Supermarket Perimeter - November 2019 - 39

NEW THIS YEAR from Garner, North Carolina-based category giant
Butterball, the company has expanded its Farm to Family by Butterball
offerings with a frozen no-antibiotics-ever whole turkey, says Rebecca
Welch, senior brand manager.
"We launched our first Farm to Family fresh organic whole turkey in
2017, and this compliments that offering for those looking for the planning and purchasing convenience of a frozen turkey," Welch says.
In addition, for the first time ever, Butterball is offering two readymade stuffing flavors as a pairing to a Butterball turkey. The stuffing is
prepared from Butterball's classic
homestyle recipe, combining premium breadcrumbs, real turkey broth
and classic ingredients like chopped
celery, onion and butter or sausage,
Welch says.
It comes in two flavors: Traditional
Savory Herb and Cornbread with
Turkey Sausage. Pre-packaged in an oven-ready tray, Welch says it
offers made-from-scratch taste with none of the preparation or hassle-
it goes straight from freezer to oven. The product is a limited time offer
for the 2019 holidays and available at select retailers across the country.
The Butterball premium all-natural frozen whole turkey continues
to reign supreme in the company's product lineup, Welch says, but
Butterball also offers a wide variety of whole turkey options.
"We're starting to see changes in the way Thanksgiving is celebrated with new generations of cooks entering the kitchen," she says.
"Gatherings and cooking methods are more varied than they've historically been, and we've evolved our product offerings to meet these
changing needs."
From fresh whole turkeys, Butterball's cook-in-bag Ready to Roast
whole turkey and fully-cooked whole turkeys that cook in half the time,
there's a whole turkey option to suit any type of gathering, Welch says.
Butterball also offers no-antibiotics-ever turkeys and organic turkeys
under its Farm to Family by Butterball brand and a variety of whole
breast and breast roast products in our everyday lineup.

Gen Z, millennials make their mark

BUTTERBALL

One big Thanksgiving trend Butterball is seeing right now is the changing nature of celebrations. Responsibility for family traditions and holiday hosting, Welch says, is being handed to the next set of generations.
For instance, while millennials are expected to overtake boomers as
the largest generation in 2019, Gen Xers are taking on more of the hosting duties that recently belonged to boomers.
"With this comes a slew of new trends and traditions to be made as
hosts put their own stamp on the holiday," Welch says. "For example,
Americans are trying new recipes or adding cultural dishes, especially
for the side dishes. In particular, our data shows that 30% of millennial hosts are interested in serving new and different foods, and that
millennials are more likely to experiment with alternative ways to cook
a turkey."
Three out of 10, for instance, say they've tried a turkey fryer, a grill,
and/or a smoker.
When and how many times people celebrate has changed, too,
Welch adds, as "Friendsgiving" has become more popular.

"Our holiday survey indicates that 83% of those who celebrated at
an alternative gathering last year, in addition to the Thanksgiving Day,
intend to do so again."

Plant-based alternative
Plant-based specialist Before the Butcher is introducing the first plantbased turkey burgers to retail markets.
Before the Butcher's UNCUT Roasted Turkey Burger join the company's popular plant-based UNCUT Beef Burger and its award-winning UNCUT Breakfast Sausage Patty. The new product (there's also a
chicken version) will be in retail meat cases in late 2019.
"The variety of plant-based products we offer separates the UNCUT
line from all other meat alternative options," says Danny O'Malley,
founder and president of Before the Butcher.
As with all UNCUT products, Before the Butchers's turkey burger is
100% plant-based, gluten-free, non-GMO, and made from a proprietary
combination of soy, coconut and canola oils, with natural seasonings.
Each serving contains 7 to 18 grams of plant protein and has significantly less sodium than other meatless burgers at just 150-200 grams.

A DELI PUSH
Cargill Protein is betting
big on grocery deli, and new
turkey products are among
the expected star performers. Wichita, Kansas-based
Cargill Protein's deli lineup
now includes turkey dipper
snacks and sliced turkey for
prepared deli.
"Prepared foods/deli is an
area that's growing, and
one we look to expand
in," says Cargill Protein's
Scott Vinson.
And within deli, says the
company's Katie BlickWhite, grab-and-go,
snacking and entertaining
are among the strongest
category performers.
The new Turkey Dippers
are 3.75 oz packs that pair
high-end turkey pieces with
spinach dip, roasted garlic
hummus or guacamole.
Launched this fall, Vinson

www.supermarketperimeter.com

said Cargill Protein knows
of no other product on
the market like them. The
product ships under the
Honeysuckle White and
Shady Brook Farms brands.
Turkey also appears in
another new snacking
option from Cargill Protein.
The company is rolling out
2.5 oz premium sweet-andsavory packs in three versions: Oven-roasted Turkey
Breast, Asiago and Yogurtcovered Granola Clusters;
Genoa Salami, Provolone
and Chocolate Pretzels; and
Black Forest Ham and Dark
Chocolate Dried Cherries.
The products meet increasing consumer demand for
snacks that combine sweet
and savory flavors, BlickWhite said. Also new from
Cargill Protein are bulk
packs of turkey that retailers can repack.

NOVEMBER 2019 - 39


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Supermarket Perimeter - November 2019

Table of Contents for the Digital Edition of Supermarket Perimeter - November 2019

Supermarket Perimeter - November 2019
Editor's Note - Waste not
Contents
The Wire - Technomic’s top 2020 foodservice trends
Sobeys testing smart carts
Meijer invests in autonomous work software
Trade TALKS
EXTENSION GRANTED ON LABELING COMPLIANCE
FLAVOR FORWARD
BACON, BOOZE & BBQ
Bakery - Impulse sales
MUFFINS
A clean label option
Abe’s Allergen-Free Alternative
Deli - CHARCUTERIE
PROSCIUTTO STILL ON TOP
Deli - Flatbreads
READY TO BE THE STAR
ONE NAME, MANY PRODUCTS
Meat & Poultry - NOSE-TO-TAIL
Sustainability benefits
Turkey
A DELI PUSH
Produce - Root-to-stem
TOP OF THE CHARTS
Citrus
Seafood - Flounder & halibut
Food Safety - SEAFOOD BEST PRACTICES
COMMISSARY INSIDER
HYGIENE APPAREL
SPOTLIGHT - THE SCIENCE OF FRYING DONUTS
COMPANY PROFILE - AHOLD’S RHODE ISLAND PROCESSING FACILITY/ INNOVATION CENTER
AHOLD INVESTS IN ELECTRONIC SHELF LABELS
OPERATIONS - ENERGY EFFICIENCY
Product Showcase
Advertisers
Supermarket Perimeter - November 2019 - Supermarket Perimeter - November 2019
Supermarket Perimeter - November 2019 - Supermarket Perimeter - November 2019
Supermarket Perimeter - November 2019 - 2
Supermarket Perimeter - November 2019 - Editor's Note - Waste not
Supermarket Perimeter - November 2019 - Contents
Supermarket Perimeter - November 2019 - 5
Supermarket Perimeter - November 2019 - Meijer invests in autonomous work software
Supermarket Perimeter - November 2019 - 7
Supermarket Perimeter - November 2019 - Trade TALKS
Supermarket Perimeter - November 2019 - 9
Supermarket Perimeter - November 2019 - EXTENSION GRANTED ON LABELING COMPLIANCE
Supermarket Perimeter - November 2019 - 11
Supermarket Perimeter - November 2019 - 12
Supermarket Perimeter - November 2019 - 13
Supermarket Perimeter - November 2019 - FLAVOR FORWARD
Supermarket Perimeter - November 2019 - 15
Supermarket Perimeter - November 2019 - BACON, BOOZE & BBQ
Supermarket Perimeter - November 2019 - 17
Supermarket Perimeter - November 2019 - 18
Supermarket Perimeter - November 2019 - Bakery - Impulse sales
Supermarket Perimeter - November 2019 - 20
Supermarket Perimeter - November 2019 - 21
Supermarket Perimeter - November 2019 - MUFFINS
Supermarket Perimeter - November 2019 - 23
Supermarket Perimeter - November 2019 - Abe’s Allergen-Free Alternative
Supermarket Perimeter - November 2019 - 25
Supermarket Perimeter - November 2019 - Deli - CHARCUTERIE
Supermarket Perimeter - November 2019 - 27
Supermarket Perimeter - November 2019 - PROSCIUTTO STILL ON TOP
Supermarket Perimeter - November 2019 - 29
Supermarket Perimeter - November 2019 - Deli - Flatbreads
Supermarket Perimeter - November 2019 - 31
Supermarket Perimeter - November 2019 - READY TO BE THE STAR
Supermarket Perimeter - November 2019 - ONE NAME, MANY PRODUCTS
Supermarket Perimeter - November 2019 - Meat & Poultry - NOSE-TO-TAIL
Supermarket Perimeter - November 2019 - Sustainability benefits
Supermarket Perimeter - November 2019 - 36
Supermarket Perimeter - November 2019 - 37
Supermarket Perimeter - November 2019 - Turkey
Supermarket Perimeter - November 2019 - A DELI PUSH
Supermarket Perimeter - November 2019 - 40
Supermarket Perimeter - November 2019 - 41
Supermarket Perimeter - November 2019 - Produce - Root-to-stem
Supermarket Perimeter - November 2019 - 43
Supermarket Perimeter - November 2019 - TOP OF THE CHARTS
Supermarket Perimeter - November 2019 - 45
Supermarket Perimeter - November 2019 - Citrus
Supermarket Perimeter - November 2019 - 47
Supermarket Perimeter - November 2019 - Seafood - Flounder & halibut
Supermarket Perimeter - November 2019 - 49
Supermarket Perimeter - November 2019 - Food Safety - SEAFOOD BEST PRACTICES
Supermarket Perimeter - November 2019 - 51
Supermarket Perimeter - November 2019 - 52
Supermarket Perimeter - November 2019 - HYGIENE APPAREL
Supermarket Perimeter - November 2019 - 54
Supermarket Perimeter - November 2019 - 55
Supermarket Perimeter - November 2019 - SPOTLIGHT - THE SCIENCE OF FRYING DONUTS
Supermarket Perimeter - November 2019 - 57
Supermarket Perimeter - November 2019 - COMPANY PROFILE - AHOLD’S RHODE ISLAND PROCESSING FACILITY/ INNOVATION CENTER
Supermarket Perimeter - November 2019 - 59
Supermarket Perimeter - November 2019 - AHOLD INVESTS IN ELECTRONIC SHELF LABELS
Supermarket Perimeter - November 2019 - 61
Supermarket Perimeter - November 2019 - OPERATIONS - ENERGY EFFICIENCY
Supermarket Perimeter - November 2019 - 63
Supermarket Perimeter - November 2019 - Product Showcase
Supermarket Perimeter - November 2019 - Advertisers
Supermarket Perimeter - November 2019 - 66
Supermarket Perimeter - November 2019 - 67
Supermarket Perimeter - November 2019 - 68
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