Supermarket Perimeter - December 2019 - 19

Bakery

WHAT SUPERMARKET BAKERY SHOPPERS SEE, SMELL AND HEAR
affects what they decide to buy. Industry statistics show that 60% of
food quality perception is based on the store environment.
But in today's ever-changing retail world, which is facing stiff competition from the continuous surge of online shopping, it is more imperative than ever to put your best image forward to create a memorable
experience for customers inside your retail stores.
One useful strategy that gets overlooked involves swapping out
select items in your display cases throughout the day. Adjusting your
product presentation to the occasion (breakfast, lunch, snacking, dinner,
late-night treats) can do wonders for
triggering higher impulse sales, a critical key to success in fresh bakery.
Be sure to invest in the top display
cases your operation can afford.
Skimping on costs here can damage
your image and convince certain
shoppers that your products are not
worth the price.
"It's all about freshness. Keeping
the products fresh with the right
technology and making sure they
look fresh with the right lighting," says
Luc Imberechts, owner of Bakon USA
Food Equipment. "An OCF display is beautifully built with high quality
materials but, in fact, puts the focus on the products inside the case."
Engineered with patented lighting and food preservation technology,
OCF displays provide operators with a reliable solution for quality and
visually appealing presentation. The measured impact of effective food
presentations is a 25% and higher increase in impulse sales, according
to Bakon USA Food Equipment.
European-made OCF refrigerated display cases for pastry and chocolate products are now available in North America exclusively through
Bakon USA.
"The gentle cold technology OCF uses for their displays ensures the
freshness of the products," Imberechts says. "The products will not dry
out, so less products have to be discarded. The fresh products will guarantee returning customers."
In addition, having the right lighting matters.
"OCF patented lights improve the colors of your products by adding
colors to their lights. It makes products more visible. The more products
stand out, the more you sell."
Other advantages of OCF refrigerated displays:
* Enhanced, unobstructed presentation and protected visibility of food
products.
* Invisible bonding of the glass for complete focus on your products.
* OCF exclusive warm air stream prevents condensation.
* Sales enticing patented LED lighting that does not heat up the products and has a special tint that allows products to pop up.
* Prolonged product freshness with preserved aesthetics and taste.
There is no dehydration achieved with superior low-speed airflow
using micro ventilation technology
For traditional store shoppers, there are a wide range of strategies
you can employ in your store to maximize impulse sales. Winner of

last year's Kitchen Innovations Award from the National Restaurant
Association, Reveal from Structural Concepts is a versatile food
display case that blends in with its surroundings. It's simple and
minimal in appearance so you see the food, not the display. The
European-influenced design features frameless insulated glass complemented by superior refrigeration performance, clean lines and
simple shelving.
Advanced engineering in glass technology is evident in Reveal's frameless glass display. The UV-bonded double pane glass design ensures
safe food temperatures and a condensation-free display. With Reveal
models, displays can be built
into counters, walls, or other
millwork pieces to blend with
and complement the interior
design. They can also be used
as freestanding displays to
accent any décor. This flexibility
offers limitless possibilities for
customization.

It's all about freshness.
Keeping the products fresh
with the right technology
and making sure they look
fresh with the right lighting."

Showrooming

Also, be aware that for highticket items like special occasion cakes, some customers
may be browsing at your stores to turn around and buy online.
This practice, according to Nielsen, is called "showrooming," and
is no longer confined to realms like the auto and fashion industries.
Showrooming describes consumers' interaction with a physical store to
examine products before they buy them online. This phenomenon will
be key to retailer sustainability.
Nearly 75% of food shoppers have used a physical store to "showroom" before purchasing online, according to Nielsen.
The store is still pivotal to the shopper experience, and there's opportunity to convert showroomers or drive online purchases through one's
own online retail platforms. Becoming well-versed in digital shopping
fundamentals and optimizing price and promotional factors can unlock
the hidden potential in a matrixed retail landscape.

Luc Imbrechts, Bakon USA

Time-tested display ideas
According to Structural Concepts Corporation,
the following are helpful store design tips:

MARIA - STOCK.ADOBE.COM

A black interior makes
your case disappear
and your fresh, colorful
products pop.
Create a colorful border
around your fresh products
using larger platters.

www.supermarketperimeter.com

Tiered glass shelving
allows maximum visibility
on every level.
Adjust shelves to
accommodate a variety
of merchandise and to
add visual interest.

DECEMBER 2019 - 19


http://STOCK.ADOBE.COM http://www.supermarketperimeter.com

Supermarket Perimeter - December 2019

Table of Contents for the Digital Edition of Supermarket Perimeter - December 2019

Supermarket Perimeter - December 2019
Editor's Note - Planting their flag
Contents
The Wire - Walmart revamping produce departments
Grocery fresh food sales soar
Consumers more interested in sustainability
Plant power
GENERATIONAL DIFFERENCES
TRENDING UP
DISPLAY CASE 101
Bakery - Brownies
Deli - Ethnic trends
GLOBAL CHEESES MOVING MAINSTREAM
Meat & Poultry - Nutrition labeling
Value-added
PORK: A VALUE-ADDED STAR
Produce - Imported fruits & vegetables
NEW VARIETIES, NEW MARKETS
Imported fruit: a winter forecast
PEPPERS
FRESH LOBSTER: FROM FOODSERVICE TO RETAIL
Food safety - Employee wellness
Commissary Insider - PEELERS
SPOTLIGHT - ENTREES
RESTAURANT ENTRÉE SALADS INSPIRE NEW FRESH EXPRESS LINE
Product Showcase
Advertisers
Fresh Takes
Supermarket Perimeter - December 2019 - Supermarket Perimeter - December 2019
Supermarket Perimeter - December 2019 - Supermarket Perimeter - December 2019
Supermarket Perimeter - December 2019 - 2
Supermarket Perimeter - December 2019 - Editor's Note - Planting their flag
Supermarket Perimeter - December 2019 - Contents
Supermarket Perimeter - December 2019 - 5
Supermarket Perimeter - December 2019 - Consumers more interested in sustainability
Supermarket Perimeter - December 2019 - 7
Supermarket Perimeter - December 2019 - Plant power
Supermarket Perimeter - December 2019 - GENERATIONAL DIFFERENCES
Supermarket Perimeter - December 2019 - 10
Supermarket Perimeter - December 2019 - 11
Supermarket Perimeter - December 2019 - 12
Supermarket Perimeter - December 2019 - 13
Supermarket Perimeter - December 2019 - 14
Supermarket Perimeter - December 2019 - 15
Supermarket Perimeter - December 2019 - TRENDING UP
Supermarket Perimeter - December 2019 - 17
Supermarket Perimeter - December 2019 - DISPLAY CASE 101
Supermarket Perimeter - December 2019 - 19
Supermarket Perimeter - December 2019 - 20
Supermarket Perimeter - December 2019 - 21
Supermarket Perimeter - December 2019 - Bakery - Brownies
Supermarket Perimeter - December 2019 - 23
Supermarket Perimeter - December 2019 - 24
Supermarket Perimeter - December 2019 - 25
Supermarket Perimeter - December 2019 - Deli - Ethnic trends
Supermarket Perimeter - December 2019 - GLOBAL CHEESES MOVING MAINSTREAM
Supermarket Perimeter - December 2019 - 28
Supermarket Perimeter - December 2019 - 29
Supermarket Perimeter - December 2019 - Meat & Poultry - Nutrition labeling
Supermarket Perimeter - December 2019 - 31
Supermarket Perimeter - December 2019 - Value-added
Supermarket Perimeter - December 2019 - PORK: A VALUE-ADDED STAR
Supermarket Perimeter - December 2019 - 34
Supermarket Perimeter - December 2019 - 35
Supermarket Perimeter - December 2019 - Produce - Imported fruits & vegetables
Supermarket Perimeter - December 2019 - NEW VARIETIES, NEW MARKETS
Supermarket Perimeter - December 2019 - 38
Supermarket Perimeter - December 2019 - Imported fruit: a winter forecast
Supermarket Perimeter - December 2019 - PEPPERS
Supermarket Perimeter - December 2019 - 41
Supermarket Perimeter - December 2019 - 42
Supermarket Perimeter - December 2019 - 43
Supermarket Perimeter - December 2019 - FRESH LOBSTER: FROM FOODSERVICE TO RETAIL
Supermarket Perimeter - December 2019 - 45
Supermarket Perimeter - December 2019 - Food safety - Employee wellness
Supermarket Perimeter - December 2019 - 47
Supermarket Perimeter - December 2019 - 48
Supermarket Perimeter - December 2019 - Commissary Insider - PEELERS
Supermarket Perimeter - December 2019 - 50
Supermarket Perimeter - December 2019 - 51
Supermarket Perimeter - December 2019 - SPOTLIGHT - ENTREES
Supermarket Perimeter - December 2019 - RESTAURANT ENTRÉE SALADS INSPIRE NEW FRESH EXPRESS LINE
Supermarket Perimeter - December 2019 - 54
Supermarket Perimeter - December 2019 - 55
Supermarket Perimeter - December 2019 - Product Showcase
Supermarket Perimeter - December 2019 - Advertisers
Supermarket Perimeter - December 2019 - Fresh Takes
Supermarket Perimeter - December 2019 - 59
Supermarket Perimeter - December 2019 - 60
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