Supermarket Perimeter - October 2019 - 6

WIRE
Kroger taking Apeel
produce nationwide
The Kroger Co., Cincinnati, says it is taking
longer-lasting avocados
from Santa Barbara,
California-based Apeel
nationwide, puting
them in more than
1,100 Kroger stores in
the U.S.
Kroger will also introduce two new produce
categories - Apeel
asparagus and Apeel
limes - through a pilot
in the Cincinnati market
this fall.
Apeel uses plant-derived technology to
provide produce with
an extra "peel" that
slows the rate of water
loss and oxidation,

6 - OCTOBER 2019

which are the primary
causes or spoilage.
The company says it
doubles to triples the
shelf life of many types
of produce.
"Kroger is excited to
offer more customers
Apeel avocados and
introduce longer-lasting
limes and asparagus,
marking another milestone on our journey
to achieving our Zero
Hunger | Zero Waste vision," says Frank
Romero, Kroger's vice
president of produce.
"Apeel's innovative
food-based solution has
proven to extend the life
of perishable produce,
reducing food waste in
transport, in our retail

to the company.

Nielsen:
Supermarket
growth strongest
on perimeter
Fresh perimeter
departments are
driving supermarket
growth, according to a
new study.
Fresh seafood tallied
5% instore dollar sales
growth, deli 4.9%
growth and bakery 4.2%
growth, according to
the latest Nielsen data.
That compares to just
1.7% growth for frozen,
1.5% for health and
beauty and .6% for dairy.
"Fresh is the last

www.supermarketperimeter.com

stronghold for brickand-mortar," according
to Nielsen. "Retailers
that want to win across
the store need to focus
on fresh."
Despite the explosion
in online shopping in
the U.S., physical stores
haven't gone by the
wayside, according to
the study. And fresh is
the main reason why.
Although e-commerce represents just
4% of grocery sales
today, it accounts for
nearly one-third of total
growth. And Americans
are increasingly
heading online to shop
for nonperishables,
household items and
pet products, making
the concept of stock
up grocery trips a thing
of the past for many
shoppers.
Yet the fresh departments (bakery, deli,
meat, produce and
seafood) still lure people into physical stores,
according to the study.
"In fact, online grocery shoppers spend
1.5% more in-store on
fresh food than the average consumer does.
As more category sales
continue to shift online,
retailers need a way to
differentiate themselves
in stores, and fresh is
the perfect place to do
it. Fresh is the growth
engine of the store, as
gains in these perimeter
departments translate
to total store success.
Nielsen segmented
stores based on the
percentage of overall
store sales from their

fresh food departments,
and top performers
generate 43% of overall
sales from perishable
foods (compared to an
average of 32% for the
same measurement
across all retailers).
For the most successful retailers, deli
and produce departments provide the
greatest contribution to
total perishable sales.
"This debunks the
long-standing belief
that the meat department contributes the
highest impact to the
success of the perimeter of the store. And it
likely reflects consumers' changing wellness
needs, as well as their
growing demands for
convenience."

Study says beef
is the grocery
sales champ
Beef generates more
dollar sales than any
other item sold in retail
grocery stores, according to a new study.
Beef accounts for
2.1% of total store sales,
and 6.3% of all shopping baskets include
beef, according to a
National Cattlemen's
Beef Association study
using IRI market research data.
The study also found
that the average shopper basket rings up at
twice as much when it
contains beef compared
to a typical basket. By
generating greater
sales across the entire
store, it's clear why beef
remains a favorite retail

KROGER, WALMART

the

stores and in our customers' homes."
The expansion
follows Kroger's pilot of
Apeel avocados, which
launched a year ago in
109 Midwest locations.
Apeel avocados, asparagus and limes maintain
their just-harvested
quality longer than
produce without Apeel
and are less reliant on
refrigerating, according


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Supermarket Perimeter - October 2019

Table of Contents for the Digital Edition of Supermarket Perimeter - October 2019

Supermarket Perimeter - October 2019
Editor’s note - Perimeter power
Contents
The Wire - Kroger taking Apeel produce nationwide
Nielsen: Supermarket growth strongest on perimeter
Study says beef is the grocery sales champ
Walmart expanding Delivery Unlimited
Plant-based big with clean-label consumers
The fresh advantage
How much tech?
Bakery - Now trending
ARTISAN CHOCOLATE
Deli - Dining dilemma
DELI “MEATS”
Meat & Poultry - Premium cuts
Lamb
Produce - PACKAGED PRODUCE
Specialty fruits and vegetables
Seafood - VALUE-ADDED
Food Safety - Packaging matters
Commissary Insider
EQUIPMENT - DEPOSITING WITH SPEED, ACCURACY
SPOTLIGHT - VALUE-ADDED PRODUCE
TECHNOLOGY - SIMPLIFYING DISTRIBUTION
OPERATIONS - EQUIPMENT MAINTENANCE
Product Showcase
Advertisers
Fresh Takes
Supermarket Perimeter - October 2019 - Supermarket Perimeter - October 2019
Supermarket Perimeter - October 2019 - Supermarket Perimeter - October 2019
Supermarket Perimeter - October 2019 - 2
Supermarket Perimeter - October 2019 - Editor’s note - Perimeter power
Supermarket Perimeter - October 2019 - Contents
Supermarket Perimeter - October 2019 - The Wire - Kroger taking Apeel produce nationwide
Supermarket Perimeter - October 2019 - Study says beef is the grocery sales champ
Supermarket Perimeter - October 2019 - Plant-based big with clean-label consumers
Supermarket Perimeter - October 2019 - The fresh advantage
Supermarket Perimeter - October 2019 - 9
Supermarket Perimeter - October 2019 - 10
Supermarket Perimeter - October 2019 - 11
Supermarket Perimeter - October 2019 - 12
Supermarket Perimeter - October 2019 - 13
Supermarket Perimeter - October 2019 - 14
Supermarket Perimeter - October 2019 - 15
Supermarket Perimeter - October 2019 - 16
Supermarket Perimeter - October 2019 - 17
Supermarket Perimeter - October 2019 - How much tech?
Supermarket Perimeter - October 2019 - 19
Supermarket Perimeter - October 2019 - 20
Supermarket Perimeter - October 2019 - 21
Supermarket Perimeter - October 2019 - 22
Supermarket Perimeter - October 2019 - 23
Supermarket Perimeter - October 2019 - Bakery - Now trending
Supermarket Perimeter - October 2019 - 25
Supermarket Perimeter - October 2019 - 26
Supermarket Perimeter - October 2019 - SK - 1
Supermarket Perimeter - October 2019 - SK - 2
Supermarket Perimeter - October 2019 - SK - 3
Supermarket Perimeter - October 2019 - SK - 4
Supermarket Perimeter - October 2019 - SK - 5
Supermarket Perimeter - October 2019 - SK - 6
Supermarket Perimeter - October 2019 - SK - 7
Supermarket Perimeter - October 2019 - SK - 8
Supermarket Perimeter - October 2019 - 27
Supermarket Perimeter - October 2019 - ARTISAN CHOCOLATE
Supermarket Perimeter - October 2019 - 29
Supermarket Perimeter - October 2019 - 30
Supermarket Perimeter - October 2019 - 31
Supermarket Perimeter - October 2019 - Deli - Dining dilemma
Supermarket Perimeter - October 2019 - 33
Supermarket Perimeter - October 2019 - DELI “MEATS”
Supermarket Perimeter - October 2019 - 35
Supermarket Perimeter - October 2019 - 36
Supermarket Perimeter - October 2019 - 37
Supermarket Perimeter - October 2019 - Meat & Poultry - Premium cuts
Supermarket Perimeter - October 2019 - 39
Supermarket Perimeter - October 2019 - 40
Supermarket Perimeter - October 2019 - 41
Supermarket Perimeter - October 2019 - Lamb
Supermarket Perimeter - October 2019 - 43
Supermarket Perimeter - October 2019 - Produce - PACKAGED PRODUCE
Supermarket Perimeter - October 2019 - 45
Supermarket Perimeter - October 2019 - 46
Supermarket Perimeter - October 2019 - 47
Supermarket Perimeter - October 2019 - Specialty fruits and vegetables
Supermarket Perimeter - October 2019 - 49
Supermarket Perimeter - October 2019 - 50
Supermarket Perimeter - October 2019 - 51
Supermarket Perimeter - October 2019 - Seafood - VALUE-ADDED
Supermarket Perimeter - October 2019 - 53
Supermarket Perimeter - October 2019 - 54
Supermarket Perimeter - October 2019 - 55
Supermarket Perimeter - October 2019 - Food Safety - Packaging matters
Supermarket Perimeter - October 2019 - 57
Supermarket Perimeter - October 2019 - 58
Supermarket Perimeter - October 2019 - 59
Supermarket Perimeter - October 2019 - 60
Supermarket Perimeter - October 2019 - EQUIPMENT - DEPOSITING WITH SPEED, ACCURACY
Supermarket Perimeter - October 2019 - 62
Supermarket Perimeter - October 2019 - 63
Supermarket Perimeter - October 2019 - SPOTLIGHT - VALUE-ADDED PRODUCE
Supermarket Perimeter - October 2019 - 65
Supermarket Perimeter - October 2019 - TECHNOLOGY - SIMPLIFYING DISTRIBUTION
Supermarket Perimeter - October 2019 - 67
Supermarket Perimeter - October 2019 - 68
Supermarket Perimeter - October 2019 - 69
Supermarket Perimeter - October 2019 - OPERATIONS - EQUIPMENT MAINTENANCE
Supermarket Perimeter - October 2019 - 71
Supermarket Perimeter - October 2019 - Advertisers
Supermarket Perimeter - October 2019 - 73
Supermarket Perimeter - October 2019 - Fresh Takes
Supermarket Perimeter - October 2019 - 75
Supermarket Perimeter - October 2019 - 76
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