Supermarket Perimeter - November 2019 - 46

Citrus
FOR THE WEEK ENDING AUG. 24, Nielsen's total U.S. retail sales data
showed that overall citrus fruit dollar sales declined 3.3% in the past
year but still represented $4.5 billion in total sales.
During this time, grapefruit dollar sales were down 6.4%; Satsumas
were down almost 18%; and Valencias were down 32.5%. Temple
oranges, by contrast, gained 54.5% in sales, according to Nielsen.
To prepare for this citrus season, retailers need to allocate their
resources to capitalize on these trends and boost fall/winter citrus sales,
industry leaders say.
After a larger-than-normal yield and smaller-size crop last year, the
California citrus crop looks better this year, says Casey Creamer, president of California Citrus Mutual, Exeter.
"We have generally had more favorable weather, but we still have the
winter frost period ahead of us," he says. "Our growers remain optimistic for a better season. We expect lower volumes and more-favorable
size structures available in the marketplace."
Adam Cooper, senior vice president of marketing for The Wonderful
Co., Los Angeles, agrees, saying growing conditions in California so far
have been good for the company's mandarins and seedless lemons,
which should arrive as a steady crop from the state.
Valencia, California-based Sunkist Growers offers more than 40 citrus
varieties to promote during the peak winter citrus season including
a broad portfolio of organics including navels, California mandarins,
minneola tangelos, cara cara navels, blood oranges and Valencia
oranges, grapefruit, lemons and limes. Paired with its conventional citrus, Sunkist can supply its customers' entire citrus program year-round.
"We're excited to kick off citrus season - it's our favorite time of the
year," says Christina Ward, director of communications for Sunkist.
"The juicy return of the Sunkist navel orange is just a taste of what's
to come."
46 - NOVEMBER 2019

Ward says Sunkist is seeing good sizing and great quality in this season's crop to meet consumer demand.
"We are seeing an increase in the production of the organic category, including organic mandarins," she adds. "Also, there has been
an increase in acreage for other varieties, such as cara caras, blood
oranges and mandarins, lending to the increase in production of these
categories."
Shelley Rossetter, assistant director of global marketing for the Florida
Department of Citrus, Bartow, Florida, said the state's citrus season
started on a positive note with the U.S. Department of Agriculture's
2019-20 citrus crop forecast.
"In the first forecast of the 2019-20 season, the National Agriculture
Statistics Service of the U.S. Department of Agriculture projected
increases in both the Florida orange and grapefruit crops over the previous season," she says.
In an announcement Oct. 10, the USDA predicted Florida orange production at 74 million boxes and Florida grapefruit production at 4.6 million boxes for the 2019-20 season. These numbers are a 3% increase for
oranges and 2% increase for grapefruit compared to the 2018-19 season.

Old and new favorites
Wonderful Halos mandarins continue to be a key focus for The
Wonderful Co. starting in the fall/winter months with the California season beginning in mid-November and ending in early May, says Cooper.
Wonderful Halos are a top seller for the company, and sales peak
before Thanksgiving and Christmas as consumers stock up on holiday
snacks for their friends and families to enjoy, he says.
"Furthermore, we're thrilled to announce the newest addition to the
Wonderful family, Wonderful seedless lemons, making its debut this
fall," says Cooper.

www.supermarketperimeter.com

FLORIDA DEPARTMENT OF CITRUS, SUNKIST GROWERS

BY CHRIS CRAWFORD


http://www.supermarketperimeter.com

Supermarket Perimeter - November 2019

Table of Contents for the Digital Edition of Supermarket Perimeter - November 2019

Supermarket Perimeter - November 2019
Editor's Note - Waste not
Contents
The Wire - Technomic’s top 2020 foodservice trends
Sobeys testing smart carts
Meijer invests in autonomous work software
Trade TALKS
EXTENSION GRANTED ON LABELING COMPLIANCE
FLAVOR FORWARD
BACON, BOOZE & BBQ
Bakery - Impulse sales
MUFFINS
A clean label option
Abe’s Allergen-Free Alternative
Deli - CHARCUTERIE
PROSCIUTTO STILL ON TOP
Deli - Flatbreads
READY TO BE THE STAR
ONE NAME, MANY PRODUCTS
Meat & Poultry - NOSE-TO-TAIL
Sustainability benefits
Turkey
A DELI PUSH
Produce - Root-to-stem
TOP OF THE CHARTS
Citrus
Seafood - Flounder & halibut
Food Safety - SEAFOOD BEST PRACTICES
COMMISSARY INSIDER
HYGIENE APPAREL
SPOTLIGHT - THE SCIENCE OF FRYING DONUTS
COMPANY PROFILE - AHOLD’S RHODE ISLAND PROCESSING FACILITY/ INNOVATION CENTER
AHOLD INVESTS IN ELECTRONIC SHELF LABELS
OPERATIONS - ENERGY EFFICIENCY
Product Showcase
Advertisers
Supermarket Perimeter - November 2019 - Supermarket Perimeter - November 2019
Supermarket Perimeter - November 2019 - Supermarket Perimeter - November 2019
Supermarket Perimeter - November 2019 - 2
Supermarket Perimeter - November 2019 - Editor's Note - Waste not
Supermarket Perimeter - November 2019 - Contents
Supermarket Perimeter - November 2019 - 5
Supermarket Perimeter - November 2019 - Meijer invests in autonomous work software
Supermarket Perimeter - November 2019 - 7
Supermarket Perimeter - November 2019 - Trade TALKS
Supermarket Perimeter - November 2019 - 9
Supermarket Perimeter - November 2019 - EXTENSION GRANTED ON LABELING COMPLIANCE
Supermarket Perimeter - November 2019 - 11
Supermarket Perimeter - November 2019 - 12
Supermarket Perimeter - November 2019 - 13
Supermarket Perimeter - November 2019 - FLAVOR FORWARD
Supermarket Perimeter - November 2019 - 15
Supermarket Perimeter - November 2019 - BACON, BOOZE & BBQ
Supermarket Perimeter - November 2019 - 17
Supermarket Perimeter - November 2019 - 18
Supermarket Perimeter - November 2019 - Bakery - Impulse sales
Supermarket Perimeter - November 2019 - 20
Supermarket Perimeter - November 2019 - 21
Supermarket Perimeter - November 2019 - MUFFINS
Supermarket Perimeter - November 2019 - 23
Supermarket Perimeter - November 2019 - Abe’s Allergen-Free Alternative
Supermarket Perimeter - November 2019 - 25
Supermarket Perimeter - November 2019 - Deli - CHARCUTERIE
Supermarket Perimeter - November 2019 - 27
Supermarket Perimeter - November 2019 - PROSCIUTTO STILL ON TOP
Supermarket Perimeter - November 2019 - 29
Supermarket Perimeter - November 2019 - Deli - Flatbreads
Supermarket Perimeter - November 2019 - 31
Supermarket Perimeter - November 2019 - READY TO BE THE STAR
Supermarket Perimeter - November 2019 - ONE NAME, MANY PRODUCTS
Supermarket Perimeter - November 2019 - Meat & Poultry - NOSE-TO-TAIL
Supermarket Perimeter - November 2019 - Sustainability benefits
Supermarket Perimeter - November 2019 - 36
Supermarket Perimeter - November 2019 - 37
Supermarket Perimeter - November 2019 - Turkey
Supermarket Perimeter - November 2019 - A DELI PUSH
Supermarket Perimeter - November 2019 - 40
Supermarket Perimeter - November 2019 - 41
Supermarket Perimeter - November 2019 - Produce - Root-to-stem
Supermarket Perimeter - November 2019 - 43
Supermarket Perimeter - November 2019 - TOP OF THE CHARTS
Supermarket Perimeter - November 2019 - 45
Supermarket Perimeter - November 2019 - Citrus
Supermarket Perimeter - November 2019 - 47
Supermarket Perimeter - November 2019 - Seafood - Flounder & halibut
Supermarket Perimeter - November 2019 - 49
Supermarket Perimeter - November 2019 - Food Safety - SEAFOOD BEST PRACTICES
Supermarket Perimeter - November 2019 - 51
Supermarket Perimeter - November 2019 - 52
Supermarket Perimeter - November 2019 - HYGIENE APPAREL
Supermarket Perimeter - November 2019 - 54
Supermarket Perimeter - November 2019 - 55
Supermarket Perimeter - November 2019 - SPOTLIGHT - THE SCIENCE OF FRYING DONUTS
Supermarket Perimeter - November 2019 - 57
Supermarket Perimeter - November 2019 - COMPANY PROFILE - AHOLD’S RHODE ISLAND PROCESSING FACILITY/ INNOVATION CENTER
Supermarket Perimeter - November 2019 - 59
Supermarket Perimeter - November 2019 - AHOLD INVESTS IN ELECTRONIC SHELF LABELS
Supermarket Perimeter - November 2019 - 61
Supermarket Perimeter - November 2019 - OPERATIONS - ENERGY EFFICIENCY
Supermarket Perimeter - November 2019 - 63
Supermarket Perimeter - November 2019 - Product Showcase
Supermarket Perimeter - November 2019 - Advertisers
Supermarket Perimeter - November 2019 - 66
Supermarket Perimeter - November 2019 - 67
Supermarket Perimeter - November 2019 - 68
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