Supermarket Perimeter - December 2019 - 23

FLAVOR MASHUPS, MIX-INS AND CLEAN LABEL formulations continue to make the brownie a generational favorite.
There are few who possess the willpower to say no to a brownie.
Simple and quick to make, delicious and infinitely customizable, brownies continue to enliven the category with updates of convenience,
premiumization, nostalgia and indulgence.
Perfection in its most simple state, the brownie can be even more
appealing with simple additions. Take, for instance, brownies with
the addition of premium ingredients. Pure vanilla, deluxe chocolate
and real cane sugar level up the brownie while also being the perfect
vehicle for brand callouts that add to the wow factor. Bakeries adding
California-grown pecans and walnuts, Nutella and chocolates from
Barry Callebaut or Ghirardelli can increase the profile and price point of
an already delicious product.
The traditional baked good also has the power to trigger feelings of
nostalgia in consumers who grew up eating brownies as an afterschool
snack or lunchbox treat. What could be nicer than recalling the pleasure
of choosing the perfect square picked to offer a moist, ooey-gooey
center or crisp edge and a chewy bite? At moments like this, nostalgia
becomes a great excuse to slow down and savor delicious memories.
"Many consumers are seeking products that leave them with a memorable experience, whether that is from new and innovative products
or through traditional products that give a feeling of nostalgia," says
JoAnn Rupp, global market insights manager for Lenexa, Kansas-based
Corbion. "When consumers finally find the time to take a break and
indulge, they want the experience to count."
Today, indulgence in the chocolatey treat also means meeting needs
of convenience and on-the-go lifestyles. Mini versions and brownie
bites and fries are the perfect size for lunchbox treats and are easily portable for busy lifestyles as a snack or as a sweet cap to lunch or dinner.
Brill, a CSM Bakery Solutions company, Tucker, Georgia, is seeing brownies move beyond the dessert table where they are finding
a spot in retailers' grab-in-go offerings and as a sweet addition to
party platters, according to Val Burnett, vice-president of marketing, Brill. "Brownie consumers tend to be from smaller, more affluent

or even a blondie, but I see the
category continuing to grow,
especially as consumers look to
indulge in smaller portions. As
people live with busy schedules
and active lifestyles but still
crave that homemade experience, the ability to purchase a
fresh, indulgent treat made with
high-quality ingredients is of
growing interest. There is also a
lot of room for creativity with
this classic indulgence. Whether

topped with your favorite icing
or crumbled and used as a topping itself, brownies are a great
way to add flavor experience to
any moment. Finally, we know
that people are celebrating
holidays and special moments
differently with everything from
donut cakes to cookie cakes. We
see the potential for brownie
innovation to answer the call for
differentiated alternatives for
dessert and celebration cakes."

households," Burnett continues. "Due to the size of the smaller households, retailers need to make sure they have a variety of sizes in their
brownie offering. Also, these consumers typically purchase brownies to
share at a family or work event or for an individual reward. These occasions are also what's helping to drive the inclusion of brownie offerings
in the individual and party platter formats." Brill recently launched a
new brownie with inclusions of toffee, semi-sweet chocolate and milk
chocolate chips.

Upping the ante
Because brownies offer the perfect vehicle for indulgence, there's
always room for unique toppings and flavor combinations. Brownies
can also add indulgence to cakes, message cookies and cupcakes and
are perfect inclusions for crumbling into gourmet shakes and parfaits.
Can't decide between a cookie or a brownie? Brookies, a mashup of
cookies and brownies, translate into delicious indecision.
Pico Rivera, California-based BakeMark, a supplier of brownie mixes,
frozen brownies, icings, fudges and raw ingredients to instore bakeries,
predicts big things on the horizon in the category. David Lopez, director
of marketing, believes brownies are poised to shine and be on trend
among the 18-30 age demographic.
"Because brownies are so traditional, they may be a bit overlooked
but there are so many ways to enhance chocolate," Lopez says. "It's
a shame there isn't more experimentation on new ideas for brownie
innovation. Things like spice, chili, salt and caramel are things that go
great with chocolate and could stand out in a brownie but haven't quite
done so yet. Traditional brownies are just so good that there isn't much
innovation that's changed behaviors for brownie consumers."
One innovation that continues to make its way to the forefront is
clean label ingredient formulation. Such requests speak to the growing
demand for gluten-free, keto friendly and vegan versions that demand
the use of alternative flours, sweeteners and egg replacers. Corbion is
seeing requests for formulations with added protein, edging a halo of
health toward brownies. As a long-time favorite, brownies must meet
consistency of product. The use of mixes, bases and concentrates

VAL BURNETT, vice-president of
marketing, Brill

"Over the last few years, we've
seen trends on other bakery
staple items like cupcakes, pie
and macarons. I truly feel that
brownies will have their moment
to shine very soon as artisan
bakers continue to experiment,
innovate and introduce new concepts." DAVID LOPEZ, director of
marketing, BakeMark

www.supermarketperimeter.com

"The brownie category will
continue to see stable growth
in the value and mid-tier ranges
with high growth in the premium
range as a convenient dessert
for entertaining. The category
provides bakers an essential
product that is easily transformed to align with different
seasonal moments throughout
the year." HUGH BROOKS, senior
category marketing - frozen products,
Dawn Foods
DECEMBER 2019 - 23


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Supermarket Perimeter - December 2019

Table of Contents for the Digital Edition of Supermarket Perimeter - December 2019

Supermarket Perimeter - December 2019
Editor's Note - Planting their flag
Contents
The Wire - Walmart revamping produce departments
Grocery fresh food sales soar
Consumers more interested in sustainability
Plant power
GENERATIONAL DIFFERENCES
TRENDING UP
DISPLAY CASE 101
Bakery - Brownies
Deli - Ethnic trends
GLOBAL CHEESES MOVING MAINSTREAM
Meat & Poultry - Nutrition labeling
Value-added
PORK: A VALUE-ADDED STAR
Produce - Imported fruits & vegetables
NEW VARIETIES, NEW MARKETS
Imported fruit: a winter forecast
PEPPERS
FRESH LOBSTER: FROM FOODSERVICE TO RETAIL
Food safety - Employee wellness
Commissary Insider - PEELERS
SPOTLIGHT - ENTREES
RESTAURANT ENTRÉE SALADS INSPIRE NEW FRESH EXPRESS LINE
Product Showcase
Advertisers
Fresh Takes
Supermarket Perimeter - December 2019 - Supermarket Perimeter - December 2019
Supermarket Perimeter - December 2019 - Supermarket Perimeter - December 2019
Supermarket Perimeter - December 2019 - 2
Supermarket Perimeter - December 2019 - Editor's Note - Planting their flag
Supermarket Perimeter - December 2019 - Contents
Supermarket Perimeter - December 2019 - 5
Supermarket Perimeter - December 2019 - Consumers more interested in sustainability
Supermarket Perimeter - December 2019 - 7
Supermarket Perimeter - December 2019 - Plant power
Supermarket Perimeter - December 2019 - GENERATIONAL DIFFERENCES
Supermarket Perimeter - December 2019 - 10
Supermarket Perimeter - December 2019 - 11
Supermarket Perimeter - December 2019 - 12
Supermarket Perimeter - December 2019 - 13
Supermarket Perimeter - December 2019 - 14
Supermarket Perimeter - December 2019 - 15
Supermarket Perimeter - December 2019 - TRENDING UP
Supermarket Perimeter - December 2019 - 17
Supermarket Perimeter - December 2019 - DISPLAY CASE 101
Supermarket Perimeter - December 2019 - 19
Supermarket Perimeter - December 2019 - 20
Supermarket Perimeter - December 2019 - 21
Supermarket Perimeter - December 2019 - Bakery - Brownies
Supermarket Perimeter - December 2019 - 23
Supermarket Perimeter - December 2019 - 24
Supermarket Perimeter - December 2019 - 25
Supermarket Perimeter - December 2019 - Deli - Ethnic trends
Supermarket Perimeter - December 2019 - GLOBAL CHEESES MOVING MAINSTREAM
Supermarket Perimeter - December 2019 - 28
Supermarket Perimeter - December 2019 - 29
Supermarket Perimeter - December 2019 - Meat & Poultry - Nutrition labeling
Supermarket Perimeter - December 2019 - 31
Supermarket Perimeter - December 2019 - Value-added
Supermarket Perimeter - December 2019 - PORK: A VALUE-ADDED STAR
Supermarket Perimeter - December 2019 - 34
Supermarket Perimeter - December 2019 - 35
Supermarket Perimeter - December 2019 - Produce - Imported fruits & vegetables
Supermarket Perimeter - December 2019 - NEW VARIETIES, NEW MARKETS
Supermarket Perimeter - December 2019 - 38
Supermarket Perimeter - December 2019 - Imported fruit: a winter forecast
Supermarket Perimeter - December 2019 - PEPPERS
Supermarket Perimeter - December 2019 - 41
Supermarket Perimeter - December 2019 - 42
Supermarket Perimeter - December 2019 - 43
Supermarket Perimeter - December 2019 - FRESH LOBSTER: FROM FOODSERVICE TO RETAIL
Supermarket Perimeter - December 2019 - 45
Supermarket Perimeter - December 2019 - Food safety - Employee wellness
Supermarket Perimeter - December 2019 - 47
Supermarket Perimeter - December 2019 - 48
Supermarket Perimeter - December 2019 - Commissary Insider - PEELERS
Supermarket Perimeter - December 2019 - 50
Supermarket Perimeter - December 2019 - 51
Supermarket Perimeter - December 2019 - SPOTLIGHT - ENTREES
Supermarket Perimeter - December 2019 - RESTAURANT ENTRÉE SALADS INSPIRE NEW FRESH EXPRESS LINE
Supermarket Perimeter - December 2019 - 54
Supermarket Perimeter - December 2019 - 55
Supermarket Perimeter - December 2019 - Product Showcase
Supermarket Perimeter - December 2019 - Advertisers
Supermarket Perimeter - December 2019 - Fresh Takes
Supermarket Perimeter - December 2019 - 59
Supermarket Perimeter - December 2019 - 60
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