Supermarket Perimeter - November 2019 - 47

Produce

Wonderful seedless lemons are a naturally seedless, Non-GMO
Project verified variety that began hitting stores nationwide in early
November.
"Through our internal insights team and research, we know that consumers want less seeds when it comes to their lemons," Cooper says.
"In fact, 88% of past-month lemon buyers that were surveyed like the
concept of Wonderful seedless lemons and 83% of past-month lemon
buyers say they would buy them."
Organic mandarins saw some growth in 2019, and Ward of Sunkist
says she expect to see the volume continue to increase year-over-year.
"Mandarins, in general, are still leading the category amongst consumers, and last year, organic mandarin sales were up 39%," she adds.
"Distribution of organic mandarins continues to increase, with more
than 25% of stores offering 2-pound organic mandarin bags, a 15%
increase over the previous season."
Additionally, Ward says Sunkist's specialty varieties including the
sweet, seedless and low-acidity cara cara navels and savory, rich blood
oranges are piquing consumer interest.
"Research shows that once consumers taste these varieties, they
love the unique flavor profiles and come back for more," she says. "Over
the last four seasons, both blood and cara cara sales have experienced
double-digit dollar and volume sales. Blood orange 2-pound bag sales
were up 23% this season versus last year, while the cara cara 3-pound
bag represented nearly 50% of total sales."
Lemons and limes also continue to be a focus for consumers due to
their versatility and year-long reliability and availability, Ward says.
"Navel oranges, when presented in select giro and net-bag sizes, are
forecasted to have a strong performance as well," she adds.
Because there continues to be consumer interest in the health and
wellness benefits that citrus can provide, fresh oranges and grapefruit
can be sold as great tasting, nutritious diet options, says Rossetter of the
Florida Department of Citrus.
"Plus, 100% orange juice is a convenient way to get a serving of fruit
at a time when many Americans are under-consuming fruits and vegetables," she says.

Branding power
As consumers become more familiar with the various citrus varieties,
there is a greater demand for consumer-packaged citrus - in fact, bags
were the driver in 2019, says Ward of Sunkist.
"Sunkist now has a complete portfolio of matching organic packaging
this season, as well as a new blood orange consumer carton and Lunar
New Year cartons and secondary display bins tailored to the Year of the
Rat," she says.
The new Wonderful seedless lemons marketing campaign will
introduce new branded packaging to create a bigger marketplace for
lemons, says Cooper of The Wonderful Co.
"The one key theme you will find across The Wonderful Company
brands is that all our packaging features clean lines, clear messaging
and transparency about how our iconic products nourish, naturally,"
he adds.
Citrus is generally purchased on impulse, so large in-store displays in
produce, cross-promotions and secondary locations are key to getting
consumers to try new varieties, says Cooper.

"Retailers can take advantage of our in-store point-of-sale (POS) displays in produce and outside the department to remind consumers how
produce fits into their daily life as a healthy and easy snack," he says.
"Branded and eye-catching in-store POS displays within produce and
in secondary locations such as check-out and the lobby entrance are
huge for Wonderful Halos. We experience noteworthy success when
our Wonderful Halos Grove of Goodness high-graphic bins, which
feature grove tree and fruit stands, are merchandised in other parts of
the store. "
Retailers continued to place Halos POS in unexpected areas of stores,
including the frozen food aisle, deli, pharmacy, lobby entrance and at
checkout, Cooper says.
"In fact, our more than 200 Wonderful sales merchandisers around
the country work with retailers to help set up the POS displays in these
strategic locations throughout the store," he adds.

Thinking seasonally - and outside the box
In addition, citrus is great for all kinds of cross-promotions within and
outside the produce department, such as limes and avocados, grapefruit and bagged salad, and lemons/limes with seafood and/or alcohol,
Cooper says.
"Because citrus is so versatile, different varieties can be successfully
promoted throughout the year, such as lemons during Lent/Easter and
the holidays, limes during Cinco de Mayo and the Super Bowl, and mandarins during the November/December holiday season, but also for any
healthy snacking occasion, including kids' lunchboxes," he adds.
Rossetter of the Florida Department of Citrus says the state's citrus is
sweeter and juicier than citrus from other origins, making it the perfect
option for fresh-squeezed juice.
"For 100% orange juice, highlight the nutritional benefits a glass of OJ
provides," she says. "Every 8-ounce glass provides 100% of your daily
value for vitamin C."
Ward says Sunkist's POS materials reflect the California-grown, farmto-table brand message, and the company provides retailers with the
ability to engage with consumers in-store and build brand awareness
on the versatility and seasonality of Sunkist citrus.
"Educating consumers in-store through our customizable marketing
programs and sampling stations are key for consumers to learn about
the health benefits and nutritional attributes of Sunkist citrus, and taste
the high-quality product to drive purchase intent," she says.
Part of Sunkist's customizable marketing programs is creating a citrus
destination in stores with secondary bins.
"Every citrus variety has a
story to tell, from the groves
to the grocery store, and
Sunkist Growers is translating
that story into strategy for its
partners nationwide," Ward
says. "For us, it's all about
keeping Sunkist innovative
and adaptable to current
trends by offering real solutions to the ever-changing
consumer behavior."

www.supermarketperimeter.com

NOVEMBER 2019 - 47


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Supermarket Perimeter - November 2019

Table of Contents for the Digital Edition of Supermarket Perimeter - November 2019

Supermarket Perimeter - November 2019
Editor's Note - Waste not
Contents
The Wire - Technomic’s top 2020 foodservice trends
Sobeys testing smart carts
Meijer invests in autonomous work software
Trade TALKS
EXTENSION GRANTED ON LABELING COMPLIANCE
FLAVOR FORWARD
BACON, BOOZE & BBQ
Bakery - Impulse sales
MUFFINS
A clean label option
Abe’s Allergen-Free Alternative
Deli - CHARCUTERIE
PROSCIUTTO STILL ON TOP
Deli - Flatbreads
READY TO BE THE STAR
ONE NAME, MANY PRODUCTS
Meat & Poultry - NOSE-TO-TAIL
Sustainability benefits
Turkey
A DELI PUSH
Produce - Root-to-stem
TOP OF THE CHARTS
Citrus
Seafood - Flounder & halibut
Food Safety - SEAFOOD BEST PRACTICES
COMMISSARY INSIDER
HYGIENE APPAREL
SPOTLIGHT - THE SCIENCE OF FRYING DONUTS
COMPANY PROFILE - AHOLD’S RHODE ISLAND PROCESSING FACILITY/ INNOVATION CENTER
AHOLD INVESTS IN ELECTRONIC SHELF LABELS
OPERATIONS - ENERGY EFFICIENCY
Product Showcase
Advertisers
Supermarket Perimeter - November 2019 - Supermarket Perimeter - November 2019
Supermarket Perimeter - November 2019 - Supermarket Perimeter - November 2019
Supermarket Perimeter - November 2019 - 2
Supermarket Perimeter - November 2019 - Editor's Note - Waste not
Supermarket Perimeter - November 2019 - Contents
Supermarket Perimeter - November 2019 - 5
Supermarket Perimeter - November 2019 - Meijer invests in autonomous work software
Supermarket Perimeter - November 2019 - 7
Supermarket Perimeter - November 2019 - Trade TALKS
Supermarket Perimeter - November 2019 - 9
Supermarket Perimeter - November 2019 - EXTENSION GRANTED ON LABELING COMPLIANCE
Supermarket Perimeter - November 2019 - 11
Supermarket Perimeter - November 2019 - 12
Supermarket Perimeter - November 2019 - 13
Supermarket Perimeter - November 2019 - FLAVOR FORWARD
Supermarket Perimeter - November 2019 - 15
Supermarket Perimeter - November 2019 - BACON, BOOZE & BBQ
Supermarket Perimeter - November 2019 - 17
Supermarket Perimeter - November 2019 - 18
Supermarket Perimeter - November 2019 - Bakery - Impulse sales
Supermarket Perimeter - November 2019 - 20
Supermarket Perimeter - November 2019 - 21
Supermarket Perimeter - November 2019 - MUFFINS
Supermarket Perimeter - November 2019 - 23
Supermarket Perimeter - November 2019 - Abe’s Allergen-Free Alternative
Supermarket Perimeter - November 2019 - 25
Supermarket Perimeter - November 2019 - Deli - CHARCUTERIE
Supermarket Perimeter - November 2019 - 27
Supermarket Perimeter - November 2019 - PROSCIUTTO STILL ON TOP
Supermarket Perimeter - November 2019 - 29
Supermarket Perimeter - November 2019 - Deli - Flatbreads
Supermarket Perimeter - November 2019 - 31
Supermarket Perimeter - November 2019 - READY TO BE THE STAR
Supermarket Perimeter - November 2019 - ONE NAME, MANY PRODUCTS
Supermarket Perimeter - November 2019 - Meat & Poultry - NOSE-TO-TAIL
Supermarket Perimeter - November 2019 - Sustainability benefits
Supermarket Perimeter - November 2019 - 36
Supermarket Perimeter - November 2019 - 37
Supermarket Perimeter - November 2019 - Turkey
Supermarket Perimeter - November 2019 - A DELI PUSH
Supermarket Perimeter - November 2019 - 40
Supermarket Perimeter - November 2019 - 41
Supermarket Perimeter - November 2019 - Produce - Root-to-stem
Supermarket Perimeter - November 2019 - 43
Supermarket Perimeter - November 2019 - TOP OF THE CHARTS
Supermarket Perimeter - November 2019 - 45
Supermarket Perimeter - November 2019 - Citrus
Supermarket Perimeter - November 2019 - 47
Supermarket Perimeter - November 2019 - Seafood - Flounder & halibut
Supermarket Perimeter - November 2019 - 49
Supermarket Perimeter - November 2019 - Food Safety - SEAFOOD BEST PRACTICES
Supermarket Perimeter - November 2019 - 51
Supermarket Perimeter - November 2019 - 52
Supermarket Perimeter - November 2019 - HYGIENE APPAREL
Supermarket Perimeter - November 2019 - 54
Supermarket Perimeter - November 2019 - 55
Supermarket Perimeter - November 2019 - SPOTLIGHT - THE SCIENCE OF FRYING DONUTS
Supermarket Perimeter - November 2019 - 57
Supermarket Perimeter - November 2019 - COMPANY PROFILE - AHOLD’S RHODE ISLAND PROCESSING FACILITY/ INNOVATION CENTER
Supermarket Perimeter - November 2019 - 59
Supermarket Perimeter - November 2019 - AHOLD INVESTS IN ELECTRONIC SHELF LABELS
Supermarket Perimeter - November 2019 - 61
Supermarket Perimeter - November 2019 - OPERATIONS - ENERGY EFFICIENCY
Supermarket Perimeter - November 2019 - 63
Supermarket Perimeter - November 2019 - Product Showcase
Supermarket Perimeter - November 2019 - Advertisers
Supermarket Perimeter - November 2019 - 66
Supermarket Perimeter - November 2019 - 67
Supermarket Perimeter - November 2019 - 68
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