Supermarket Perimeter - November 2019 - 23

Bakery

costs and product applications, according to David Lopez, director of
marketing, BakeMark.
The promise of convenience and transparency is also evidenced as
consumers seek out a more nutritious muffin. Wayzata, Minnesotabased Cargill is receiving requests for protein-enhanced muffins that
provide sustained energy. Cargill's efforts include boosting protein
content, formulating for special diets like keto/ketogenic (low-carb, high
fat), reduced sugar and formulations with added fiber. In the last 12-18
months, requests for keto friendly and protein-rich formulations at the
company outpace requests for gluten-free.
One challenge in creating a more nutritious muffin profile is boosting
protein without sacrificing taste and texture. Cargill's portfolio of plant
proteins such as PURIS pea protein and starches with neutral flavor produce label friendly solutions. Its almond poppyseed muffin, a variant of
lemon poppyseed, is an effective flavor combination for enhanced-protein formulations, building on the presence of almonds in the existing
base formulation, according to Matt Gennrich, senior food technologist,
R&D bakery applications, Cargill.
"Formulating for specific nutritional attributes can be even more
important to younger shoppers, especially when it comes to providing
muffins with enhanced protein or suitable for a specific dietary focus,"
he continues.
This includes vegan products such as Abe's Muffins, West Nyack,
New York. The muffins are free from nuts, eggs, soy and cholesterol.
"Many parents perceive muffins as a healthier alternative to cake, so
muffins have become an everyday item in the household. And while
we're proud Abe's products are made in a nut-free, sesame-free facility
and do not contain any preservatives, artificial flavor enhancers, dairy,
eggs, soy sesame, or pea protein, they are definitely a sweet dessert
treat."says Joseph Koffman, co-founder of Abe's Muffins.
No matter the formulation, a simple ingredient panel continues to
resonate with younger consumers looking for organic, gluten free, nonGMO and vegan options. Brill, a CSM Bakery Solutions company, Tucker,
Georgia, offers its Simplicious line made without HFCS, artificial flavors,
sweeteners and artificially derived color in pre-deposited muffin batters,
Thaw & Sell and Scoop-N-Bake formats. Jackson, Michigan-based
Dawn Foods' Signature line is made with unbleached flour and without
propylene glycol in addition to no PHOs, HFCS, artificial flavors, colors
or sweeteners.
Bakers looking for clean-label bases with no impact to taste, texture,
quality or consistency can consider Corbion's Pristine portfolio.

are a great solution to also be merchandised in other parts of the store,
and they are great to add to salad and soup bars and meal deals."
Lopez also sees new flavors and profiles attracting consumers to new
selling opportunities throughout the day and a method to get consumers to share their purchase through social media. "There is definitely
demand and opportunity for both traditional and innovative muffins,
but with social media, consumers are driving interest for new flavors
and concepts," Lopez says.
Finding common ground with younger consumers includes profiles
with cleaner labels and more sustainable ingredients. "Millennials and
Gen Z want foods that are good for their fellow humans and the Earth,"
says JoAnn Rupp, global insights manager, Corbion. "These factors can
often pose challenges to bakers as they create muffins to meet these
more label- and environmentally friendly demands without losing
functionality and quality characteristics the more traditional ingredients
provide."
In a recent consumer panel study performed by Corbion, the company found that many of those surveyed stated knowing about a company's sustainability story or a product's compostable packaging could
be an element that positively affects a purchase decision.
Those looking to satisfy cravings on the go are driving trends for mini
muffins, muffin tops and frozen unbaked muffins. Purchases of 4-packs
still dominate the category, but convenience reigns supreme, particularly among millennial consumers too busy for a sit-down meal and
those who spend less than 30 minutes per day eating. BakeMark echoed
this sentiment by saying increasing interest in muffin tops indicates a
consumer group is looking for the muffin in an even more portable,
convenient option.

Boosting protein
without sacrificing
flavor and texture is a
challenge suppliers are
working to overcome.

Varied placement and day parts
Interest in savory profiles is also growing with around half of muffins
consumed at dayparts other than breakfast. Technavio reports the
increasing popularity of savory options. In response, Brill recently
launched a savory muffin line with Jalapeno Cheddar and Sundried
Tomato Basil options available in pre-deposited and thaw-and-sell mini
muffin formats.
"Our new line allows retailers to spice up their muffin offering with
savory varieties providing meal complement or snacking solutions," says
Val Burnett, vice president of marketing, Brill. "We understand consumers
lives are getting busier, and we think these muffins are the perfect portable, indulgent solution that also delivers uniquely delicious flavors. These
www.supermarketperimeter.com

NOVEMBER 2019 - 23


http://www.supermarketperimeter.com

Supermarket Perimeter - November 2019

Table of Contents for the Digital Edition of Supermarket Perimeter - November 2019

Supermarket Perimeter - November 2019
Editor's Note - Waste not
Contents
The Wire - Technomic’s top 2020 foodservice trends
Sobeys testing smart carts
Meijer invests in autonomous work software
Trade TALKS
EXTENSION GRANTED ON LABELING COMPLIANCE
FLAVOR FORWARD
BACON, BOOZE & BBQ
Bakery - Impulse sales
MUFFINS
A clean label option
Abe’s Allergen-Free Alternative
Deli - CHARCUTERIE
PROSCIUTTO STILL ON TOP
Deli - Flatbreads
READY TO BE THE STAR
ONE NAME, MANY PRODUCTS
Meat & Poultry - NOSE-TO-TAIL
Sustainability benefits
Turkey
A DELI PUSH
Produce - Root-to-stem
TOP OF THE CHARTS
Citrus
Seafood - Flounder & halibut
Food Safety - SEAFOOD BEST PRACTICES
COMMISSARY INSIDER
HYGIENE APPAREL
SPOTLIGHT - THE SCIENCE OF FRYING DONUTS
COMPANY PROFILE - AHOLD’S RHODE ISLAND PROCESSING FACILITY/ INNOVATION CENTER
AHOLD INVESTS IN ELECTRONIC SHELF LABELS
OPERATIONS - ENERGY EFFICIENCY
Product Showcase
Advertisers
Supermarket Perimeter - November 2019 - Supermarket Perimeter - November 2019
Supermarket Perimeter - November 2019 - Supermarket Perimeter - November 2019
Supermarket Perimeter - November 2019 - 2
Supermarket Perimeter - November 2019 - Editor's Note - Waste not
Supermarket Perimeter - November 2019 - Contents
Supermarket Perimeter - November 2019 - 5
Supermarket Perimeter - November 2019 - Meijer invests in autonomous work software
Supermarket Perimeter - November 2019 - 7
Supermarket Perimeter - November 2019 - Trade TALKS
Supermarket Perimeter - November 2019 - 9
Supermarket Perimeter - November 2019 - EXTENSION GRANTED ON LABELING COMPLIANCE
Supermarket Perimeter - November 2019 - 11
Supermarket Perimeter - November 2019 - 12
Supermarket Perimeter - November 2019 - 13
Supermarket Perimeter - November 2019 - FLAVOR FORWARD
Supermarket Perimeter - November 2019 - 15
Supermarket Perimeter - November 2019 - BACON, BOOZE & BBQ
Supermarket Perimeter - November 2019 - 17
Supermarket Perimeter - November 2019 - 18
Supermarket Perimeter - November 2019 - Bakery - Impulse sales
Supermarket Perimeter - November 2019 - 20
Supermarket Perimeter - November 2019 - 21
Supermarket Perimeter - November 2019 - MUFFINS
Supermarket Perimeter - November 2019 - 23
Supermarket Perimeter - November 2019 - Abe’s Allergen-Free Alternative
Supermarket Perimeter - November 2019 - 25
Supermarket Perimeter - November 2019 - Deli - CHARCUTERIE
Supermarket Perimeter - November 2019 - 27
Supermarket Perimeter - November 2019 - PROSCIUTTO STILL ON TOP
Supermarket Perimeter - November 2019 - 29
Supermarket Perimeter - November 2019 - Deli - Flatbreads
Supermarket Perimeter - November 2019 - 31
Supermarket Perimeter - November 2019 - READY TO BE THE STAR
Supermarket Perimeter - November 2019 - ONE NAME, MANY PRODUCTS
Supermarket Perimeter - November 2019 - Meat & Poultry - NOSE-TO-TAIL
Supermarket Perimeter - November 2019 - Sustainability benefits
Supermarket Perimeter - November 2019 - 36
Supermarket Perimeter - November 2019 - 37
Supermarket Perimeter - November 2019 - Turkey
Supermarket Perimeter - November 2019 - A DELI PUSH
Supermarket Perimeter - November 2019 - 40
Supermarket Perimeter - November 2019 - 41
Supermarket Perimeter - November 2019 - Produce - Root-to-stem
Supermarket Perimeter - November 2019 - 43
Supermarket Perimeter - November 2019 - TOP OF THE CHARTS
Supermarket Perimeter - November 2019 - 45
Supermarket Perimeter - November 2019 - Citrus
Supermarket Perimeter - November 2019 - 47
Supermarket Perimeter - November 2019 - Seafood - Flounder & halibut
Supermarket Perimeter - November 2019 - 49
Supermarket Perimeter - November 2019 - Food Safety - SEAFOOD BEST PRACTICES
Supermarket Perimeter - November 2019 - 51
Supermarket Perimeter - November 2019 - 52
Supermarket Perimeter - November 2019 - HYGIENE APPAREL
Supermarket Perimeter - November 2019 - 54
Supermarket Perimeter - November 2019 - 55
Supermarket Perimeter - November 2019 - SPOTLIGHT - THE SCIENCE OF FRYING DONUTS
Supermarket Perimeter - November 2019 - 57
Supermarket Perimeter - November 2019 - COMPANY PROFILE - AHOLD’S RHODE ISLAND PROCESSING FACILITY/ INNOVATION CENTER
Supermarket Perimeter - November 2019 - 59
Supermarket Perimeter - November 2019 - AHOLD INVESTS IN ELECTRONIC SHELF LABELS
Supermarket Perimeter - November 2019 - 61
Supermarket Perimeter - November 2019 - OPERATIONS - ENERGY EFFICIENCY
Supermarket Perimeter - November 2019 - 63
Supermarket Perimeter - November 2019 - Product Showcase
Supermarket Perimeter - November 2019 - Advertisers
Supermarket Perimeter - November 2019 - 66
Supermarket Perimeter - November 2019 - 67
Supermarket Perimeter - November 2019 - 68
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-june-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-may-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-april-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-march-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-february-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-january-2022
https://digital.supermarketperimeter.com/sosland/sp/-supermarket-perimeter-december-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-november-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-october-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-september-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-august-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-july-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-june-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-may-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-april-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-march-2021
https://digital.supermarketperimeter.com/sosland/sp/2021_02_01
https://digital.supermarketperimeter.com/sosland/sp/2021_01_01
https://digital.supermarketperimeter.com/sosland/sp/2020_12_01
https://digital.supermarketperimeter.com/sosland/sp/2020_11_01
https://digital.supermarketperimeter.com/sosland/sp/2020_10_01
https://digital.supermarketperimeter.com/sosland/sp/2020_09_01
https://digital.supermarketperimeter.com/sosland/sp/2020_08_01
https://digital.supermarketperimeter.com/sosland/sp/2020_07_01
https://digital.supermarketperimeter.com/sosland/sp/2020_06_01
https://digital.supermarketperimeter.com/sosland/sp/2020_05_01
https://digital.supermarketperimeter.com/sosland/sp/2020_04_01
https://digital.supermarketperimeter.com/sosland/sp/2020_03_01
https://digital.supermarketperimeter.com/sosland/sp/2020_02_01
https://digital.supermarketperimeter.com/sosland/sp/2020_01_01
https://digital.supermarketperimeter.com/sosland/sp/2019_12_01
https://digital.supermarketperimeter.com/sosland/sp/2019_11_01
https://digital.supermarketperimeter.com/sosland/sp/2019_10_01
https://digital.supermarketperimeter.com/sosland/sp/2019_09_01
https://digital.supermarketperimeter.com/sosland/sp/2019_08_01
https://digital.supermarketperimeter.com/sosland/sp/2019_07_01
https://digital.supermarketperimeter.com/sosland/sp/2019_06_01
https://digital.supermarketperimeter.com/sosland/sp/2019_05_01
https://digital.supermarketperimeter.com/sosland/sp/2019_04_01
https://digital.supermarketperimeter.com/sosland/sp/2019_03_01
https://digital.supermarketperimeter.com/sosland/sp/2019_02_01
https://digital.supermarketperimeter.com/sosland/sp/2019_01_01
https://www.nxtbookmedia.com