Supermarket Perimeter - December 2019 - 10

are standout performers. "I believe we are just at the beginning of plantbased protein growth," he says. "After all, plant-based hamburgers have
served as the only major entrant at the retail level. As more entrants
tackle other beef cuts to emulate the progress, then growth can continue with other animal-based proteins as well."
The keys to continued consumer acceptance, Hertel adds, will be
taste, cookability, eating experience and price. As processors narrow the
gap between their product and animal-based proteins, the broader and
more engaged the market will become.
"Early adopters most likely buy in for two
reasons: stricter diets and sustainability as a
social value," Hertel says. "We think the next
stages of growth will be among consumers
who want 'one more red meat meal' each
week but are concerned about overdoing it."
Conventional wisdom would suggest that
Source: Plant Based Foods Association
the most likely substitute would be pre-made
hamburger patties sold in the meat-case, he
adds. But it's very likely that overall meat sales will expand based on
how the consumer views eating plant-based proteins.

becoming more center of
the plate. It went to dairy
next - milk in particular -
and of course then towards
meat, where Beyond, Impossible and others are making advancements."
Center-store is feeling the impact, too, Stern says, as many items are
being repositioned or reformulated as plant-based. Energy bars and
snack foods have been some of the "early adopters."
Oat-based milk alternatives are also incredibly hot, he adds, as are milks made with
cashews, almonds, soys and other non-dairy
alternatives.
The ever-increasing popularity of plantbased, Stern says, will drive innovations and
efficiencies that will, in turn, convert even
more people.
"I think we will see huge strides, category
by category, as trade-offs in taste and price
point become smaller," he says. "There are huge advancements being
made - the closer the taste and texture can be to the original alternative, the easier it is for consumers to make a shift in diet."
Categories like milk are and "easy switch," Stern says, and meat is
getting close. Things like cheese, where it's harder to match texture and
melting characteristics, will take longer.
Going forward, two primary concerns will determine how well

Department-by-department adoption
When it comes to the retail grocery perimeter, plant-based is leaving its
mark on a department-by-department basis, Stern says.
"It begins, of course, with produce, where plant-based products are
10 - DECEMBER 2019

www.supermarketperimeter.com

IMPOSSIBLE FOODS, BEYOND MEAT

The plant-based market is
worth $4.5 billion today,
and it's scheduled to grow
to $6 billion by 2023.


http://www.supermarketperimeter.com

Supermarket Perimeter - December 2019

Table of Contents for the Digital Edition of Supermarket Perimeter - December 2019

Supermarket Perimeter - December 2019
Editor's Note - Planting their flag
Contents
The Wire - Walmart revamping produce departments
Grocery fresh food sales soar
Consumers more interested in sustainability
Plant power
GENERATIONAL DIFFERENCES
TRENDING UP
DISPLAY CASE 101
Bakery - Brownies
Deli - Ethnic trends
GLOBAL CHEESES MOVING MAINSTREAM
Meat & Poultry - Nutrition labeling
Value-added
PORK: A VALUE-ADDED STAR
Produce - Imported fruits & vegetables
NEW VARIETIES, NEW MARKETS
Imported fruit: a winter forecast
PEPPERS
FRESH LOBSTER: FROM FOODSERVICE TO RETAIL
Food safety - Employee wellness
Commissary Insider - PEELERS
SPOTLIGHT - ENTREES
RESTAURANT ENTRÉE SALADS INSPIRE NEW FRESH EXPRESS LINE
Product Showcase
Advertisers
Fresh Takes
Supermarket Perimeter - December 2019 - Supermarket Perimeter - December 2019
Supermarket Perimeter - December 2019 - Supermarket Perimeter - December 2019
Supermarket Perimeter - December 2019 - 2
Supermarket Perimeter - December 2019 - Editor's Note - Planting their flag
Supermarket Perimeter - December 2019 - Contents
Supermarket Perimeter - December 2019 - 5
Supermarket Perimeter - December 2019 - Consumers more interested in sustainability
Supermarket Perimeter - December 2019 - 7
Supermarket Perimeter - December 2019 - Plant power
Supermarket Perimeter - December 2019 - GENERATIONAL DIFFERENCES
Supermarket Perimeter - December 2019 - 10
Supermarket Perimeter - December 2019 - 11
Supermarket Perimeter - December 2019 - 12
Supermarket Perimeter - December 2019 - 13
Supermarket Perimeter - December 2019 - 14
Supermarket Perimeter - December 2019 - 15
Supermarket Perimeter - December 2019 - TRENDING UP
Supermarket Perimeter - December 2019 - 17
Supermarket Perimeter - December 2019 - DISPLAY CASE 101
Supermarket Perimeter - December 2019 - 19
Supermarket Perimeter - December 2019 - 20
Supermarket Perimeter - December 2019 - 21
Supermarket Perimeter - December 2019 - Bakery - Brownies
Supermarket Perimeter - December 2019 - 23
Supermarket Perimeter - December 2019 - 24
Supermarket Perimeter - December 2019 - 25
Supermarket Perimeter - December 2019 - Deli - Ethnic trends
Supermarket Perimeter - December 2019 - GLOBAL CHEESES MOVING MAINSTREAM
Supermarket Perimeter - December 2019 - 28
Supermarket Perimeter - December 2019 - 29
Supermarket Perimeter - December 2019 - Meat & Poultry - Nutrition labeling
Supermarket Perimeter - December 2019 - 31
Supermarket Perimeter - December 2019 - Value-added
Supermarket Perimeter - December 2019 - PORK: A VALUE-ADDED STAR
Supermarket Perimeter - December 2019 - 34
Supermarket Perimeter - December 2019 - 35
Supermarket Perimeter - December 2019 - Produce - Imported fruits & vegetables
Supermarket Perimeter - December 2019 - NEW VARIETIES, NEW MARKETS
Supermarket Perimeter - December 2019 - 38
Supermarket Perimeter - December 2019 - Imported fruit: a winter forecast
Supermarket Perimeter - December 2019 - PEPPERS
Supermarket Perimeter - December 2019 - 41
Supermarket Perimeter - December 2019 - 42
Supermarket Perimeter - December 2019 - 43
Supermarket Perimeter - December 2019 - FRESH LOBSTER: FROM FOODSERVICE TO RETAIL
Supermarket Perimeter - December 2019 - 45
Supermarket Perimeter - December 2019 - Food safety - Employee wellness
Supermarket Perimeter - December 2019 - 47
Supermarket Perimeter - December 2019 - 48
Supermarket Perimeter - December 2019 - Commissary Insider - PEELERS
Supermarket Perimeter - December 2019 - 50
Supermarket Perimeter - December 2019 - 51
Supermarket Perimeter - December 2019 - SPOTLIGHT - ENTREES
Supermarket Perimeter - December 2019 - RESTAURANT ENTRÉE SALADS INSPIRE NEW FRESH EXPRESS LINE
Supermarket Perimeter - December 2019 - 54
Supermarket Perimeter - December 2019 - 55
Supermarket Perimeter - December 2019 - Product Showcase
Supermarket Perimeter - December 2019 - Advertisers
Supermarket Perimeter - December 2019 - Fresh Takes
Supermarket Perimeter - December 2019 - 59
Supermarket Perimeter - December 2019 - 60
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