Supermarket Perimeter - December 2019 - 32

Meat & Poultry

Value-added

Convenience drives surge in demand for quick meal solutions
BY ANDY NELSON

Grinds among big category movers for Tyson
Value-added can mean so many different things to so many different
people, says Ryan Vessell, vice president of innovation and growth strategies for Springdale, Arkansas-based Tyson Foods.
"Whether it's simple slicing in trays, what we know as case-ready,
to seasoned, exactly portioned, even when it comes to packaging and
labeling. There are certain categories where we see growth, where
32 - DECEMBER 2019

value-added continues to outpace historic categories." And in general,
Vessell says, value-added is taking a bigger piece of the total pie at grocery retail, driven by significant shifts in consumer behavior.
"We're really looking at convenience and simple prep," he says.
"Those two things are where we're focusing our innovation efforts and
accelerating them, and where consumers are gravitating."
One value-added category that's seeing tremendous growth for
Tyson is grinds.
"It's a category that has high household penetration, a high repeat
rate, yet it hasn't seen a ton of innovation prior to the past five or six
years," Vessell says.
Now, Tyson is seeing and capitalizing on a trend toward high-quality,

One in five shoppers expect they will
purchase more value-added meat in the
upcoming year, however, they also call
out the price differential (e.g. +32%, for
pork) as the most common reason for
not purchasing more value-added meat
and poultry.
Source: Power of Meat 2019

even premium grinds - grassfed, NAE, other more "attribute-based" blends, in addition
to things like ground brisket
and USDA prime.
"I think the industry and
consumers are really responding to the narrative of 'Ground
beef is such a versatile option,
and it's starved for innovation,'"
he says.
Pre-prepared patties are
another recent focus of innovation for Tyson, Vessell adds,
whether it's patties infused
bacon, cheddar, steakhouse
seasonings.
"It really takes value-added to
another level," he says. "Patties

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TYSON, FOODS

HORMEL DELI SOLUTIONS GROUP, a division of Austin, Minnesotabased Hormel Foods, has made a big push to add more value-added
offerings to its broad portfolio of brands and products, says Megan
Ward, Deli Solutions Group brand manager.
"We know that consumers have less time to prepare meals at home,"
Ward says. "Specifically, in the deli, our value-added solutions offer
solutions that are convenient and still taste great and give consumers
the ability to eliminate all the prep and still bring a delicious meal to
the table."
Hormel's new Cuisine Crates, for example, give retailers the tools and
ingredients necessary to develop a full meal solution (protein, starch
and sauce) for consumers to purchase and feel good about feeding their
families, she says.
Products in the Cuisine Crates line range from beef tips and noodles
to brisket mac and cheese, and new items are on tap for Spring 2020.
Many other Hormel brands feature value-added solutions: Always
Tender, Black Label bacon, Natural Choice, Columbus craft meats,
Wholly Guacamole and Hormel Gatherings are just a few.
Also in the deli, Hormel offers Café H Chicken Tiki Masala, which
is new this year; Fontanini Italian meats and sausages, Café H Pork
Carnitas, Austin Blues rib tips and Jennie-O slow-roasted turkey
products.
"Consumers today continue to look for time-savings options that replicate a home cooked or restaurant quality meals, but with minimal time
commitment," Ward says. "They also get to experiment and try new
things much easier. This is especially true of younger consumers, who
are looking to experience new flavors from the comfort of their home."
Hormel continues to move from commodity products to value-added
brand, Ward says, because consumers are looking for on-trend and
exciting flavors in a convenient meal option.
In fact, she adds, the deli is the fastest growing part of the grocery
store today, and Hormel has the brands and options to help both retailers and consumers.
"We offer solutions like our authentic 18-hour smoked BBQ meats,
sous vide cooked meats and globally inspired proteins," she says.


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Supermarket Perimeter - December 2019

Table of Contents for the Digital Edition of Supermarket Perimeter - December 2019

Supermarket Perimeter - December 2019
Editor's Note - Planting their flag
Contents
The Wire - Walmart revamping produce departments
Grocery fresh food sales soar
Consumers more interested in sustainability
Plant power
GENERATIONAL DIFFERENCES
TRENDING UP
DISPLAY CASE 101
Bakery - Brownies
Deli - Ethnic trends
GLOBAL CHEESES MOVING MAINSTREAM
Meat & Poultry - Nutrition labeling
Value-added
PORK: A VALUE-ADDED STAR
Produce - Imported fruits & vegetables
NEW VARIETIES, NEW MARKETS
Imported fruit: a winter forecast
PEPPERS
FRESH LOBSTER: FROM FOODSERVICE TO RETAIL
Food safety - Employee wellness
Commissary Insider - PEELERS
SPOTLIGHT - ENTREES
RESTAURANT ENTRÉE SALADS INSPIRE NEW FRESH EXPRESS LINE
Product Showcase
Advertisers
Fresh Takes
Supermarket Perimeter - December 2019 - Supermarket Perimeter - December 2019
Supermarket Perimeter - December 2019 - Supermarket Perimeter - December 2019
Supermarket Perimeter - December 2019 - 2
Supermarket Perimeter - December 2019 - Editor's Note - Planting their flag
Supermarket Perimeter - December 2019 - Contents
Supermarket Perimeter - December 2019 - 5
Supermarket Perimeter - December 2019 - Consumers more interested in sustainability
Supermarket Perimeter - December 2019 - 7
Supermarket Perimeter - December 2019 - Plant power
Supermarket Perimeter - December 2019 - GENERATIONAL DIFFERENCES
Supermarket Perimeter - December 2019 - 10
Supermarket Perimeter - December 2019 - 11
Supermarket Perimeter - December 2019 - 12
Supermarket Perimeter - December 2019 - 13
Supermarket Perimeter - December 2019 - 14
Supermarket Perimeter - December 2019 - 15
Supermarket Perimeter - December 2019 - TRENDING UP
Supermarket Perimeter - December 2019 - 17
Supermarket Perimeter - December 2019 - DISPLAY CASE 101
Supermarket Perimeter - December 2019 - 19
Supermarket Perimeter - December 2019 - 20
Supermarket Perimeter - December 2019 - 21
Supermarket Perimeter - December 2019 - Bakery - Brownies
Supermarket Perimeter - December 2019 - 23
Supermarket Perimeter - December 2019 - 24
Supermarket Perimeter - December 2019 - 25
Supermarket Perimeter - December 2019 - Deli - Ethnic trends
Supermarket Perimeter - December 2019 - GLOBAL CHEESES MOVING MAINSTREAM
Supermarket Perimeter - December 2019 - 28
Supermarket Perimeter - December 2019 - 29
Supermarket Perimeter - December 2019 - Meat & Poultry - Nutrition labeling
Supermarket Perimeter - December 2019 - 31
Supermarket Perimeter - December 2019 - Value-added
Supermarket Perimeter - December 2019 - PORK: A VALUE-ADDED STAR
Supermarket Perimeter - December 2019 - 34
Supermarket Perimeter - December 2019 - 35
Supermarket Perimeter - December 2019 - Produce - Imported fruits & vegetables
Supermarket Perimeter - December 2019 - NEW VARIETIES, NEW MARKETS
Supermarket Perimeter - December 2019 - 38
Supermarket Perimeter - December 2019 - Imported fruit: a winter forecast
Supermarket Perimeter - December 2019 - PEPPERS
Supermarket Perimeter - December 2019 - 41
Supermarket Perimeter - December 2019 - 42
Supermarket Perimeter - December 2019 - 43
Supermarket Perimeter - December 2019 - FRESH LOBSTER: FROM FOODSERVICE TO RETAIL
Supermarket Perimeter - December 2019 - 45
Supermarket Perimeter - December 2019 - Food safety - Employee wellness
Supermarket Perimeter - December 2019 - 47
Supermarket Perimeter - December 2019 - 48
Supermarket Perimeter - December 2019 - Commissary Insider - PEELERS
Supermarket Perimeter - December 2019 - 50
Supermarket Perimeter - December 2019 - 51
Supermarket Perimeter - December 2019 - SPOTLIGHT - ENTREES
Supermarket Perimeter - December 2019 - RESTAURANT ENTRÉE SALADS INSPIRE NEW FRESH EXPRESS LINE
Supermarket Perimeter - December 2019 - 54
Supermarket Perimeter - December 2019 - 55
Supermarket Perimeter - December 2019 - Product Showcase
Supermarket Perimeter - December 2019 - Advertisers
Supermarket Perimeter - December 2019 - Fresh Takes
Supermarket Perimeter - December 2019 - 59
Supermarket Perimeter - December 2019 - 60
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