Supermarket Perimeter - October 2019 - 9

P

eople choose to go to a traditional grocery store
over a club store, supercenter, discount store or
other alternative channel for a number of reasons.
As Supermarket Perimeter's Supermarket Shopper
Produce and Fresh Department Trends Study found, one of
the top reasons - if not the top reason - is because they
prefer their traditional store's fresh perimeter departments.
Supermarkets are the top choice for consumers across all
perimeter departments. Leading the way is produce: a staggering 94% of all consumers buy fresh fruits and vegetables
in a traditional grocery store.
Eighty-seven percent buy instore bakery products from
their traditional grocer, 84% buy meat and poultry, 82% buy
deli/prepared and 61% buy seafood.

41%
35%
26%

Millennials

Gen X

Baby Boomers

SAMPLING WHEN SHOPPING
No

For more than half of shoppers, sampling
influences purchases in bakery, deli &
prepared foods, and produce; shoppers
would like more sampling of seasonal,
unique and organic fruits & vegetables.

34%

๮Ǎ
Ɏ

Supercenters are the second-most popular destination
for all five fresh perimeter departments. Club stores are
the third most popular option for all departments except
produce. Specialty and organic stores like Whole Foods and
Trader Joe's get the nod there.
Supermarkets are also the top choice among consumers
when it comes to a number of fresh produce attributes,
things like availability of branded product and smaller-sized
packaged items, wide selection and freshness.
In fact, it's not even close. Forty-one percent of shoppers,
for instance, said traditional grocers are best for availability
of branded items. In second place were supercenters with
just 13%.
Grocery stores also topped supercenters on availability
of smaller-sized packaged items (39% to 11%), wide selection (38% to 14%), freshness at time of purchase (35% to 7%),
pre-packaged items (34% to 14%), appearance (33% to 8%),
uniqueness of items (33% to 10%), staying fresh after purchase (32% to 8%) and many others.
Specialty and organic stores claimed second place in
some of those categories, but still polled well below traditionals, e.g. on freshness at time of purchase (9%), uniqueness (13%) and staying fresh after purchase (9%).

CONSUMERS WHO SHOP ONLINE

66%

Yes

Local? Yes, but promote it.
Cross-channel popularity

EVLAKHOV VALERIY - STOCK.ADOBE.COM

Regardless of the channel, demand for fresh fruits and
vegetables is strong and should stay that way, given current
consumer trends, says Tal Shoshan, CEO of Ontario, California-based FiveStar Gourmet Foods.
"Many years ago, what consumers said and did were two
different things. Today, that isn't the case - they're saying
they want to eat healthier, and they actually are," Shoshan
says. "We're very pleased with the overall growth of fresh
produce consumption and with the increased access that
retailers are providing."
Grab-and-go options, he adds, continue to serve consumers' "overwhelming need" for convenience. FiveStar is
banking on that fact for its future growth.
"Being able to offer a portable, healthy and affordable
snack or meal to a consumer is a challenge," he says.

American grocery shoppers remain very interested in buying
locally grown fruits and vegetables whenever possible, according to
our research. But it's important to draw their attention to it while
they're in the produce department.
Nine out of ten said they'd like stores to carry more locally grown
produce, and eight out of ten are influenced by signage indicating
that product sold in the department is local.
Signage pointing shoppers to local produce is much more effective
than signage for other sub-categories of produce, according to our
survey. While eight out of ten are influenced by signs for local, just
53% said they're influenced by signs for USDA Organic and 48%
for Fair Wage fruits and vegetables.

www.supermarketperimeter.com

OCTOBER 2019 - 9


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Supermarket Perimeter - October 2019

Table of Contents for the Digital Edition of Supermarket Perimeter - October 2019

Supermarket Perimeter - October 2019
Editor’s note - Perimeter power
Contents
The Wire - Kroger taking Apeel produce nationwide
Nielsen: Supermarket growth strongest on perimeter
Study says beef is the grocery sales champ
Walmart expanding Delivery Unlimited
Plant-based big with clean-label consumers
The fresh advantage
How much tech?
Bakery - Now trending
ARTISAN CHOCOLATE
Deli - Dining dilemma
DELI “MEATS”
Meat & Poultry - Premium cuts
Lamb
Produce - PACKAGED PRODUCE
Specialty fruits and vegetables
Seafood - VALUE-ADDED
Food Safety - Packaging matters
Commissary Insider
EQUIPMENT - DEPOSITING WITH SPEED, ACCURACY
SPOTLIGHT - VALUE-ADDED PRODUCE
TECHNOLOGY - SIMPLIFYING DISTRIBUTION
OPERATIONS - EQUIPMENT MAINTENANCE
Product Showcase
Advertisers
Fresh Takes
Supermarket Perimeter - October 2019 - Supermarket Perimeter - October 2019
Supermarket Perimeter - October 2019 - Supermarket Perimeter - October 2019
Supermarket Perimeter - October 2019 - 2
Supermarket Perimeter - October 2019 - Editor’s note - Perimeter power
Supermarket Perimeter - October 2019 - Contents
Supermarket Perimeter - October 2019 - The Wire - Kroger taking Apeel produce nationwide
Supermarket Perimeter - October 2019 - Study says beef is the grocery sales champ
Supermarket Perimeter - October 2019 - Plant-based big with clean-label consumers
Supermarket Perimeter - October 2019 - The fresh advantage
Supermarket Perimeter - October 2019 - 9
Supermarket Perimeter - October 2019 - 10
Supermarket Perimeter - October 2019 - 11
Supermarket Perimeter - October 2019 - 12
Supermarket Perimeter - October 2019 - 13
Supermarket Perimeter - October 2019 - 14
Supermarket Perimeter - October 2019 - 15
Supermarket Perimeter - October 2019 - 16
Supermarket Perimeter - October 2019 - 17
Supermarket Perimeter - October 2019 - How much tech?
Supermarket Perimeter - October 2019 - 19
Supermarket Perimeter - October 2019 - 20
Supermarket Perimeter - October 2019 - 21
Supermarket Perimeter - October 2019 - 22
Supermarket Perimeter - October 2019 - 23
Supermarket Perimeter - October 2019 - Bakery - Now trending
Supermarket Perimeter - October 2019 - 25
Supermarket Perimeter - October 2019 - 26
Supermarket Perimeter - October 2019 - SK - 1
Supermarket Perimeter - October 2019 - SK - 2
Supermarket Perimeter - October 2019 - SK - 3
Supermarket Perimeter - October 2019 - SK - 4
Supermarket Perimeter - October 2019 - SK - 5
Supermarket Perimeter - October 2019 - SK - 6
Supermarket Perimeter - October 2019 - SK - 7
Supermarket Perimeter - October 2019 - SK - 8
Supermarket Perimeter - October 2019 - 27
Supermarket Perimeter - October 2019 - ARTISAN CHOCOLATE
Supermarket Perimeter - October 2019 - 29
Supermarket Perimeter - October 2019 - 30
Supermarket Perimeter - October 2019 - 31
Supermarket Perimeter - October 2019 - Deli - Dining dilemma
Supermarket Perimeter - October 2019 - 33
Supermarket Perimeter - October 2019 - DELI “MEATS”
Supermarket Perimeter - October 2019 - 35
Supermarket Perimeter - October 2019 - 36
Supermarket Perimeter - October 2019 - 37
Supermarket Perimeter - October 2019 - Meat & Poultry - Premium cuts
Supermarket Perimeter - October 2019 - 39
Supermarket Perimeter - October 2019 - 40
Supermarket Perimeter - October 2019 - 41
Supermarket Perimeter - October 2019 - Lamb
Supermarket Perimeter - October 2019 - 43
Supermarket Perimeter - October 2019 - Produce - PACKAGED PRODUCE
Supermarket Perimeter - October 2019 - 45
Supermarket Perimeter - October 2019 - 46
Supermarket Perimeter - October 2019 - 47
Supermarket Perimeter - October 2019 - Specialty fruits and vegetables
Supermarket Perimeter - October 2019 - 49
Supermarket Perimeter - October 2019 - 50
Supermarket Perimeter - October 2019 - 51
Supermarket Perimeter - October 2019 - Seafood - VALUE-ADDED
Supermarket Perimeter - October 2019 - 53
Supermarket Perimeter - October 2019 - 54
Supermarket Perimeter - October 2019 - 55
Supermarket Perimeter - October 2019 - Food Safety - Packaging matters
Supermarket Perimeter - October 2019 - 57
Supermarket Perimeter - October 2019 - 58
Supermarket Perimeter - October 2019 - 59
Supermarket Perimeter - October 2019 - 60
Supermarket Perimeter - October 2019 - EQUIPMENT - DEPOSITING WITH SPEED, ACCURACY
Supermarket Perimeter - October 2019 - 62
Supermarket Perimeter - October 2019 - 63
Supermarket Perimeter - October 2019 - SPOTLIGHT - VALUE-ADDED PRODUCE
Supermarket Perimeter - October 2019 - 65
Supermarket Perimeter - October 2019 - TECHNOLOGY - SIMPLIFYING DISTRIBUTION
Supermarket Perimeter - October 2019 - 67
Supermarket Perimeter - October 2019 - 68
Supermarket Perimeter - October 2019 - 69
Supermarket Perimeter - October 2019 - OPERATIONS - EQUIPMENT MAINTENANCE
Supermarket Perimeter - October 2019 - 71
Supermarket Perimeter - October 2019 - Advertisers
Supermarket Perimeter - October 2019 - 73
Supermarket Perimeter - October 2019 - Fresh Takes
Supermarket Perimeter - October 2019 - 75
Supermarket Perimeter - October 2019 - 76
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