Editor’s note - Perimeter power
Contents
The Wire - Kroger taking Apeel produce nationwide
Nielsen: Supermarket growth strongest on perimeter
Study says beef is the grocery sales champ
Walmart expanding Delivery Unlimited
Plant-based big with clean-label consumers
The fresh advantage
How much tech?
Bakery - Now trending
ARTISAN CHOCOLATE
Deli - Dining dilemma
DELI “MEATS”
Meat & Poultry - Premium cuts
Lamb
Produce - PACKAGED PRODUCE
Specialty fruits and vegetables
Seafood - VALUE-ADDED
Food Safety - Packaging matters
Commissary Insider
EQUIPMENT - DEPOSITING WITH SPEED, ACCURACY
SPOTLIGHT - VALUE-ADDED PRODUCE
TECHNOLOGY - SIMPLIFYING DISTRIBUTION
OPERATIONS - EQUIPMENT MAINTENANCE
Product Showcase
Advertisers
Fresh Takes
Supermarket Perimeter - October 2019 - Supermarket Perimeter - October 2019
Supermarket Perimeter - October 2019 - Supermarket Perimeter - October 2019
Supermarket Perimeter - October 2019 - 2
Supermarket Perimeter - October 2019 - Editor’s note - Perimeter power
Supermarket Perimeter - October 2019 - Contents
Supermarket Perimeter - October 2019 - The Wire - Kroger taking Apeel produce nationwide
Supermarket Perimeter - October 2019 - Study says beef is the grocery sales champ
Supermarket Perimeter - October 2019 - Plant-based big with clean-label consumers
Supermarket Perimeter - October 2019 - The fresh advantage
Supermarket Perimeter - October 2019 - 9
Supermarket Perimeter - October 2019 - 10
Supermarket Perimeter - October 2019 - 11
Supermarket Perimeter - October 2019 - 12
Supermarket Perimeter - October 2019 - 13
Supermarket Perimeter - October 2019 - 14
Supermarket Perimeter - October 2019 - 15
Supermarket Perimeter - October 2019 - 16
Supermarket Perimeter - October 2019 - 17
Supermarket Perimeter - October 2019 - How much tech?
Supermarket Perimeter - October 2019 - 19
Supermarket Perimeter - October 2019 - 20
Supermarket Perimeter - October 2019 - 21
Supermarket Perimeter - October 2019 - 22
Supermarket Perimeter - October 2019 - 23
Supermarket Perimeter - October 2019 - Bakery - Now trending
Supermarket Perimeter - October 2019 - 25
Supermarket Perimeter - October 2019 - 26
Supermarket Perimeter - October 2019 - SK - 1
Supermarket Perimeter - October 2019 - SK - 2
Supermarket Perimeter - October 2019 - SK - 3
Supermarket Perimeter - October 2019 - SK - 4
Supermarket Perimeter - October 2019 - SK - 5
Supermarket Perimeter - October 2019 - SK - 6
Supermarket Perimeter - October 2019 - SK - 7
Supermarket Perimeter - October 2019 - SK - 8
Supermarket Perimeter - October 2019 - 27
Supermarket Perimeter - October 2019 - ARTISAN CHOCOLATE
Supermarket Perimeter - October 2019 - 29
Supermarket Perimeter - October 2019 - 30
Supermarket Perimeter - October 2019 - 31
Supermarket Perimeter - October 2019 - Deli - Dining dilemma
Supermarket Perimeter - October 2019 - 33
Supermarket Perimeter - October 2019 - DELI “MEATS”
Supermarket Perimeter - October 2019 - 35
Supermarket Perimeter - October 2019 - 36
Supermarket Perimeter - October 2019 - 37
Supermarket Perimeter - October 2019 - Meat & Poultry - Premium cuts
Supermarket Perimeter - October 2019 - 39
Supermarket Perimeter - October 2019 - 40
Supermarket Perimeter - October 2019 - 41
Supermarket Perimeter - October 2019 - Lamb
Supermarket Perimeter - October 2019 - 43
Supermarket Perimeter - October 2019 - Produce - PACKAGED PRODUCE
Supermarket Perimeter - October 2019 - 45
Supermarket Perimeter - October 2019 - 46
Supermarket Perimeter - October 2019 - 47
Supermarket Perimeter - October 2019 - Specialty fruits and vegetables
Supermarket Perimeter - October 2019 - 49
Supermarket Perimeter - October 2019 - 50
Supermarket Perimeter - October 2019 - 51
Supermarket Perimeter - October 2019 - Seafood - VALUE-ADDED
Supermarket Perimeter - October 2019 - 53
Supermarket Perimeter - October 2019 - 54
Supermarket Perimeter - October 2019 - 55
Supermarket Perimeter - October 2019 - Food Safety - Packaging matters
Supermarket Perimeter - October 2019 - 57
Supermarket Perimeter - October 2019 - 58
Supermarket Perimeter - October 2019 - 59
Supermarket Perimeter - October 2019 - 60
Supermarket Perimeter - October 2019 - EQUIPMENT - DEPOSITING WITH SPEED, ACCURACY
Supermarket Perimeter - October 2019 - 62
Supermarket Perimeter - October 2019 - 63
Supermarket Perimeter - October 2019 - SPOTLIGHT - VALUE-ADDED PRODUCE
Supermarket Perimeter - October 2019 - 65
Supermarket Perimeter - October 2019 - TECHNOLOGY - SIMPLIFYING DISTRIBUTION
Supermarket Perimeter - October 2019 - 67
Supermarket Perimeter - October 2019 - 68
Supermarket Perimeter - October 2019 - 69
Supermarket Perimeter - October 2019 - OPERATIONS - EQUIPMENT MAINTENANCE
Supermarket Perimeter - October 2019 - 71
Supermarket Perimeter - October 2019 - Advertisers
Supermarket Perimeter - October 2019 - 73
Supermarket Perimeter - October 2019 - Fresh Takes
Supermarket Perimeter - October 2019 - 75
Supermarket Perimeter - October 2019 - 76
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